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Introduction
 
This databook is a detailed information resource covering all the key data points on dried food in Taiwan. It includes comprehensive value, volume, segmentation and market share data. The databook supplies actual data to 2004 and full forecasts to 2009.
 

 
Scope
 
Contains information on five key categories: dessert mix, dried pasta & noodles, dried ready meals, dried soup and rice.
 
Provides market value, volume, expenditure and consumption data by market, segment and subsegment.
 
Includes company and brand share data by category, as well as distribution channel data.
 
Contains market value segmentation by demographic and socioeconomic group.
 
Highlights
 
The market for dried food in Taiwan increased between 1999-2004, growing at an average annual rate of 3.7%.
 

 
The leading company in the market in 2004 was San Hao Rice. The second-largest player was Uni-President Group, with Union Rice in third place.
 

 
Reasons to Purchase
 
Discover the major quantitative trends affecting dried food markets.
 
Understand consumers' consumption and expenditure patterns.
 
Understand the future direction of the market with reliable historical data and full five year forecasting.

TABLE OF CONTENTS
 
CHAPTER 1 INTRODUCTION 17
 
What is this report about? 17
 
How to use this report 17
 
Definitions 17
 
CHAPTER 2 TAIWAN DRIED FOOD 20
 
2.1 Value 20
 
2.2 Volume 26
 
2.3 Market Share 29
 
2.4 Distribution 33
 
2.5 Expenditure & consumption per head 34
 
2.6 ConsumerGraphics 38
 
CHAPTER 3 TAIWAN DESSERT MIX 40
 
3.1 Value 40
 
3.2 Volume 44
 
3.3 Market Share 46
 
3.4 Distribution 47
 
3.5 Expenditure & consumption per head 48
 
3.6 ConsumerGraphics 51
 
CHAPTER 4 TAIWAN DRIED PASTA & NOODLES 53
 
4.1 Value 53
 
4.2 Volume 58
 
4.3 Market Share 61
 
4.4 Distribution 62
 
4.5 Expenditure & consumption per head 63
 
4.6 ConsumerGraphics 66
 
CHAPTER 5 TAIWAN DRIED READY MEALS 68
 
5.1 Value 68
 
5.2 Volume 72
 
5.3 Market Share 74
 
5.4 Distribution 75
 
5.5 Expenditure & consumption per head 76
 
5.6 ConsumerGraphics 79
 
CHAPTER 6 TAIWAN DRIED SOUP 81
 
6.1 Value 81
 
6.2 Volume 85
 
6.3 Market Share 87
 
6.4 Distribution 89
 
6.5 Expenditure & consumption per head 90
 
6.6 ConsumerGraphics 93
 
CHAPTER 7 TAIWAN RICE 95
 
7.1 Value 95
 
7.2 Volume 99
 
7.3 Market Share 101
 
7.4 Distribution 102
 
7.5 Expenditure & consumption per head 103
 
7.6 ConsumerGraphics 106
 
CHAPTER 8 TAIWAN SOCIOECONOMIC PROFILE 108
 
8.1 Country Overview 108
 
8.2 Key Facts 109
 
8.3 Political Overview 111
 
8.4 Taiwan Economic Overview 112
 
8.5 Macroeconomic Indicators 113
 
CHAPTER 9 RESEARCH METHODOLOGY 118
 
9.1 Methodology overview 118
 
9.2 Secondary research 119
 
9.3 Market modelling 120
 
9.4 Primary research 121
 
9.5 Data finalisation 122
 
9.6 Ongoing research 122
 
CHAPTER 10 APPENDIX 123
 
10.1 Future readings 123
 
10.2 Research team 123
 
10.3 How to contact experts in your industry 123
 

 

 
LIST OF TABLES
 
Table 1: Dried Food category definitions 18
 
Table 2: Dried Food distribution channels 19
 
Table 3: Taiwan Dried Food value, 1999-2004 (T$ m, 2004 prices) 20
 
Table 4: Taiwan Dried Food value forecast, 2004-2009 (T$ m, 2004 prices) 21
 
Table 5: Taiwan Dried Food value, 1999-2004 (T$ m, nominal prices) 23
 
Table 6: Taiwan Dried Food value forecast, 2004-2009 (T$ m, nominal prices) 23
 
Table 7: Taiwan Dried Food value, 1999-2004 (US$ m) 24
 
Table 8: Taiwan Dried Food value forecast, 2004-2009 (US$ m) 24
 
Table 9: Taiwan Dried Food volume, 1999-2004 (kg m) 26
 
Table 10: Taiwan Dried Food volume forecast, 2004-2009 (kg m) 26
 
Table 11: Taiwan Dried Food brand share, by value, 2003-2004 (%) 29
 
Table 12: Taiwan Dried Food value, by brand, 2003-2004 (T$ m) 30
 
Table 13: Taiwan Dried Food company share, by value, 2003-2004 (%) 31
 
Table 14: Taiwan Dried Food value, by company, 2003-2004 (T$ m) 32
 
Table 15: Taiwan Dried Food off-trade distribution channels, by value, 2003-2004 (%) 33
 
Table 16: Taiwan Dried Food off-trade value, by distribution channel, 2003-2004 (T$ m) 33
 
Table 17: Taiwan Dried Food expenditure per head, 1999-2004 (T$, 2004 prices) 34
 
Table 18: Taiwan Dried Food forecast expenditure per head, 2004-2009 (T$, 2004 prices) 35
 
Table 19: Taiwan Dried Food expenditure per head, 1999-2004 (US$) 36
 
Table 20: Taiwan Dried Food forecast expenditure per head, 2004-2009 (US$) 36
 
Table 21: Taiwan Dried Food consumption per head, 1999-2004 (kg) 37
 
Table 22: Taiwan Dried Food forecast consumption per head, 2004-2009 (kg) 37
 
Table 23: Taiwan Dried Food value, by age group, 2004 38
 
Table 24: Taiwan Dried Food value, by income group, 2004 38
 
Table 25: Taiwan Dried Food value, by gender, 2004 38
 
Table 26: Taiwan Dried Food value, by marital status, 2004 39
 
Table 27: Taiwan Dried Food value, by size of household, 2004 39
 
Table 28: Taiwan Dried Food value, by urban/rural residence, 2004 39
 
Table 29: Taiwan Dessert Mix value, 1999-2004 (T$ m, 2004 prices) 40
 
Table 30: Taiwan Dessert Mix value forecast, 2004-2009 (T$ m, 2004 prices) 40
 
Table 31: Taiwan Dessert Mix value, 1999-2004 (T$ m, nominal prices) 42
 
Table 32: Taiwan Dessert Mix value forecast, 2004-2009 (T$ m, nominal prices) 42
 
Table 33: Taiwan Dessert Mix value, 1999-2004 (US$ m) 43
 
Table 34: Taiwan Dessert Mix value forecast, 2004-2009 (US$ m) 43
 
Table 35: Taiwan Dessert Mix volume, 1999-2004 (kg m) 44
 
Table 36: Taiwan Dessert Mix volume forecast, 2004-2009 (kg m) 44
 
Table 37: Taiwan Dessert Mix company share, by value, 2003-2004 (%) 46
 
Table 38: Taiwan Dessert Mix value, by company, 2003-2004 (T$ m) 46
 
Table 39: Taiwan Dessert Mix off-trade distribution channels, by value, 2003-2004 (%) 47
 
Table 40: Taiwan Dessert Mix off-trade value, by distribution channel, 2003-2004 (T$ m) 47
 
Table 41: Taiwan Dessert Mix expenditure per head, 1999-2004 (T$, 2004 prices) 48
 
Table 42: Taiwan Dessert Mix forecast expenditure per head, 2004-2009 (T$, 2004 prices) 48
 
Table 43: Taiwan Dessert Mix expenditure per head, 1999-2004 (US$) 49
 
Table 44: Taiwan Dessert Mix forecast expenditure per head, 2004-2009 (US$) 49
 
Table 45: Taiwan Dessert Mix consumption per head, 1999-2004 (kg) 50
 
Table 46: Taiwan Dessert Mix forecast consumption per head, 2004-2009 (kg) 50
 
Table 47: Taiwan Dessert Mix value, by age group, 2004 51
 
Table 48: Taiwan Dessert Mix value, by income group, 2004 51
 
Table 49: Taiwan Dessert Mix value, by gender, 2004 51
 
Table 50: Taiwan Dessert Mix value, by marital status, 2004 52
 
Table 51: Taiwan Dessert Mix value, by size of household, 2004 52
 
Table 52: Taiwan Dessert Mix value, by urban/rural residence, 2004 52
 
Table 53: Taiwan Dried Pasta & Noodles value, 1999-2004 (T$ m, 2004 prices) 53
 
Table 54: Taiwan Dried Pasta & Noodles value forecast, 2004-2009 (T$ m, 2004 prices) 53
 
Table 55: Taiwan Dried Pasta & Noodles value, 1999-2004 (T$ m, nominal prices) 55
 
Table 56: Taiwan Dried Pasta & Noodles value forecast, 2004-2009 (T$ m, nominal prices) 55
 
Table 57: Taiwan Dried Pasta & Noodles value, 1999-2004 (US$ m) 56
 
Table 58: Taiwan Dried Pasta & Noodles value forecast, 2004-2009 (US$ m) 56
 
Table 59: Taiwan Dried Pasta & Noodles volume, 1999-2004 (kg m) 58
 
Table 60: Taiwan Dried Pasta & Noodles volume forecast, 2004-2009 (kg m) 58
 
Table 61: Taiwan Dried Pasta & Noodles company share, by value, 2003-2004 (%) 61
 
Table 62: Taiwan Dried Pasta & Noodles value, by company, 2003-2004 (T$ m) 61
 
Table 63: Taiwan Dried Pasta & Noodles off-trade distribution channels, by value, 2003-2004 (%) 62
 
Table 64: Taiwan Dried Pasta & Noodles off-trade value, by distribution channel, 2003-2004 (T$ m) 62
 
Table 65: Taiwan Dried Pasta & Noodles expenditure per head, 1999-2004 (T$, 2004 prices) 63
 
Table 66: Taiwan Dried Pasta & Noodles forecast expenditure per head, 2004-2009 (T$, 2004 prices) 63
 
Table 67: Taiwan Dried Pasta & Noodles expenditure per head, 1999-2004 (US$) 64
 
Table 68: Taiwan Dried Pasta & Noodles forecast expenditure per head, 2004-2009 (US$) 64
 
Table 69: Taiwan Dried Pasta & Noodles consumption per head, 1999-2004 (kg) 65
 
Table 70: Taiwan Dried Pasta & Noodles forecast consumption per head, 2004-2009 (kg) 65
 
Table 71: Taiwan Dried Pasta & Noodles value, by age group, 2004 66
 
Table 72: Taiwan Dried Pasta & Noodles value, by income group, 2004 66
 
Table 73: Taiwan Dried Pasta & Noodles value, by gender, 2004 66
 
Table 74: Taiwan Dried Pasta & Noodles value, by marital status, 2004 67
 
Table 75: Taiwan Dried Pasta & Noodles value, by size of household, 2004 67
 
Table 76: Taiwan Dried Pasta & Noodles value, by urban/rural residence, 2004 67
 
Table 77: Taiwan Dried Ready Meals value, 1999-2004 (T$ m, 2004 prices) 68
 
Table 78: Taiwan Dried Ready Meals value forecast, 2004-2009 (T$ m, 2004 prices) 68
 
Table 79: Taiwan Dried Ready Meals value, 1999-2004 (T$ m, nominal prices) 70
 
Table 80: Taiwan Dried Ready Meals value forecast, 2004-2009 (T$ m, nominal prices) 70
 
Table 81: Taiwan Dried Ready Meals value, 1999-2004 (US$ m) 71
 
Table 82: Taiwan Dried Ready Meals value forecast, 2004-2009 (US$ m) 71
 
Table 83: Taiwan Dried Ready Meals volume, 1999-2004 (kg m) 72
 
Table 84: Taiwan Dried Ready Meals volume forecast, 2004-2009 (kg m) 72
 
Table 85: Taiwan Dried Ready Meals company share, by value, 2003-2004 (%) 74
 
Table 86: Taiwan Dried Ready Meals value, by company, 2003-2004 (T$ m) 74
 
Table 87: Taiwan Dried Ready Meals off-trade distribution channels, by value, 2003-2004 (%) 75
 
Table 88: Taiwan Dried Ready Meals off-trade value, by distribution channel, 2003-2004 (T$ m) 75
 
Table 89: Taiwan Dried Ready Meals expenditure per head, 1999-2004 (T$, 2004 prices) 76
 
Table 90: Taiwan Dried Ready Meals forecast expenditure per head, 2004-2009 (T$, 2004 prices) 76
 
Table 91: Taiwan Dried Ready Meals expenditure per head, 1999-2004 (US$) 77
 
Table 92: Taiwan Dried Ready Meals forecast expenditure per head, 2004-2009 (US$) 77
 
Table 93: Taiwan Dried Ready Meals consumption per head, 1999-2004 (kg) 78
 
Table 94: Taiwan Dried Ready Meals forecast consumption per head, 2004-2009 (kg) 78
 
Table 95: Taiwan Dried Ready Meals value, by age group, 2004 79
 
Table 96: Taiwan Dried Ready Meals value, by income group, 2004 79
 
Table 97: Taiwan Dried Ready Meals value, by gender, 2004 79
 
Table 98: Taiwan Dried Ready Meals value, by marital status, 2004 80
 
Table 99: Taiwan Dried Ready Meals value, by size of household, 2004 80
 
Table 100: Taiwan Dried Ready Meals value, by urban/rural residence, 2004 80
 
Table 101: Taiwan Dried Soup value, 1999-2004 (T$ m, 2004 prices) 81
 
Table 102: Taiwan Dried Soup value forecast, 2004-2009 (T$ m, 2004 prices) 81
 
Table 103: Taiwan Dried Soup value, 1999-2004 (T$ m, nominal prices) 83
 
Table 104: Taiwan Dried Soup value forecast, 2004-2009 (T$ m, nominal prices) 83
 
Table 105: Taiwan Dried Soup value, 1999-2004 (US$ m) 84
 
Table 106: Taiwan Dried Soup value forecast, 2004-2009 (US$ m) 84
 
Table 107: Taiwan Dried Soup volume, 1999-2004 (kg m) 85
 
Table 108: Taiwan Dried Soup volume forecast, 2004-2009 (kg m) 85
 
Table 109: Taiwan Dried Soup brand share, by value, 2003-2004 (%) 87
 
Table 110: Taiwan Dried Soup value, by brand, 2003-2004 (T$ m) 87
 
Table 111: Taiwan Dried Soup company share, by value, 2003-2004 (%) 88
 
Table 112: Taiwan Dried Soup value, by company, 2003-2004 (T$ m) 88
 
Table 113: Taiwan Dried Soup off-trade distribution channels, by value, 2002-20034(%) 89
 
Table 114: Taiwan Dried Soup off-trade value, by distribution channel, 2003-2004 (T$ m) 89
 
Table 115: Taiwan Dried Soup expenditure per head, 1999-2004 (T$, 2004 prices) 90
 
Table 116: Taiwan Dried Soup forecast expenditure per head, 2004-2009 (T$, 2004 prices) 90
 
Table 117: Taiwan Dried Soup expenditure per head, 1999-2004 (US$) 91
 
Table 118: Taiwan Dried Soup forecast expenditure per head, 2004-2009 (US$) 91
 
Table 119: Taiwan Dried Soup consumption per head, 1999-2004 (kg) 92
 
Table 120: Taiwan Dried Soup forHecast consumption per head, 2004-2009 (kg) 92
 
Table 121: Taiwan Dried Soup value, by age group, 2004 93
 
Table 122: Taiwan Dried Soup value, by income group, 2004 93
 
Table 123: Taiwan Dried Soup value, by gender, 2004 93
 
Table 124: Taiwan Dried Soup value, by marital status, 2004 94
 
Table 125: Taiwan Dried Soup value, by size of household, 2004 94
 
Table 126: Taiwan Dried Soup value, by urban/rural residence, 2004 94
 
Table 127: Taiwan Rice value, 1999-2004 (T$ m, 2004 prices) 95
 
Table 128: Taiwan Rice value forecast, 2004-2009 (T$ m, 2004 prices) 95
 
Table 129: Taiwan Rice value, 1999-2004 (T$ m, nominal prices) 97
 
Table 130: Taiwan Rice value forecast, 2004-2009 (T$ m, nominal prices) 97
 
Table 131: Taiwan Rice value, 1999-2004 (US$ m) 98
 
Table 132: Taiwan Rice value forecast, 2004-2009 (US$ m) 98
 
Table 133: Taiwan Rice volume, 1999-2004 (kg m) 99
 
Table 134: Taiwan Rice volume forecast, 2004-2009 (kg m) 99
 
Table 135: Taiwan Rice company share, by value, 2003-2004 (%) 101
 
Table 136: Taiwan Rice value, by company, 2003-2004 (T$ m) 101
 
Table 137: Taiwan Rice off-trade distribution channels, by value, 2002-20034(%) 102
 
Table 138: Taiwan Rice off-trade value, by distribution channel, 2003-2004 (T$ m) 102
 
Table 139: Taiwan Rice expenditure per head, 1999-2004 (T$, 2004 prices) 103
 
Table 140: Taiwan Rice forecast expenditure per head, 2004-2009 (T$, 2004 prices) 103
 
Table 141: Taiwan Rice expenditure per head, 1999-2004 (US$) 104
 
Table 142: Taiwan Rice forecast expenditure per head, 2004-2009 (US$) 104
 
Table 143: Taiwan Rice consumption per head, 1999-2004 (kg) 105
 
Table 144: Taiwan Rice forHecast consumption per head, 2004-2009 (kg) 105
 
Table 145: Taiwan Rice value, by age group, 2004 106
 
Table 146: Taiwan Rice value, by income group, 2004 106
 
Table 147: Taiwan Rice value, by gender, 2004 106
 
Table 148: Taiwan Rice value, by marital status, 2004 107
 
Table 149: Taiwan Rice value, by size of household, 2004 107
 
Table 150: Taiwan Rice value, by urban/rural residence, 2004 107
 
Table 151: Taiwan Key Facts 109
 
Table 152: Taiwan population, by age group, 1999-2004 (millions) 113
 
Table 153: Taiwan population forecast, by age group, 2004-2009(millions) 113
 
Table 154: Taiwan population, by gender, 1999-2004 (millions) 114
 
Table 155: Taiwan population forecast, by gender, 2004-2009(millions) 114
 
Table 156: Taiwan real GDP, 1999-2004 (base year=2003) (US$ bn, 2004 prices) 115
 
Table 157: Taiwan real GDP forecast, 2004-2009(base year=2003) (US$ bn, 2004 prices) 115
 
Table 158: Taiwan nominal GDP, 1999-2004 (base year = 2004) (US$ bn, nominal prices) 116
 
Table 159: Taiwan nominal GDP forecast, 2004-2009(base year=2004) (US$ bn, nominal prices) 116
 
Table 160: Taiwan consumer price index, 1999-2004 (2004=100) 117
 
Table 161: Taiwan consumer price index, 2004-2009(2004=100) 117
 
Table 162: Taiwan exchange rate, 1999-2004 117
 

 

 
LIST OF FIGURES
 
Figure 1: Taiwan Dried Food value & value forecast, 1999-2009 (T$ m, 2004 prices) 22
 
Figure 2: Taiwan Dried Food category growth comparison, by value, 1999-2009 25
 
Figure 3: Taiwan Dried Food volume & volume forecast, 1999-2009 (kg m) 27
 
Figure 4: Taiwan Dried Food category growth comparison, by volume, 1999-2009 28
 
Figure 5: Taiwan Dessert Mix value & value forecast, 1999-2009 (T$ m, 2004 Prices) 41
 
Figure 6: Taiwan Dessert Mix volume & volume forecast, 1999-2009 (kg m) 45
 
Figure 7: Taiwan Dried Pasta & Noodles value & value forecast, 1999-2009 (T$ m, 2004 Prices) 54
 
Figure 8: Taiwan Dried Pasta & Noodles segment growth comparison, by value, 1999-2009 57
 
Figure 9: Taiwan Dried Pasta & Noodles volume & volume forecast, 1999-2009 (kg m) 59
 
Figure 10: Taiwan Dried Pasta & Noodles segment growth comparison, by volume, 1999-2009 60
 
Figure 11: Taiwan Dried Ready Meals value & value forecast, 1999-2009 (T$ m, 2004 Prices) 69
 
Figure 12: Taiwan Dried Ready Meals volume & volume forecast, 1999-2009 (kg m) 73
 
Figure 13: Taiwan Dried Soup value & value forecast, 1999-2009 (T$ m, 2004 Prices) 82
 
Figure 14: Taiwan Dried Soup volume & volume forecast, 1999-2009 (kg m) 86
 
Figure 15: Taiwan Rice value & value forecast, 1999-2009 (T$ m, 2004 Prices) 96
 
Figure 16: Taiwan Rice volume & volume forecast, 1999-2009 (kg m) 100
 
Figure 17: Map of Taiwan 110
 
Figure 18: Annual data review process 119