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Introduction
 
This databook is a detailed information resource covering all the key data points on dried food in Thailand. It includes comprehensive value, volume, segmentation and market share data. The databook supplies actual data to 2004 and full forecasts to 2009.
 

 
Scope
 
Contains information on five key categories: dessert mix, dried pasta & noodles, dried ready meals, dried soup and rice.
 
Provides market value, volume, expenditure and consumption data by market, segment and subsegment.
 
Includes company and brand share data by category, as well as distribution channel data.
 
Contains market value segmentation by demographic and socioeconomic group.
 
Highlights
 
The market for dried food in Thailand increased between 1999-2004, growing at an average annual rate of 2.8%.
 

 
The leading company in the market in 2004 was Maboonklong. The second-largest player was Hong Tong, with Kaset in third place.
 

 
Reasons to Purchase
 
Discover the major quantitative trends affecting dried food markets.
 
Understand consumers' consumption and expenditure patterns.
 
Understand the future direction of the market with reliable historical data and full five year forecasting.

TABLE OF CONTENTS
 
CHAPTER 1 INTRODUCTION 11
 
What is this report about? 11
 
How to use this report 11
 
Definitions 11
 
CHAPTER 2 THAILAND DRIED FOOD 13
 
2.1 Value 13
 
2.2 Volume 17
 
2.3 Market Share 20
 
2.4 Distribution 21
 
2.5 Expenditure & consumption per head 22
 
2.6 ConsumerGraphics 23
 
CHAPTER 3 THAILANDBOTTLED WATER 24
 
3.1 Value 24
 
3.2 Volume 26
 
3.3 Market Share 28
 
3.4 Distribution 29
 
3.5 Expenditure & consumption per head 30
 
3.6 ConsumerGraphics 30
 
CHAPTER 4 THAILANDCONCENTRATES 32
 
4.1 Value 32
 
4.2 Volume 34
 
4.3 Market Share 36
 
4.4 Distribution 37
 
4.5 Expenditure & consumption per head 38
 
4.6 ConsumerGraphics 38
 
CHAPTER 5 THAILANDCARBONATES 40
 
5.1 Value 40
 
5.2 Volume 42
 
5.3 Market Share 44
 
5.4 Distribution 45
 
5.5 Expenditure & consumption per head 46
 
5.6 ConsumerGraphics 46
 
CHAPTER 6 THAILANDFUNCTIONAL DRINKS 48
 
6.1 Value 48
 
6.2 Volume 50
 
6.3 Market Share 52
 
6.4 Distribution 53
 
6.5 Expenditure & consumption per head 54
 
6.6 ConsumerGraphics 54
 
CHAPTER 7 THAILANDJUICES 56
 
7.1 Value 56
 
7.2 Volume 58
 
7.3 Market Share 60
 
7.4 Distribution 61
 
7.5 Expenditure & consumption per head 62
 
7.6 ConsumerGraphics 62
 
CHAPTER 8 THAILANDRTD TEA & COFFEE 64
 
8.1 Value 64
 
8.2 Volume 66
 
8.3 Market Share 68
 
8.4 Distribution 69
 
8.5 Expenditure & consumption per head 70
 
8.6 ConsumerGraphics 70
 
CHAPTER 9 NEW PRODUCT DEVELOPMENT 72
 
9.1 Product launches over time 72
 
9.2 Product launches by type 73
 
9.3 Recent product launches 74
 
CHAPTER 10 THAILANDSOCIOECONOMIC PROFILE 75
 
CHAPTER 11 RESEARCH METHODOLOGY 76
 
11.1 Methodology overview 76
 
11.2 Secondary research 77
 
11.3 Market modelling 78
 
11.4 Primary research 79
 
11.5 Data finalisation 80
 
11.6 Ongoing research 80
 
CHAPTER 12 APPENDIX 81
 
12.1 Future readings 81
 
12.2 Research team 81
 
12.3 How to contact experts in your industry 81
 

 

 
LIST OF TABLES
 
Table 1: Dried Food category definitions 19
 
Table 2: Dried Food distribution channels 20
 
Table 3: Thailand Dried Food value, 1999-2004 (Bt m, 2004 prices) 21
 
Table 4: Thailand Dried Food value forecast, 2004-2009 (Bt m, 2004 prices) 22
 
Table 5: Thailand Dried Food value, 1999-2004 (Bt m, nominal prices) 24
 
Table 6: Thailand Dried Food value forecast, 2004-2009 (Bt m, nominal prices) 24
 
Table 7: Thailand Dried Food value, 1999-2004 (US$ m) 25
 
Table 8: Thailand Dried Food value forecast, 2004-2009 (US$ m) 25
 
Table 9: Thailand Dried Food volume, 1999-2004 (kg m) 27
 
Table 10: Thailand Dried Food volume forecast, 2004-2009 (kg m) 27
 
Table 11: Thailand Dried Food brand share, by value, 2003-2004 (%) 30
 
Table 12: Thailand Dried Food value, by brand, 2003-2004 (Bt m) 31
 
Table 13: Thailand Dried Food company share, by value, 2003-2004 (%) 32
 
Table 14: Thailand Dried Food value, by company, 2003-2004 (Bt m) 33
 
Table 15: Thailand Dried Food off-trade distribution channels, by value, 2003-2004 (%) 34
 
Table 16: Thailand Dried Food off-trade value, by distribution channel, 2003-2004 (Bt m) 34
 
Table 17: Thailand Dried Food expenditure per head, 1999-2004 (Bt, 2004 prices) 35
 
Table 18: Thailand Dried Food forecast expenditure per head, 2004-2009 (Bt, 2004 prices) 35
 
Table 19: Thailand Dried Food expenditure per head, 1999-2004 (US$) 36
 
Table 20: Thailand Dried Food forecast expenditure per head, 2004-2009 (US$) 36
 
Table 21: Thailand Dried Food consumption per head, 1999-2004 (kg) 37
 
Table 22: Thailand Dried Food forecast consumption per head, 2004-2009 (kg) 37
 
Table 23: Thailand Dried Food value, by age group, 2004 38
 
Table 24: Thailand Dried Food value, by income group, 2004 38
 
Table 25: Thailand Dried Food value, by gender, 2004 38
 
Table 26: Thailand Dried Food value, by marital status, 2004 39
 
Table 27: Thailand Dried Food value, by size of household, 2004 39
 
Table 28: Thailand Dried Food value, by urban/rural residence, 2004 39
 
Table 29: Thailand Dessert Mix value, 1999-2004 (Bt m, 2004 prices) 40
 
Table 30: Thailand Dessert Mix value forecast, 2004-2009 (Bt m, 2004 prices) 40
 
Table 31: Thailand Dessert Mix value, 1999-2004 (Bt m, nominal prices) 42
 
Table 32: Thailand Dessert Mix value forecast, 2004-2009 (Bt m, nominal prices) 42
 
Table 33: Thailand Dessert Mix value, 1999-2004 (US$ m) 43
 
Table 34: Thailand Dessert Mix value forecast, 2004-2009 (US$ m) 43
 
Table 35: Thailand Dessert Mix volume, 1999-2004 (kg m) 44
 
Table 36: Thailand Dessert Mix volume forecast, 2004-2009 (kg m) 44
 
Table 37: Thailand Dessert Mix brand share, by value, 2003-2004 (%) 46
 
Table 38: Thailand Dessert Mix value, by brand, 2003-2004 (Bt m) 46
 
Table 39: Thailand Dessert Mix company share, by value, 2003-2004 (%) 47
 
Table 40: Thailand Dessert Mix value, by company, 2003-2004 (Bt m) 47
 
Table 41: Thailand Dessert Mix off-trade distribution channels, by value, 2003-2004 (%) 48
 
Table 42: Thailand Dessert Mix off-trade value, by distribution channel, 2003-2004 (Bt m) 48
 
Table 43: Thailand Dessert Mix expenditure per head, 1999-2004 (Bt, 2004 prices) 49
 
Table 44: Thailand Dessert Mix forecast expenditure per head, 2004-2009 (Bt, 2004 prices) 49
 
Table 45: Thailand Dessert Mix expenditure per head, 1999-2004 (US$) 50
 
Table 46: Thailand Dessert Mix forecast expenditure per head, 2004-2009 (US$) 50
 
Table 47: Thailand Dessert Mix consumption per head, 1999-2004 (kg) 51
 
Table 48: Thailand Dessert Mix forecast consumption per head, 2004-2009 (kg) 51
 
Table 49: Thailand Dessert Mix value, by age group, 2004 52
 
Table 50: Thailand Dessert Mix value, by income group, 2004 52
 
Table 51: Thailand Dessert Mix value, by gender, 2004 52
 
Table 52: Thailand Dessert Mix value, by marital status, 2004 53
 
Table 53: Thailand Dessert Mix value, by size of household, 2004 53
 
Table 54: Thailand Dessert Mix value, by urban/rural residence, 2004 53
 
Table 55: Thailand Dried Pasta & Noodles value, 1999-2004 (Bt m, 2004 prices) 54
 
Table 56: Thailand Dried Pasta & Noodles value forecast, 2004-2009 (Bt m, 2004 prices) 54
 
Table 57: Thailand Dried Pasta & Noodles value, 1999-2004 (Bt m, nominal prices) 56
 
Table 58: Thailand Dried Pasta & Noodles value forecast, 2004-2009 (Bt m, nominal prices) 56
 
Table 59: Thailand Dried Pasta & Noodles value, 1999-2004 (US$ m) 57
 
Table 60: Thailand Dried Pasta & Noodles value forecast, 2004-2009 (US$ m) 57
 
Table 61: Thailand Dried Pasta & Noodles volume, 1999-2004 (kg m) 59
 
Table 62: Thailand Dried Pasta & Noodles volume forecast, 2004-2009 (kg m) 59
 
Table 63: Thailand Dried Pasta & Noodles brand share, by value, 2003-2004 (%) 62
 
Table 64: Thailand Dried Pasta & Noodles value, by brand, 2003-2004 (Bt m) 62
 
Table 65: Thailand Dried Pasta & Noodles company share, by value, 2003-2004 (%) 63
 
Table 66: Thailand Dried Pasta & Noodles value, by company, 2003-2004 (Bt m) 63
 
Table 67: Thailand Dried Pasta & Noodles off-trade distribution channels, by value, 2003-2004 (%) 64
 
Table 68: Thailand Dried Pasta & Noodles off-trade value, by distribution channel, 2003-2004 (Bt m) 64
 
Table 69: Thailand Dried Pasta & Noodles expenditure per head, 1999-2004 (Bt, 2004 prices) 65
 
Table 70: Thailand Dried Pasta & Noodles forecast expenditure per head, 2004-2009 (Bt, 2004 prices) 65
 
Table 71: Thailand Dried Pasta & Noodles expenditure per head, 1999-2004 (US$) 66
 
Table 72: Thailand Dried Pasta & Noodles forecast expenditure per head, 2004-2009 (US$) 66
 
Table 73: Thailand Dried Pasta & Noodles consumption per head, 1999-2004 (kg) 67
 
Table 74: Thailand Dried Pasta & Noodles forecast consumption per head, 2004-2009 (kg) 67
 
Table 75: Thailand Dried Pasta & Noodles value, by age group, 2004 68
 
Table 76: Thailand Dried Pasta & Noodles value, by income group, 2004 68
 
Table 77: Thailand Dried Pasta & Noodles value, by gender, 2004 68
 
Table 78: Thailand Dried Pasta & Noodles value, by marital status, 2004 69
 
Table 79: Thailand Dried Pasta & Noodles value, by size of household, 2004 69
 
Table 80: Thailand Dried Pasta & Noodles value, by urban/rural residence, 2004 69
 
Table 81: Thailand Dried Ready Meals value, 1999-2004 (Bt m, 2004 prices) 70
 
Table 82: Thailand Dried Ready Meals value forecast, 2004-2009 (Bt m, 2004 prices) 70
 
Table 83: Thailand Dried Ready Meals value, 1999-2004 (Bt m, nominal prices) 72
 
Table 84: Thailand Dried Ready Meals value forecast, 2004-2009 (Bt m, nominal prices) 72
 
Table 85: Thailand Dried Ready Meals value, 1999-2004 (US$ m) 73
 
Table 86: Thailand Dried Ready Meals value forecast, 2004-2009 (US$ m) 73
 
Table 87: Thailand Dried Ready Meals volume, 1999-2004 (kg m) 74
 
Table 88: Thailand Dried Ready Meals volume forecast, 2004-2009 (kg m) 74
 
Table 89: Thailand Dried Ready Meals brand share, by value, 2003-2004 (%) 76
 
Table 90: Thailand Dried Ready Meals value, by brand, 2003-2004 (Bt m) 76
 
Table 91: Thailand Dried Ready Meals company share, by value, 2003-2004 (%) 77
 
Table 92: Thailand Dried Ready Meals value, by company, 2003-2004 (Bt m) 77
 
Table 93: Thailand Dried Ready Meals off-trade distribution channels, by value, 2003-2004 (%) 78
 
Table 94: Thailand Dried Ready Meals off-trade value, by distribution channel, 2003-2004 (Bt m) 78
 
Table 95: Thailand Dried Ready Meals expenditure per head, 1999-2004 (Bt, 2004 prices) 79
 
Table 96: Thailand Dried Ready Meals forecast expenditure per head, 2004-2009 (Bt, 2004 prices) 79
 
Table 97: Thailand Dried Ready Meals expenditure per head, 1999-2004 (US$) 80
 
Table 98: Thailand Dried Ready Meals forecast expenditure per head, 2004-2009 (US$) 80
 
Table 99: Thailand Dried Ready Meals consumption per head, 1999-2004 (kg) 81
 
Table 100: Thailand Dried Ready Meals forecast consumption per head, 2004-2009 (kg) 81
 
Table 101: Thailand Dried Ready Meals value, by age group, 2004 82
 
Table 102: Thailand Dried Ready Meals value, by income group, 2004 82
 
Table 103: Thailand Dried Ready Meals value, by gender, 2004 82
 
Table 104: Thailand Dried Ready Meals value, by marital status, 2004 83
 
Table 105: Thailand Dried Ready Meals value, by size of household, 2004 83
 
Table 106: Thailand Dried Ready Meals value, by urban/rural residence, 2004 83
 
Table 107: Thailand Dried Soup value, 1999-2004 (Bt m, 2004 prices) 84
 
Table 108: Thailand Dried Soup value forecast, 2004-2009 (Bt m, 2004 prices) 84
 
Table 109: Thailand Dried Soup value, 1999-2004 (Bt m, nominal prices) 86
 
Table 110: Thailand Dried Soup value forecast, 2004-2009 (Bt m, nominal prices) 86
 
Table 111: Thailand Dried Soup value, 1999-2004 (US$ m) 87
 
Table 112: Thailand Dried Soup value forecast, 2004-2009 (US$ m) 87
 
Table 113: Thailand Dried Soup volume, 1999-2004 (kg m) 88
 
Table 114: Thailand Dried Soup volume forecast, 2004-2009 (kg m) 88
 
Table 115: Thailand Dried Soup brand share, by value, 2003-2004 (%) 90
 
Table 116: Thailand Dried Soup value, by brand, 2003-2004 (Bt m) 90
 
Table 117: Thailand Dried Soup company share, by value, 2003-2004 (%) 91
 
Table 118: Thailand Dried Soup value, by company, 2003-2004 (Bt m) 91
 
Table 119: Thailand Dried Soup off-trade distribution channels, by value, 2002-20034(%) 92
 
Table 120: Thailand Dried Soup off-trade value, by distribution channel, 2003-2004 (Bt m) 92
 
Table 121: Thailand Dried Soup expenditure per head, 1999-2004 (Bt, 2004 prices) 93
 
Table 122: Thailand Dried Soup forecast expenditure per head, 2004-2009 (Bt, 2004 prices) 93
 
Table 123: Thailand Dried Soup expenditure per head, 1999-2004 (US$) 94
 
Table 124: Thailand Dried Soup forecast expenditure per head, 2004-2009 (US$) 94
 
Table 125: Thailand Dried Soup consumption per head, 1999-2004 (kg) 95
 
Table 126: Thailand Dried Soup forHecast consumption per head, 2004-2009 (kg) 95
 
Table 127: Thailand Dried Soup value, by age group, 2004 96
 
Table 128: Thailand Dried Soup value, by income group, 2004 96
 
Table 129: Thailand Dried Soup value, by gender, 2004 96
 
Table 130: Thailand Dried Soup value, by marital status, 2004 97
 
Table 131: Thailand Dried Soup value, by size of household, 2004 97
 
Table 132: Thailand Dried Soup value, by urban/rural residence, 2004 97
 
Table 133: Thailand Rice value, 1999-2004 (Bt m, 2004 prices) 98
 
Table 134: Thailand Rice value forecast, 2004-2009 (Bt m, 2004 prices) 98
 
Table 135: Thailand Rice value, 1999-2004 (Bt m, nominal prices) 100
 
Table 136: Thailand Rice value forecast, 2004-2009 (Bt m, nominal prices) 100
 
Table 137: Thailand Rice value, 1999-2004 (US$ m) 101
 
Table 138: Thailand Rice value forecast, 2004-2009 (US$ m) 101
 
Table 139: Thailand Rice volume, 1999-2004 (kg m) 102
 
Table 140: Thailand Rice volume forecast, 2004-2009 (kg m) 102
 
Table 141: Thailand Rice company share, by value, 2003-2004 (%) 104
 
Table 142: Thailand Rice value, by company, 2003-2004 (Bt m) 104
 
Table 143: Thailand Rice off-trade distribution channels, by value, 2002-20034(%) 105
 
Table 144: Thailand Rice off-trade value, by distribution channel, 2003-2004 (Bt m) 105
 
Table 145: Thailand Rice expenditure per head, 1999-2004 (Bt, 2004 prices) 106
 
Table 146: Thailand Rice forecast expenditure per head, 2004-2009 (Bt, 2004 prices) 106
 
Table 147: Thailand Rice expenditure per head, 1999-2004 (US$) 107
 
Table 148: Thailand Rice forecast expenditure per head, 2004-2009 (US$) 107
 
Table 149: Thailand Rice consumption per head, 1999-2004 (kg) 108
 
Table 150: Thailand Rice forHecast consumption per head, 2004-2009 (kg) 108
 
Table 151: Thailand Rice value, by age group, 2004 109
 
Table 152: Thailand Rice value, by income group, 2004 109
 
Table 153: Thailand Rice value, by gender, 2004 109
 
Table 154: Thailand Rice value, by marital status, 2004 110
 
Table 155: Thailand Rice value, by size of household, 2004 110
 
Table 156: Thailand Rice value, by urban/rural residence, 2004 110
 
Table 157: Thailand Key Facts 112
 
Table 158: Thailand population, by age group, 1999-2004 (millions) 116
 
Table 159: Thailand population forecast, by age group, 2004-2009(millions) 116
 
Table 160: Thailand population, by gender, 1999-2004 (millions) 117
 
Table 161: Thailand population forecast, by gender, 2004-2009(millions) 117
 
Table 162: Thailand real GDP, 1999-2004 (base year=2003) (US$ bn, 2004 prices) 118
 
Table 163: Thailand real GDP forecast, 2004-2009(base year=2003) (US$ bn, 2004 prices) 118
 
Table 164: Thailand nominal GDP, 1999-2004 (base year = 2004) (US$ bn, nominal prices) 119
 
Table 165: Thailand nominal GDP forecast, 2004-2009(base year=2004) (US$ bn, nominal prices) 119
 
Table 166: Thailand consumer price index, 1999-2004 (2004=100) 120
 
Table 167: Thailand consumer price index, 2004-2009(2004=100) 120
 
Table 168: Thailand exchange rate, 1999-2004 120
 

 

 
LIST OF FIGURES
 
Figure 1: Thailand Dried Food value & value forecast, 1999-2009 (Bt m, 2004 prices) 22
 
Figure 2: Thailand Dried Food category growth comparison, by value, 1999-2009 25
 
Figure 4: Thailand Dried Food volume & volume forecast, 1999-2009 (kg m) 27
 
Figure 5: Thailand Dried Food category growth comparison, by volume, 1999-2009 28
 
Figure 7: Thailand Dessert Mix value & value forecast, 1999-2009 (Bt m, 2004 Prices) 40
 
Figure 10: Thailand Dessert Mix volume & volume forecast, 1999-2009 (kg m) 44
 
Figure 13: Thailand Dried Pasta & Noodles value & value forecast, 1999-2009 (Bt m, 2004 Prices) 54
 
Figure 14: Thailand Dried Pasta & Noodles segment growth comparison, by value, 1999-2009 57
 
Figure 16: Thailand Dried Pasta & Noodles volume & volume forecast, 1999-2009 (kg m) 59
 
Figure 17: Thailand Dried Pasta & Noodles segment growth comparison, by volume, 1999-2009 60
 
Figure 19: Thailand Dried Ready Meals value & value forecast, 1999-2009 (Bt m, 2004 Prices) 70
 
Figure 22: Thailand Dried Ready Meals volume & volume forecast, 1999-2009 (kg m) 74
 
Figure 25: Thailand Dried Soup value & value forecast, 1999-2009 (Bt m, 2004 Prices) 84
 
Figure 28: Thailand Dried Soup volume & volume forecast, 1999-2009 (kg m) 88
 
Figure 31: Thailand Rice value & value forecast, 1999-2009 (Bt m, 2004 Prices) 98
 
Figure 34: Thailand Rice volume & volume forecast, 1999-2009 (kg m) 102
 
Figure 37: Map of Thailand 112
 
Figure 38: Annual data review process 121