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About this report
 
Consumption of sparkling wine in Spain was estimated at 75.2 million litres in 2003, a rise of 5.5% over the review period and a rise of 4% on 2002, which was the first volume increase since 1999, when sales peaked at almost 78 million litres.
 

 
Sparkling wine is relatively widely drunk by the Spanish and is much more popular than champagne. TGI research suggests that almost a third of Spanish adults drink sparkling wine, and 28% of Spanish adults drink sparkling wine and not champagne, whilst a mere 5% drink champagne exclusively.
 

 
Cava accounted for some 98% of sparkling wine volume sales in 2003 and has increased its share since 2001. While Brut is the most popular style of cava, representing 50% of sparkling wine volumes, Cava has become extremely popular internationally, and exports accounted for well over 50% of sparkling wine production in 2003.
 

 
This report analyses the current and future trends of this market, with comprehensive analysis offering the user of Mintel's research a unique insight into:
 

 
Market sizes
 
Market trends
 
Leading manufacturers
 
Consumer trends
 
Sales forecasts
 
Please note that this report is part of the Sparkling Wine in Europe, a Consumer Goods in Europe title. Should you wish to order more than one market report, please call our Information Team to discuss potential multiple-purchase discounts.
 

 

Contents
 

 
Introduction
 

 
Definitions
 
Abbreviations
 
Executive Summary
 
A sparkling performance in 2003
 
Per capita consumption stable, but lower than in other core markets
 
Consumers are trading up
 
The bulk of market volume goes through the off-trade
 
Over half of production goes to exports
 
Sales are firmly led by Freixenet and Codorníu
 
The premium trend is apparent also in NPD
 
Sparkling wine is typically drunk at home
 
Potential for further value growth, but less promising for volume sales
 
Market Drivers
 
A major global wine producer
 
Cava is a popular drink in its home country
 
Figure 1: Consumption of champagne and sparkling wine, by country, 2003
 
Wine drinkers are switching to premium products
 
Young consumers shun wine – their parents’ favourite
 
Figure 2: Trends in Spanish population, by age, 1999-2003
 
Cava is an accessible product
 
Figure 3: Average price paid for sparkling wine, by country, 1998-2003
 
Figure 4: Average price paid for champagne, by country, 1998-2003
 
A favourable economic setting
 
Figure 5: Trends in Spanish PDI and consumer expenditure, at current and constant prices, 1998-2003
 
Market Size and Trends
 
Back to growth in 2003
 
Figure 6: Spanish value sales of sparkling wine, at current and constant prices, 1998-2003
 
Figure 7: Spanish volume sales of sparkling wine, 1998-2003
 
Figure 8: Indexed volume sales of sparkling wine, by country, 1998-2003
 
Stable per capita consumption
 
Figure 9: Spanish per capita expenditure and consumption of sparkling wine, 1998-2003
 
Figure 10: Per capita spend and consumption of sparkling wine, by country, 2003
 
Market Segmentation
 
Almost all sparkling wine sold in Spain is cava
 
Figure 11: Spanish volume sales of sparkling wine, by type, 2001-03
 
Figure 12: Spanish volume sales of cava, by type, 2001-03
 
Figure 13: Seasonal % breakdown of cava consumption in Spain, by volume
 
Distribution
 
The off-trade accounts for the bulk of volume sales
 
Figure 14: Spanish volume sales of sparkling wine, by distribution channel, 2001-03
 
Figure 15: Spanish value sales of sparkling wine, by distribution channel, 2001-03
 
Grocery multiples dominate
 
Figure 16: Spanish off-trade volume sales of sparkling wine, by outlet type, 2001-03
 
Trading base – off-trade
 
Figure 17: Number of retail outlets in Spain, 1999-2001
 
Figure 18: Number of retail outlets in Spain, by type and region, 2002
 
Consolidation
 
Figure 19: Major food and drink retailers in Spain, by number of outlets, 2002-03
 
Trading base – on-trade
 
Figure 20: Number of Horeca outlets in Spain, 1996-2002
 
The Supply Structure
 
Production and trade
 
Figure 21: Spanish sparkling wine production and trade, 1999-2003
 
Manufacturers’ shares
 
Figure 22: Brands’ off-trade volume shares of sparkling wine, 2001-03
 
Figure 23: Principal cava producers and their brands, 2001
 
Companies and brands
 
Freixenet, SA
 
Codorníu, SA
 
Juvé & Camps, SA
 
New Product Development
 

 
New product launches 2000-04
 
2004
 
2003
 
2002
 
2001
 
2000
 
The Consumer
 

 
Alcohol consumption in Spain
 
Figure 24: Consumption of alcohol, by gender and age, 2003
 
Figure 25: Consumption of alcohol, by income and working status, 2003
 
Figure 26: Consumption of alcohol, by region, 2003
 
Consumption of sparkling wine in Spain
 
Figure 27: Consumption of sparkling wine and champagne, 2003
 
Consumption of sparkling wine in-home
 
Figure 28: Consumption of sparkling wine in-home in last month, 2003
 
Figure 29: Consumption of sparkling wine in-home in last month, by country, 2003
 
Consumption of sparkling wine elsewhere
 
Figure 30: Consumption of sparkling wine elsewhere in last month, 2003
 
Figure 31: Consumption of sparkling wine elsewhere in last month, by country, 2003
 
Consumption of sparkling wine in and out of home
 
Figure 32: In and out-of-home sparkling wine drinking, volume of consumption, 2003
 
Attitudes towards drinking
 
Figure 33: Attitudes towards drinking, by all adults and sparkling wine drinkers, 2003
 
Sparkling wine target groups
 
Figure 34: Spanish sparkling wine target groups, by gender and age, 2003
 
Figure 35: Spanish sparkling wine target groups, by income and working status, 2003
 
Figure 36: Spanish sparkling wine target groups, by region, 2003
 
Figure 37: Sparkling wine consumption in-home or elsewhere, by target group, 2003
 
Prospects
 
More value growth in sight
 
Low per capita levels offer a challenge
 
Figure 38: Drinking attitude index*, by country, 2003
 
Forecast
 
Maturity in evidence
 
Figure 39: Forecast of total Spanish sales of sparkling wine, 2003-08
 
Volume sales remain above 70 million litres
 
Slow current growth
 
The off-trade to take more share
 
Figure 40: Forecast of Spanish off-trade sales of sparkling wine, 2003-08
 
The on-trade bears brunt of changing habits
 
Figure 41: Forecast of Spanish on-trade sales of sparkling wine, 2003-08
 
Ageing population favours the off-trade