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Introduction
 
This databook is a detailed information resource covering all the key data points on dried food in Greece. It includes comprehensive value, volume, segmentation and market share data. The databook supplies actual data to 2004 and full forecasts to 2009.
 

 
Scope
 
Contains information on five key categories: dessert mix, dried pasta & noodles, dried ready meals, dried soup and rice.
 
Provides market value, volume, expenditure and consumption data by market, segment and subsegment.
 
Includes company and brand share data by category, as well as distribution channel data.
 
Contains market value segmentation by demographic and socioeconomic group.
 
Highlights
 
The market for dried food in Greece increased between 1999-2004, growing at an average annual rate of 2.1%.
 

 
The leading company in the market in 2004 was Barilla Holding. The second-largest player was Stella, with Melissa in third place.
 

 
Reasons to Purchase
 
Discover the major quantitative trends affecting dried food markets.
 
Understand consumers' consumption and expenditure patterns.
 
Understand the future direction of the market with reliable historical data and full five year forecasting.
 

TABLE OF CONTENTS
 
CHAPTER 1 INTRODUCTION 10
 
What is this report about? 10
 
How to use this report 10
 
Definitions 10
 
CHAPTER 2 GREECE DRIED FOOD 13
 
2.1 Value 13
 
2.2 Volume 20
 
2.3 Market Share 23
 
2.4 Distribution 26
 
2.5 Expenditure & consumption per head 27
 
2.6 ConsumerGraphics 30
 
CHAPTER 3 GREECE DESSERT MIX 33
 
3.1 Value 33
 
3.2 Volume 38
 
3.3 Market Share 41
 
3.4 Distribution 43
 
3.5 Expenditure & consumption per head 44
 
3.6 ConsumerGraphics 47
 
CHAPTER 4 GREECE DRIED PASTA & NOODLES 50
 
4.1 Value 50
 
4.2 Volume 55
 
4.3 Market Share 58
 
4.4 Distribution 60
 
4.5 Expenditure & consumption per head 61
 
4.6 ConsumerGraphics 64
 
CHAPTER 5 GREECE DRIED READY MEALS 67
 
5.1 Value 67
 
5.2 Volume 71
 
5.3 Market Share 74
 
5.4 Distribution 75
 
5.5 Expenditure & consumption per head 76
 
5.6 ConsumerGraphics 79
 
CHAPTER 6 GREECE DRIED SOUP 82
 
6.1 Value 82
 
6.2 Volume 87
 
6.3 Market Share 90
 
6.4 Distribution 92
 
6.5 Expenditure & consumption per head 93
 
6.6 ConsumerGraphics 96
 
CHAPTER 7 GREECE RICE 99
 
7.1 Value 99
 
7.2 Volume 104
 
7.3 Market Share 107
 
7.4 Distribution 109
 
7.5 Expenditure & consumption per head 110
 
7.6 ConsumerGraphics 113
 
CHAPTER 8 NEW PRODUCT DEVELOPMENT 116
 
8.1 Product launches over time 116
 
8.2 Product launches by type 116
 
8.3 Recent product launches 118
 
CHAPTER 9 GREECE SOCIOECONOMIC PROFILE 119
 
9.1 Country Overview 119
 
9.2 Key Facts 120
 
9.3 Political Overview 121
 
9.4 Greece Economic Overview 122
 
9.5 Macroeconomic Indicators 123
 
CHAPTER 10 RESEARCH METHODOLOGY 128
 
10.1 Methodology overview 128
 
10.2 Secondary research 129
 
10.3 Market modelling 130
 
10.4 Primary research 131
 
10.5 Data finalisation 132
 
10.6 Ongoing research 132
 
CHAPTER 11 APPENDIX 133
 
11.1 Future readings 133
 
11.2 Research team 133
 
11.3 How to contact experts in your industry 133
 

 

 
LIST OF TABLES
 
Table 1: Dried Food category definitions 20
 
Table 2: Dried Food distribution channels 21
 
Table 3: Greece Dried Food value, 1999-2004 (€ m, 2004 prices) 22
 
Table 4: Greece Dried Food value forecast, 2004-2009 (€ m, 2004 prices) 23
 
Table 5: Greece Dried Food value, 1999-2004 (€ m, nominal prices) 25
 
Table 6: Greece Dried Food value forecast, 2004-2009 (€ m, nominal prices) 25
 
Table 7: Greece Dried Food value, 1999-2004 (US$ m) 26
 
Table 8: Greece Dried Food value forecast, 2004-2009 (US$ m) 26
 
Table 9: Greece Dried Food volume, 1999-2004 (kg m) 28
 
Table 10: Greece Dried Food volume forecast, 2004-2009 (kg m) 28
 
Table 11: Greece Dried Food brand share, by value, 2003-2004 (%) 30
 
Table 12: Greece Dried Food value, by brand, 2003-2004 (€ m) 31
 
Table 13: Greece Dried Food company share, by value, 2003-2004 (%) 32
 
Table 14: Greece Dried Food value, by company, 2003-2004 (€ m) 32
 
Table 15: Greece Dried Food off-trade distribution channels, by value, 2003-2004 (%) 33
 
Table 16: Greece Dried Food off-trade value, by distribution channel, 2003-2004 (€ m) 33
 
Table 17: Greece Dried Food expenditure per head, 1999-2004 (€, 2004 prices) 34
 
Table 18: Greece Dried Food forecast expenditure per head, 2004-2009 (€, 2004 prices) 34
 
Table 19: Greece Dried Food expenditure per head, 1999-2004 (US$) 35
 
Table 20: Greece Dried Food forecast expenditure per head, 2004-2009 (US$) 35
 
Table 21: Greece Dried Food consumption per head, 1999-2004 (kg) 36
 
Table 22: Greece Dried Food forecast consumption per head, 2004-2009 (kg) 36
 
Table 23: Greece Dried Food value, by age group, 2004 37
 
Table 24: Greece Dried Food value, by income group, 2004 37
 
Table 25: Greece Dried Food value, by gender, 2004 37
 
Table 26: Greece Dried Food value, by marital status, 2004 38
 
Table 27: Greece Dried Food value, by size of household, 2004 38
 
Table 28: Greece Dried Food value, by region, 2004 38
 
Table 29: Greece Dried Food value, by urban/rural residence, 2004 39
 
Table 30: Greece Dessert Mix value, 1999-2004 (€ m, 2004 prices) 40
 
Table 31: Greece Dessert Mix value forecast, 2004-2009 (€ m, 2004 prices) 40
 
Table 32: Greece Dessert Mix value, 1999-2004 (€ m, nominal prices) 42
 
Table 33: Greece Dessert Mix value forecast, 2004-2009 (€ m, nominal prices) 42
 
Table 34: Greece Dessert Mix value, 1999-2004 (US$ m) 43
 
Table 35: Greece Dessert Mix value forecast, 2004-2009 (US$ m) 43
 
Table 36: Greece Dessert Mix volume, 1999-2004 (kg m) 44
 
Table 37: Greece Dessert Mix volume forecast, 2004-2009 (kg m) 44
 
Table 38: Greece Dessert Mix brand share, by value, 2003-2004 (%) 46
 
Table 39: Greece Dessert Mix value, by brand, 2003-2004 (€ m) 46
 
Table 40: Greece Dessert Mix company share, by value, 2003-2004 (%) 47
 
Table 41: Greece Dessert Mix value, by company, 2003-2004 (€ m) 47
 
Table 42: Greece Dessert Mix off-trade distribution channels, by value, 2003-2004 (%) 48
 
Table 43: Greece Dessert Mix off-trade value, by distribution channel, 2003-2004 (€ m) 48
 
Table 44: Greece Dessert Mix expenditure per head, 1999-2004 (€, 2004 prices) 49
 
Table 45: Greece Dessert Mix forecast expenditure per head, 2004-2009 (€, 2004 prices) 49
 
Table 46: Greece Dessert Mix expenditure per head, 1999-2004 (US$) 50
 
Table 47: Greece Dessert Mix forecast expenditure per head, 2004-2009 (US$) 50
 
Table 48: Greece Dessert Mix consumption per head, 1999-2004 (kg) 51
 
Table 49: Greece Dessert Mix forecast consumption per head, 2004-2009 (kg) 51
 
Table 50: Greece Dessert Mix value, by age group, 2004 52
 
Table 51: Greece Dessert Mix value, by income group, 2004 52
 
Table 52: Greece Dessert Mix value, by gender, 2004 52
 
Table 53: Greece Dessert Mix value, by marital status, 2004 53
 
Table 54: Greece Dessert Mix value, by size of household, 2004 53
 
Table 55: Greece Dessert Mix value, by region, 2004 53
 
Table 56: Greece Dessert Mix value, by urban/rural residence, 2004 54
 
Table 57: Greece Dried Pasta & Noodles value, 1999-2004 (€ m, 2004 prices) 55
 
Table 58: Greece Dried Pasta & Noodles value forecast, 2004-2009 (€ m, 2004 prices) 55
 
Table 59: Greece Dried Pasta & Noodles value, 1999-2004 (€ m, nominal prices) 57
 
Table 60: Greece Dried Pasta & Noodles value forecast, 2004-2009 (€ m, nominal prices) 57
 
Table 61: Greece Dried Pasta & Noodles value, 1999-2004 (US$ m) 58
 
Table 62: Greece Dried Pasta & Noodles value forecast, 2004-2009 (US$ m) 58
 
Table 63: Greece Dried Pasta & Noodles volume, 1999-2004 (kg m) 59
 
Table 64: Greece Dried Pasta & Noodles volume forecast, 2004-2009 (kg m) 59
 
Table 65: Greece Dried Pasta & Noodles brand share, by value, 2003-2004 (%) 61
 
Table 66: Greece Dried Pasta & Noodles value, by brand, 2003-2004 (€ m) 61
 
Table 67: Greece Dried Pasta & Noodles company share, by value, 2003-2004 (%) 62
 
Table 68: Greece Dried Pasta & Noodles value, by company, 2003-2004 (€ m) 62
 
Table 69: Greece Dried Pasta & Noodles off-trade distribution channels, by value, 2003-2004 (%) 63
 
Table 70: Greece Dried Pasta & Noodles off-trade value, by distribution channel, 2003-2004 (€ m) 63
 
Table 71: Greece Dried Pasta & Noodles expenditure per head, 1999-2004 (€, 2004 prices) 64
 
Table 72: Greece Dried Pasta & Noodles forecast expenditure per head, 2004-2009 (€, 2004 prices) 64
 
Table 73: Greece Dried Pasta & Noodles expenditure per head, 1999-2004 (US$) 65
 
Table 74: Greece Dried Pasta & Noodles forecast expenditure per head, 2004-2009 (US$) 65
 
Table 75: Greece Dried Pasta & Noodles consumption per head, 1999-2004 (kg) 66
 
Table 76: Greece Dried Pasta & Noodles forecast consumption per head, 2004-2009 (kg) 66
 
Table 77: Greece Dried Pasta & Noodles value, by age group, 2004 67
 
Table 78: Greece Dried Pasta & Noodles value, by income group, 2004 67
 
Table 79: Greece Dried Pasta & Noodles value, by gender, 2004 67
 
Table 80: Greece Dried Pasta & Noodles value, by marital status, 2004 68
 
Table 81: Greece Dried Pasta & Noodles value, by size of household, 2004 68
 
Table 82: Greece Dried Pasta & Noodles value, by region, 2004 68
 
Table 83: Greece Dried Pasta & Noodles value, by urban/rural residence, 2004 69
 
Table 84: Greece Dried Ready Meals value, 1999-2004 (€ m, 2004 prices) 70
 
Table 85: Greece Dried Ready Meals value forecast, 2004-2009 (€ m, 2004 prices) 70
 
Table 86: Greece Dried Ready Meals value, 1999-2004 (€ m, nominal prices) 72
 
Table 87: Greece Dried Ready Meals value forecast, 2004-2009 (€ m, nominal prices) 72
 
Table 88: Greece Dried Ready Meals value, 1999-2004 (US$ m) 73
 
Table 89: Greece Dried Ready Meals value forecast, 2004-2009 (US$ m) 73
 
Table 90: Greece Dried Ready Meals volume, 1999-2004 (kg m) 74
 
Table 91: Greece Dried Ready Meals volume forecast, 2004-2009 (kg m) 74
 
Table 92: Greece Dried Ready Meals off-trade distribution channels, by value, 2003-2004 (%) 76
 
Table 93: Greece Dried Ready Meals off-trade value, by distribution channel, 2003-2004 (€ m) 76
 
Table 94: Greece Dried Ready Meals expenditure per head, 1999-2004 (€, 2004 prices) 77
 
Table 95: Greece Dried Ready Meals forecast expenditure per head, 2004-2009 (€, 2004 prices) 77
 
Table 96: Greece Dried Ready Meals expenditure per head, 1999-2004 (US$) 78
 
Table 97: Greece Dried Ready Meals forecast expenditure per head, 2004-2009 (US$) 78
 
Table 98: Greece Dried Ready Meals consumption per head, 1999-2004 (kg) 79
 
Table 99: Greece Dried Ready Meals forecast consumption per head, 2004-2009 (kg) 79
 
Table 100: Greece Dried Ready Meals value, by age group, 2004 80
 
Table 101: Greece Dried Ready Meals value, by income group, 2004 80
 
Table 102: Greece Dried Ready Meals value, by gender, 2004 80
 
Table 103: Greece Dried Ready Meals value, by marital status, 2004 81
 
Table 104: Greece Dried Ready Meals value, by size of household, 2004 81
 
Table 105: Greece Dried Ready Meals value, by region, 2004 81
 
Table 106: Greece Dried Ready Meals value, by urban/rural residence, 2004 82
 
Table 107: Greece Dried Soup value, 1999-2004 (€ m, 2004 prices) 83
 
Table 108: Greece Dried Soup value forecast, 2004-2009 (€ m, 2004 prices) 83
 
Table 109: Greece Dried Soup value, 1999-2004 (€ m, nominal prices) 85
 
Table 110: Greece Dried Soup value forecast, 2004-2009 (€ m, nominal prices) 85
 
Table 111: Greece Dried Soup value, 1999-2004 (US$ m) 86
 
Table 112: Greece Dried Soup value forecast, 2004-2009 (US$ m) 86
 
Table 113: Greece Dried Soup volume, 1999-2004 (kg m) 87
 
Table 114: Greece Dried Soup volume forecast, 2004-2009 (kg m) 87
 
Table 115: Greece Dried Soup brand share, by value, 2003-2004 (%) 89
 
Table 116: Greece Dried Soup value, by brand, 2003-2004 (€ m) 89
 
Table 117: Greece Dried Soup company share, by value, 2003-2004 (%) 90
 
Table 118: Greece Dried Soup value, by company, 2003-2004 (€ m) 90
 
Table 119: Greece Dried Soup off-trade distribution channels, by value, 2002-20034(%) 91
 
Table 120: Greece Dried Soup off-trade value, by distribution channel, 2003-2004 (€ m) 91
 
Table 121: Greece Dried Soup expenditure per head, 1999-2004 (€, 2004 prices) 92
 
Table 122: Greece Dried Soup forecast expenditure per head, 2004-2009 (€, 2004 prices) 92
 
Table 123: Greece Dried Soup expenditure per head, 1999-2004 (US$) 93
 
Table 124: Greece Dried Soup forecast expenditure per head, 2004-2009 (US$) 93
 
Table 125: Greece Dried Soup consumption per head, 1999-2004 (kg) 94
 
Table 126: Greece Dried Soup forHecast consumption per head, 2004-2009 (kg) 94
 
Table 127: Greece Dried Soup value, by age group, 2004 95
 
Table 128: Greece Dried Soup value, by income group, 2004 95
 
Table 129: Greece Dried Soup value, by gender, 2004 95
 
Table 130: Greece Dried Soup value, by marital status, 2004 96
 
Table 131: Greece Dried Soup value, by size of household, 2004 96
 
Table 132: Greece Dried Soup value, by region, 2004 96
 
Table 133: Greece Dried Soup value, by urban/rural residence, 2004 97
 
Table 134: Greece Rice value, 1999-2004 (€ m, 2004 prices) 98
 
Table 135: Greece Rice value forecast, 2004-2009 (€ m, 2004 prices) 98
 
Table 136: Greece Rice value, 1999-2004 (€ m, nominal prices) 100
 
Table 137: Greece Rice value forecast, 2004-2009 (€ m, nominal prices) 100
 
Table 138: Greece Rice value, 1999-2004 (US$ m) 101
 
Table 139: Greece Rice value forecast, 2004-2009 (US$ m) 101
 
Table 140: Greece Rice volume, 1999-2004 (kg m) 102
 
Table 141: Greece Rice volume forecast, 2004-2009 (kg m) 102
 
Table 142: Greece Rice brand share, by value, 2003-2004 (%) 104
 
Table 143: Greece Rice value, by brand, 2003-2004 (€ m) 104
 
Table 144: Greece Rice company share, by value, 2003-2004 (%) 105
 
Table 145: Greece Rice value, by company, 2003-2004 (€ m) 105
 
Table 146: Greece Rice off-trade distribution channels, by value, 2002-20034(%) 106
 
Table 147: Greece Rice off-trade value, by distribution channel, 2003-2004 (€ m) 106
 
Table 148: Greece Rice expenditure per head, 1999-2004 (€, 2004 prices) 107
 
Table 149: Greece Rice forecast expenditure per head, 2004-2009 (€, 2004 prices) 107
 
Table 150: Greece Rice expenditure per head, 1999-2004 (US$) 108
 
Table 151: Greece Rice forecast expenditure per head, 2004-2009 (US$) 108
 
Table 152: Greece Rice consumption per head, 1999-2004 (kg) 109
 
Table 153: Greece Rice forHecast consumption per head, 2004-2009 (kg) 109
 
Table 154: Greece Rice value, by age group, 2004 110
 
Table 155: Greece Rice value, by income group, 2004 110
 
Table 156: Greece Rice value, by gender, 2004 110
 
Table 157: Greece Rice value, by marital status, 2004 111
 
Table 158: Greece Rice value, by size of household, 2004 111
 
Table 159: Greece Rice value, by region, 2004 111
 
Table 160: Greece Rice value, by urban/rural residence, 2004 112
 
Table 161: Greece Key Facts 114
 
Table 162: Greece population, by age group, 1999-2004 (millions) 117
 
Table 163: Greece population forecast, by age group, 2004-2009(millions) 117
 
Table 164: Greece population, by gender, 1999-2004 (millions) 118
 
Table 165: Greece population forecast, by gender, 2004-2009(millions) 118
 
Table 164: Greece real GDP, 1999-2004 (base year=2003) (US$ bn, 2004 prices) 119
 
Table 165: Greece real GDP forecast, 2004-2009(base year=2003) (US$ bn, 2004 prices) 119
 
Table 168: Nominal GDP, 1999-2004 (base year = 2004) (€ bn, nominal prices) 120
 
Table 169: Greece nominal GDP forecast, 2004-2009(base year=2004) (€ bn, nominal prices) 120
 
Table 170: Greece consumer price index, 1999-2004 (2004=100) 121
 
Table 171: Greece consumer price index, 2004-2009(2004=100) 121
 
Table 172: Greece exchange rate, 1999-2004 121
 

 

 
LIST OF FIGURES
 
Figure 1: Greece Dried Food value & value forecast, 1999-2009 (€ m, 2004 prices) 22
 
Figure 2: Greece Dried Food category growth comparison, by value, 1999-2009 25
 
Figure 3: Greece Dried Food volume & volume forecast, 1999-2009 (kg m) 27
 
Figure 4: Greece Dried Food category growth comparison, by volume, 1999-2009 27
 
Figure 5: Greece Dessert Mix value & value forecast, 1999-2009 (€ m, 2004 Prices) 39
 
Figure 6: Greece Dessert Mix volume & volume forecast, 1999-2009 (kg m) 43
 
Figure 7: Greece Dried Pasta & Noodles value & value forecast, 1999-2009 (€ m, 2004 Prices) 54
 
Figure 8: Greece Dried Pasta & Noodles volume & volume forecast, 1999-2009 (kg m) 58
 
Figure 9: Greece Dried Ready Meals value & value forecast, 1999-2009 (€ m, 2004 Prices) 69
 
Figure 10: Greece Dried Ready Meals volume & volume forecast, 1999-2009 (kg m) 73
 
Figure 11: Greece Dried Soup value & value forecast, 1999-2009 (€ m, 2004 Prices) 82
 
Figure 12: Greece Dried Soup volume & volume forecast, 1999-2009 (kg m) 86
 
Figure 13: Greece Rice value & value forecast, 1999-2009 (€ m, 2004 Prices) 97
 
Figure 14: Greece Rice volume & volume forecast, 1999-2009 (kg m) 101
 
Figure 15: Map of Greece 112
 
Figure 16: Annual data review process 121