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| Alimentation Diététique > Etude de marché sectorielle |
| Atkins Nutritionals case study: making low carbohydrate foods a success over the long term |
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€ 236,00 |
Editeur
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Datamonitor |
Langue
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Anglais |
Date de publication : |
Juin 2005 |
Taille du document : |
17 |
Autres informations : |
Description , Table des matières |
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Atkins Nutritionals case study: making low carbohydrate foods a success over the long term
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IntroductionThis report on Atkins Nutritionals forms part of Datamonitor's case studies series, which explores business practices across a variety of disciplines and business sectors.
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| Présentation de l'étude de marché - Description & Table des matières |
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| Atkins Nutritionals case study: making low carbohydrate foods a success over the long term |
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Introduction
This report on Atkins Nutritionals forms part of Datamonitor's case studies series, which explores business practices across a variety of disciplines and business sectors. Each case study provides a concise evaluation of a company that stands out in some area of its strategic operations.
Reasons to Purchase
Gain insight into the methods used by important industry players to give them a competitive edge
Identify specific areas for operational improvements
Capitalize on the knowledge of experienced companies when entering a new niche or market
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TABLE OF CONTENTS
ABOUT DATAMONITOR 2
WHAT IS THIS REPORT ABOUT? 3
INTRODUCTION 7
CASE STUDY 8
Getting to grips with the ‘science’ behind the Atkins diet 8
An innovative company 9
Novel marketing strategies employed in the US 10
Traditional retailers 10
Atkins Direct 10
Atkins delivered to your home 10
Well chosen partnerships help retain brand's integrity 11
Development in the UK – key route into Europe 13
Other markets targeted for future growth 14
Gaining offical recognition crucial for future success of Atkins 14
CONCLUSIONS 16
RESEARCH METHODOLOGY 17
RELATED RESEARCH 18
LIST OF FIGURES
Figure 1: The Atkins Advantage bar 9
Figure 2: Atkins-branded sandwiches at Subway 12
Figure 3: Atkins' food pyramid 15
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