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| Produits Surgelés > Etude de marché sectorielle |
| Birds Eye case study: revitalizing the image of frozen foods |
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€ 236,00 |
Editeur
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Datamonitor |
Langue
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Anglais |
Date de publication : |
Juillet 2005 |
Taille du document : |
15 |
Autres informations : |
Description , Table des matières |
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| Présentation de l'étude de marché - Description & Table des matières |
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| Birds Eye case study: revitalizing the image of frozen foods |
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Introduction
This report on Birds Eye forms part of Datamonitor's case studies series, which explores business practices across a variety of disciplines and business sectors. Each case study provides a concise evaluation of a company that stands out in some area of its strategic operations.
Reasons to Purchase
Gain insight into the methods used by important industry players to give them a competitive edge
Identify specific areas for operational improvements
Capitalize on the knowledge of experienced companies when entering a new niche or market
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TABLE OF CONTENTS
ABOUT DATAMONITOR 2
WHAT IS THIS REPORT ABOUT? 3
INTRODUCTION 7
CASE STUDY 8
A nutritionists’ insight 8
Country-specific products – regional variations within consumer groups 9
SteamFresh aimed at older adults interested in healthy but convenient eating 9
Responsible attitude to food supply 11
Online branding 12
CONCLUSIONS 13
RESEARCH METHODOLOGY 14
RELATED RESEARCH 15
LIST OF FIGURES
Figure 1: The changing face of Birds Eye 7
Figure 2: 4 individual portions of SteamFresh Vegetables – petit pois, sugar snap peas and baby corn 10
Figure 3: SteamFresh frozen peas from Birds Eye 10
Figure 4: SteamFresh packaging 11
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PPLSEN
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