Introduction
 
This databook is a detailed information resource covering all the key data points on confectionery in Japan. It includes comprehensive value, volume, segmentation and market share data. The databook supplies actual data to 2003 and full forecasts to 2008.
 

 
Scope
 
Contains information on four key categories: chocolate, gum confectionery, sugar confectionery, cereal bars.
 
Provides market value, volume, expenditure and consumption data by market, segment and subsegment.
 
Includes company and brand share data by category, as well as distribution channel data.
 
Contains market value segmentation by demographic and socioeconomic group.
 
Highlights
 
The market for confectionery in Japan performed somewhat badly between 1998-2003, declining at an average annual rate of -0.2%.
 

 
The leading company in the market in 2003 was Lotte Group. The second-largest player was Meiji Seika Kaisha, Ltd., with Ezaki Glico in third place.
 

 
Reasons to Purchase
 
Discover the major quantitative trends affecting confectionery markets.
 
Understand consumers' consumption and expenditure patterns.
 
Understand the future direction of the market with reliable historical data and full five year forecasting.

TABLE OF CONTENTS
 
CHAPTER 1 INTRODUCTION 14
 
What is this report about? 14
 
How to use this report 14
 
Definitions 14
 
CHAPTER 2 JAPAN CONFECTIONERY 17
 
2.1 Value 17
 
2.2 Volume 23
 
2.3 Market Share 27
 
2.4 Distribution 29
 
2.5 Expenditure & consumption per head 30
 
2.6 ConsumerGraphics 33
 
CHAPTER 3 JAPAN CHOCOLATE 35
 
3.1 Value 35
 
3.2 Volume 41
 
3.3 Market Share 44
 
3.4 Distribution 46
 
3.5 Expenditure & consumption per head 47
 
3.6 ConsumerGraphics 50
 
CHAPTER 4 JAPAN GUM CONFECTIONERY 52
 
4.1 Value 52
 
4.2 Volume 58
 
4.3 Market Share 61
 
4.4 Distribution 63
 
4.5 Expenditure & consumption per head 64
 
4.6 ConsumerGraphics 67
 
CHAPTER 5 JAPAN SUGAR CONFECTIONERY 69
 
5.1 Value 69
 
5.2 Volume 77
 
5.3 Market Share 82
 
5.4 Distribution 84
 
5.5 Expenditure & consumption per head 85
 
5.6 ConsumerGraphics 89
 
CHAPTER 6 NEW PRODUCT DEVELOPMENT 91
 
6.1 Product launches over time 91
 
6.2 Product launches by type 95
 
6.3 Recent product launches 100
 
CHAPTER 7 JAPAN SOCIOECONOMIC PROFILE 108
 
7.1 Country Overview 108
 
7.2 Key Facts 109
 
7.3 Political Overview 110
 
7.4 Japan Economic Overview 112
 
7.5 Macroeconomic Indicators 113
 
CHAPTER 8 RESEARCH METHODOLOGY 119
 
8.1 Methodology overview 119
 
8.2 Secondary research 120
 
8.3 Market modelling 121
 
8.4 Primary research 122
 
8.5 Data finalisation 123
 
8.6 Ongoing research 123
 
CHAPTER 9 APPENDIX 124
 
9.1 Future readings 124
 
9.2 Research team 124
 
9.3 How to contact experts in your industry 124
 

 

 
LIST OF TABLES
 
Table 1: Confectionery category definitions 16
 
Table 2: Confectionery distribution channels 17
 
Table 3: Japan confectionery value, 1998-2003 (Ja¥ m, 2003 prices) 18
 
Table 4: Japan confectionery value forecast, 2003-2008 (Ja¥ m, 2003 prices) 18
 
Table 5: Japan confectionery value, 1998-2003 (Ja¥ m, nominal prices) 20
 
Table 6: Japan confectionery value forecast, 2003-2008 (Ja¥ m, nominal prices) 20
 
Table 7: Japan confectionery value, 1998-2003 (US$ m) 21
 
Table 8: Japan confectionery value forecast, 2003-2008 (US$ m) 21
 
Table 9: Japan confectionery comparison with leading markets, by value, 1998-2008 (US$ m) 23
 
Table 10: Japan confectionery volume, 1998-2003 (kg m) 24
 
Table 11: Japan confectionery volume forecast, 2003-2008 (kg m) 24
 
Table 12: Japan confectionery comparison with leading markets, by volume, 1998-2008 (kg m) 27
 
Table 13: Japan confectionery company share, by value, 2002-2003 (%) 28
 
Table 14: Japan confectionery value, by company, 2002-2003 (Ja¥ m) 29
 
Table 15: Japan confectionery distribution, by value, 2002-2003 (%) 30
 
Table 16: Japan confectionery value, by distribution channel, 2002-2003 (Ja¥ m) 30
 
Table 17: Japan confectionery expenditure per head, 1998-2003 (Ja¥, 2003 prices) 31
 
Table 18: Japan confectionery forecast expenditure per head, 2003-2008 (Ja¥, 2003 prices) 31
 
Table 19: Japan confectionery expenditure per head, 1998-2003 (US$) 32
 
Table 20: Japan confectionery forecast expenditure per head, 2003-2008 (US$) 32
 
Table 21: Japan confectionery consumption per head, 1998-2003 (kg) 33
 
Table 22: Japan confectionery forecast consumption per head, 2003-2008 (kg) 33
 
Table 23: Japan confectionery value, by age group, 2003 34
 
Table 24: Japan confectionery value, by income group, 2003 34
 
Table 25: Japan confectionery value, by gender, 2003 34
 
Table 26: Japan confectionery value, by marital status, 2003 35
 
Table 27: Japan confectionery value, by size of household, 2003 35
 
Table 28: Japan confectionery value, by urban/rural residence, 2003 35
 
Table 29: Japan chocolate value, 1998-2003 (Ja¥ m, 2003 prices) 36
 
Table 30: Japan chocolate value forecast, 2003-2008 (Ja¥ m, 2003 prices) 36
 
Table 31: Japan chocolate value, 1998-2003 (Ja¥ m, nominal prices) 38
 
Table 32: Japan chocolate value forecast, 2003-2008 (Ja¥ m, nominal prices) 38
 
Table 33: Japan chocolate value, 1998-2003 (US$ m) 39
 
Table 34: Japan chocolate value forecast, 2003-2008 (US$ m) 39
 
Table 35: Japan chocolate comparison with leading markets, by value, 1998-2008 (US$ m) 41
 
Table 36: Japan chocolate volume, 1998-2003 (kg m) 42
 
Table 37: Japan chocolate volume forecast, 2003-2008 (kg m) 42
 
Table 38: Japan chocolate comparison with leading markets, by volume, 1998-2008 (kg m) 44
 
Table 39: Japan chocolate brand share, by value, 2002-2003 (%) 45
 
Table 40: Japan chocolate value, by brand, 2002-2003 (Ja¥ m) 45
 
Table 41: Japan chocolate company share, by value, 2002-2003 (%) 46
 
Table 42: Japan chocolate value, by company, 2002-2003 (Ja¥ m) 46
 
Table 43: Japan chocolate distribution, by value, 2002-2003 (%) 47
 
Table 44: Japan chocolate value, by distribution channel, 2002-2003 (Ja¥ m) 47
 
Table 45: Japan chocolate expenditure per head, 1998-2003 (Ja¥, 2003 prices) 48
 
Table 46: Japan chocolate forecast expenditure per head, 2003-2008 (Ja¥, 2003 prices) 48
 
Table 47: Japan chocolate expenditure per head, 1998-2003 (US$) 49
 
Table 48: Japan chocolate forecast expenditure per head, 2003-2008 (US$) 49
 
Table 49: Japan chocolate consumption per head, 1998-2003 (kg) 50
 
Table 50: Japan chocolate forecast consumption per head, 2003-2008 (kg) 50
 
Table 51: Japan chocolate value, by age group, 2003 51
 
Table 52: Japan chocolate value, by income group, 2003 51
 
Table 53: Japan chocolate value, by gender, 2003 51
 
Table 54: Japan chocolate value, by marital status, 2003 52
 
Table 55: Japan chocolate value, by size of household, 2003 52
 
Table 56: Japan chocolate value, by urban/rural residence, 2003 52
 
Table 57: Japan gum confectionery value, 1998-2003 (Ja¥ m, 2003 prices) 53
 
Table 58: Japan gum confectionery value forecast, 2003-2008 (Ja¥ m, 2003 prices) 53
 
Table 59: Japan gum confectionery value, 1998-2003 (Ja¥ m, nominal prices) 55
 
Table 60: Japan gum confectionery value forecast, 2003-2008 (Ja¥ m, nominal prices) 55
 
Table 61: Japan gum confectionery value, 1998-2003 (US$ m) 56
 
Table 62: Japan gum confectionery value forecast, 2003-2008 (US$ m) 56
 
Table 63: Japan gum confectionery comparison with leading markets, by value, 1998-2008 (US$ m) 58
 
Table 64: Japan gum confectionery volume, 1998-2003 (kg m) 59
 
Table 65: Japan gum confectionery volume forecast, 2003-2008 (kg m) 59
 
Table 66: Japan gum confectionery comparison with leading markets, by volume, 1998-2008 (kg m) 61
 
Table 67: Japan gum confectionery brand share, by value, 2002-2003 (%) 62
 
Table 68: Japan gum confectionery value, by brand, 2002-2003 (Ja¥ m) 62
 
Table 69: Japan gum confectionery company share, by value, 2002-2003 (%) 63
 
Table 70: Japan gum confectionery value, by company, 2002-2003 (Ja¥ m) 63
 
Table 71: Japan gum confectionery distribution, by value, 2002-2003 (%) 64
 
Table 72: Japan gum confectionery value, by distribution channel, 2002-2003 (Ja¥ m) 64
 
Table 73: Japan gum confectionery expenditure per head, 1998-2003 (Ja¥, 2003 prices) 65
 
Table 74: Japan gum confectionery forecast expenditure per head, 2003-2008 (Ja¥, 2003 prices) 65
 
Table 75: Japan gum confectionery expenditure per head, 1998-2003 (US$) 66
 
Table 76: Japan gum confectionery forecast expenditure per head, 2003-2008 (US$) 66
 
Table 77: Japan gum confectionery consumption per head, 1998-2003 (kg) 67
 
Table 78: Japan gum confectionery forecast consumption per head, 2003-2008 (kg) 67
 
Table 79: Japan gum confectionery value, by age group, 2003 68
 
Table 80: Japan gum confectionery value, by income group, 2003 68
 
Table 81: Japan gum confectionery value, by gender, 2003 68
 
Table 82: Japan gum confectionery value, by marital status, 2003 69
 
Table 83: Japan gum confectionery value, by size of household, 2003 69
 
Table 84: Japan gum confectionery value, by urban/rural residence, 2003 69
 
Table 85: Japan sugar confectionery value, 1998-2003 (Ja¥ m, 2003 prices) 70
 
Table 86: Japan sugar confectionery value forecast, 2003-2008 (Ja¥ m, 2003 prices) 71
 
Table 87: Japan sugar confectionery value, 1998-2003 (Ja¥ m, nominal prices) 73
 
Table 88: Japan sugar confectionery value forecast, 2003-2008 (Ja¥ m, nominal prices) 74
 
Table 89: Japan sugar confectionery value, 1998-2003 (US$ m) 75
 
Table 90: Japan sugar confectionery value forecast, 2003-2008 (US$ m) 75
 
Table 91: Japan sugar confectionery comparison with leading markets, by value, 1998-2008 (US$ m) 77
 
Table 92: Japan sugar confectionery volume, 1998-2003 (kg m) 78
 
Table 93: Japan sugar confectionery volume forecast, 2003-2008 (kg m) 79
 
Table 94: Japan sugar confectionery comparison with leading markets, by volume, 1998-2008 (kg m) 82
 
Table 95: Japan sugar confectionery brand share, by value, 2002-2003 (%) 83
 
Table 96: Japan sugar confectionery value, by brand, 2002-2003 (Ja¥ m) 83
 
Table 97: Japan sugar confectionery company share, by value, 2002-2003 (%) 84
 
Table 98: Japan sugar confectionery value, by company, 2002-2003 (Ja¥ m) 84
 
Table 99: Japan sugar confectionery distribution, by value, 2002-2003 (%) 85
 
Table 100: Japan sugar confectionery value, by distribution channel, 2002-2003 (Ja¥ m) 85
 
Table 101: Japan sugar confectionery expenditure per head, 1998-2003 (Ja¥, 2003 prices) 86
 
Table 102: Japan sugar confectionery forecast expenditure per head, 2003-2008 (Ja¥, 2003 prices) 87
 
Table 103: Japan sugar confectionery expenditure per head, 1998-2003 (US$) 88
 
Table 104: Japan sugar confectionery forecast expenditure per head, 2003-2008 (US$) 88
 
Table 105: Japan sugar confectionery consumption per head, 1998-2003 (kg) 89
 
Table 106: Japan sugar confectionery forecast consumption per head, 2003-2008 (kg) 89
 
Table 107: Japan sugar confectionery value, by age group, 2003 90
 
Table 108: Japan sugar confectionery value, by income group, 2003 90
 
Table 109: Japan sugar confectionery value, by gender, 2003 90
 
Table 110: Japan sugar confectionery value, by marital status, 2003 91
 
Table 111: Japan sugar confectionery value, by size of household, 2003 91
 
Table 112: Japan sugar confectionery value, by urban/rural residence, 2003 91
 
Table 113: Japan Confectionery new product launches (SKUs), 1998-2003 92
 
Figure 25: Japan Confectionery new product launches (SKUs), 1998-2003 93
 
Table 114: Japan Confectionery new product launches (SKUs), 2003, month-on-month 94
 
Figure 26: Japan Confectionery new product launches (SKUs), 2003, month-on-month 95
 
Table 115: Japan Confectionery new product launches (SKUs), by company, 2003 96
 
Table 116:Japan Confectionery new product launches (SKUs), by additional product categories, 2003 97
 
Table 117: Japan Confectionery new product launches (reports), by flavor/fragrance, 2003 98
 
Table 118: Japan Confectionery new product launches (reports), by ingredient, 2003 99
 
Table 119: Japan Confectionery new product launches (reports) by product claim, 2003 100
 
Table 120: Japan Confectionery new product launches, by manufacturer, Jan-Oct 2004 101
 
Table 121: Japan Key Facts 110
 
Table 122: Japan population, by age group, 1998-2003 (millions) 114
 
Table 123: Japan population forecast, by age group, 2003-2008 (millions) 114
 
Table 124: Japan population, by gender, 1998-2003 (millions) 115
 
Table 125: Japan population forecast, by gender, 2003-2008 (millions) 115
 
Table 126: Japan real GDP, 1998-2003 (base year = 2003) (Y bn, 2003 prices) 116
 
Table 127: Japan real GDP forecast, 2003-2008 (base year=2003) (Y bn, 2003 prices) 116
 
Table 128: Japan nominal GDP, 1998-2003 (base year = 2003) (Y bn, nominal prices) 117
 
Table 129: Japan nominal GDP forecast, 2003-2008 (base year=2003) (Y bn, nominal prices) 117
 
Table 130: Japan real GDP, 1998-2003 (base year = 2003) (US$ bn, 2003 prices) 118
 
Table 131: Japan real GDP forecast, 2003-2008 (base year=2003) (US$ bn, 2003 prices) 118
 
Table 132: Japan consumer price index, 1998-2003 (2003=100) 119
 
Table 133: Japan consumer price index, 2003-2008 (2003=100) 119
 
Table 134: Japan exchange rate, 1998-2003 119
 

 

 
LIST OF FIGURES
 
Figure 1: Japan confectionery value & value forecast, 1998-2008 (Ja¥ m, 2003 prices) 19
 
Figure 2: Japan confectionery category growth comparison, by value, 1998-2008 22
 
Figure 3: Japan confectionery comparison with leading markets, by value, 1998-2008 23
 
Figure 4: Japan confectionery volume & volume forecast, 1998-2008 (kg m, 2003 prices) 25
 
Figure 5: Japan confectionery category growth comparison, by volume, 1998-2008 26
 
Figure 6: Japan confectionery comparison with leading markets, by volume, 1998-2008 27
 
Figure 7: Japan chocolate value & value forecast, 1998-2008 (Ja¥ m, 2003 prices) 37
 
Figure 8: Japan chocolate segment growth comparison, by value, 1998-2008 40
 
Figure 9: Japan chocolate comparison with leading markets, by value, 1998-2008 41
 
Figure 10: Japan chocolate volume & volume forecast, 1998-2008 (kg m) 43
 
Figure 11: Japan chocolate segment growth comparison, by volume, 1998-2008 43
 
Figure 12: Japan chocolate comparison with leading markets, by volume, 1998-2008 44
 
Figure 13: Japan gum confectionery value & value forecast, 1998-2008 (Ja¥ m, 2003 prices) 54
 
Figure 14: Japan gum confectionery segment growth comparison, by value, 1998-2008 57
 
Figure 15: Japan gum confectionery comparison with leading markets, by value, 1998-2008 58
 
Figure 16: Japan gum confectionery volume & volume forecast, 1998-2008 (kg m) 60
 
Figure 17: Japan gum confectionery segment growth comparison, by volume, 1998-2008 60
 
Figure 18: Japan gum confectionery comparison with leading markets, by volume, 1998-2008 61
 
Figure 19: Japan sugar confectionery value & value forecast, 1998-2008 (Ja¥ m, 2003 prices) 72
 
Figure 20: Japan sugar confectionery segment growth comparison, by value, 1998-2008 76
 
Figure 21: Japan sugar confectionery comparison with leading markets, by value, 1998-2008 77
 
Figure 22: Japan sugar confectionery volume & volume forecast, 1998-2008 (kg m) 80
 
Figure 23: Japan sugar confectionery segment growth comparison, by volume, 1998-2008 81
 
Figure 24: Japan sugar confectionery comparison with leading markets, by volume, 1998-2008 82
 
Figure 27: Map of Japan 110
 
Figure 28: Annual data review process 121