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Introduction
 
This databook is a detailed information resource covering all the key data points on dried food in Hungary. It includes comprehensive value, volume, segmentation and market share data. The databook supplies actual data to 2004 and full forecasts to 2009.
 

 
Scope
 
Provides market value, volume, expenditure and consumption data by market, segment and subsegment.
 
Includes company and brand share data by category, as well as distribution channel data.
 
Contains market value segmentation by demographic and socioeconomic group.
 
Highlights
 
The market for dried food in Hungary increased between 1999-2004, growing at an average annual rate of 5.2%.
 

 
The leading company in the market in 2004 was Gyermely Rt. The second-largest player was Alfoldi Malomipari, with Unilever in third place.
 

 
Reasons to Purchase
 
Discover the major quantitative trends affecting dried food markets.
 
Understand consumers' consumption and expenditure patterns.
 
Understand the future direction of the market with reliable historical data and full five year forecasting.

TABLE OF CONTENTS
 
CHAPTER 1 INTRODUCTION 10
 
What is this report about? 10
 
How to use this report 10
 
Definitions 10
 
CHAPTER 2 HUNGARY DRIED FOOD 13
 
2.1 Value 13
 
2.2 Volume 19
 
2.3 Market Share 22
 
2.4 Distribution 24
 
2.5 Expenditure & consumption per head 25
 
2.6 ConsumerGraphics 28
 
CHAPTER 3 HUNGARY DRIED PASTA & NOODLES 30
 
3.1 Value 30
 
3.2 Volume 35
 
3.3 Market Share 39
 
3.4 Distribution 41
 
3.5 Expenditure & consumption per head 42
 
3.6 ConsumerGraphics 45
 
CHAPTER 4 HUNGARY DRIED READY MEALS 47
 
4.1 Value 47
 
4.2 Volume 52
 
4.3 Market Share 55
 
4.4 Distribution 56
 
4.5 Expenditure & consumption per head 57
 
4.6 ConsumerGraphics 60
 
CHAPTER 5 HUNGARY DRIED SOUP 62
 
5.1 Value 62
 
5.2 Volume 67
 
5.3 Market Share 70
 
5.4 Distribution 72
 
5.5 Expenditure & consumption per head 73
 
5.6 ConsumerGraphics 76
 
CHAPTER 6 HUNGARY RICE 78
 
6.1 Value 78
 
6.2 Volume 83
 
6.3 Market Share 86
 
6.4 Distribution 88
 
6.5 Expenditure & consumption per head 89
 
6.6 ConsumerGraphics 92
 
CHAPTER 7 NEW PRODUCT DEVELOPMENT 94
 
7.1 Product launches over time 94
 
7.2 Product launches by type 96
 
7.3 Recent product launches 98
 
CHAPTER 8 HUNGARY SOCIOECONOMIC PROFILE 99
 
Country Overview 99
 
5.2 Key Facts 101
 
5.3 Political Overview 102
 
5.4 Hungary Economic Overview 103
 
5.5 Macroeconomic Indicators 104
 
CHAPTER 9 RESEARCH METHODOLOGY 109
 
9.1 Methodology overview 109
 
9.2 Secondary research 110
 
9.3 Market modelling 111
 
9.4 Primary research 112
 
9.5 Data finalisation 113
 
9.6 Ongoing research 113
 
CHAPTER 10 APPENDIX 114
 
10.1 Future readings 114
 
10.2 Research team 114
 
10.3 How to contact experts in your industry 114
 

 

 
LIST OF TABLES
 
Table 1: Dried Food category definitions 17
 
Table 2: Dried Food distribution channels 18
 
Table 3: Hungary Dried Food value, 1999-2004 (HuF m, 2004 prices) 19
 
Table 4: Hungary Dried Food value forecast, 2004-2009 (HuF m, 2004 prices) 19
 
Table 5: Hungary Dried Food value, 1999-2004 (HuF m, nominal prices) 22
 
Table 6: Hungary Dried Food value forecast, 2004-2009 (HuF m, nominal prices) 22
 
Table 7: Hungary Dried Food value, 1999-2004 (US$ m) 23
 
Table 8: Hungary Dried Food value forecast, 2004-2009 (US$ m) 23
 
Table 9: Hungary Dried Food volume, 1999-2004 (kg m) 25
 
Table 10: Hungary Dried Food volume forecast, 2004-2009 (kg m) 25
 
Table 11: Hungary Dried Food brand share, by value, 2003-2004 (%) 27
 
Table 12: Hungary Dried Food value, by brand, 2003-2004 (HuF m) 27
 
Table 13: Hungary Dried Food company share, by value, 2003-2004 (%) 28
 
Table 14: Hungary Dried Food value, by company, 2003-2004 (HuF m) 28
 
Table 15: Hungary Dried Food off-trade distribution channels, by value, 2003-2004 (%) 29
 
Table 16: Hungary Dried Food off-trade value, by distribution channel, 2003-2004 (HuF m) 29
 
Table 17: Hungary Dried Food expenditure per head, 1999-2004 (HuF, 2004 prices) 30
 
Table 18: Hungary Dried Food forecast expenditure per head, 2004-2009 (HuF, 2004 prices) 30
 
Table 19: Hungary Dried Food expenditure per head, 1999-2004 (US$) 31
 
Table 20: Hungary Dried Food forecast expenditure per head, 2004-2009 (US$) 31
 
Table 21: Hungary Dried Food consumption per head, 1999-2004 (kg) 32
 
Table 22: Hungary Dried Food forecast consumption per head, 2004-2009 (kg) 32
 
Table 23: Hungary Dried Food value, by age group, 2004 33
 
Table 24: Hungary Dried Food value, by income group, 2004 33
 
Table 25: Hungary Dried Food value, by gender, 2004 33
 
Table 26: Hungary Dried Food value, by marital status, 2004 34
 
Table 27: Hungary Dried Food value, by size of household, 2004 34
 
Table 28: Hungary Dried Food value, by urban/rural residence, 2004 34
 
Table 29: Hungary Dried Pasta & Noodles value, 1999-2004 (HuF m, 2004 prices) 35
 
Table 30: Hungary Dried Pasta & Noodles value forecast, 2004-2009 (HuF m, 2004 prices) 35
 
Table 31: Hungary Dried Pasta & Noodles value, 1999-2004 (HuF m, nominal prices) 37
 
Table 32: Hungary Dried Pasta & Noodles value forecast, 2004-2009 (HuF m, nominal prices) 37
 
Table 33: Hungary Dried Pasta & Noodles value, 1999-2004 (US$ m) 38
 
Table 34: Hungary Dried Pasta & Noodles value forecast, 2004-2009 (US$ m) 38
 
Table 35: Hungary Dried Pasta & Noodles volume, 1999-2004 (kg m) 40
 
Table 36: Hungary Dried Pasta & Noodles volume forecast, 2004-2009 (kg m) 40
 
Table 37: Hungary Dried Pasta & Noodles brand share, by value, 2003-2004 (%) 43
 
Table 38: Hungary Dried Pasta & Noodles value, by brand, 2003-2004 (HuF m) 43
 
Table 39: Hungary Dried Pasta & Noodles company share, by value, 2003-2004 (%) 44
 
Table 40: Hungary Dried Pasta & Noodles value, by company, 2003-2004 (HuF m) 44
 
Table 41: Hungary Dried Pasta & Noodles off-trade distribution channels, by value, 2003-2004 (%) 45
 
Table 42: Hungary Dried Pasta & Noodles off-trade value, by distribution channel, 2003-2004 (HuF m) 45
 
Table 43: Hungary Dried Pasta & Noodles expenditure per head, 1999-2004 (HuF, 2004 prices) 46
 
Table 44: Hungary Dried Pasta & Noodles forecast expenditure per head, 2004-2009 (HuF, 2004 prices) 46
 
Table 45: Hungary Dried Pasta & Noodles expenditure per head, 1999-2004 (US$) 47
 
Table 46: Hungary Dried Pasta & Noodles forecast expenditure per head, 2004-2009 (US$) 47
 
Table 47: Hungary Dried Pasta & Noodles consumption per head, 1999-2004 (kg) 48
 
Table 48: Hungary Dried Pasta & Noodles forecast consumption per head, 2004-2009 (kg) 48
 
Table 49: Hungary Dried Pasta & Noodles value, by age group, 2004 49
 
Table 50: Hungary Dried Pasta & Noodles value, by income group, 2004 49
 
Table 51: Hungary Dried Pasta & Noodles value, by gender, 2004 49
 
Table 52: Hungary Dried Pasta & Noodles value, by marital status, 2004 50
 
Table 53: Hungary Dried Pasta & Noodles value, by size of household, 2004 50
 
Table 54: Hungary Dried Pasta & Noodles value, by urban/rural residence, 2004 50
 
Table 55: Hungary Dried Ready Meals value, 1999-2004 (HuF m, 2004 prices) 51
 
Table 56: Hungary Dried Ready Meals value forecast, 2004-2009 (HuF m, 2004 prices) 51
 
Table 57: Hungary Dried Ready Meals value, 1999-2004 (HuF m, nominal prices) 53
 
Table 58: Hungary Dried Ready Meals value forecast, 2004-2009 (HuF m, nominal prices) 53
 
Table 59: Hungary Dried Ready Meals value, 1999-2004 (US$ m) 54
 
Table 60: Hungary Dried Ready Meals value forecast, 2004-2009 (US$ m) 54
 
Table 61: Hungary Dried Ready Meals volume, 1999-2004 (kg m) 55
 
Table 62: Hungary Dried Ready Meals volume forecast, 2004-2009 (kg m) 55
 
Table 63: Hungary Dried Ready Meals off-trade distribution channels, by value, 2003-2004 (%) 57
 
Table 64: Hungary Dried Ready Meals off-trade value, by distribution channel, 2003-2004 (HuF m) 57
 
Table 65: Hungary Dried Ready Meals expenditure per head, 1999-2004 (HuF, 2004 prices) 58
 
Table 66: Hungary Dried Ready Meals forecast expenditure per head, 2004-2009 (HuF, 2004 prices) 58
 
Table 67: Hungary Dried Ready Meals expenditure per head, 1999-2004 (US$) 59
 
Table 68: Hungary Dried Ready Meals forecast expenditure per head, 2004-2009 (US$) 59
 
Table 69: Hungary Dried Ready Meals consumption per head, 1999-2004 (kg) 60
 
Table 70: Hungary Dried Ready Meals forecast consumption per head, 2004-2009 (kg) 60
 
Table 71: Hungary Dried Ready Meals value, by age group, 2004 61
 
Table 72: Hungary Dried Ready Meals value, by income group, 2004 61
 
Table 73: Hungary Dried Ready Meals value, by gender, 2004 61
 
Table 74: Hungary Dried Ready Meals value, by marital status, 2004 62
 
Table 75: Hungary Dried Ready Meals value, by size of household, 2004 62
 
Table 76: Hungary Dried Ready Meals value, by urban/rural residence, 2004 62
 
Table 77: Hungary Dried Soup value, 1999-2004 (HuF m, 2004 prices) 63
 
Table 78: Hungary Dried Soup value forecast, 2004-2009 (HuF m, 2004 prices) 63
 
Table 79: Hungary Dried Soup value, 1999-2004 (HuF m, nominal prices) 65
 
Table 80: Hungary Dried Soup value forecast, 2004-2009 (HuF m, nominal prices) 65
 
Table 81: Hungary Dried Soup value, 1999-2004 (US$ m) 66
 
Table 82: Hungary Dried Soup value forecast, 2004-2009 (US$ m) 66
 
Table 83: Hungary Dried Soup volume, 1999-2004 (kg m) 67
 
Table 84: Hungary Dried Soup volume forecast, 2004-2009 (kg m) 67
 
Table 85: Hungary Dried Soup brand share, by value, 2003-2004 (%) 69
 
Table 86: Hungary Dried Soup value, by brand, 2003-2004 (HuF m) 69
 
Table 87: Hungary Dried Soup company share, by value, 2003-2004 (%) 70
 
Table 88: Hungary Dried Soup value, by company, 2003-2004 (HuF m) 70
 
Table 89: Hungary Dried Soup off-trade distribution channels, by value, 2002-20034(%) 71
 
Table 90: Hungary Dried Soup off-trade value, by distribution channel, 2003-2004 (HuF m) 71
 
Table 91: Hungary Dried Soup expenditure per head, 1999-2004 (HuF, 2004 prices) 72
 
Table 92: Hungary Dried Soup forecast expenditure per head, 2004-2009 (HuF, 2004 prices) 72
 
Table 93: Hungary Dried Soup expenditure per head, 1999-2004 (US$) 73
 
Table 94: Hungary Dried Soup forecast expenditure per head, 2004-2009 (US$) 73
 
Table 95: Hungary Dried Soup consumption per head, 1999-2004 (kg) 74
 
Table 96: Hungary Dried Soup forHecast consumption per head, 2004-2009 (kg) 74
 
Table 97: Hungary Dried Soup value, by age group, 2004 75
 
Table 98: Hungary Dried Soup value, by income group, 2004 75
 
Table 99: Hungary Dried Soup value, by gender, 2004 75
 
Table 100: Hungary Dried Soup value, by marital status, 2004 76
 
Table 101: Hungary Dried Soup value, by size of household, 2004 76
 
Table 102: Hungary Dried Soup value, by urban/rural residence, 2004 76
 
Table 103: Hungary Rice value, 1999-2004 (HuF m, 2004 prices) 77
 
Table 104: Hungary Rice value forecast, 2004-2009 (HuF m, 2004 prices) 77
 
Table 105: Hungary Rice value, 1999-2004 (HuF m, nominal prices) 79
 
Table 106: Hungary Rice value forecast, 2004-2009 (HuF m, nominal prices) 79
 
Table 107: Hungary Rice value, 1999-2004 (US$ m) 80
 
Table 108: Hungary Rice value forecast, 2004-2009 (US$ m) 80
 
Table 109: Hungary Rice volume, 1999-2004 (kg m) 81
 
Table 110: Hungary Rice volume forecast, 2004-2009 (kg m) 81
 
Table 111: Hungary Rice brand share, by value, 2003-2004 (%) 83
 
Table 112: Hungary Rice value, by brand, 2003-2004 (HuF m) 83
 
Table 113: Hungary Rice company share, by value, 2003-2004 (%) 84
 
Table 114: Hungary Rice value, by company, 2003-2004 (HuF m) 84
 
Table 115: Hungary Rice off-trade distribution channels, by value, 2002-20034(%) 85
 
Table 116: Hungary Rice off-trade value, by distribution channel, 2003-2004 (HuF m) 85
 
Table 117: Hungary Rice expenditure per head, 1999-2004 (HuF, 2004 prices) 86
 
Table 118: Hungary Rice forecast expenditure per head, 2004-2009 (HuF, 2004 prices) 86
 
Table 119: Hungary Rice expenditure per head, 1999-2004 (US$) 87
 
Table 120: Hungary Rice forecast expenditure per head, 2004-2009 (US$) 87
 
Table 121: Hungary Rice consumption per head, 1999-2004 (kg) 88
 
Table 122: Hungary Rice forHecast consumption per head, 2004-2009 (kg) 88
 
Table 123: Hungary Rice value, by age group, 2004 89
 
Table 124: Hungary Rice value, by income group, 2004 89
 
Table 125: Hungary Rice value, by gender, 2004 89
 
Table 126: Hungary Rice value, by marital status, 2004 90
 
Table 127: Hungary Rice value, by size of household, 2004 90
 
Table 128: Hungary Rice value, by urban/rural residence, 2004 90
 
Figure 15: Hungary Dried Food new product launches (SKUs), 1998-2003 91
 
Figure 16: Hungary Dried Food new product launches (SKUs), 2003, month-on-month 92
 
Table 129: Hungary Dried Food new product launches (SKUs), by company, 2003 93
 
Table 130: Hungary Dried Food new product launches (reports), by flavor/fragrance, 2003 93
 
Table 131: Hungary Dried Food new product launches (reports), by ingredient, 2003 94
 
Table 132: Hungary Dried Food new product launches (reports) by product claim, 2003 94
 
Table 133: Hungary Dried Food new product launches, by manufacturer, Jan-Dec 2004 95
 
Table 134: Hungary Key Facts 98
 
Table 135: Hungary population, by age group, 1999-2004 (millions) 101
 
Table 136: Hungary population forecast, by age group, 2004-2009(millions) 101
 
Table 137: Hungary population, by gender, 1999-2004 (millions) 102
 
Table 138: Hungary population forecast, by gender, 2004-2009(millions) 102
 
Table 137: Hungary real GDP, 1999-2004 (base year=2003) (HuF bn, 2004 prices) 103
 
Table 138: Hungary real GDP forecast, 2004-2009(base year=2003) (HuF bn, 2004 prices) 103
 
Table 141: Hungary nominal GDP, 1999-2004 (base year = 2004) (HuF bn, nominal prices) 104
 
Table 142: Hungary nominal GDP forecast, 2004-2009(base year=2004) (HuF bn, nominal prices) 104
 
Table 143: Hungary consumer price index, 1999-2004 (2004=100) 105
 
Table 144: Hungary consumer price index, 2004-2009(2004=100) 105
 
Table 145: Hungary exchange rate, 1999-2004 105
 

 

 
LIST OF FIGURES
 
Figure 1: Hungary Dried Food value & value forecast, 1999-2009 (HuF m, 2004 prices) 20
 
Figure 2: Hungary Dried Food category growth comparison, by value, 1999-2009 23
 
Figure 3: Hungary Dried Food volume & volume forecast, 1999-2009 (kg m) 25
 
Figure 4: Hungary Dried Food category growth comparison, by volume, 1999-2009 25
 
Figure 5: Hungary Dried Pasta & Noodles value & value forecast, 1999-2009 (HuF m, 2004 Prices) 35
 
Figure 6: Hungary Dried Pasta & Noodles segment growth comparison, by value, 1999-2009 38
 
Figure 7: Hungary Dried Pasta & Noodles volume & volume forecast, 1999-2009 (kg m) 40
 
Figure 8: Hungary Dried Pasta & Noodles segment growth comparison, by volume, 1999-2009 41
 
Figure 9: Hungary Dried Ready Meals value & value forecast, 1999-2009 (HuF m, 2004 Prices) 51
 
Figure 10: Hungary Dried Ready Meals volume & volume forecast, 1999-2009 (kg m) 55
 
Figure 11: Hungary Dried Soup value & value forecast, 1999-2009 (HuF m, 2004 Prices) 63
 
Figure 12: Hungary Dried Soup volume & volume forecast, 1999-2009 (kg m) 67
 
Figure 13: Hungary Rice value & value forecast, 1999-2009 (HuF m, 2004 Prices) 77
 
Figure 14: Hungary Rice volume & volume forecast, 1999-2009 (kg m) 81
 
Figure 17: Map of Hungary 97
 
Figure 18: Annual data review process 106