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| Thé - Café > Etude de marché sectorielle |
| Dunkin' Donuts case study: Developing a new growth strategy for coffee and baked goods outlets |
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€ 236,00 |
Editeur
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Datamonitor |
Langue
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Anglais |
Date de publication : |
Avril 2005 |
Taille du document : |
15 |
Autres informations : |
Description , Table des matières |
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| 51 pages | Janvier 2004 | Anglais
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| Main
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bakery,baked goods,bakeries,bread,bakery products,...
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focus: |
market size and estimates,competition analysis, |
| Geographic
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usa,jamaica,france,mexico |
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| Présentation de l'étude de marché - Description & Table des matières |
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| Dunkin' Donuts case study: Developing a new growth strategy for coffee and baked goods outlets |
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Introduction
This report on Dunkin' Donuts forms part of Datamonitor's case studies series, which explores business practices across a variety of disciplines and business sectors. Each case study provides a concise evaluation of a company that stands out in some area of its strategic operations.
Reasons to Purchase
Gain insight into the methods used by important industry players to give them a competitive edge
Identify specific areas for operational improvements
Capitalize on the knowledge of experienced companies when entering a new niche or market
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TABLE OF CONTENTS
ABOUT DATAMONITOR 2
WHAT IS THIS REPORT ABOUT? 3
INTRODUCTION 6
CASE STUDY 7
Falling market share 7
Strengths of Dunkin’ Donuts 8
Key new initatives 9
Geographic expansion 9
Franchise support 10
Beverages focus 10
Results of change in focus 11
Broadened in-store experience 11
Hispanic demographic targeting 12
CONCLUSIONS 13
RESEARCH METHODOLOGY 14
RELATED RESEARCH 15
LIST OF FIGURES
Figure 1: Dunkin' Donuts logo 7
Figure 2: Dunkin' Donuts products 9
Figure 3: Typical Dunkin' Donuts store 10
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PPLSEN
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