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Introduction
 
This databook is a detailed information resource covering all the key data points on make-up in Switzerland. It includes comprehensive value, volume, segmentation and market share data. The databook supplies actual data to 2003 and full forecasts to 2008.
 

 
Scope
 
Contains information on four key categories: eye make-up, face make-up, lip make-up, nail make-up.
 
Provides market value, volume, expenditure and consumption data by market, segment and subsegment.
 
Includes company and brand share data by category, as well as distribution channel data.
 
Contains market value segmentation by demographic and socioeconomic group.
 
Highlights
 
The market for make-up in Switzerland increased between 1998-2003, growing at an average annual rate of 5.5%.
 

 
The leading company in the market in 2003 was L'Oreal S.A. The second-largest player was Coty, Inc., with Procter & Gamble in third place.
 

 
Reasons to Purchase
 
Discover the major quantitative trends affecting make-up markets.
 
Understand consumers' consumption and expenditure patterns.
 
Understand the future direction of the market with reliable historical data and full five year forecasting.

TABLE OF CONTENTS
 
CHAPTER 1 INTRODUCTION 17
 
What is this report about? 17
 
How to use this report 17
 
Definitions 17
 
CHAPTER 2 SWITZERLAND MAKE-UP 20
 
2.1 Value 20
 
2.2 Volume 25
 
2.3 Market Share 27
 
2.4 Distribution 30
 
2.5 Expenditure & consumption per head 31
 
2.6 ConsumerGraphics 34
 
CHAPTER 3 SWITZERLAND EYE MAKE-UP 36
 
3.1 Value 36
 
3.2 Volume 41
 
3.3 Market Share 44
 
3.4 Distribution 47
 
3.5 Expenditure & consumption per head 48
 
3.6 ConsumerGraphics 51
 
CHAPTER 4 SWITZERLAND FACE MAKE-UP 53
 
4.1 Value 53
 
4.2 Volume 58
 
4.3 Market Share 60
 
4.4 Distribution 62
 
4.5 Expenditure & consumption per head 63
 
4.6 ConsumerGraphics 66
 
CHAPTER 5 SWITZERLAND LIP MAKE-UP 68
 
5.1 Value 68
 
5.2 Volume 73
 
5.3 Market Share 75
 
5.4 Distribution 78
 
5.5 Expenditure & consumption per head 79
 
5.6 ConsumerGraphics 82
 
CHAPTER 6 SWITZERLAND NAIL MAKE-UP 84
 
6.1 Value 84
 
6.2 Volume 89
 
6.3 Market Share 92
 
6.4 Distribution 95
 
6.5 Expenditure & consumption per head 96
 
6.6 ConsumerGraphics 99
 
CHAPTER 7 NEW PRODUCT DEVELOPMENT 101
 
7.1 Product launches over time 101
 
7.2 Product launches by type 103
 
7.3 Recent product launches 105
 
CHAPTER 8 SWITZERLAND SOCIOECONOMIC PROFILE 106
 
8.1 Country Overview 106
 
8.2 Political Overview 109
 
8.3 Switzerland Economic Overview 110
 
8.4 Macroeconomic Indicators 111
 
CHAPTER 9 RESEARCH METHODOLOGY 117
 
9.1 Methodology overview 117
 
9.2 Secondary research 118
 
9.3 Market modelling 119
 
9.4 Primary research 120
 
9.5 Data finalisation 121
 
9.6 Ongoing research 121
 
CHAPTER 10 APPENDIX 122
 
10.1 Future readings 122
 
10.2 Research team 122
 
10.3 How to contact experts in your industry 122
 

 

 
LIST OF TABLES
 
Table 2: Make up distribution channels 19
 
Table 3: Switzerland Make-Up value, 1998-2003 (SFr m, 2003 prices) 20
 
Table 4: Switzerland Make-Up value forecast, 2003-2008 (SFr m, 2003 prices) 20
 
Table 5: Switzerland Make-Up value, 1998-2003 (SFr m, nominal prices) 22
 
Table 6: Switzerland Make-Up value forecast, 2003-2008 (SFr m, nominal prices) 22
 
Table 7: Switzerland Make-Up value, 1998-2003 (US$ m) 23
 
Table 8: Switzerland Make-Up value forecast, 2003-2008 (US$ m) 23
 
Table 9: Switzerland Make-Up volume, 1998-2003 (units m) 25
 
Table 10: Switzerland Make-Up volume forecast, 2003-2008 (units m) 25
 
Table 11: Switzerland Make-Up brand share, by value, 2002-2003 (%) 27
 
Table 12: Switzerland Make-Up value, by brand, 2002-2003 (SFr m) 28
 
Table 13: Switzerland Make-Up company share, by value, 2002-2003 (%) 29
 
Table 14: Switzerland Make-Up value, by company, 2002-2003 (SFr m) 29
 
Table 15: Switzerland Make-Up distribution, by value, 2002-2003 (%) 30
 
Table 16: Switzerland Make-Up value, by distribution channel, 2002-2003 (SFr m) 30
 
Table 17: Switzerland Make-Up expenditure per head, 1998-2003 (SFr, 2003 prices) 31
 
Table 18: Switzerland Make-Up forecast expenditure per head, 2003-2008 (SFr, 2003 prices) 31
 
Table 19: Switzerland Make-Up expenditure per head, 1998-2003 (US$) 32
 
Table 20: Switzerland Make-Up forecast expenditure per head, 2003-2008 (US$) 32
 
Table 21: Switzerland Make-Up consumption per head, 1998-2003 (units) 33
 
Table 22: Switzerland Make-Up forecast consumption per head, 2003-2008 (units) 33
 
Table 23: Switzerland Make-Up value, by age group, 2003 34
 
Table 24: Switzerland Make-Up value, by income group, 2003 34
 
Table 25: Switzerland Make-Up value, by gender, 2003 34
 
Table 26: Switzerland Make-Up value, by marital status, 2003 35
 
Table 27: Switzerland Make-Up value, by size of household, 2003 35
 
Table 28: Switzerland Make-Up value, by urban/rural residence, 2003 35
 
Table 29: Switzerland Eye Make-Up value, 1998-2003 (SFr m, 2003 prices) 36
 
Table 30: Switzerland Eye Make-Up value forecast, 2003-2008 (SFr m, 2003 prices) 36
 
Table 31: Switzerland Eye Make-Up value, 1998-2003 (SFr m, nominal prices) 38
 
Table 32: Switzerland Eye Make-Up value forecast, 2003-2008 (SFr m, nominal prices) 38
 
Table 33: Switzerland Eye Make-Up value, 1998-2003 (US$ m) 39
 
Table 34: Switzerland Eye Make-Up value forecast, 2003-2008 (US$ m 39
 
Table 35: Switzerland Eye Make-Up volume, 1998-2003 (units m) 41
 
Table 36: Switzerland Eye Make-Up volume forecast, 2003-2008 (units m) 41
 
Table 37: Switzerland Eye Make-Up brand share, by value, 2002-2003 (%) 44
 
Table 38: Switzerland Eye Make-Up value, by brand, 2002-2003 (SFr m) 45
 
Table 39: Switzerland Eye Make-Up company share, by value, 2002-2003 (%) 46
 
Table 40: Switzerland Eye Make-Up value, by company, 2002-2003 (SFr m) 46
 
Table 41: Switzerland Eye Make-Up distribution, by value, 2002-2003 (%) 47
 
Table 42: Switzerland Eye Make-Up value, by distribution channel, 2002-2003 (SFr m) 47
 
Table 43: Switzerland Eye Make-Up expenditure per head, 1998-2003 (SFr, 2003 prices) 48
 
Table 44: Switzerland Eye Make-Up forecast expenditure per head, 2003-2008 (SFr, 2003 prices) 48
 
Table 45: Switzerland Eye Make-Up expenditure per head, 1998-2003 (US$) 49
 
Table 46: Switzerland Eye Make-Up forecast expenditure per head, 2003-2008 (US$) 49
 
Table 47: Switzerland Eye Make-Up consumption per head, 1998-2003 (units) 50
 
Table 48: Switzerland Eye Make-Up forecast consumption per head, 2003-2008 (units) 50
 
Table 49: Switzerland Eye Make-Up value, by age group, 2003 51
 
Table 50: Switzerland Eye Make-Up value, by income group, 2003 51
 
Table 51: Switzerland Eye Make-Up value, by gender, 2003 51
 
Table 52: Switzerland Eye Make-Up value, by marital status, 2003 52
 
Table 53: Switzerland Eye Make-Up value, by size of household, 2003 52
 
Table 54: Switzerland Eye Make-Up value, by urban/rural residence, 2003 52
 
Table 55: Switzerland Face Make-Up value, 1998-2003 (SFr m, 2003 prices) 53
 
Table 56: Switzerland Face Make-Up value forecast, 2003-2008 (SFr m, 2003 prices) 53
 
Table 57: Switzerland Face Make-Up value, 1998-2003 (SFr m, nominal prices) 55
 
Table 58: Switzerland Face Make-Up value forecast, 2003-2008 (SFr m, nominal prices) 55
 
Table 59: Switzerland Face Make-Up value, 1998-2003 (US$ m) 56
 
Table 60: Switzerland Face Make-Up value forecast, 2003-2008 (US$ m) 56
 
Table 61: Switzerland Face Make-Up volume, 1998-2003 (units m) 58
 
Table 62: Switzerland Face Make-Up volume forecast, 2003-2008 (units m) 58
 
Table 63: Switzerland Face Make-Up brand share, by value, 2002-2003 (%) 60
 
Table 64: Switzerland Face Make-Up value, by brand, 2002-2003 (SFr m) 60
 
Table 65: Switzerland Face Make-Up company share, by value, 2002-2003 (%) 61
 
Table 66: Switzerland Face Make-Up value, by company, 2002-2003 (SFr m) 61
 
Table 67: Switzerland Face Make-Up distribution, by value, 2002-2003 (%) 62
 
Table 68: Switzerland Face Make-Up value, by distribution channel, 2002-2003 (SFr m) 62
 
Table 69: Switzerland Face Make-Up expenditure per head, 1998-2003 (SFr, 2003 prices) 63
 
Table 70: Switzerland Face Make-Up forecast expenditure per head, 2003-2008 (SFr, 2003 prices) 63
 
Table 71: Switzerland Face Make-Up expenditure per head, 1998-2003 (US$) 64
 
Table 72: Switzerland Face Make-Up forecast expenditure per head, 2003-2008 (US$) 64
 
Table 73: Switzerland Face Make-Up consumption per head, 1998-2003 (units) 65
 
Table 74: Switzerland Face Make-Up forecast consumption per head, 2003-2008 (units) 65
 
Table 75: Switzerland Face Make-Up value, by age group, 2003 66
 
Table 76: Switzerland Face Make-Up value, by income group, 2003 66
 
Table 77: Switzerland Face Make-Up value, by gender, 2003 66
 
Table 78: Switzerland Face Make-Up value, by marital status, 2003 67
 
Table 79: Switzerland Face Make-Up value, by size of household, 2003 67
 
Table 80: Switzerland Face Make-Up value, by urban/rural residence, 2003 67
 
Table 81: Switzerland Lip Make-Up value, 1998-2003 (SFr m, 2003 prices) 68
 
Table 82: Switzerland Lip Make-Up value forecast, 2003-2008 (SFr m, 2003 prices) 68
 
Table 83: Switzerland Lip Make-Up value, 1998-2003 (SFr m, nominal prices) 70
 
Table 84: Switzerland Lip Make-Up value forecast, 2003-2008 (SFr m, nominal prices) 70
 
Table 85: Switzerland Lip Make-Up value, 1998-2003 (US$ m) 71
 
Table 86: Switzerland Lip Make-Up value forecast, 2003-2008 (US$ m) 71
 
Table 87: Switzerland Lip Make-Up volume, 1998-2003 (units m) 73
 
Table 88: Switzerland Lip Make-Up volume forecast, 2003-2008 (units m) 73
 
Table 89: Switzerland Lip Make-Up brand share, by value, 2002-2003 (%) 75
 
Table 90: Switzerland Lip Make-Up value, by brand, 2002-2003 (SFr m) 76
 
Table 91: Switzerland Lip Make-Up company share, by value, 2002-2003 (%) 77
 
Table 92: Switzerland Lip Make-Up value, by company, 2002-2003 (SFr m) 77
 
Table 93: Switzerland Lip Make-Up distribution, by value, 2002-2003 (%) 78
 
Table 94: Switzerland Lip Make-Up value, by distribution channel, 2002-2003 (SFr m) 78
 
Table 95: Switzerland Lip Make-Up expenditure per head, 1998-2003 (SFr, 2003 prices) 79
 
Table 96: Switzerland Lip Make-Up forecast expenditure per head, 2003-2008 (SFr, 2003 prices) 79
 
Table 97: Switzerland Lip Make-Up expenditure per head, 1998-2003 (US$) 80
 
Table 98: Switzerland Lip Make-Up forecast expenditure per head, 2003-2008 (US$) 80
 
Table 99: Switzerland Lip Make-Up consumption per head, 1998-2003 (units) 81
 
Table 100: Switzerland Lip Make-Up forecast consumption per head, 2003-2008 (units) 81
 
Table 101: Switzerland Lip Make-Up value, by age group, 2003 82
 
Table 102: Switzerland Lip Make-Up value, by income group, 2003 82
 
Table 103: Switzerland Lip Make-Up value, by gender, 2003 82
 
Table 104: Switzerland Lip Make-Up value, by marital status, 2003 83
 
Table 105: Switzerland Lip Make-Up value, by size of household, 2003 83
 
Table 106: Switzerland Lip Make-Up value, by urban/rural residence, 2003 83
 
Table 107: Switzerland Nail Make-Up value, 1998-2003 (SFr m, 2003 prices) 84
 
Table 108: Switzerland Nail Make-Up value forecast, 2003-2008 (SFr m, 2003 prices) 84
 
Table 109: Switzerland Nail Make-Up value, 1998-2003 (SFr m, nominal prices) 86
 
Table 110: Switzerland Nail Make-Up value forecast, 2003-2008 (SFr m, nominal prices) 86
 
Table 111: Switzerland Nail Make-Up value, 1998-2003 (US$ m) 87
 
Table 112: Switzerland Nail Make-Up value forecast, 2003-2008 (US$ m) 87
 
Table 113: Switzerland Nail Make-Up volume, 1998-2003 (units m) 89
 
Table 114: Switzerland Nail Make-Up volume forecast, 2003-2008 (units m) 89
 
Table 115: Switzerland Nail Make-Up brand share, by value, 2002-2003 (%) 92
 
Table 116: Switzerland Nail Make-Up value, by brand, 2002-2003 (SFr m) 93
 
Table 117: Switzerland Nail Make-Up company share, by value, 2002-2003 (%) 94
 
Table 118: Switzerland Nail Make-Up value, by company, 2002-2003 (SFr m) 94
 
Table 119: Switzerland Nail Make-Up distribution, by value, 2002-2003 (%) 95
 
Table 120: Switzerland Nail Make-Up value, by distribution channel, 2002-2003 (SFr m) 95
 
Table 121: Switzerland Nail Make-Up expenditure per head, 1998-2003 (SFr, 2003 prices) 96
 
Table 122: Switzerland Nail Make-Up forecast expenditure per head, 2003-2008 (SFr, 2003 prices) 96
 
Table 123: Switzerland Nail Make-Up expenditure per head, 1998-2003 (US$) 97
 
Table 124: Switzerland Nail Make-Up forecast expenditure per head, 2003-2008 (US$) 97
 
Table 125: Switzerland Nail Make-Up consumption per head, 1998-2003 (units) 98
 
Table 126: Switzerland Nail Make-Up forecast consumption per head, 2003-2008 (units) 98
 
Table 127: Switzerland Nail Make-Up value, by age group, 2003 99
 
Table 128: Switzerland Nail Make-Up value, by income group, 2003 99
 
Table 129: Switzerland Nail Make-Up value, by gender, 2003 99
 
Table 130: Switzerland Nail Make-Up value, by marital status, 2003 100
 
Table 131: Switzerland Nail Make-Up value, by size of household, 2003 100
 
Table 132: Switzerland Nail Make-Up value, by urban/rural residence, 2003 100
 
Figure 21: Switzerland MakeUp new product launches (SKUs), 1998-2003 101
 
Table 133: Switzerland MakeUp new product launches (SKUs), 2003, month-on-month 102
 
Figure 22: Switzerland MakeUp new product launches (SKUs), 2003, month-on-month 102
 
Table 134: Switzerland MakeUp new product launches (SKUs), by company, 2003 103
 
Table 135: Switzerland MakeUp new product launches (reports), by ingredient, 2003 104
 
Table 136: Switzerland MakeUp new product launches (reports) by product claim, 2003 104
 
Table 137: Switzerland MakeUp new product launches, by manufacturer, Jan-Oct 2004 105
 
Table 138: Switzerland Key Facts 107
 
Table 139: Switzerland population, by age group, 1998-2003 (millions) 111
 
Table 140: Switzerland population forecast, by age group, 2003-2008 (millions) 111
 
Table 141: Switzerland real GDP, 1998-2003 (base year=2003) (SFr bn, 2003 prices) 112
 
Table 142: Switzerland real GDP forecast, 2003-2008 (base year=2003) (SFr bn, 2003 prices) 112
 
Table 143: Switzerland nominal GDP, 1998-2003 (base year = 2003) (SFr bn, nominal prices) 113
 
Table 144: Switzerland nominal GDP forecast, 2003-2008 (base year=2003) (SFr bn, nominal prices) 113
 
Table 145: Switzerland population, by gender, 1998-2003 (millions) 114
 
Table 146: Switzerland population forecast, by gender, 2003-2008 (millions) 114
 
Table 147: Switzerland real GDP, 1998-2003 (base year = 2003) (US$ bn, 2003 prices) 115
 
Table 148: Switzerland real GDP forecast, 2003-2008 (base year=2003) (US$ bn, 2003 prices) 115
 
Table 149: Switzerland consumer price index, 1998-2003 (2003=100) 116
 
Table 150: Switzerland consumer price index, 2003-2008 (2003=100) 116
 
Table 151: Switzerland exchange rate, 1998-2003 116
 

 

 
LIST OF FIGURES
 
Figure 1: Switzerland Make-Up value & value forecast, 1998-2008 (SFr m, 2003 prices) 20
 
Figure 2: Switzerland Make-Up category growth comparison, by value, 1998-2008 23
 
Figure 3: Switzerland Make-Up volume & volume forecast, 1998-2008 (units m) 25
 
Figure 4: Switzerland Make-Up category growth comparison, by volume, 1998-2008 25
 
Figure 5: Switzerland Eye Make-Up value & value forecast, 1998-2008 (SFr m, 2003 prices) 36
 
Figure 6: Switzerland Eye Make-Up segment growth comparison, by value, 1998-2008 39
 
Figure 7: Switzerland Eye Make-Up volume & volume forecast, 1998-2008 (units m) 41
 
Figure 8: Switzerland Eye Make-Up segment growth comparison, by volume, 1998-2008 42
 
Figure 9: Switzerland Face Make-Up value & value forecast, 1998-2008 (SFr m, 2003 prices) 53
 
Figure 10: Switzerland Face Make-Up segment growth comparison, by value, 1998-2008 56
 
Figure 11: Switzerland Face Make-Up volume & volume forecast, 1998-2008 (units m) 58
 
Figure 12: Switzerland Face Make-Up segment growth comparison, by volume, 1998-2008 58
 
Figure 13: Switzerland Lip Make-Up value & value forecast, 1998-2008 (SFr m, 2003 prices) 68
 
Figure 14: Switzerland Lip Make-Up segment growth comparison, by value, 1998-2008 71
 
Figure 15: Switzerland Lip Make-Up volume & volume forecast, 1998-2008 (units m) 73
 
Figure 16: Switzerland Lip Make-Up segment growth comparison, by volume, 1998-2008 73
 
Figure 17: Switzerland Nail Make-Up value & value forecast, 1998-2008 (SFr m, 2003 prices) 84
 
Figure 18: Switzerland Nail Make-Up segment growth comparison, by value, 1998-2008 87
 
Figure 19: Switzerland Nail Make-Up volume & volume forecast, 1998-2008 (units m) 89
 
Figure 20: Switzerland Nail-Up category growth comparison, by volume, 1998-2008 90
 
Figure 23: Map of Switzerland 107
 
Figure 24: Annual data review process 117