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Introduction
 
This databook is a detailed information resource covering all the key data points on make-up in Russia. It includes comprehensive value, volume, segmentation and market share data. The databook supplies actual data to 2003 and full forecasts to 2008.
 

 
Scope
 
Contains information on four key categories: eye make-up, face make-up, lip make-up, nail make-up.
 
Provides market value, volume, expenditure and consumption data by market, segment and subsegment.
 
Includes company and brand share data by category, as well as distribution channel data.
 
Contains market value segmentation by demographic and socioeconomic group.
 
Highlights
 
The market for make-up in Russia increased between 1998-2003, growing at an average annual rate of 7.8%.
 

 
The leading company in the market in 2003 was L'Oreal S.A. The second-largest player was Oriflame, with Procter & Gamble in third place.
 

 
Reasons to Purchase
 
Discover the major quantitative trends affecting make-up markets.
 
Understand consumers' consumption and expenditure patterns.
 
Understand the future direction of the market with reliable historical data and full five year forecasting.

TABLE OF CONTENTS
 
CHAPTER 1 INTRODUCTION 15
 
What is this report about? 15
 
How to use this report 15
 
Definitions 15
 
CHAPTER 2 RUSSIA MAKE-UP 18
 
2.1 Value 18
 
2.2 Volume 23
 
2.3 Market Share 25
 
2.4 Distribution 29
 
2.5 Expenditure & consumption per head 30
 
2.6 ConsumerGraphics 33
 
CHAPTER 3 RUSSIA EYE MAKE-UP 35
 
3.1 Value 35
 
3.2 Volume 40
 
3.3 Market Share 42
 
3.4 Distribution 45
 
3.5 Expenditure & consumption per head 46
 
3.6 ConsumerGraphics 49
 
CHAPTER 4 RUSSIA FACE MAKE-UP 51
 
4.1 Value 51
 
4.2 Volume 56
 
4.3 Market Share 58
 
4.4 Distribution 61
 
4.5 Expenditure & consumption per head 62
 
4.6 ConsumerGraphics 65
 
CHAPTER 5 RUSSIA LIP MAKE-UP 67
 
5.1 Value 67
 
5.2 Volume 72
 
5.3 Market Share 75
 
5.4 Distribution 79
 
5.5 Expenditure & consumption per head 80
 
5.6 ConsumerGraphics 83
 
CHAPTER 6 RUSSIA NAIL MAKE-UP 85
 
6.1 Value 85
 
6.2 Volume 90
 
6.3 Market Share 92
 
6.4 Distribution 95
 
6.5 Expenditure & consumption per head 96
 
6.6 ConsumerGraphics 99
 
CHAPTER 7 NEW PRODUCT DEVELOPMENT 101
 
7.1 Product launches over time 101
 
7.2 Recent product launches 102
 
CHAPTER 8 RUSSIA SOCIOECONOMIC PROFILE 103
 
8.1 Country Overview 103
 
8.2 Key Facts 104
 
8.3 Political Overview 105
 
8.4 Russia Economic Overview 106
 
8.5 Macroeconomic Indicators 107
 
CHAPTER 9 RESEARCH METHODOLOGY 113
 
9.1 Methodology overview 113
 
9.2 Secondary research 114
 
9.3 Market modelling 115
 
9.4 Primary research 116
 
9.5 Data finalisation 117
 
9.6 Ongoing research 117
 
CHAPTER 10 APPENDIX 118
 
10.1 Future readings 118
 
10.2 Research team 118
 
10.3 How to contact experts in your industry 118
 

 

 
LIST OF TABLES
 
Table 2: Make up distribution channels 17
 
Table 3: Russia Make-Up value, 1998-2003 (RuR m, 2003 prices) 18
 
Table 4: Russia Make-Up value forecast, 2003-2008 (RuR m, 2003 prices) 18
 
Table 5: Russia Make-Up value, 1998-2003 (RuR m, nominal prices) 20
 
Table 6: Russia Make-Up value forecast, 2003-2008 (RuR m, nominal prices) 20
 
Table 7: Russia Make-Up value, 1998-2003 (US$ m) 21
 
Table 8: Russia Make-Up value forecast, 2003-2008 (US$ m) 21
 
Table 9: Russia Make-Up volume, 1998-2003 (units m) 23
 
Table 10: Russia Make-Up volume forecast, 2003-2008 (units m) 23
 
Table 11: Russia Make-Up brand share, by value, 2002-2003 (%) 25
 
Table 12: Russia Make-Up value, by brand, 2002-2003 (RuR m) 26
 
Table 13: Russia Make-Up company share, by value, 2002-2003 (%) 27
 
Table 14: Russia Make-Up value, by company, 2002-2003 (RuR m) 28
 
Table 15: Russia Make-Up distribution, by value, 2002-2003 (%) 29
 
Table 16: Russia Make-Up value, by distribution channel, 2002-2003 (RuR m) 29
 
Table 17: Russia Make-Up expenditure per head, 1998-2003 (RuR, 2003 prices) 30
 
Table 18: Russia Make-Up forecast expenditure per head, 2003-2008 (RuR, 2003 prices) 30
 
Table 19: Russia Make-Up expenditure per head, 1998-2003 (US$) 31
 
Table 20: Russia Make-Up forecast expenditure per head, 2003-2008 (US$) 31
 
Table 21: Russia Make-Up consumption per head, 1998-2003 (units) 32
 
Table 22: Russia Make-Up forecast consumption per head, 2003-2008 (units) 32
 
Table 23: Russia Make-Up value, by age group, 2003 33
 
Table 24: Russia Make-Up value, by income group, 2003 33
 
Table 25: Russia Make-Up value, by gender, 2003 33
 
Table 26: Russia Make-Up value, by marital status, 2003 34
 
Table 27: Russia Make-Up value, by size of household, 2003 34
 
Table 28: Russia Make-Up value, by urban/rural residence, 2003 34
 
Table 29: Russia Eye Make-Up value, 1998-2003 (RuR m, 2003 prices) 35
 
Table 30: Russia Eye Make-Up value forecast, 2003-2008 (RuR m, 2003 prices) 35
 
Table 31: Russia Eye Make-Up value, 1998-2003 (RuR m, nominal prices) 37
 
Table 32: Russia Eye Make-Up value forecast, 2003-2008 (RuR m, nominal prices) 37
 
Table 33: Russia Eye Make-Up value, 1998-2003 (US$ m) 38
 
Table 34: Russia Eye Make-Up value forecast, 2003-2008 (US$ m) 38
 
Table 35: Russia Eye Make-Up volume, 1998-2003 (units m) 40
 
Table 36: Russia Eye Make-Up volume forecast, 2003-2008 (units m) 40
 
Table 37: Russia Eye Make-Up brand share, by value, 2002-2003 (%) 42
 
Table 38: Russia Eye Make-Up value, by brand, 2002-2003 (RuR m) 43
 
Table 39: Russia Eye Make-Up company share, by value, 2002-2003 (%) 44
 
Table 40: Russia Eye Make-Up value, by company, 2002-2003 (RuR m) 44
 
Table 41: Russia Eye Make-Up distribution, by value, 2002-2003 (%) 45
 
Table 42: Russia Eye Make-Up value, by distribution channel, 2002-2003 (RuR m) 45
 
Table 43: Russia Eye Make-Up expenditure per head, 1998-2003 (RuR, 2003 prices) 46
 
Table 44: Russia Eye Make-Up forecast expenditure per head, 2003-2008 (RuR, 2003 prices) 46
 
Table 45: Russia Eye Make-Up expenditure per head, 1998-2003 (US$) 47
 
Table 46: Russia Eye Make-Up forecast expenditure per head, 2003-2008 (US$) 47
 
Table 47: Russia Eye Make-Up consumption per head, 1998-2003 (units) 48
 
Table 48: Russia Eye Make-Up forecast consumption per head, 2003-2008 (units) 48
 
Table 49: Russia Eye Make-Up value, by age group, 2003 49
 
Table 50: Russia Eye Make-Up value, by income group, 2003 49
 
Table 51: Russia Eye Make-Up value, by gender, 2003 49
 
Table 52: Russia Eye Make-Up value, by marital status, 2003 50
 
Table 53: Russia Eye Make-Up value, by size of household, 2003 50
 
Table 54: Russia Eye Make-Up value, by urban/rural residence, 2003 50
 
Table 55: Russia Face Make-Up value, 1998-2003 (RuR m, 2003 prices) 51
 
Table 56: Russia Face Make-Up value forecast, 2003-2008 (RuR m, 2003 prices) 51
 
Table 57: Russia Face Make-Up value, 1998-2003 (RuR m, nominal prices) 53
 
Table 58: Russia Face Make-Up value forecast, 2003-2008 (RuR m, nominal prices) 53
 
Table 59: Russia Face Make-Up value, 1998-2003 (US$ m) 54
 
Table 60: Russia Face Make-Up value forecast, 2003-2008 (US$ m) 54
 
Table 61: Russia Face Make-Up volume, 1998-2003 (units m) 56
 
Table 62: Russia Face Make-Up volume forecast, 2003-2008 (units m) 56
 
Table 63: Russia Face Make-Up brand share, by value, 2002-2003 (%) 58
 
Table 64: Russia Face Make-Up value, by brand, 2002-2003 (RuR m) 59
 
Table 65: Russia Face Make-Up company share, by value, 2002-2003 (%) 60
 
Table 66: Russia Face Make-Up value, by company, 2002-2003 (RuR m) 60
 
Table 67: Russia Face Make-Up distribution, by value, 2002-2003 (%) 61
 
Table 68: Russia Face Make-Up value, by distribution channel, 2002-2003 (RuR m) 61
 
Table 69: Russia Face Make-Up expenditure per head, 1998-2003 (RuR, 2003 prices) 62
 
Table 70: Russia Face Make-Up forecast expenditure per head, 2003-2008 (RuR, 2003 prices) 62
 
Table 71: Russia Face Make-Up expenditure per head, 1998-2003 (US$) 63
 
Table 72: Russia Face Make-Up forecast expenditure per head, 2003-2008 (US$) 63
 
Table 73: Russia Face Make-Up consumption per head, 1998-2003 (units) 64
 
Table 74: Russia Face Make-Up forecast consumption per head, 2003-2008 (units) 64
 
Table 75: Russia Face Make-Up value, by age group, 2003 65
 
Table 76: Russia Face Make-Up value, by income group, 2003 65
 
Table 77: Russia Face Make-Up value, by gender, 2003 65
 
Table 78: Russia Face Make-Up value, by marital status, 2003 66
 
Table 79: Russia Face Make-Up value, by size of household, 2003 66
 
Table 80: Russia Face Make-Up value, by urban/rural residence, 2003 66
 
Table 81: Russia Lip Make-Up value, 1998-2003 (RuR m, 2003 prices) 67
 
Table 82: Russia Lip Make-Up value forecast, 2003-2008 (RuR m, 2003 prices) 67
 
Table 83: Russia Lip Make-Up value, 1998-2003 (RuR m, nominal prices) 69
 
Table 84: Russia Lip Make-Up value forecast, 2003-2008 (RuR m, nominal prices) 69
 
Table 85: Russia Lip Make-Up value, 1998-2003 (US$ m) 70
 
Table 86: Russia Lip Make-Up value forecast, 2003-2008 (US$ m) 70
 
Table 87: Russia Lip Make-Up volume, 1998-2003 (units m) 72
 
Table 88: Russia Lip Make-Up volume forecast, 2003-2008 (units m) 72
 
Table 89: Russia Lip Make-Up brand share, by value, 2002-2003 (%) 75
 
Table 90: Russia Lip Make-Up value, by brand, 2002-2003 (RuR m) 76
 
Table 91: Russia Lip Make-Up company share, by value, 2002-2003 (%) 77
 
Table 92: Russia Lip Make-Up value, by company, 2002-2003 (RuR m) 78
 
Table 93: Russia Lip Make-Up distribution, by value, 2002-2003 (%) 79
 
Table 94: Russia Lip Make-Up value, by distribution channel, 2002-2003 (RuR m) 79
 
Table 95: Russia Lip Make-Up expenditure per head, 1998-2003 (RuR, 2003 prices) 80
 
Table 96: Russia Lip Make-Up forecast expenditure per head, 2003-2008 (RuR, 2003 prices) 80
 
Table 97: Russia Lip Make-Up expenditure per head, 1998-2003 (US$) 81
 
Table 98: Russia Lip Make-Up forecast expenditure per head, 2003-2008 (US$) 81
 
Table 99: Russia Lip Make-Up consumption per head, 1998-2003 (units) 82
 
Table 100: Russia Lip Make-Up forecast consumption per head, 2003-2008 (units) 82
 
Table 101: Russia Lip Make-Up value, by age group, 2003 83
 
Table 102: Russia Lip Make-Up value, by income group, 2003 83
 
Table 103: Russia Lip Make-Up value, by gender, 2003 83
 
Table 104: Russia Lip Make-Up value, by marital status, 2003 84
 
Table 105: Russia Lip Make-Up value, by size of household, 2003 84
 
Table 106: Russia Lip Make-Up value, by urban/rural residence, 2003 84
 
Table 107: Russia Nail Make-Up value, 1998-2003 (RuR m, 2003 prices) 85
 
Table 108: Russia Nail Make-Up value forecast, 2003-2008 (RuR m, 2003 prices) 85
 
Table 109: Russia Nail Make-Up value, 1998-2003 (RuR m, nominal prices) 87
 
Table 110: Russia Nail Make-Up value forecast, 2003-2008 (RuR m, nominal prices) 87
 
Table 111: Russia Nail Make-Up value, 1998-2003 (US$ m) 88
 
Table 112: Russia Nail Make-Up value forecast, 2003-2008 (US$ m) 88
 
Table 113: Russia Nail Make-Up volume, 1998-2003 (units m) 90
 
Table 114: Russia Nail Make-Up volume forecast, 2003-2008 (units m) 90
 
Table 115: Russia Nail Make-Up brand share, by value, 2002-2003 (%) 92
 
Table 116: Russia Nail Make-Up value, by brand, 2002-2003 (RuR m) 93
 
Table 117: Russia Nail Make-Up company share, by value, 2002-2003 (%) 94
 
Table 118: Russia Nail Make-Up value, by company, 2002-2003 (RuR m) 94
 
Table 119: Russia Nail Make-Up distribution, by value, 2002-2003 (%) 95
 
Table 120: Russia Nail Make-Up value, by distribution channel, 2002-2003 (RuR m) 95
 
Table 121: Russia Nail Make-Up expenditure per head, 1998-2003 (RuR, 2003 prices) 96
 
Table 122: Russia Nail Make-Up forecast expenditure per head, 2003-2008 (RuR, 2003 prices) 96
 
Table 123: Russia Nail Make-Up expenditure per head, 1998-2003 (US$) 97
 
Table 124: Russia Nail Make-Up forecast expenditure per head, 2003-2008 (US$) 97
 
Table 125: Russia Nail Make-Up consumption per head, 1998-2003 (units) 98
 
Table 126: Russia Nail Make-Up forecast consumption per head, 2003-2008 (units) 98
 
Table 127: Russia Nail Make-Up value, by age group, 2003 99
 
Table 128: Russia Nail Make-Up value, by income group, 2003 99
 
Table 129: Russia Nail Make-Up value, by gender, 2003 99
 
Table 130: Russia Nail Make-Up value, by marital status, 2003 100
 
Table 131: Russia Nail Make-Up value, by size of household, 2003 100
 
Table 132: Russia Nail Make-Up value, by urban/rural residence, 2003 100
 
Figure 21: Russia MakeUp new product launches (SKUs), 1998-2003 101
 
Table 133: Russia MakeUp new product launches, by manufacturer, Jan-Nov 2004 102
 
Table 134: Russia Key Facts 104
 
Table 135: Russia population, by age group, 1998-2003 (millions) 107
 
Table 136: Russia population forecast, by age group, 2003-2008 (millions) 107
 
Table 137: Russia population, by gender, 1998-2003 (millions) 108
 
Table 138: Russia population forecast, by gender, 2003-2008 (millions) 108
 
Table 139: Russia real GDP, 1998-2003 (base year = 2003) (RUR M bn, 2003 prices) 109
 
Table 140: Russia real GDP forecast, 2003-2008 (base year=2003) (RUR M bn, 2003 prices) 109
 
Table 141: Russia nominal GDP, 1998-2003 (base year = 2003) (RUR M bn, nominal prices) 110
 
Table 142: Russia nominal GDP forecast, 2003-2008 (base year=2003) (RUR M bn, nominal prices) 110
 
Table 143: Russia real GDP, 1998-2003 (base year = 2003) (US$ bn, 2003 prices) 111
 
Table 144: Russia real GDP forecast, 2003-2008 (base year=2003) (US$ bn, 2003 prices) 111
 
Table 145: Russia consumer price index, 1998-2003 (2003=100) 112
 
Table 146: Russia consumer price index, 2003-2008 (2003=100) 112
 
Table 147: Russia exchange rate, 1998-2003 112
 

 

 
LIST OF FIGURES
 
Figure 1: Russia Make-Up value & value forecast, 1998-2008 (RuR m, 2003 prices) 19
 
Figure 2: Russia Make-Up category growth comparison, by value, 1998-2008 22
 
Figure 3: Russia Make-Up volume & volume forecast, 1998-2008 (units m) 24
 
Figure 4: Russia Make-Up category growth comparison, by volume, 1998-2008 24
 
Figure 5: Russia Eye Make-Up value & value forecast, 1998-2008 (RuR m, 2003 prices) 36
 
Figure 6: Russia Eye Make-Up segment growth comparison, by value, 1998-2008 39
 
Figure 7: Russia Eye Make-Up volume & volume forecast, 1998-2008 (units m) 41
 
Figure 8: Russia Eye Make-Up segment growth comparison, by volume, 1998-2008 41
 
Figure 9: Russia Face Make-Up value & value forecast, 1998-2008 (RuR m, 2003 prices) 52
 
Figure 10: Russia Face Make-Up segment growth comparison, by value, 1998-2008 55
 
Figure 11: Russia Face Make-Up volume & volume forecast, 1998-2008 (units m) 57
 
Figure 12: Russia Face Make-Up segment growth comparison, by volume, 1998-2008 57
 
Figure 13: Russia Lip Make-Up value & value forecast, 1998-2008 (RuR m, 2003 prices) 68
 
Figure 14: Russia Lip Make-Up segment growth comparison, by value, 1998-2008 71
 
Figure 15: Russia Lip Make-Up volume & volume forecast, 1998-2008 (units m) 73
 
Figure 16: Russia Lip Make-Up segment growth comparison, by volume, 1998-2008 74
 
Figure 17: Russia Nail Make-Up value & value forecast, 1998-2008 (RuR m, 2003 prices) 86
 
Figure 18: Russia Nail Make-Up segment growth comparison, by value, 1998-2008 89
 
Figure 19: Russia Nail Make-Up volume & volume forecast, 1998-2008 (units m) 91
 
Figure 20: Russia Nail-Up category growth comparison, by volume, 1998-2008 91
 
Figure 22: Map of Russia 104
 
Figure 23: Annual data review process 114