Introduction
 
Datamonitor's Global Innovations in Beer, Cider and FABs provides you with a comprehensive review of key category-specific market data, consumer trends and details on new product innovations from around the world.
 

 
Scope
 
Historical (1998-2003) and forecast (2003-2008) market data covering the overall Beer, Cider and FABs market as well as its component categories
 
Data and analysis covering 38 countries worldwide and segmented into three key regions - Americas, Asia Pacific and Europe
 
Consumer insight and new product trends presented in terms of Datamonitor's three major mega trends - Convenience, Health and Sensory
 
Key manufacturer information including recent developments and market share by region
 
Highlights
 
The Americas Beer, Cider and FABs market value size ($116 billion) is approximately equal to the European size ($115 billion), with the Americas just edging the lead. The US is the driving force in the Americas, accounting for 67% of the regions' share, and is the largest market globally accounting for over a quarter of the global market.
 

 
During 2004 there were approximately 1400 new product introductions globally, as tracked by Datamonitor's Productscan Online Database. This is represents a slight drop from the number of new product introductions in 2003, but an increase on 2002. Among these products in 2004, the most frequently claimed flavouring was Lemon.
 

 
The value of the global beer, cider and FABs market is expected to increase further over 2003-2008 period, to attain a total market value of more than $309 billion in 2008. In volume terms, the global market is expected to grow at a CAGR of 2.4% over the 2003-2008 period.
 

 
Reasons to Purchase
 
Detailed market segmentations by region, including market value and volume, a well as expenditure, consumption, and distribution data
 
Rigorous modelling and forecasting methodologies combined with independently audited data collection means data you can rely on
 
Insight into the most important consumer and product trends and drivers
 

TABLE OF CONTENTS
 
CHAPTER 1 EXECUTIVE SUMMARY 3
 
CHAPTER 2 INTRODUCTION 15
 
Methodology 15
 
Definitions 16
 
Scope and structure 20
 
CHAPTER 3 KEY MARKET DATA 22
 
Global overview 22
 
Value 23
 
Volume 27
 
Regional overview 30
 
Americas 30
 
Asia-Pacific 32
 
Europe 34
 
CHAPTER 4 MANUFACTURER DYNAMICS 36
 
Overview 36
 
Company Profiles 38
 
Anheuser-Busch 38
 
SAB Miller 39
 
Scottish & Newcastle 40
 
Interbrew S.A. 41
 
Adolph Coors Company 42
 
Heineken 43
 
Carlsberg 45
 
Manufacturer share by region 46
 
Americas 46
 
Asia-Pacific 47
 
Europe 50
 
CHAPTER 5 CONSUMER INSIGHT 53
 
Introduction 53
 
Socioeconomic landscape 53
 
Population size 53
 
GDP per capita 56
 
Urban population 58
 
Market value and volume per capita 60
 
Overall beer, cider and FABs market value per capita 60
 
Overall beer, cider and FABs market volume per capita 61
 
Market value by consumer segments 63
 
Age-based market and dynamics 63
 
Gender-based market value and dynamics 65
 
Changing consumption patterns 67
 
CHAPTER 6 DISTRIBUTION CHANNELS 68
 
Introduction 68
 
Key distribution channels 68
 
On-Trade vs. Off-Trade 69
 
CHAPTER 7 NEW PRODUCT TRENDS 73
 
Introduction 73
 
New product introductions 74
 
Convenience mega-trend 77
 
Health mega-trend 80
 
Sensory mega-trend 83
 
CHAPTER 8 FUTURE DECODED 86
 
Global data forecast overview 86
 
Value 86
 
Volume 89
 
Regional data forecast 92
 
Americas 92
 
Asia-Pacific 93
 
Europe 95
 
Consumer insight & forecast 97
 
Population forecast 97
 
Expenditure forecast per capita 98
 
Consumption forecast per capita 99
 
APPENDIX 101
 
How to contact experts in your industry 101
 

 
LIST OF TABLES
 
Table 1: Regional definitions 16
 
Table 2: Beer, Cider & FABs category definitions 17
 
Table 3: Distribution channel definitions 18
 
Table 4: Definitions of consumer groups 19
 
Table 5: Definitions of alcoholic drinking occasions 19
 
Table 6: Global - Beer, Cider and FABs market value, US$ m, 1998-2003 23
 
Table 7: Top 10 countries globally - Beer, Cider and FABs market value, US$ m, 1998-2003 26
 
Table 8: Global - Beer, Cider and FABs market volume, liters m, 1998-2003 27
 
Table 9: Top 10 countries globally - Beer, Cider and FABs market volume, liters m, 1998-2003 29
 
Table 10: Americas - Beer, Cider and FABs market value, by segment, US$ m, 1998-2003 31
 
Table 11: Americas - Beer, Cider and FABs market volume, by segment, liters m, 1998-2003 32
 
Table 12: Asia-Pacific - Beer, Cider and FABs market value, by segment, US$ m, 1998-2003 32
 
Table 13: Asia-Pacific - Beer, Cider and FABs market volume, by segment, liters m, 1998-2003 33
 
Table 14: Europe - Beer, Cider and FABs market value, by segment, US$ m, 1998-2003 34
 
Table 15: Europe - Beer, Cider and FABs market volume, by segment, liters m, 1998-2003 35
 
Table 16: Global - Beer, Cider and FABs company shares, by value, %, 2002-2003 36
 
Table 17: Global - Beer company shares, by value, %, 2002-2003 37
 
Table 18: Global - Cider company shares, by value, %, 2002-2003 38
 
Table 19: Americas - Beer, Cider and FABs company shares, by value, %, 2002-2003 46
 
Table 20: Americas - Beer company shares, by value, %, 2002-2003 47
 
Table 21: Asia-Pacific - Beer, Cider and FABs company shares, by value, %, 2002-2003 48
 
Table 22: Asia-Pacific - Beer company shares, by value, %, 2002-2003 48
 
Table 23: Asia-Pacific - Cider company shares, by value, %, 2002-2003 49
 
Table 24: Europe - Beer, Cider and FABs company shares, by value, %, 2002-2003 50
 
Table 25: Europe - Beer company shares, by value, %, 2002-2003 51
 
Table 26: Europe - Cider company shares, by value, %, 2002-2003 51
 
Table 27: Europe - FABs company shares, by value, %, 2002-2003 52
 
Table 28: Population, by region, m, 1998-2003 53
 
Table 29: Top 10 countries globally by population, m, 1998-2003 54
 
Table 30: Population, by age, by region, % of total, 2003 55
 
Table 31: Population, by age, top 10 countries, % of total, 2003 55
 
Table 32: GDP per capita, by region, US$, 1998-2003 56
 
Table 33: GDP per capita, top 10 countries, US$, 1998-2003 57
 
Table 34: Urban population, by region, % of population, 1998-2003 58
 
Table 35: Urban population, top 10 countries, % of population, 1998-2003 58
 
Table 36: Beer, Cider and FABs market value per capita, by region, US$, 1998-2003 60
 
Table 37: Beer, Cider and FABs market value per capita, top 10 countries, US$, 1998-2003 61
 
Table 38: Beer, Cider and FABs market volume per capita, by region, liters, 1998-2003 61
 
Table 39: Beer, Cider and FABs market volume per capita, top 10 countries, liters, 1998-2003 62
 
Table 40: Beer, Cider and FABs consumption, by age, by region, %, 2003 64
 
Table 41: Beer, Cider and FABs consumption, by gender, by region, %, 2003 66
 
Table 42: Overall beer, cider and FABs sales, by distribution channel, by region, %, 2003 69
 
Table 43: No. new product introductions (SKU’s), by segment, 2002-2004 74
 
Table 44: Top product tags on new product packaging, % of all Beer, Cider and FABs reports, 2002-2004 75
 
Table 45: Top 10 flavors of the new product introductions, % of all Beer, Cider and FABs reports, 2002-2004 76
 
Table 46: Global - Beer, Cider and FABs market value, US$ m, 2003-2008 87
 
Table 47: Top 10 countries globally - Beer, Cider and FABs market value, US$ m, 2003-2008 89
 
Table 48: Global - Beer, Cider and FABs market volume, liters m, 2003-2008 90
 
Table 49: Top 10 countries globally - Beer, Cider and FABs market volume, liters m, 2003-2008 92
 
Table 50: Americas - Beer, Cider and FABs market value, by segment, US$ m, 2003-2008 93
 
Table 51: Americas - Beer, Cider and FABs market volume, by segment, liters m, 2003-2008 94
 
Table 52: Asia-Pacific - Beer, Cider and FABs market value, by segment, US$ m, 2003-2008 95
 
Table 53: Asia-Pacific - Beer, Cider and FABs market volume, by segment, liters m, 2003-2008 95
 
Table 54: Europe - Beer, Cider and FABs market value, by segment, US$ m, 2003-2008 96
 
Table 55: Europe - Beer, Cider and FABs market volume, by segment, , liters m, 2003-2008 97
 
Table 56: Total population forecast, by region, m, 2003-2008 98
 
Table 57: Top 10 countries globally forecast, by population, m, 2003-2008 99
 
Table 58: Beer, Cider and FABs expenditure forecast per capita, by region, US$, 2003-2008 99
 
Table 59: Beer, Cider and FABs expenditure forecast per capita, top 10 countries, US$, 2003-2008 100
 
Table 60: Beer, Cider and FABs consumption per capita, by region, liters, 2003-2008 100
 
Table 61: Beer, Cider and FABs consumption per capita, top 10 countries, liters, 2003-2008 101
 

 

 
LIST OF FIGURES
 
Figure 1: Global - Beer, Cider and FABs market value, US$ m, 1998-2003 23
 
Figure 2: Global - Beer, Cider and FABs market volume, liters m, 1998-2003 28
 
Figure 3: Relationship between the 3 mega-trends in the Beer, Cider and FABs market 73
 
Figure 4: Convenience mega-trend example – Dog & Duck Best 77
 
Figure 5: Convenience mega-trend example – Hite Pitcher 78
 
Figure 6: Convenience mega-trend example – Guinness 80
 
Figure 7: Health mega-trend example – Michelob Ultra 81
 
Figure 8: Health mega-trend example – Anti-aging Bier 83
 
Figure 9: Sensory mega-trend example– Beer to Dine for 85
 
Figure 10: Sensory mega-trend example – Molson Twin Label 86
 
Figure 11: Global - Beer, Cider and FABs market value, US$ m, 2003-2008 88
 
Figure 12: Global - Beer, Cider and FABs market volume, liters m, 2003-2008 91