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Introduction
 
This databook is a detailed information resource covering all the key data points on dried food in Brazil. It includes comprehensive value, volume, segmentation and market share data. The databook supplies actual data to 2004 and full forecasts to 2009.
 

 
Scope
 
Contains information on five key categories: dessert mix, dried pasta & noodles, dried ready meals, dried soup and rice.
 
Provides market value, volume, expenditure and consumption data by market, segment and subsegment.
 
Includes company and brand share data by category, as well as distribution channel data.
 
Contains market value segmentation by demographic and socioeconomic group.
 
Highlights
 
The market for dried food in Brazil increased between 1999-2004, growing at an average annual rate of 1.9%.
 

 
The leading company in the market in 2004 was Barilla Holding Società per Azioni. The second-largest player was Ed Haas Brazil, with Marap in third place.
 

 
Reasons to Purchase
 
Discover the major quantitative trends affecting dried food markets.
 
Understand consumers' consumption and expenditure patterns.
 
Understand the future direction of the market with reliable historical data and full five year forecasting.

TABLE OF CONTENTS
 
ABOUT DATAMONITOR 2
 
CHAPTER 1 INTRODUCTION 14
 
What is this report about? 14
 
How to use this report 14
 
Definitions 14
 
CHAPTER 2 BRAZIL DRIED FOOD 17
 
2.1 Value 17
 
2.2 Volume 22
 
2.3 Market Share 24
 
2.4 Distribution 26
 
2.5 Expenditure & consumption per head 27
 
2.6 ConsumerGraphics 30
 
CHAPTER 3 BRAZIL DRIED PASTA & NOODLES 33
 
3.1 Value 33
 
3.2 Volume 38
 
3.3 Market Share 41
 
3.4 Distribution 42
 
3.5 Expenditure & consumption per head 43
 
3.6 ConsumerGraphics 46
 
CHAPTER 4 BRAZIL DRIED SOUP 49
 
4.1 Value 49
 
4.2 Volume 53
 
4.3 Market Share 55
 
4.4 Distribution 57
 
4.5 Expenditure & consumption per head 58
 
4.6 ConsumerGraphics 61
 
CHAPTER 5 BRAZIL RICE 64
 
5.1 Value 64
 
5.2 Volume 68
 
5.3 Distribution 70
 
5.4 Expenditure & consumption per head 71
 
5.5 ConsumerGraphics 74
 
CHAPTER 6 NEW PRODUCT DEVELOPMENT 77
 
6.1 Product launches over time 77
 
6.2 Product launches by type 79
 
6.3 Recent product launches 83
 
CHAPTER 7 BRAZIL SOCIOECONOMIC PROFILE 84
 
7.1 Country Overview 84
 
7.2 Key Facts 86
 
7.3 Political Overview 87
 
7.4 Brazil Economic Overview 88
 
7.5 Macroeconomic Indicators 89
 
CHAPTER 8 RESEARCH METHODOLOGY 95
 
8.1 Methodology overview 95
 
8.2 Secondary research 96
 
8.3 Market modelling 97
 
8.4 Primary research 98
 
8.5 Data finalisation 99
 
8.6 Ongoing research 99
 
CHAPTER 9 APPENDIX 100
 
9.1 Future readings 100
 
9.2 Research team 100
 
9.3 How to contact experts in your industry 100
 

 

 
LIST OF TABLES
 
Table 1: Dried Food category definitions 14
 
Table 2: Dried Food distribution channels 15
 
Table 3: Brazil Dried Food value, 1999-2004 (BrR m, 2004 prices) 16
 
Table 4: Brazil Dried Food value forecast, 2004-2009 (BrR m, 2004 prices) 16
 
Table 5: Brazil Dried Food value, 1999-2004 (BrR m, nominal prices) 18
 
Table 6: Brazil Dried Food value forecast, 2004-2009 (BrR m, nominal prices) 18
 
Table 7: Brazil Dried Food value, 1999-2004 (US$ m) 19
 
Table 8: Brazil Dried Food value forecast, 2004-2009 (US$ m) 19
 
Table 9: Brazil Dried Food volume, 1999-2004 (kg m) 21
 
Table 10: Brazil Dried Food volume forecast, 2004-2009 (kg m) 21
 
Table 11: Brazil Dried Food brand share, by value, 2003-2004 (%) 23
 
Table 12: Brazil Dried Food value, by brand, 2002-2003 (BrR m) 23
 
Table 13: Brazil Dried Food company share, by value, 2003-2004 (%) 24
 
Table 14: Brazil Dried Food value, by company, 2003-2004 (BrR m) 24
 
Table 15: Brazil Dried Food off-trade distribution channels, by value, 2003-2004 (%) 25
 
Table 16: Brazil Dried Food off-trade value, by distribution channel, 2003-2004 (BrR m) 25
 
Table 17: Brazil Dried Food expenditure per head, 1999-2004 (BrR, 2004 prices) 26
 
Table 18: Brazil Dried Food forecast expenditure per head, 2004-2009 (BrR, 2004 prices) 26
 
Table 19: Brazil Dried Food expenditure per head, 1999-2004 (US$) 27
 
Table 20: Brazil Dried Food forecast expenditure per head, 2004-2009 (US$) 27
 
Table 21: Brazil Dried Food consumption per head, 1999-2004 (kg) 28
 
Table 22: Brazil Dried Food forecast consumption per head, 2004-2009 (kg) 28
 
Table 23: Brazil Dried Food value, by age group, 2004 29
 
Table 24: Brazil Dried Food value, by income group, 2004 29
 
Table 25: Brazil Dried Food value, by gender, 2004 29
 
Table 26: Brazil Dried Food value, by marital status, 2004 30
 
Table 27: Brazil Dried Food value, by size of household, 2004 30
 
Table 28: Brazil Dried Food value, by region, 2004 30
 
Table 29: Brazil Dried Food value, by urban/rural residence, 2004 31
 
Table 30: Brazil Dried Pasta & Noodles value, 1999-2004 (BrR m, 2004 prices) 32
 
Table 31: Brazil Dried Pasta & Noodles value forecast, 2004-2009 (BrR m, 2004 prices) 32
 
Table 32: Brazil Dried Pasta & Noodles value, 1999-2004 (BrR m, nominal prices) 34
 
Table 33: Brazil Dried Pasta & Noodles value forecast, 2004-2009 (BrR m, nominal prices) 34
 
Table 34: Brazil Dried Pasta & Noodles value, 1999-2004 (US$ m) 35
 
Table 35: Brazil Dried Pasta & Noodles value forecast, 2004-2009 (US$ m) 35
 
Table 36: Brazil Dried Pasta & Noodles volume, 1999-2004 (kg m) 37
 
Table 37: Brazil Dried Pasta & Noodles volume forecast, 2004-2009 (kg m) 37
 
Table 38: Brazil Dried Pasta & Noodles company share, by value, 2003-2004 (%) 40
 
Table 39: Brazil Dried Pasta & Noodles value, by company, 2003-2004 (BrR m) 40
 
Table 40: Brazil Dried Pasta & Noodles off-trade distribution channels, by value, 2003-2004 (%) 41
 
Table 41: Brazil Dried Pasta & Noodles off-trade value, by distribution channel, 2003-2004 (BrR m) 41
 
Table 42: Brazil Dried Pasta & Noodles expenditure per head, 1999-2004 (BrR, 2004 prices) 42
 
Table 43: Brazil Dried Pasta & Noodles forecast expenditure per head, 2004-2009 (BrR, 2004 prices) 42
 
Table 44: Brazil Dried Pasta & Noodles expenditure per head, 1999-2004 (US$) 43
 
Table 45: Brazil Dried Pasta & Noodles forecast expenditure per head, 2004-2009 (US$) 43
 
Table 46: Brazil Dried Pasta & Noodles consumption per head, 1999-2004 (kg) 44
 
Table 47: Brazil Dried Pasta & Noodles forecast consumption per head, 2004-2009 (kg) 44
 
Table 48: Brazil Dried Pasta & Noodles value, by age group, 2004 45
 
Table 49: Brazil Dried Pasta & Noodles value, by income group, 2004 45
 
Table 50: Brazil Dried Pasta & Noodles value, by gender, 2004 45
 
Table 51: Brazil Dried Pasta & Noodles value, by marital status, 2004 46
 
Table 52: Brazil Dried Pasta & Noodles value, by size of household, 2004 46
 
Table 53: Brazil Dried Pasta & Noodles value, by region, 2004 46
 
Table 54: Brazil Dried Pasta & Noodles value, by urban/rural residence, 2004 47
 
Table 55: Brazil Dried Soup value, 1999-2004 (BrR m, 2004 prices) 48
 
Table 56: Brazil Dried Soup value forecast, 2004-2009 (BrR m, 2004 prices) 48
 
Table 57: Brazil Dried Soup value, 1999-2004 (BrR m, nominal prices) 50
 
Table 58: Brazil Dried Soup value forecast, 2004-2009 (BrR m, nominal prices) 50
 
Table 59: Brazil Dried Soup value, 1999-2004 (US$ m) 51
 
Table 60: Brazil Dried Soup value forecast, 2004-2009 (US$ m) 51
 
Table 61: Brazil Dried Soup volume, 1999-2004 (kg m) 52
 
Table 62: Brazil Dried Soup volume forecast, 2004-2009 (kg m) 52
 
Table 63: Brazil Dried Soup brand share, by value, 2003-2004 (%) 54
 
Table 64: Brazil Dried Soup value, by brand, 2003-2004 (BrR m) 54
 
Table 65: Brazil Dried Soup company share, by value, 2003-2004 (%) 55
 
Table 66: Brazil Dried Soup value, by company, 2003-2004 (BrR m) 55
 
Table 67: Brazil Dried Soup off-trade distribution channels, by value, 2002-20034(%) 56
 
Table 68: Brazil Dried Soup off-trade value, by distribution channel, 2003-2004 (BrR m) 56
 
Table 69: Brazil Dried Soup expenditure per head, 1999-2004 (BrR, 2004 prices) 57
 
Table 70: Brazil Dried Soup forecast expenditure per head, 2004-2009 (BrR, 2004 prices) 57
 
Table 71: Brazil Dried Soup expenditure per head, 1999-2004 (US$) 58
 
Table 72: Brazil Dried Soup forecast expenditure per head, 2004-2009 (US$) 58
 
Table 73: Brazil Dried Soup consumption per head, 1999-2004 (kg) 59
 
Table 74: Brazil Dried Soup forHecast consumption per head, 2004-2009 (kg) 59
 
Table 75: Brazil Dried Soup value, by age group, 2004 60
 
Table 76: Brazil Dried Soup value, by income group, 2004 60
 
Table 77: Brazil Dried Soup value, by gender, 2004 60
 
Table 78: Brazil Dried Soup value, by marital status, 2004 61
 
Table 79: Brazil Dried Soup value, by size of household, 2004 61
 
Table 80: Brazil Dried Soup value, by region, 2004 61
 
Table 81: Brazil Dried Soup value, by urban/rural residence, 2004 62
 
Table 82: Brazil Rice value, 1999-2004 (BrR m, 2004 prices) 63
 
Table 83: Brazil Rice value forecast, 2004-2009 (BrR m, 2004 prices) 63
 
Table 84: Brazil Rice value, 1999-2004 (BrR m, nominal prices) 65
 
Table 85: Brazil Rice value forecast, 2004-2009 (BrR m, nominal prices) 65
 
Table 86: Brazil Rice value, 1999-2004 (US$ m) 66
 
Table 87: Brazil Rice value forecast, 2004-2009 (US$ m) 66
 
Table 88: Brazil Rice volume, 1999-2004 (kg m) 67
 
Table 89: Brazil Rice volume forecast, 2004-2009 (kg m) 67
 
Table 90: Brazil Rice off-trade distribution channels, by value, 2002-20034(%) 69
 
Table 91: Brazil Rice off-trade value, by distribution channel, 2003-2004 (BrR m) 69
 
Table 92: Brazil Rice expenditure per head, 1999-2004 (BrR, 2004 prices) 70
 
Table 93: Brazil Rice forecast expenditure per head, 2004-2009 (BrR, 2004 prices) 70
 
Table 94: Brazil Rice expenditure per head, 1999-2004 (US$) 71
 
Table 95: Brazil Rice forecast expenditure per head, 2004-2009 (US$) 71
 
Table 96: Brazil Rice consumption per head, 1999-2004 (kg) 72
 
Table 97: Brazil Rice forHecast consumption per head, 2004-2009 (kg) 72
 
Table 98: Brazil Rice value, by age group, 2004 73
 
Table 99: Brazil Rice value, by income group, 2004 73
 
Table 100: Brazil Rice value, by gender, 2004 73
 
Table 101: Brazil Rice value, by marital status, 2004 74
 
Table 102: Brazil Rice value, by size of household, 2004 74
 
Table 103: Brazil Rice value, by region, 2004 74
 
Table 104: Brazil Rice value, by urban/rural residence, 2004 75
 
Figure 13: Brazil Dried Food new product launches (SKUs), 1998-2003 76
 
Figure 14: Brazil Dried Food new product launches (SKUs), 2003, month-on-month 77
 
Table 105: Brazil Dried Food new product launches (SKUs), by company, 2003 78
 
Table 106: Brazil Dried Food new product launches (SKUs), by additional product categories, 2003 78
 
Table 107: Brazil Dried Food new product launches (reports), by flavor/fragrance, 2003 79
 
Table 108: Brazil Dried Food new product launches (reports), by ingredient, 2003 80
 
Table 109: Brazil Dried Food new product launches (reports) by product claim, 2003 81
 
Table 110: Brazil Dried Food new product launches, by manufacturer, Jan-Dec 2004 82
 
Table 111: Brazil Key Facts 85
 
Table 112: Brazil population, by age group, 1999-2004 (millions) 88
 
Table 113: Brazil population forecast, by age group, 2004-2009(millions) 88
 
Table 114: Brazil real GDP, 1999-2004 (base year=2003) (US$ bn, 2004 prices) 89
 
Table 115: Brazil real GDP, 1999-2004 (base year=2003) (US$ bn, 2004 prices) 89
 
Table 114: Brazil population, by gender, 1999-2004 (millions) 90
 
Table 115: Brazil population forecast, by gender, 2004-2009(millions) 90
 
Table 118: Brazil nominal GDP, 1999-2004 (base year = 2004) (US$ bn, nominal prices) 91
 
Table 119: Brazil nominal GDP forecast, 2004-2009(base year=2004) (US$ bn, nominal prices) 91
 
Table 120: Brazil consumer price index, 1999-2004 (2004=100) 92
 
Table 121: Brazil consumer price index, 2004-2009(2004=100) 92
 
Table 122: Brazil exchange rate, 1999-2004 92
 

 

 
LIST OF FIGURES
 
Figure 1: Brazil Dried Food value & value forecast, 1999-2009 (BrR m, 2004 prices) 17
 
Figure 2: Brazil Dried Food category growth comparison, by value, 1999-2009 20
 
Figure 3: Brazil Dried Food volume & volume forecast, 1999-2009 (kg m) 22
 
Figure 4: Brazil Dried Food category growth comparison, by volume, 1999-2009 22
 
Figure 5: Brazil Dried Pasta & Noodles value & value forecast, 1999-2009 (BrR m, 2004 prices) 33
 
Figure 6: Brazil Dried Pasta & Noodles segment growth comparison, by value, 1999-2009 36
 
Figure 7: Brazil Dried Pasta & Noodles volume & volume forecast, 1999-2009 (kg m) 38
 
Figure 8: Brazil Dried Pasta & Noodles segment growth comparison, by volume, 1999-2009 39
 
Figure 9: Brazil Dried Soup value & value forecast, 1999-2009 (BrR m, 2004 prices) 49
 
Figure 10: Brazil Dried Soup volume & volume forecast, 1999-2009 (kg m) 53
 
Figure 11: Brazil Rice value & value forecast, 1999-2009 (BrR m, 2004 prices) 64
 
Figure 12: Brazil Rice volume & volume forecast, 1999-2009 (kg m) 68
 
Figure 15: Map of Brazil 85
 
Figure 16: Annual data review process 94