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Introduction
 
This databook is a detailed information resource covering all the key data points on make-up in Taiwan. It includes comprehensive value, volume, segmentation and market share data. The databook supplies actual data to 2003 and full forecasts to 2008.
 

 
Scope
 
Contains information on four key categories: eye make-up, face make-up, lip make-up, nail make-up.
 
Provides market value, volume, expenditure and consumption data by market, segment and subsegment.
 
Includes company and brand share data by category, as well as distribution channel data.
 
Contains market value segmentation by demographic and socioeconomic group.
 
Highlights
 
The market for make-up in Taiwan increased between 1998-2003, growing at an average annual rate of 5.0%.
 

 
The leading company in the market in 2003 was L'Oreal S.A. The second-largest player was Procter & Gamble, with Shiseido Company, Limited in third place.
 

 
Reasons to Purchase
 
Discover the major quantitative trends affecting make-up markets.
 
Understand consumers' consumption and expenditure patterns.
 
Understand the future direction of the market with reliable historical data and full five year forecasting.

TABLE OF CONTENTS
 
CHAPTER 1 INTRODUCTION 15
 
What is this report about? 15
 
How to use this report 15
 
Definitions 15
 
CHAPTER 2 TAIWAN MAKE-UP 18
 
2.1 Value 18
 
2.2 Volume 23
 
2.3 Market Share 25
 
2.4 Distribution 27
 
2.5 Expenditure & consumption per head 28
 
2.6 ConsumerGraphics 31
 
CHAPTER 3 TAIWAN EYE MAKE-UP 33
 
3.1 Value 33
 
3.2 Volume 38
 
3.3 Market Share 40
 
3.4 Distribution 43
 
3.5 Expenditure & consumption per head 44
 
3.6 ConsumerGraphics 47
 
CHAPTER 4 TAIWAN FACE MAKE-UP 49
 
4.1 Value 49
 
4.2 Volume 54
 
4.3 Market Share 56
 
4.4 Distribution 59
 
4.5 Expenditure & consumption per head 60
 
4.6 ConsumerGraphics 63
 
CHAPTER 5 TAIWAN LIP MAKE-UP 65
 
5.1 Value 65
 
5.2 Volume 69
 
5.3 Market Share 71
 
5.4 Distribution 74
 
5.5 Expenditure & consumption per head 75
 
5.6 ConsumerGraphics 78
 
CHAPTER 6 TAIWAN NAIL MAKE-UP 80
 
6.1 Value 80
 
6.2 Volume 85
 
6.3 Market Share 87
 
6.4 Distribution 90
 
6.5 Expenditure & consumption per head 91
 
6.6 ConsumerGraphics 94
 
CHAPTER 7 NEW PRODUCT DEVELOPMENT 96
 
7.1 Product launches over time 96
 
7.2 Product launches by type 97
 
7.3 Recent product launches 99
 
CHAPTER 8 TAIWAN SOCIOECONOMIC PROFILE 100
 
8.1 Country Overview 100
 
8.2 Key Facts 101
 
8.3 Political Overview 103
 
8.4 Taiwan Economic Overview 104
 
8.5 Macroeconomic Indicators 105
 
CHAPTER 9 RESEARCH METHODOLOGY 111
 
9.1 Methodology overview 111
 
9.2 Secondary research 112
 
9.3 Market modelling 113
 
9.4 Primary research 114
 
9.5 Data finalisation 115
 
9.6 Ongoing research 115
 
CHAPTER 10 APPENDIX 116
 
10.1 Future readings 116
 
10.2 Research team 116
 
10.3 How to contact experts in your industry 116
 

 

 
LIST OF TABLES
 
Table 2: Make up distribution channels 17
 
Table 3: Taiwan Make-Up value, 1998-2003 (T$ m, 2003 prices) 18
 
Table 4: Taiwan Make-Up value forecast, 2003-2008 (T$ m, 2003 prices) 18
 
Table 5: Taiwan Make-Up value, 1998-2003 (T$ m, nominal prices) 20
 
Table 6: Taiwan Make-Up value forecast, 2003-2008 (T$ m, nominal prices) 20
 
Table 7: Taiwan Make-Up value, 1998-2003 (US$ m) 21
 
Table 8: Taiwan Make-Up value forecast, 2003-2008 (US$ m) 21
 
Table 9: Taiwan Make-Up volume, 1998-2003 (units m) 23
 
Table 10: Taiwan Make-Up volume forecast, 2003-2008 (units m) 23
 
Table 11: Taiwan Make-Up brand share, by value, 2002-2003 (%) 25
 
Table 12: Taiwan Make-Up value, by brand, 2002-2003 (T$ m) 25
 
Table 13: Taiwan Make-Up company share, by value, 2002-2003 (%) 26
 
Table 14: Taiwan Make-Up value, by company, 2002-2003 (T$ m) 26
 
Table 15: Taiwan Make-Up distribution, by value, 2002-2003 (%) 27
 
Table 16: Taiwan Make-Up value, by distribution channel, 2002-2003 (T$ m) 27
 
Table 17: Taiwan Make-Up expenditure per head, 1998-2003 (T$, 2003 prices) 28
 
Table 18: Taiwan Make-Up forecast expenditure per head, 2003-2008 (T$, 2003 prices) 28
 
Table 19: Taiwan Make-Up expenditure per head, 1998-2003 (US$) 29
 
Table 20: Taiwan Make-Up forecast expenditure per head, 2003-2008 (US$) 29
 
Table 21: Taiwan Make-Up consumption per head, 1998-2003 (units) 30
 
Table 22: Taiwan Make-Up forecast consumption per head, 2003-2008 (units) 30
 
Table 23: Taiwan Make-Up value, by age group, 2003 31
 
Table 24: Taiwan Make-Up value, by income group, 2003 31
 
Table 25: Taiwan Make-Up value, by marital status, 2003 31
 
Table 26: Taiwan Make-Up value, by size of household, 2003 32
 
Table 27: Taiwan Make-Up value, by urban/rural residence, 2003 32
 
Table 28: Taiwan Eye Make-Up value, 1998-2003 (T$ m, 2003 prices) 33
 
Table 29: Taiwan Eye Make-Up value forecast, 2003-2008 (T$ m, 2003 prices) 33
 
Table 30: Taiwan Eye Make-Up value, 1998-2003 (T$ m, nominal prices) 35
 
Table 31: Taiwan Eye Make-Up value forecast, 2003-2008 (T$ m, nominal prices) 35
 
Table 32: Taiwan Eye Make-Up value, 1998-2003 (US$ m) 36
 
Table 33: Taiwan Eye Make-Up value forecast, 2003-2008 (US$ m) 36
 
Table 34: Taiwan Eye Make-Up volume, 1998-2003 (units m) 38
 
Table 35: Taiwan Eye Make-Up volume forecast, 2003-2008 (units m) 38
 
Table 36: Taiwan Eye Make-Up brand share, by value, 2002-2003 (%) 40
 
Table 37: Taiwan Eye Make-Up value, by brand, 2002-2003 (T$ m) 41
 
Table 38: Taiwan Eye Make-Up company share, by value, 2002-2003 (%) 42
 
Table 39: Taiwan Eye Make-Up value, by company, 2002-2003 (T$ m) 42
 
Table 40: Taiwan Eye Make-Up distribution, by value, 2002-2003 (%) 43
 
Table 41: Taiwan Eye Make-Up value, by distribution channel, 2002-2003 (T$ m) 43
 
Table 42: Taiwan Eye Make-Up expenditure per head, 1998-2003 (T$, 2003 prices) 44
 
Table 43: Taiwan Eye Make-Up forecast expenditure per head, 2003-2008 (T$, 2003 prices) 44
 
Table 44: Taiwan Eye Make-Up expenditure per head, 1998-2003 (US$) 45
 
Table 45: Taiwan Eye Make-Up forecast expenditure per head, 2003-2008 (US$) 45
 
Table 46: Taiwan Eye Make-Up consumption per head, 1998-2003 (units) 46
 
Table 47: Taiwan Eye Make-Up forecast consumption per head, 2003-2008 (units) 46
 
Table 48: Taiwan Eye Make-Up value, by age group, 2003 47
 
Table 49: Taiwan Eye Make-Up value, by income group, 2003 47
 
Table 50: Taiwan Eye Make-Up value, by marital status, 2003 47
 
Table 51: Taiwan Eye Make-Up value, by size of household, 2003 48
 
Table 52: Taiwan Eye Make-Up value, by urban/rural residence, 2003 48
 
Table 53: Taiwan Face Make-Up value, 1998-2003 (T$ m, 2003 prices) 49
 
Table 54: Taiwan Face Make-Up value forecast, 2003-2008 (T$ m, 2003 prices) 49
 
Table 55: Taiwan Face Make-Up value, 1998-2003 (T$ m, nominal prices) 51
 
Table 56: Taiwan Face Make-Up value forecast, 2003-2008 (T$ m, nominal prices) 51
 
Table 57: Taiwan Face Make-Up value, 1998-2003 (US$ m) 52
 
Table 58: Taiwan Face Make-Up value forecast, 2003-2008 (US$ m) 52
 
Table 59: Taiwan Face Make-Up volume, 1998-2003 (units m) 54
 
Table 60: Taiwan Face Make-Up volume forecast, 2003-2008 (units m) 54
 
Table 61: Taiwan Face Make-Up brand share, by value, 2002-2003 (%) 56
 
Table 62: Taiwan Face Make-Up value, by brand, 2002-2003 (T$ m) 57
 
Table 63: Taiwan Face Make-Up company share, by value, 2002-2003 (%) 58
 
Table 64: Taiwan Face Make-Up value, by company, 2002-2003 (T$ m) 58
 
Table 65: Taiwan Face Make-Up distribution, by value, 2002-2003 (%) 59
 
Table 66: Taiwan Face Make-Up value, by distribution channel, 2002-2003 (T$ m) 59
 
Table 67: Taiwan Face Make-Up expenditure per head, 1998-2003 (T$, 2003 prices) 60
 
Table 68: Taiwan Face Make-Up forecast expenditure per head, 2003-2008 (T$, 2003 prices) 60
 
Table 69: Taiwan Face Make-Up expenditure per head, 1998-2003 (US$) 61
 
Table 70: Taiwan Face Make-Up forecast expenditure per head, 2003-2008 (US$) 61
 
Table 71: Taiwan Face Make-Up consumption per head, 1998-2003 (units) 62
 
Table 72: Taiwan Face Make-Up forecast consumption per head, 2003-2008 (units) 62
 
Table 73: Taiwan Face Make-Up value, by age group, 2003 63
 
Table 74: Taiwan Face Make-Up value, by income group, 2003 63
 
Table 75: Taiwan Face Make-Up value, by marital status, 2003 63
 
Table 76: Taiwan Face Make-Up value, by size of household, 2003 64
 
Table 77: Taiwan Face Make-Up value, by urban/rural residence, 2003 64
 
Table 78: Taiwan Lip Make-Up value, 1998-2003 (T$ m, 2003 prices) 65
 
Table 79: Taiwan Lip Make-Up value forecast, 2003-2008 (T$ m, 2003 prices) 65
 
Table 80: Taiwan Lip Make-Up value, 1998-2003 (T$ m, nominal prices) 67
 
Table 81: Taiwan Lip Make-Up value forecast, 2003-2008 (T$ m, nominal prices) 67
 
Table 82: Taiwan Lip Make-Up value, 1998-2003 (US$ m) 68
 
Table 83: Taiwan Lip Make-Up comparison with leading markets, by value, 1998-2008 (US$ m) 68
 
Table 84: Taiwan Lip Make-Up volume, 1998-2003 (units m) 69
 
Table 85: Taiwan Lip Make-Up volume forecast, 2003-2008 (units m) 69
 
Table 86: Taiwan Lip Make-Up brand share, by value, 2002-2003 (%) 71
 
Table 87: Taiwan Lip Make-Up value, by brand, 2002-2003 (T$ m) 72
 
Table 88: Taiwan Lip Make-Up company share, by value, 2002-2003 (%) 73
 
Table 89: Taiwan Lip Make-Up value, by company, 2002-2003 (T$ m) 73
 
Table 90: Taiwan Lip Make-Up value, by distribution channel, 2002-2003 (T$ m) 74
 
Table 91: Taiwan Lip Make-Up value, by distribution channel, 2002-2003 (T$ m) 74
 
Table 92: Taiwan Lip Make-Up expenditure per head, 1998-2003 (T$, 2003 prices) 75
 
Table 93: Taiwan Lip Make-Up forecast expenditure per head, 2003-2008 (T$, 2003 prices) 75
 
Table 94: Taiwan Lip Make-Up expenditure per head, 1998-2003 (US$) 76
 
Table 95: Taiwan Lip Make-Up forecast expenditure per head, 2003-2008 (US$) 76
 
Table 96: Taiwan Lip Make-Up consumption per head, 1998-2003 (units) 77
 
Table 97: Taiwan Lip Make-Up forecast consumption per head, 2003-2008 (units) 77
 
Table 98: Taiwan Lip Make-Up value, by age group, 2003 78
 
Table 99: Taiwan Lip Make-Up value, by income group, 2003 78
 
Table 100: Taiwan Lip Make-Up value, by marital status, 2003 78
 
Table 101: Taiwan Lip Make-Up value, by region, 2003 79
 
Table 102: Taiwan Lip Make-Up value, by urban/rural residence, 2003 79
 
Table 103: Taiwan Nail Make-Up value, 1998-2003 (T$ m, 2003 prices) 80
 
Table 104: Taiwan Nail Make-Up value forecast, 2003-2008 (T$ m, 2003 prices) 80
 
Table 105: Taiwan Nail Make-Up value, 1998-2003 (T$ m, nominal prices) 82
 
Table 106: Taiwan Nail Make-Up value forecast, 2003-2008 (T$ m, nominal prices 82
 
Table 107: Taiwan Nail Make-Up value, 1998-2003 (US$ m) 83
 
Table 108: Taiwan Nail Make-Up value forecast, 2003-2008 (US$ m) 83
 
Table 109: Taiwan Nail Make-Up volume, 1998-2003 (units m) 85
 
Table 110: Taiwan Nail Make-Up volume forecast, 2003-2008 (units m) 85
 
Table 111: Taiwan Nail Make-Up brand share, by value, 2002-2003 (%) 87
 
Table 112: Taiwan Nail Make-Up value, by brand, 2002-2003 (T$ m) 88
 
Table 113: Taiwan Nail Make-Up company share, by value, 2002-2003 (%) 89
 
Table 114: Taiwan Nail Make-Up value, by company, 2002-2003 (T$ m) 89
 
Table 115: Taiwan Nail Make-Up distribution, by value, 2002-2003 (%) 90
 
Table 116: Taiwan Nail Make-Up value, by distribution channel, 2002-2003 (T$ m) 90
 
Table 117: Taiwan Nail Make-Up expenditure per head, 1998-2003 (T$, 2003 prices) 91
 
Table 118: Taiwan Nail Make-Up forecast expenditure per head, 2003-2008 (T$, 2003 prices) 91
 
Table 119: Taiwan Nail Make-Up expenditure per head, 1998-2003 (US$) 92
 
Table 120: Taiwan Nail Make-Up forecast expenditure per head, 2003-2008 (US$) 92
 
Table 121: Taiwan Nail Make-Up consumption per head, 1998-2003 (units) 93
 
Table 122: Taiwan Nail Make-Up forecast consumption per head, 2003-2008 (units) 93
 
Table 123: Taiwan Nail Make-Up value, by age group, 2003 94
 
Table 124: Taiwan Nail Make-Up value, by income group, 2003 94
 
Table 125: Taiwan Nail Make-Up value, by marital status, 2003 94
 
Table 126: Taiwan Nail Make-Up value, by size of household, 2003 95
 
Table 127: Taiwan Nail Make-Up value, by urban/rural residence, 2003 95
 
Figure 18: Taiwan MakeUp new product launches (SKUs), 1998-2003 96
 
Figure 19: Taiwan MakeUp new product launches (SKUs), 2003, month-on-month 97
 
Table 128: Taiwan MakeUp new product launches (SKUs), by company, 2003 97
 
Table 129: Taiwan MakeUp new product launches (reports), by ingredient, 2003 98
 
Table 130: Taiwan MakeUp new product launches (reports) by product claim, 2003 99
 
Table 131:Taiwan MakeUp new product launches, by manufacturer, Jan-Nov 2004 99
 
Table 132: Taiwan Key Facts 101
 
Table 133: Taiwan population, by age group, 1998-2003 (millions) 105
 
Table 134: Taiwan population forecast, by age group, 2003-2008 (millions) 105
 
Table 135: Taiwan population, by gender, 1998-2003 (millions) 106
 
Table 136: Taiwan population forecast, by gender, 2003-2008 (millions) 106
 
Table 137: Taiwan real GDP, 1998-2003 (base year = 2003) (Ta $ bn, 2003 prices) 107
 
Table 138: Taiwan real GDP forecast, 2003-2008 (base year=2003) (Ta $ bn, 2003 prices) 107
 
Table 139: Taiwan nominal GDP, 1998-2003 (base year = 2003) (Ta $ bn, nominal prices) 108
 
Table 140: Taiwan nominal GDP forecast, 2003-2008 (base year=2003) (Ta $ bn, nominal prices) 108
 
Table 141: Taiwan real GDP, 1998-2003 (base year = 2003) (US$ bn, 2003 prices) 109
 
Table 142: Taiwan real GDP forecast, 2003-2008 (base year=2003) (US$ bn, 2003 prices) 109
 
Table 143: Taiwan consumer price index, 1998-2003 (2003=100) 110
 
Table 144: Taiwan consumer price index, 2003-2008 (2003=100) 110
 
Table 145: Taiwan exchange rate, 1998-2003 110
 

 

 
LIST OF FIGURES
 
Figure 1: Taiwan Make-Up value & value forecast, 1998-2008 (T$ m, 2003 prices) 19
 
Figure 2: Taiwan Make-Up category growth comparison, by value, 1998-2008 22
 
Figure 3: Taiwan Make-Up volume & volume forecast, 1998-2008 (units m) 24
 
Figure 4: Taiwan Make-Up category growth comparison, by volume, 1998-2008 24
 
Figure 5: Taiwan Eye Make-Up value & value forecast, 1998-2008 (T$ m, 2003 prices) 34
 
Figure 6: Taiwan Eye Make-Up segment growth comparison, by value, 1998-2008 37
 
Figure 7: Taiwan Eye Make-Up volume & volume forecast, 1998-2008 (units m) 39
 
Figure 8: Taiwan Face Make-Up value & value forecast, 1998-2008 (T$ m, 2003 prices) 50
 
Figure 9: Taiwan Face Make-Up segment growth comparison, by value, 1998-2008 53
 
Figure 10: Taiwan Face Make-Up volume & volume forecast, 1998-2008 (units m) 55
 
Figure 11: Taiwan Face Make-Up segment growth comparison, by volume, 1998-2008 55
 
Figure 12: Taiwan Lip Make-Up value & value forecast, 1998-2008 (T$ m, 2003 prices) 66
 
Figure 13: Taiwan Lip Make-Up volume & volume forecast, 1998-2008 (units m) 70
 
Figure 14: Taiwan Lip Make-Up segment growth comparison, by volume, 1998-2008 70
 
Figure 15: Taiwan Nail Make-Up value & value forecast, 1998-2008 (T$ m, 2003 prices) 81
 
Figure 16: Taiwan Nail Make-Up segment growth comparison, by value, 1998-2008 84
 
Figure 17: Taiwan Nail Make-Up volume & volume forecast, 1998-2008 (units m) 86
 
Figure 20: Map of Taiwan 102
 
Figure 21: Annual data review process 112