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Introduction
 
This databook is a detailed information resource covering all the key data points on dried food in Mexico. It includes comprehensive value, volume, segmentation and market share data. The databook supplies actual data to 2004 and full forecasts to 2009.
 

 
Scope
 
Contains information on five key categories: dessert mix, dried pasta & noodles, dried ready meals, dried soup and rice.
 
Provides market value, volume, expenditure and consumption data by market, segment and subsegment.
 
Includes company and brand share data by category, as well as distribution channel data.
 
Contains market value segmentation by demographic and socioeconomic group.
 
Highlights
 
The market for dried food in Mexico increased between 1999-2004, growing at an average annual rate of 2.5%.
 

 
The leading company in the market in 2004 was Productos Verde Valle. The second-largest player was Unilever, with Barilla Holding Società per Azioni in third place.
 

 
Reasons to Purchase
 
Discover the major quantitative trends affecting dried food markets.
 
Understand consumers' consumption and expenditure patterns.
 
Understand the future direction of the market with reliable historical data and full five year forecasting.
 

TABLE OF CONTENTS
 
CHAPTER 1 INTRODUCTION 17
 
What is this report about? 17
 
How to use this report 17
 
Definitions 17
 
CHAPTER 2 MEXICO DRIED FOOD 20
 
2.1 Value 20
 
2.2 Volume 26
 
2.3 Market Share 28
 
2.4 Distribution 31
 
2.5 Expenditure & consumption per head 32
 
2.6 ConsumerGraphics 35
 
CHAPTER 3 MEXICO DESSERT MIX 37
 
3.1 Value 37
 
3.2 Volume 41
 
3.3 Distribution 43
 
3.4 Expenditure & consumption per head 44
 
3.5 ConsumerGraphics 47
 
CHAPTER 4 MEXICO DRIED PASTA & NOODLES 49
 
4.1 Value 49
 
4.2 Volume 54
 
4.3 Market Share 57
 
4.4 Distribution 59
 
4.5 Expenditure & consumption per head 60
 
4.6 ConsumerGraphics 63
 
CHAPTER 5 MEXICO DRIED READY MEALS 65
 
5.1 Value 65
 
5.2 Volume 69
 
5.3 Distribution 71
 
5.4 Expenditure & consumption per head 72
 
5.5 ConsumerGraphics 75
 
CHAPTER 6 MEXICO DRIED SOUP 77
 
6.1 Value 77
 
6.2 Volume 81
 
6.3 Market Share 83
 
6.4 Distribution 85
 
6.5 Expenditure & consumption per head 86
 
6.6 ConsumerGraphics 89
 
CHAPTER 7 MEXICO RICE 91
 
7.1 Value 91
 
7.2 Volume 95
 
7.3 Market Share 97
 
7.4 Distribution 99
 
7.5 Expenditure & consumption per head 100
 
7.6 ConsumerGraphics 103
 
CHAPTER 8 NEW PRODUCT DEVELOPMENT 105
 
8.1 Product launches over time 105
 
8.2 Product launches by type 107
 
CHAPTER 9 MEXICO SOCIOECONOMIC PROFILE 109
 
9.1 Country Overview 109
 
9.2 Key Facts 111
 
9.3 Political Overview 112
 
9.4 Mexico Economic Overview 113
 
9.5 Macroeconomic Indicators 114
 
CHAPTER 10 RESEARCH METHODOLOGY 119
 
10.1 Methodology overview 119
 
10.2 Secondary research 120
 
10.3 Market modelling 121
 
10.4 Primary research 122
 
10.5 Data finalisation 123
 
10.6 Ongoing research 123
 
CHAPTER 11 APPENDIX 124
 
11.1 Future readings 124
 
11.2 Research team 124
 
11.3 How to contact experts in your industry 124
 

 

 
LIST OF TABLES
 
Table 1: Dried Food category definitions 18
 
Table 2: Dried Food distribution channels 19
 
Table 3: Mexico Dried Food value, 1999-2004 (MeP m, 2004 prices) 20
 
Table 4: Mexico Dried Food value forecast, 2004-2009 (MeP m, 2004 prices) 21
 
Table 5: Mexico Dried Food value, 1999-2004 (MeP m, nominal prices) 23
 
Table 6: Mexico Dried Food value forecast, 2004-2009 (MeP m, nominal prices) 23
 
Table 7: Mexico Dried Food value, 1999-2004 (US$ m) 24
 
Table 8: Mexico Dried Food value forecast, 2004-2009 (US$ m) 24
 
Table 9: Mexico Dried Food volume, 1999-2004 (kg m) 26
 
Table 10: Mexico Dried Food volume forecast, 2004-2009 (kg m) 26
 
Table 11: Mexico Dried Food brand share, by value, 2003-2004 (%) 28
 
Table 12: Mexico Dried Food value, by brand, 2003-2004 (MeP m) 29
 
Table 13: Mexico Dried Food company share, by value, 2003-2004 (%) 30
 
Table 14: Mexico Dried Food value, by company, 2003-2004 (MeP m) 30
 
Table 15: Mexico Dried Food off-trade distribution channels, by value, 2003-2004 (%) 31
 
Table 16: Mexico Dried Food off-trade value, by distribution channel, 2003-2004 (MeP m) 31
 
Table 17: Mexico Dried Food expenditure per head, 1999-2004 (MeP, 2004 prices) 32
 
Table 18: Mexico Dried Food forecast expenditure per head, 2004-2009 (MeP, 2004 prices) 32
 
Table 19: Mexico Dried Food expenditure per head, 1999-2004 (US$) 33
 
Table 20: Mexico Dried Food forecast expenditure per head, 2004-2009 (US$) 33
 
Table 21: Mexico Dried Food consumption per head, 1999-2004 (kg) 34
 
Table 22: Mexico Dried Food forecast consumption per head, 2004-2009 (kg) 34
 
Table 23: Mexico Dried Food value, by age group, 2004 35
 
Table 24: Mexico Dried Food value, by income group, 2004 35
 
Table 25: Mexico Dried Food value, by gender, 2004 35
 
Table 26: Mexico Dried Food value, by marital status, 2004 36
 
Table 27: Mexico Dried Food value, by size of household, 2004 36
 
Table 28: Mexico Dried Food value, by urban/rural residence, 2004 36
 
Table 29: Mexico Dessert Mix value, 1999-2004 (MeP m, 2004 prices) 37
 
Table 30: Mexico Dessert Mix value forecast, 2004-2009 (MeP m, 2004 prices) 37
 
Table 31: Mexico Dessert Mix value, 1999-2004 (MeP m, nominal prices) 39
 
Table 32: Mexico Dessert Mix value forecast, 2004-2009 (MeP m, nominal prices) 39
 
Table 33: Mexico Dessert Mix value, 1999-2004 (US$ m) 40
 
Table 34: Mexico Dessert Mix value forecast, 2004-2009 (US$ m) 40
 
Table 35: Mexico Dessert Mix volume, 1999-2004 (kg m) 41
 
Table 36: Mexico Dessert Mix volume forecast, 2004-2009 (kg m) 41
 
Table 37: Mexico Dessert Mix off-trade distribution channels, by value, 2003-2004 (%) 43
 
Table 38: Mexico Dessert Mix off-trade value, by distribution channel, 2003-2004 (MeP m) 43
 
Table 39: Mexico Dessert Mix expenditure per head, 1999-2004 (MeP, 2004 prices) 44
 
Table 40: Mexico Dessert Mix forecast expenditure per head, 2004-2009 (MeP, 2004 prices) 44
 
Table 41: Mexico Dessert Mix expenditure per head, 1999-2004 (US$) 45
 
Table 42: Mexico Dessert Mix forecast expenditure per head, 2004-2009 (US$) 45
 
Table 43: Mexico Dessert Mix consumption per head, 1999-2004 (kg) 46
 
Table 44: Mexico Dessert Mix forecast consumption per head, 2004-2009 (kg) 46
 
Table 45: Mexico Dessert Mix value, by age group, 2004 47
 
Table 46: Mexico Dessert Mix value, by income group, 2004 47
 
Table 47: Mexico Dessert Mix value, by gender, 2004 47
 
Table 48: Mexico Dessert Mix value, by marital status, 2004 48
 
Table 49: Mexico Dessert Mix value, by size of household, 2004 48
 
Table 50: Mexico Dessert Mix value, by urban/rural residence, 2004 48
 
Table 51: Mexico Dried Pasta & Noodles value, 1999-2004 (MeP m, 2004 prices) 49
 
Table 52: Mexico Dried Pasta & Noodles value forecast, 2004-2009 (MeP m, 2004 prices) 49
 
Table 53: Mexico Dried Pasta & Noodles value, 1999-2004 (MeP m, nominal prices) 51
 
Table 54: Mexico Dried Pasta & Noodles value forecast, 2004-2009 (MeP m, nominal prices) 51
 
Table 55: Mexico Dried Pasta & Noodles value, 1999-2004 (US$ m) 52
 
Table 56: Mexico Dried Pasta & Noodles value forecast, 2004-2009 (US$ m) 52
 
Table 57: Mexico Dried Pasta & Noodles volume, 1999-2004 (kg m) 54
 
Table 58: Mexico Dried Pasta & Noodles volume forecast, 2004-2009 (kg m) 54
 
Table 59: Mexico Dried Pasta & Noodles brand share, by value, 2003-2004 (%) 57
 
Table 60: Mexico Dried Pasta & Noodles value, by brand, 2003-2004 (MeP m) 57
 
Table 61: Mexico Dried Pasta & Noodles company share, by value, 2003-2004 (%) 58
 
Table 62: Mexico Dried Pasta & Noodles value, by company, 2003-2004 (MeP m) 58
 
Table 63: Mexico Dried Pasta & Noodles off-trade distribution channels, by value, 2003-2004 (%) 59
 
Table 64: Mexico Dried Pasta & Noodles off-trade value, by distribution channel, 2003-2004 (MeP m) 59
 
Table 65: Mexico Dried Pasta & Noodles expenditure per head, 1999-2004 (MeP, 2004 prices) 60
 
Table 66: Mexico Dried Pasta & Noodles forecast expenditure per head, 2004-2009 (MeP, 2004 prices) 60
 
Table 67: Mexico Dried Pasta & Noodles expenditure per head, 1999-2004 (US$) 61
 
Table 68: Mexico Dried Pasta & Noodles forecast expenditure per head, 2004-2009 (US$) 61
 
Table 69: Mexico Dried Pasta & Noodles consumption per head, 1999-2004 (kg) 62
 
Table 70: Mexico Dried Pasta & Noodles forecast consumption per head, 2004-2009 (kg) 62
 
Table 71: Mexico Dried Pasta & Noodles value, by age group, 2004 63
 
Table 72: Mexico Dried Pasta & Noodles value, by income group, 2004 63
 
Table 73: Mexico Dried Pasta & Noodles value, by gender, 2004 63
 
Table 74: Mexico Dried Pasta & Noodles value, by marital status, 2004 64
 
Table 75: Mexico Dried Pasta & Noodles value, by size of household, 2004 64
 
Table 76: Mexico Dried Pasta & Noodles value, by urban/rural residence, 2004 64
 
Table 77: Mexico Dried Ready Meals value, 1999-2004 (MeP m, 2004 prices) 65
 
Table 78: Mexico Dried Ready Meals value forecast, 2004-2009 (MeP m, 2004 prices) 65
 
Table 79: Mexico Dried Ready Meals value, 1999-2004 (MeP m, nominal prices) 67
 
Table 80: Mexico Dried Ready Meals value forecast, 2004-2009 (MeP m, nominal prices) 67
 
Table 81: Mexico Dried Ready Meals value, 1999-2004 (US$ m) 68
 
Table 82: Mexico Dried Ready Meals value forecast, 2004-2009 (US$ m) 68
 
Table 83: Mexico Dried Ready Meals volume, 1999-2004 (kg m) 69
 
Table 84: Mexico Dried Ready Meals volume forecast, 2004-2009 (kg m) 69
 
Table 85: Mexico Dried Ready Meals off-trade distribution channels, by value, 2003-2004 (%) 71
 
Table 86: Mexico Dried Ready Meals off-trade value, by distribution channel, 2003-2004 (MeP m) 71
 
Table 87: Mexico Dried Ready Meals expenditure per head, 1999-2004 (MeP, 2004 prices) 72
 
Table 88: Mexico Dried Ready Meals forecast expenditure per head, 2004-2009 (MeP, 2004 prices) 72
 
Table 89: Mexico Dried Ready Meals expenditure per head, 1999-2004 (US$) 73
 
Table 90: Mexico Dried Ready Meals forecast expenditure per head, 2004-2009 (US$) 73
 
Table 91: Mexico Dried Ready Meals consumption per head, 1999-2004 (kg) 74
 
Table 92: Mexico Dried Ready Meals forecast consumption per head, 2004-2009 (kg) 74
 
Table 93: Mexico Dried Ready Meals value, by age group, 2004 75
 
Table 94: Mexico Dried Ready Meals value, by income group, 2004 75
 
Table 95: Mexico Dried Ready Meals value, by gender, 2004 75
 
Table 96: Mexico Dried Ready Meals value, by marital status, 2004 76
 
Table 97: Mexico Dried Ready Meals value, by size of household, 2004 76
 
Table 98: Mexico Dried Ready Meals value, by urban/rural residence, 2004 76
 
Table 99: Mexico Dried Soup value, 1999-2004 (MeP m, 2004 prices) 77
 
Table 100: Mexico Dried Soup value forecast, 2004-2009 (MeP m, 2004 prices) 77
 
Table 101: Mexico Dried Soup value, 1999-2004 (MeP m, nominal prices) 79
 
Table 102: Mexico Dried Soup value forecast, 2004-2009 (MeP m, nominal prices) 79
 
Table 103: Mexico Dried Soup value, 1999-2004 (US$ m) 80
 
Table 104: Mexico Dried Soup value forecast, 2004-2009 (US$ m) 80
 
Table 105: Mexico Dried Soup volume, 1999-2004 (kg m) 81
 
Table 106: Mexico Dried Soup volume forecast, 2004-2009 (kg m) 81
 
Table 107: Mexico Dried Soup brand share, by value, 2003-2004 (%) 83
 
Table 108: Mexico Dried Soup value, by brand, 2003-2004 (MeP m) 83
 
Table 109: Mexico Dried Soup company share, by value, 2003-2004 (%) 84
 
Table 110: Mexico Dried Soup value, by company, 2003-2004 (MeP m) 84
 
Table 111: Mexico Dried Soup off-trade distribution channels, by value, 2002-20034(%) 85
 
Table 112: Mexico Dried Soup off-trade value, by distribution channel, 2003-2004 (MeP m) 85
 
Table 113: Mexico Dried Soup expenditure per head, 1999-2004 (MeP, 2004 prices) 86
 
Table 114: Mexico Dried Soup forecast expenditure per head, 2004-2009 (MeP, 2004 prices) 86
 
Table 115: Mexico Dried Soup expenditure per head, 1999-2004 (US$) 87
 
Table 116: Mexico Dried Soup forecast expenditure per head, 2004-2009 (US$) 87
 
Table 117: Mexico Dried Soup consumption per head, 1999-2004 (kg) 88
 
Table 118: Mexico Dried Soup forHecast consumption per head, 2004-2009 (kg) 88
 
Table 119: Mexico Dried Soup value, by age group, 2004 89
 
Table 120: Mexico Dried Soup value, by income group, 2004 89
 
Table 121: Mexico Dried Soup value, by gender, 2004 89
 
Table 122: Mexico Dried Soup value, by marital status, 2004 90
 
Table 123: Mexico Dried Soup value, by size of household, 2004 90
 
Table 124: Mexico Dried Soup value, by urban/rural residence, 2004 90
 
Table 125: Mexico Rice value, 1999-2004 (MeP m, 2004 prices) 91
 
Table 126: Mexico Rice value forecast, 2004-2009 (MeP m, 2004 prices) 91
 
Table 127: Mexico Rice value, 1999-2004 (MeP m, nominal prices) 93
 
Table 128: Mexico Rice value forecast, 2004-2009 (MeP m, nominal prices) 93
 
Table 129: Mexico Rice value, 1999-2004 (US$ m) 94
 
Table 130: Mexico Rice value forecast, 2004-2009 (US$ m) 94
 
Table 131: Mexico Rice volume, 1999-2004 (kg m) 95
 
Table 132: Mexico Rice volume forecast, 2004-2009 (kg m) 95
 
Table 133: Mexico Rice brand share, by value, 2003-2004 (%) 97
 
Table 134: Mexico Rice value, by brand, 2003-2004 (MeP m) 97
 
Table 135: Mexico Rice company share, by value, 2003-2004 (%) 98
 
Table 136: Mexico Rice value, by company, 2003-2004 (MeP m) 98
 
Table 137: Mexico Rice off-trade distribution channels, by value, 2002-20034(%) 99
 
Table 138: Mexico Rice off-trade value, by distribution channel, 2003-2004 (MeP m) 99
 
Table 139: Mexico Rice expenditure per head, 1999-2004 (MeP, 2004 prices) 100
 
Table 140: Mexico Rice forecast expenditure per head, 2004-2009 (MeP, 2004 prices) 100
 
Table 141: Mexico Rice expenditure per head, 1999-2004 (US$) 101
 
Table 142: Mexico Rice forecast expenditure per head, 2004-2009 (US$) 101
 
Table 143: Mexico Rice consumption per head, 1999-2004 (kg) 102
 
Table 144: Mexico Rice forHecast consumption per head, 2004-2009 (kg) 102
 
Table 145: Mexico Rice value, by age group, 2004 103
 
Table 146: Mexico Rice value, by income group, 2004 103
 
Table 147: Mexico Rice value, by gender, 2004 103
 
Table 148: Mexico Rice value, by marital status, 2004 104
 
Table 149: Mexico Rice value, by size of household, 2004 104
 
Table 150: Mexico Rice value, by urban/rural residence, 2004 104
 
Figure 17: Mexico Dried Food new product launches (SKUs), 1998-2003 105
 
Figure 18: Mexico Dried Food new product launches (SKUs), 2003, month-on-month 106
 
Table 151: Mexico Dried Food new product launches (SKUs), by company, 2003 107
 
Table 152: Mexico Dried Food new product launches (reports), by flavor/fragrance, 2003 107
 
Table 153: Mexico Dried Food new product launches (reports), by ingredient, 2003 108
 
Table 154: Mexico Dried Food new product launches (reports) by product claim, 2003 108
 
Table 155: Mexico Key Facts 111
 
Table 156: Mexico population, by age group, 1999-2004 (millions) 114
 
Table 157: Mexico population forecast, by age group, 2004-2009(millions) 114
 
Table 158: Mexico population, by gender, 1999-2004 (millions) 115
 
Table 159: Mexico population forecast, by gender, 2004-2009(millions) 115
 
Table 160: Mexico real GDP, 1999-2004 (base year=2003) (US$ bn, 2004 prices) 116
 
Table 161: Mexico real GDP forecast, 2004-2009(base year=2003) (US$ bn, 2004 prices) 116
 
Table 162: Mexico nominal GDP, 1999-2004 (base year = 2004) (US$ bn, nominal prices) 117
 
Table 163: Mexico nominal GDP forecast, 2004-2009(base year=2004) (US$ bn, nominal prices) 117
 
Table 164: Mexico consumer price index, 1999-2004 (2004=100) 118
 
Table 165: Mexico consumer price index, 2004-2009(2004=100) 118
 
Table 166: Mexico exchange rate, 1999-2004 118
 

 

 
LIST OF FIGURES
 
Figure 1: Mexico Dried Food value & value forecast, 1999-2009 (MeP m, 2004 prices) 22
 
Figure 2: Mexico Dried Food category growth comparison, by value, 1999-2009 25
 
Figure 3: Mexico Dried Food volume & volume forecast, 1999-2009 (kg m) 27
 
Figure 4: Mexico Dried Food category growth comparison, by volume, 1999-2009 27
 
Figure 5: Mexico Dessert Mix value & value forecast, 1999-2009 (MeP m, 2004 Prices) 38
 
Figure 6: Mexico Dessert Mix volume & volume forecast, 1999-2009 (kg m) 42
 
Figure 7: Mexico Dried Pasta & Noodles value & value forecast, 1999-2009 (MeP m, 2004 Prices) 50
 
Figure 8: Mexico Dried Pasta & Noodles segment growth comparison, by value, 1999-2009 53
 
Figure 9: Mexico Dried Pasta & Noodles volume & volume forecast, 1999-2009 (kg m) 55
 
Figure 10: Mexico Dried Pasta & Noodles segment growth comparison, by volume, 1999-2009 56
 
Figure 11: Mexico Dried Ready Meals value & value forecast, 1999-2009 (MeP m, 2004 Prices) 66
 
Figure 12: Mexico Dried Ready Meals volume & volume forecast, 1999-2009 (kg m) 70
 
Figure 13: Mexico Dried Soup value & value forecast, 1999-2009 (MeP m, 2004 Prices) 78
 
Figure 14: Mexico Dried Soup volume & volume forecast, 1999-2009 (kg m) 82
 
Figure 15: Mexico Rice value & value forecast, 1999-2009 (MeP m, 2004 Prices) 92
 
Figure 16: Mexico Rice volume & volume forecast, 1999-2009 (kg m) 96
 
Figure 19: Map of Mexico 111
 
Figure 20: Annual data review process 120