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Introduction
 
This databook is a detailed information resource covering all the key data points on make-up in the Philippines. It includes comprehensive value, volume, segmentation and market share data. The databook supplies actual data to 2003 and full forecasts to 2008.
 

 
Scope
 
Contains information on four key categories: eye make-up, face make-up, lip make-up, nail make-up.
 
Provides market value, volume, expenditure and consumption data by market, segment and subsegment.
 
Includes company and brand share data by category, as well as distribution channel data.
 
Contains market value segmentation by demographic and socioeconomic group.
 
Highlights
 
The market for make-up in the Philippines increased between 1998-2003, growing at an average annual rate of 6.5%.
 

 
The leading company in the market in 2003 was Avon Products, Inc. The second-largest player was L'Oreal S.A., with Procter & Gamble in third place.
 

 
Reasons to Purchase
 
Discover the major quantitative trends affecting make-up markets.
 
Understand consumers' consumption and expenditure patterns.
 
Understand the future direction of the market with reliable historical data and full five year forecasting.
 

TABLE OF CONTENTS
 
CHAPTER 1 INTRODUCTION 16
 
What is this report about? 16
 
How to use this report 16
 
Definitions 16
 
CHAPTER 2 PHILIPPINES MAKE-UP 19
 
2.1 Value 19
 
2.2 Volume 25
 
2.3 Market Share 27
 
2.4 Distribution 29
 
2.5 Expenditure & consumption per head 30
 
2.6 ConsumerGraphics 33
 
CHAPTER 3 PHILIPPINES EYE MAKE-UP 35
 
3.1 Value 35
 
3.2 Volume 40
 
3.3 Market Share 42
 
3.4 Distribution 44
 
3.5 Expenditure & consumption per head 45
 
3.6 ConsumerGraphics 48
 
CHAPTER 4 PHILIPPINES FACE MAKE-UP 50
 
4.1 Value 50
 
4.2 Volume 55
 
4.3 Market Share 57
 
4.4 Distribution 59
 
4.5 Expenditure & consumption per head 60
 
4.6 ConsumerGraphics 63
 
CHAPTER 5 PHILIPPINES LIP MAKE-UP 65
 
5.1 Value 65
 
5.2 Volume 70
 
5.3 Market Share 72
 
5.4 Distribution 74
 
5.5 Expenditure & consumption per head 75
 
5.6 ConsumerGraphics 78
 
CHAPTER 6 PHILIPPINES NAIL MAKE-UP 80
 
6.1 Value 80
 
6.2 Volume 85
 
6.3 Market Share 87
 
6.4 Distribution 89
 
6.5 Expenditure & consumption per head 90
 
6.6 ConsumerGraphics 93
 
CHAPTER 7 NEW PRODUCT DEVELOPMENT 95
 
7.1 Product launches over time 95
 
7.2 Product launches by type 97
 
7.3 Recent product launches 97
 
CHAPTER 8 PHILIPPINES SOCIOECONOMIC PROFILE 98
 
8.1 Country Overview 98
 
8.2 Key Facts 100
 
8.3 Political Overview 102
 
8.4 Philippines Economic Overview 103
 
8.5 Macroeconomic Indicators 104
 
CHAPTER 9 RESEARCH METHODOLOGY 110
 
9.1 Methodology overview 110
 
9.2 Secondary research 111
 
9.3 Market modelling 112
 
9.4 Primary research 113
 
9.5 Data finalisation 114
 
9.6 Ongoing research 114
 
CHAPTER 10 APPENDIX 115
 
10.1 Future readings 115
 
10.2 Research team 115
 
10.3 How to contact experts in your industry 115
 

 

 
LIST OF TABLES
 
Table 2: Make up distribution channels 18
 
Table 3: Philippines Make-Up value, 1998-2003 (PhP m, 2003 prices) 19
 
Table 4: Philippines Make-Up value forecast, 2003-2008 (PhP m, 2003 prices) 19
 
Table 5: Philippines Make-Up value, 1998-2003 (PhP m, nominal prices) 22
 
Table 6: Philippines Make-Up value forecast, 2003-2008 (PhP m, nominal prices) 22
 
Table 7: Philippines Make-Up value, 1998-2003 (US$ m) 23
 
Table 8: Philippines Make-Up value forecast, 2003-2008 (US$ m) 23
 
Table 9: Philippines Make-Up volume, 1998-2003 (units m) 25
 
Table 10: Philippines Make-Up volume forecast, 2003-2008 (units m) 25
 
Table 11: Philippines Make-Up brand share, by value, 2002-2003 (%) 27
 
Table 12: Philippines Make-Up value, by brand, 2002-2003 (PhP m) 27
 
Table 13: Philippines Make-Up company share, by value, 2002-2003 (%) 28
 
Table 14: Philippines Make-Up value, by company, 2002-2003 (PhP m) 28
 
Table 15: Philippines Make-Up distribution, by value, 2002-2003 (%) 29
 
Table 16: Philippines Make-Up value, by distribution channel, 2002-2003 (PhP m) 29
 
Table 17: Philippines Make-Up expenditure per head, 1998-2003 (PhP, 2003 prices) 30
 
Table 18: Philippines Make-Up forecast expenditure per head, 2003-2008 (PhP, 2003 prices) 30
 
Table 19: Philippines Make-Up expenditure per head, 1998-2003 (US$) 31
 
Table 20: Philippines Make-Up forecast expenditure per head, 2003-2008 (US$) 31
 
Table 21: Philippines Make-Up consumption per head, 1998-2003 (units) 32
 
Table 22: Philippines Make-Up forecast consumption per head, 2003-2008 (units) 32
 
Table 23: Philippines Make-Up value, by age group, 2003 33
 
Table 24: Philippines Make-Up value, by income group, 2003 33
 
Table 25: Philippines Make-Up value, by gender, 2003 33
 
Table 26: Philippines Make-Up value, by marital status, 2003 34
 
Table 27: Philippines Make-Up value, by size of household, 2003 34
 
Table 28: Philippines Make-Up value, by urban/rural residence, 2003 34
 
Table 29: Philippines Eye Make-Up value, 1998-2003 (PhP m, 2003 prices) 35
 
Table 30: Philippines Eye Make-Up value forecast, 2003-2008 (PhP m, 2003 prices) 35
 
Table 31: Philippines Eye Make-Up value, 1998-2003 (PhP m, nominal prices) 37
 
Table 32: Philippines Eye Make-Up value forecast, 2003-2008 (PhP m, nominal prices) 37
 
Table 33: Philippines Eye Make-Up value, 1998-2003 (US$ m) 38
 
Table 34: Philippines Eye Make-Up value forecast, 2003-2008 (US$ m) 38
 
Table 35: Philippines Eye Make-Up volume, 1998-2003 (units m) 40
 
Table 36: Philippines Eye Make-Up volume forecast, 2003-2008 (units m) 40
 
Table 37: Philippines Eye Make-Up brand share, by value, 2002-2003 (%) 42
 
Table 38: Philippines Eye Make-Up value, by brand, 2002-2003 (PhP m) 42
 
Table 39: Philippines Eye Make-Up company share, by value, 2002-2003 (%) 43
 
Table 40: Philippines Eye Make-Up value, by company, 2002-2003 (PhP m) 43
 
Table 41: Philippines Eye Make-Up distribution, by value, 2002-2003 (%) 44
 
Table 42: Philippines Eye Make-Up value, by distribution channel, 2002-2003 (PhP m) 44
 
Table 43: Philippines Eye Make-Up expenditure per head, 1998-2003 (PhP, 2003 prices) 45
 
Table 44: Philippines Eye Make-Up forecast expenditure per head, 2003-2008 (PhP, 2003 prices) 45
 
Table 45: Philippines Eye Make-Up expenditure per head, 1998-2003 (US$) 46
 
Table 46: Philippines Eye Make-Up forecast expenditure per head, 2003-2008 (US$) 46
 
Table 47: Philippines Eye Make-Up consumption per head, 1998-2003 (units) 47
 
Table 48: Philippines Eye Make-Up forecast consumption per head, 2003-2008 (units) 47
 
Table 49: Philippines Eye Make-Up value, by age group, 2003 48
 
Table 50: Philippines Eye Make-Up value, by income group, 2003 48
 
Table 51: Philippines Eye Make-Up value, by gender, 2003 48
 
Table 52: Philippines Eye Make-Up value, by marital status, 2003 49
 
Table 53: Philippines Eye Make-Up value, by size of household, 2003 49
 
Table 54: Philippines Eye Make-Up value, by urban/rural residence, 2003 49
 
Table 55: Philippines Face Make-Up value, 1998-2003 (PhP m, 2003 prices) 50
 
Table 56: Philippines Face Make-Up value forecast, 2003-2008 (PhP m, 2003 prices) 50
 
Table 57: Philippines Face Make-Up value, 1998-2003 (PhP m, nominal prices) 52
 
Table 58: Philippines Face Make-Up value forecast, 2003-2008 (PhP m, nominal prices) 52
 
Table 59: Philippines Face Make-Up value, 1998-2003 (US$ m) 53
 
Table 60: Philippines Face Make-Up value forecast, 2003-2008 (US$ m) 53
 
Table 61: Philippines Face Make-Up volume, 1998-2003 (units m) 55
 
Table 62: Philippines Face Make-Up volume forecast, 2003-2008 (units m) 55
 
Table 63: Philippines Face Make-Up brand share, by value, 2002-2003 (%) 57
 
Table 64: Philippines Face Make-Up value, by brand, 2002-2003 (PhP m) 57
 
Table 65: Philippines Face Make-Up company share, by value, 2002-2003 (%) 58
 
Table 66: Philippines Face Make-Up value, by company, 2002-2003 (PhP m) 58
 
Table 67: Philippines Face Make-Up distribution, by value, 2002-2003 (%) 59
 
Table 68: Philippines Face Make-Up value, by distribution channel, 2002-2003 (PhP m) 59
 
Table 69: Philippines Face Make-Up expenditure per head, 1998-2003 (PhP, 2003 prices) 60
 
Table 70: Philippines Face Make-Up forecast expenditure per head, 2003-2008 (PhP, 2003 prices) 60
 
Table 71: Philippines Face Make-Up expenditure per head, 1998-2003 (US$) 61
 
Table 72: Philippines Face Make-Up forecast expenditure per head, 2003-2008 (US$) 61
 
Table 73: Philippines Face Make-Up consumption per head, 1998-2003 (units) 62
 
Table 74: Philippines Face Make-Up forecast consumption per head, 2003-2008 (units) 62
 
Table 75: Philippines Face Make-Up value, by age group, 2003 63
 
Table 76: Philippines Face Make-Up value, by income group, 2003 63
 
Table 77: Philippines Face Make-Up value, by gender, 2003 63
 
Table 78: Philippines Face Make-Up value, by marital status, 2003 64
 
Table 79: Philippines Face Make-Up value, by size of household, 2003 64
 
Table 80: Philippines Face Make-Up value, by urban/rural residence, 2003 64
 
Table 81: Philippines Lip Make-Up value, 1998-2003 (PhP m, 2003 prices) 65
 
Table 82: Philippines Lip Make-Up value forecast, 2003-2008 (PhP m, 2003 prices) 65
 
Table 83: Philippines Lip Make-Up value, 1998-2003 (PhP m, nominal prices) 67
 
Table 84: Philippines Lip Make-Up value forecast, 2003-2008 (PhP m, nominal prices) 67
 
Table 85: Philippines Lip Make-Up value, 1998-2003 (US$ m) 68
 
Table 86: Philippines Lip Make-Up value forecast, 2003-2008 (US$ m) 68
 
Table 87: Philippines Lip Make-Up volume, 1998-2003 (units m) 70
 
Table 88: Philippines Lip Make-Up volume forecast, 2003-2008 (units m) 70
 
Table 89: Philippines Lip Make-Up brand share, by value, 2002-2003 (%) 72
 
Table 90: Philippines Lip Make-Up value, by brand, 2002-2003 (PhP m) 72
 
Table 91: Philippines Lip Make-Up company share, by value, 2002-2003 (%) 73
 
Table 92: Philippines Lip Make-Up value, by company, 2002-2003 (PhP m) 73
 
Table 93: Philippines Lip Make-Up distribution, by value, 2002-2003 (%) 74
 
Table 94: Philippines Lip Make-Up value, by distribution channel, 2002-2003 (PhP m) 74
 
Table 95: Philippines Lip Make-Up expenditure per head, 1998-2003 (PhP, 2003 prices) 75
 
Table 96: Philippines Lip Make-Up forecast expenditure per head, 2003-2008 (PhP, 2003 prices) 75
 
Table 97: Philippines Lip Make-Up expenditure per head, 1998-2003 (US$) 76
 
Table 98: Philippines Lip Make-Up forecast expenditure per head, 2003-2008 (US$) 76
 
Table 99: Philippines Lip Make-Up consumption per head, 1998-2003 (units) 77
 
Table 100: Philippines Lip Make-Up forecast consumption per head, 2003-2008 (units) 77
 
Table 101: Philippines Lip Make-Up value, by age group, 2003 78
 
Table 102: Philippines Lip Make-Up value, by income group, 2003 78
 
Table 103: Philippines Lip Make-Up value, by gender, 2003 78
 
Table 104: Philippines Lip Make-Up value, by marital status, 2003 79
 
Table 105: Philippines Lip Make-Up value, by size of household, 2003 79
 
Table 106: Philippines Lip Make-Up value, by urban/rural residence, 2003 79
 
Table 107: Philippines Nail Make-Up value, 1998-2003 (PhP m, 2003 prices) 80
 
Table 108: Philippines Nail Make-Up value forecast, 2003-2008 (PhP m, 2003 prices) 80
 
Table 109: Philippines Nail Make-Up value, 1998-2003 (PhP m, nominal prices) 82
 
Table 110: Philippines Nail Make-Up value forecast, 2003-2008 (PhP m, nominal prices) 82
 
Table 111: Philippines Nail Make-Up value, 1998-2003 (US$ m) 83
 
Table 112: Philippines Nail Make-Up value forecast, 2003-2008 (US$ m) 83
 
Table 113: Philippines Nail Make-Up volume, 1998-2003 (units m) 85
 
Table 114: Philippines Nail Make-Up volume forecast, 2003-2008 (units m) 85
 
Table 115: Philippines Nail Make-Up brand share, by value, 2002-2003 (%) 87
 
Table 116: Philippines Nail Make-Up value, by brand, 2002-2003 (PhP m) 87
 
Table 117: Philippines Nail Make-Up company share, by value, 2002-2003 (%) 88
 
Table 118: Philippines Nail Make-Up value, by company, 2002-2003 (PhP m) 88
 
Table 119: Philippines Nail Make-Up distribution, by value, 2002-2003 (%) 89
 
Table 120: Philippines Nail Make-Up value, by distribution channel, 2002-2003 (PhP m) 89
 
Table 121: Philippines Nail Make-Up expenditure per head, 1998-2003 (PhP, 2003 prices) 90
 
Table 122: Philippines Nail Make-Up forecast expenditure per head, 2003-2008 (PhP, 2003 prices) 90
 
Table 123: Philippines Nail Make-Up expenditure per head, 1998-2003 (US$) 91
 
Table 124: Philippines Nail Make-Up forecast expenditure per head, 2003-2008 (US$) 91
 
Table 125: Philippines Nail Make-Up consumption per head, 1998-2003 (units) 92
 
Table 126: Philippines Nail Make-Up forecast consumption per head, 2003-2008 (units) 92
 
Table 127: Philippines Nail Make-Up value, by age group, 2003 93
 
Table 128: Philippines Nail Make-Up value, by income group, 2003 93
 
Table 129: Philippines Nail Make-Up value, by gender, 2003 93
 
Table 130: Philippines Nail Make-Up value, by marital status, 2003 94
 
Table 131: Philippines Nail Make-Up value, by size of household, 2003 94
 
Table 132: Philippines Nail Make-Up value, by urban/rural residence, 2003 94
 
Figure 21: Philippines MakeUp new product launches (SKUs), 1998-2003 95
 
Figure 22: Philippines MakeUp new product launches (SKUs), 2003, month-on-month 96
 
Table 133: Philippines MakeUp new product launches (SKUs), by company, 2003 97
 
Table 134: Philippines MakeUp new product launches (reports) by product claim, 2003 97
 
Table 135: Philippines MakeUp new product launches, by manufacturer, Jan-Nov 2004 97
 
Table 136: The Philippines Key Facts 100
 
Table 137: Philippines population, by age group, 1998-2003 (millions) 104
 
Table 138: Philippines population forecast, by age group, 2003-2008 (millions) 104
 
Table 139: Philippines population, by gender, 1998-2003 (millions) 105
 
Table 140: Philippines population forecast, by gender, 2003-2008 (millions) 105
 
Table 141: Philippines real GDP, 1998-2003 (base year=2003) (PESOS bn, 2003 prices) 106
 
Table 142: Philippines real GDP forecast, 2003-2008 (base year=2003) (PESOS bn, 2003 prices) 106
 
Table 143: Philippines nominal GDP, 1998-2003 (base year = 2003) (PESOS bn, nominal prices) 107
 
Table 144: Philippines nominal GDP forecast, 2003-2008 (base year=2003) (PESOS bn, nominal prices) 107
 
Table 145: Philippines real GDP, 1998-2003 (base year = 2003) (US$ bn, 2003 prices) 108
 
Table 146: Philippines real GDP forecast, 2003-2008 (base year=2003) (US$ bn, 2003 prices) 108
 
Table 147: Philippines consumer price index, 1998-2003 (2003=100) 109
 
Table 148: Philippines consumer price index, 2003-2008 (2003=100) 109
 
Table 149: Philippines exchange rate, 1998-2003 109
 

 

 
LIST OF FIGURES
 
Figure 1: Philippines Make-Up value & value forecast, 1998-2008 (PhP m, 2003 prices) 21
 
Figure 2: Philippines Make-Up category growth comparison, by value, 1998-2008 24
 
Figure 3: Philippines Make-Up volume & volume forecast, 1998-2008 (units m) 26
 
Figure 4: Philippines Make-Up category growth comparison, by volume, 1998-2008 26
 
Figure 5: Philippines Eye Make-Up value & value forecast, 1998-2008 (PhP m, 2003 prices) 36
 
Figure 6: Philippines Eye Make-Up segment growth comparison, by value, 1998-2008 39
 
Figure 7: Philippines Eye Make-Up volume & volume forecast, 1998-2008 (units m) 41
 
Figure 8: Philippines Eye Make-Up segment growth comparison, by volume, 1998-2008 41
 
Figure 9: Philippines Face Make-Up value & value forecast, 1998-2008 (PhP m, 2003 prices) 51
 
Figure 10: Philippines Face Make-Up segment growth comparison, by value, 1998-2008 54
 
Figure 11: Philippines Face Make-Up volume & volume forecast, 1998-2008 (units m) 56
 
Figure 12: Philippines Face Make-Up segment growth comparison, by volume, 1998-2008 56
 
Figure 13: Philippines Lip Make-Up value & value forecast, 1998-2008 (PhP m, 2003 prices) 66
 
Figure 14: Philippines Lip Make-Up segment growth comparison, by value, 1998-2008 69
 
Figure 15: Philippines Lip Make-Up volume & volume forecast, 1998-2008 (units m) 71
 
Figure 16: Philippines Lip Make-Up segment growth comparison, by volume, 1998-2008 71
 
Figure 17: Philippines Nail Make-Up value & value forecast, 1998-2008 (PhP m, 2003 prices) 81
 
Figure 18: Philippines Nail Make-Up segment growth comparison, by value, 1998-2008 84
 
Figure 19: Philippines Nail Make-Up volume & volume forecast, 1998-2008 (units m) 86
 
Figure 20: Philippines Nail-Up category growth comparison, by volume, 1998-2008 86
 
Figure 23: Map of the Philippines 101
 
Figure 24: Annual data review process 111