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Introduction
 
This databook is a detailed information resource covering all the key data points on dried food in Hong Kong. It includes comprehensive value, volume, segmentation and market share data. The databook supplies actual data to 2004 and full forecasts to 2009.
 

 
Scope
 
Contains information on five key categories: dessert mix, dried pasta & noodles, dried ready meals, dried soup and rice.
 
Provides market value, volume, expenditure and consumption data by market, segment and subsegment.
 
Includes company and brand share data by category, as well as distribution channel data.
 
Contains market value segmentation by demographic and socioeconomic group.
 
Highlights
 
The market for dried food in Hong Kong performed somewhat badly between 1999-2004, growing at an average annual rate of 0.7%.
 

 
The leading company in the market in 2004 was Golden Elephant. The second-largest player was Golden Resources International, with Nissin Food Products Co Ltd in third place.
 

 
Reasons to Purchase
 
Discover the major quantitative trends affecting dried food markets.
 
Understand consumers' consumption and expenditure patterns.
 
Understand the future direction of the market with reliable historical data and full five year forecasting.

TABLE OF CONTENTS
 
CHAPTER 1 INTRODUCTION 19
 
What is this report about? 19
 
How to use this report 19
 
Definitions 19
 
CHAPTER 2 HONG KONG DRIED FOOD 22
 
2.1 Value 22
 
2.2 Volume 28
 
2.3 Market Share 32
 
2.4 Distribution 35
 
2.5 Expenditure & consumption per head 36
 
2.6 ConsumerGraphics 39
 
CHAPTER 3 HONG KONG DESSERT MIX 41
 
3.1 Value 41
 
3.2 Volume 45
 
3.3 Market Share 47
 
3.4 Distribution 49
 
3.5 Expenditure & consumption per head 50
 
3.6 ConsumerGraphics 53
 
CHAPTER 4 HONG KONG DRIED PASTA & NOODLES 55
 
4.1 Value 55
 
4.2 Volume 60
 
4.3 Market Share 63
 
4.4 Distribution 64
 
4.5 Expenditure & consumption per head 65
 
4.6 ConsumerGraphics 68
 
CHAPTER 5 HONG KONG DRIED READY MEALS 70
 
5.1 Value 70
 
5.2 Volume 74
 
5.3 Market Share 76
 
5.4 Distribution 78
 
5.5 Expenditure & consumption per head 79
 
5.6 ConsumerGraphics 82
 
CHAPTER 6 HONG KONG DRIED SOUP 84
 
6.1 Value 84
 
6.2 Volume 88
 
6.3 MarketShare 90
 
6.4 Distribution 92
 
6.5 Expenditure & consumption per head 93
 
6.6 ConsumerGraphics 96
 
CHAPTER 7 HONG KONG RICE 98
 
7.1 Value 98
 
7.2 Volume 102
 
7.3 Market Share 104
 
7.4 Distribution 105
 
7.5 Expenditure & consumption per head 106
 
7.6 ConsumerGraphics 109
 
CHAPTER 8 HONG KONG SOCIOECONOMIC PROFILE 111
 
8.1 Country Overview 111
 
8.2 Key Facts 112
 
8.3 Political Overview 113
 
8.4 Hong Kong Economic Overview 114
 
8.5 Macroeconomic Indicators Error! Bookmark not defined.
 
CHAPTER 9 RESEARCH METHODOLOGY 115
 
9.1 Methodology overview 120
 
9.2 Secondary research 121
 
9.3 Market modelling 122
 
9.4 Primary research 123
 
9.5 Data finalisation 124
 
9.6 Ongoing research 124
 
CHAPTER 10 APPENDIX 125
 
10.1 Future readings 125
 
10.2 Research team 125
 
10.3 How to contact experts in your industry 125
 

 

 
LIST OF TABLES
 
Table 1: Dried Food category definitions 20
 
Table 2: Dried Food distribution channels 21
 
Table 3: Hong Kong Dried Food value, 1999-2004 (HK$ m, 2004 prices) 22
 
Table 4: Hong Kong Dried Food value forecast, 2004-2009 (HK$ m, 2004 prices) 23
 
Table 5: Hong Kong Dried Food value, 1999-2004 (HK$ m, nominal prices) 25
 
Table 6: Hong Kong Dried Food value forecast, 2004-2009 (HK$ m, nominal prices) 25
 
Table 7: Hong Kong Dried Food value, 1999-2004 (US$ m) 26
 
Table 8: Hong Kong Dried Food value forecast, 2004-2009 (US$ m) 26
 
Table 9: Hong Kong Dried Food volume, 1999-2004 (kg m) 28
 
Table 10: Hong Kong Dried Food volume forecast, 2004-2009 (kg m) 29
 
Table 11: Hong Kong Dried Food brand share, by value, 2003-2004 (%) 32
 
Table 12: Hong Kong Dried Food value, by brand, 2003-2004 (HK$ m) 33
 
Table 13: Hong Kong Dried Food company share, by value, 2003-2004 (%) 34
 
Table 14: Hong Kong Dried Food value, by company, 2003-2004 (HK$ m) 34
 
Table 15: Hong Kong Dried Food off-trade distribution channels, by value, 2003-2004 (%) 35
 
Table 16: Hong Kong Dried Food off-trade value, by distribution channel, 2003-2004 (HK$ m) 35
 
Table 17: Hong Kong Dried Food expenditure per head, 1999-2004 (HK$, 2004 prices) 36
 
Table 18: Hong Kong Dried Food forecast expenditure per head, 2004-2009 (HK$, 2004 prices) 36
 
Table 19: Hong Kong Dried Food expenditure per head, 1999-2004 (US$) 37
 
Table 20: Hong Kong Dried Food forecast expenditure per head, 2004-2009 (US$) 37
 
Table 21: Hong Kong Dried Food consumption per head, 1999-2004 (kg) 38
 
Table 22: Hong Kong Dried Food forecast consumption per head, 2004-2009 (kg) 38
 
Table 23: Hong Kong Dried Food value, by age group, 2004 39
 
Table 24: Hong Kong Dried Food value, by income group, 2004 39
 
Table 25: Hong Kong Dried Food value, by gender, 2004 39
 
Table 26: Hong Kong Dried Food value, by marital status, 2004 40
 
Table 27: Hong Kong Dried Food value, by size of household, 2004 40
 
Table 28: Hong Kong Dried Food value, by urban/rural residence, 2004 40
 
Table 29: Hong Kong Dessert Mix value, 1999-2004 (HK$ m, 2004 prices) 41
 
Table 30: Hong Kong Dessert Mix value forecast, 2004-2009 (HK$ m, 2004 prices) 41
 
Table 31: Hong Kong Dessert Mix value, 1999-2004 (HK$ m, nominal prices) 43
 
Table 32: Hong Kong Dessert Mix value forecast, 2004-2009 (HK$ m, nominal prices) 43
 
Table 33: Hong Kong Dessert Mix value, 1999-2004 (US$ m) 44
 
Table 34: Hong Kong Dessert Mix value forecast, 2004-2009 (US$ m) 44
 
Table 35: Hong Kong Dessert Mix volume, 1999-2004 (kg m) 45
 
Table 36: Hong Kong Dessert Mix volume forecast, 2004-2009 (kg m) 45
 
Table 37: Hong Kong Dessert Mix brand share, by value, 2003-2004 (%) 47
 
Table 38: Hong Kong Dessert Mix value, by brand, 2003-2004 (HK$ m) 47
 
Table 39: Hong Kong Dessert Mix company share, by value, 2003-2004 (%) 48
 
Table 40: Hong Kong Dessert Mix value, by company, 2003-2004 (HK$ m) 48
 
Table 41: Hong Kong Dessert Mix off-trade distribution channels, by value, 2003-2004 (%) 49
 
Table 42: Hong Kong Dessert Mix off-trade value, by distribution channel, 2003-2004 (HK$ m) 49
 
Table 43: Hong Kong Dessert Mix expenditure per head, 1999-2004 (HK$, 2004 prices) 50
 
Table 44: Hong Kong Dessert Mix forecast expenditure per head, 2004-2009 (HK$, 2004 prices) 50
 
Table 45: Hong Kong Dessert Mix expenditure per head, 1999-2004 (US$) 51
 
Table 46: Hong Kong Dessert Mix forecast expenditure per head, 2004-2009 (US$) 51
 
Table 47: Hong Kong Dessert Mix consumption per head, 1999-2004 (kg) 52
 
Table 48: Hong Kong Dessert Mix forecast consumption per head, 2004-2009 (kg) 52
 
Table 49: Hong Kong Dessert Mix value, by age group, 2004 53
 
Table 50: Hong Kong Dessert Mix value, by income group, 2004 53
 
Table 51: Hong Kong Dessert Mix value, by gender, 2004 53
 
Table 52: Hong Kong Dessert Mix value, by marital status, 2004 54
 
Table 53: Hong Kong Dessert Mix value, by size of household, 2004 54
 
Table 54: Hong Kong Dessert Mix value, by urban/rural residence, 2004 54
 
Table 55: Hong Kong Dried Pasta & Noodles value, 1999-2004 (HK$ m, 2004 prices) 55
 
Table 56: Hong Kong Dried Pasta & Noodles value forecast, 2004-2009 (HK$ m, 2004 prices) 55
 
Table 57: Hong Kong Dried Pasta & Noodles value, 1999-2004 (HK$ m, nominal prices) 57
 
Table 58: Hong Kong Dried Pasta & Noodles value forecast, 2004-2009 (HK$ m, nominal prices) 57
 
Table 59: Hong Kong Dried Pasta & Noodles value, 1999-2004 (US$ m) 58
 
Table 60: Hong Kong Dried Pasta & Noodles value forecast, 2004-2009 (US$ m) 58
 
Table 61: Hong Kong Dried Pasta & Noodles volume, 1999-2004 (kg m) 60
 
Table 62: Hong Kong Dried Pasta & Noodles volume forecast, 2004-2009 (kg m) 60
 
Table 63: Hong Kong Dried Pasta & Noodles company share, by value, 2003-2004 (%) 63
 
Table 64: Hong Kong Dried Pasta & Noodles value, by company, 2003-2004 (HK$ m) 63
 
Table 65: Hong Kong Dried Pasta & Noodles off-trade distribution channels, by value, 2003-2004 (%) 64
 
Table 66: Hong Kong Dried Pasta & Noodles off-trade value, by distribution channel, 2003-2004 (HK$ m) 64
 
Table 67: Hong Kong Dried Pasta & Noodles expenditure per head, 1999-2004 (HK$, 2004 prices) 65
 
Table 68: Hong Kong Dried Pasta & Noodles forecast expenditure per head, 2004-2009 (HK$, 2004 prices) 65
 
Table 69: Hong Kong Dried Pasta & Noodles expenditure per head, 1999-2004 (US$) 66
 
Table 70: Hong Kong Dried Pasta & Noodles forecast expenditure per head, 2004-2009 (US$) 66
 
Table 71: Hong Kong Dried Pasta & Noodles consumption per head, 1999-2004 (kg) 67
 
Table 72: Hong Kong Dried Pasta & Noodles forecast consumption per head, 2004-2009 (kg) 67
 
Table 73: Hong Kong Dried Pasta & Noodles value, by age group, 2004 68
 
Table 74: Hong Kong Dried Pasta & Noodles value, by income group, 2004 68
 
Table 75: Hong Kong Dried Pasta & Noodles value, by gender, 2004 68
 
Table 76: Hong Kong Dried Pasta & Noodles value, by marital status, 2004 69
 
Table 77: Hong Kong Dried Pasta & Noodles value, by size of household, 2004 69
 
Table 78: Hong Kong Dried Pasta & Noodles value, by urban/rural residence, 2004 69
 
Table 79: Hong Kong Dried Ready Meals value, 1999-2004 (HK$ m, 2004 prices) 70
 
Table 80: Hong Kong Dried Ready Meals value forecast, 2004-2009 (HK$ m, 2004 prices) 70
 
Table 81: Hong Kong Dried Ready Meals value, 1999-2004 (HK$ m, nominal prices) 72
 
Table 82: Hong Kong Dried Ready Meals value forecast, 2004-2009 (HK$ m, nominal prices) 72
 
Table 83: Hong Kong Dried Ready Meals value, 1999-2004 (US$ m) 73
 
Table 84: Hong Kong Dried Ready Meals value forecast, 2004-2009 (US$ m) 73
 
Table 85: Hong Kong Dried Ready Meals volume, 1999-2004 (kg m) 74
 
Table 86: Hong Kong Dried Ready Meals volume forecast, 2004-2009 (kg m) 74
 
Table 87: Hong Kong Dried Ready Meals brand share, by value, 2003-2004 (%) 76
 
Table 88: Hong Kong Dried Ready Meals value, by brand, 2003-2004 (HK$ m) 76
 
Table 89: Hong Kong Dried Ready Meals company share, by value, 2003-2004 (%) 77
 
Table 90: Hong Kong Dried Ready Meals value, by company, 2003-2004 (HK$ m) 77
 
Table 91: Hong Kong Dried Ready Meals off-trade distribution channels, by value, 2003-2004 (%) 78
 
Table 92: Hong Kong Dried Ready Meals off-trade value, by distribution channel, 2003-2004 (HK$ m) 78
 
Table 93: Hong Kong Dried Ready Meals expenditure per head, 1999-2004 (HK$, 2004 prices) 79
 
Table 94: Hong Kong Dried Ready Meals forecast expenditure per head, 2004-2009 (HK$, 2004 prices) 79
 
Table 95: Hong Kong Dried Ready Meals expenditure per head, 1999-2004 (US$) 80
 
Table 96: Hong Kong Dried Ready Meals forecast expenditure per head, 2004-2009 (US$) 80
 
Table 97: Hong Kong Dried Ready Meals consumption per head, 1999-2004 (kg) 81
 
Table 98: Hong Kong Dried Ready Meals forecast consumption per head, 2004-2009 (kg) 81
 
Table 99: Hong Kong Dried Ready Meals value, by age group, 2004 82
 
Table 100: Hong Kong Dried Ready Meals value, by income group, 2004 82
 
Table 101: Hong Kong Dried Ready Meals value, by gender, 2004 82
 
Table 102: Hong Kong Dried Ready Meals value, by marital status, 2004 83
 
Table 103: Hong Kong Dried Ready Meals value, by size of household, 2004 83
 
Table 104: Hong Kong Dried Ready Meals value, by urban/rural residence, 2004 83
 
Table 105: Hong Kong Dried Soup value, 1999-2004 (HK$ m, 2004 prices) 84
 
Table 106: Hong Kong Dried Soup value forecast, 2004-2009 (HK$ m, 2004 prices) 84
 
Table 107: Hong Kong Dried Soup value, 1999-2004 (HK$ m, nominal prices) 86
 
Table 108: Hong Kong Dried Soup value forecast, 2004-2009 (HK$ m, nominal prices) 86
 
Table 109: Hong Kong Dried Soup value, 1999-2004 (US$ m) 87
 
Table 110: Hong Kong Dried Soup value forecast, 2004-2009 (US$ m) 87
 
Table 111: Hong Kong Dried Soup volume, 1999-2004 (kg m) 88
 
Table 112: Hong Kong Dried Soup volume forecast, 2004-2009 (kg m) 88
 
Table 113: Hong Kong Dried Soup brand share, by value, 2003-2004 (%) 90
 
Table 114: Hong Kong Dried Soup value, by brand, 2003-2004 (HK$ m) 90
 
Table 115: Hong Kong Dried Soup company share, by value, 2003-2004 (%) 91
 
Table 116: Hong Kong Dried Soup value, by company, 2003-2004 (HK$ m) 91
 
Table 117: Hong Kong Dried Soup off-trade distribution channels, by value, 2002-20034(%) 92
 
Table 118: Hong Kong Dried Soup off-trade value, by distribution channel, 2003-2004 (HK$ m) 92
 
Table 119: Hong Kong Dried Soup expenditure per head, 1999-2004 (HK$, 2004 prices) 93
 
Table 120: Hong Kong Dried Soup forecast expenditure per head, 2004-2009 (HK$, 2004 prices) 93
 
Table 121: Hong Kong Dried Soup expenditure per head, 1999-2004 (US$) 94
 
Table 122: Hong Kong Dried Soup forecast expenditure per head, 2004-2009 (US$) 94
 
Table 123: Hong Kong Dried Soup consumption per head, 1999-2004 (kg) 95
 
Table 124: Hong Kong Dried Soup forHecast consumption per head, 2004-2009 (kg) 95
 
Table 125: Hong Kong Dried Soup value, by age group, 2004 96
 
Table 126: Hong Kong Dried Soup value, by income group, 2004 96
 
Table 127: Hong Kong Dried Soup value, by gender, 2004 96
 
Table 128: Hong Kong Dried Soup value, by marital status, 2004 97
 
Table 129: Hong Kong Dried Soup value, by size of household, 2004 97
 
Table 130: Hong Kong Dried Soup value, by urban/rural residence, 2004 97
 
Table 131: Hong Kong Rice value, 1999-2004 (HK$ m, 2004 prices) 98
 
Table 132: Hong Kong Rice value forecast, 2004-2009 (HK$ m, 2004 prices) 98
 
Table 133: Hong Kong Rice value, 1999-2004 (HK$ m, nominal prices) 100
 
Table 134: Hong Kong Rice value forecast, 2004-2009 (HK$ m, nominal prices) 100
 
Table 135: Hong Kong Rice value, 1999-2004 (US$ m) 101
 
Table 136: Hong Kong Rice value forecast, 2004-2009 (US$ m) 101
 
Table 137: Hong Kong Rice volume, 1999-2004 (kg m) 102
 
Table 138: Hong Kong Rice volume forecast, 2004-2009 (kg m) 102
 
Table 139: Hong Kong Rice company share, by value, 2003-2004 (%) 104
 
Table 140: Hong Kong Rice value, by company, 2003-2004 (HK$ m) 104
 
Table 141: Hong Kong Rice off-trade distribution channels, by value, 2002-20034(%) 105
 
Table 142: Hong Kong Rice off-trade value, by distribution channel, 2003-2004 (HK$ m) 105
 
Table 143: Hong Kong Rice expenditure per head, 1999-2004 (HK$, 2004 prices) 106
 
Table 144: Hong Kong Rice forecast expenditure per head, 2004-2009 (HK$, 2004 prices) 106
 
Table 145: Hong Kong Rice expenditure per head, 1999-2004 (US$) 107
 
Table 146: Hong Kong Rice forecast expenditure per head, 2004-2009 (US$) 107
 
Table 147: Hong Kong Rice consumption per head, 1999-2004 (kg) 108
 
Table 148: Hong Kong Rice forHecast consumption per head, 2004-2009 (kg) 108
 
Table 149: Hong Kong Rice value, by age group, 2004 109
 
Table 150: Hong Kong Rice value, by income group, 2004 109
 
Table 151: Hong Kong Rice value, by gender, 2004 109
 
Table 152: Hong Kong Rice value, by marital status, 2004 110
 
Table 153: Hong Kong Rice value, by size of household, 2004 110
 
Table 154: Hong Kong Rice value, by urban/rural residence, 2004 110
 
Table 155: Hong Kong Key Facts 112
 
Table 156: Hong Kong population, by age group, 1999-2004 (millions) 115
 
Table 157: Hong Kong population forecast, by age group, 2004-2009(millions) 115
 
Table 158: Hong Kong population, by gender, 1999-2004 (millions) 116
 
Table 159: Hong Kong population forecast, by gender, 2004-2009(millions) 116
 
Table 160: Hong Kong real GDP, 1999-2004 (base year=2003) (HK$ bn, 2004 prices) 117
 
Table 161: Hong Kong real GDP forecast, 2004-2009(base year=2003) (HK$ bn, 2004 prices) 117
 
Table 162: Hong Kong nominal GDP, 1999-2004 (base year = 2004) (HK$ bn, nominal prices) 118
 
Table 163: Hong Kong nominal GDP forecast, 2004-2009(base year=2004) (HK$ bn, nominal prices) 118
 
Table 164: Hong Kong consumer price index, 1999-2004 (2004=100) 119
 
Table 165: Hong Kong consumer price index, 2004-2009(2004=100) 119
 
Table 166: Hong Kong exchange rate, 1999-2004 119
 

 

 
LIST OF FIGURES
 
Figure 1: Hong Kong Dried Food value & value forecast, 1999-2009 (HK$ m, 2004 prices) 23
 
Figure 2: Hong Kong Dried Food category growth comparison, by value, 1999-2009 26
 
Figure 3: Hong Kong Dried Food volume & volume forecast, 1999-2009 (kg m, 2004 Prices) 29
 
Figure 4: Hong Kong Dried Food category growth comparison, by volume, 1999-2009 30
 
Figure 5: Hong Kong Dessert Mix value & value forecast, 1999-2009 (HK$ m, 2004 Prices) 41
 
Figure 6: Hong Kong Dessert Mix volume & volume forecast, 1999-2009 (kg m) 45
 
Figure 7: Hong Kong Dried Pasta & Noodles value & value forecast, 1999-2009 (HK$ m, 2004 Prices) 55
 
Figure 8: Hong Kong Dried Pasta & Noodles segment growth comparison, by value, 1999-2009 58
 
Figure 9: Hong Kong Dried Pasta & Noodles volume & volume forecast, 1999-2009 (kg m) 60
 
Figure 10: Hong Kong Dried Pasta & Noodles segment growth comparison, by volume, 1999-2009 61
 
Figure 11: Hong Kong Dried Ready Meals value & value forecast, 1999-2009 (HK$ m, 2004 Prices) 70
 
Figure 12: Hong Kong Dried Ready Meals volume & volume forecast, 1999-2009 (kg m) 74
 
Figure 13: Hong Kong Dried Soup value & value forecast, 1999-2009 (HK$ m, 2004 Prices) 84
 
Figure 14: Hong Kong Dried Soup volume & volume forecast, 1999-2009 (kg m) 88
 
Figure 15: Hong Kong Rice value & value forecast, 1999-2009 (HK$ m, 2004 Prices) 98
 
Figure 16: Hong Kong Rice volume & volume forecast, 1999-2009 (kg m) 102
 
Figure 17: Map of Hong Kong 111
 
Figure 18: Annual data review process 120