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Introduction
 
This databook is a detailed information resource covering all the key data points on make-up in Thailand. It includes comprehensive value, volume, segmentation and market share data. The databook supplies actual data to 2003 and full forecasts to 2008.
 

 
Scope
 
Contains information on four key categories: eye make-up, face make-up, lip make-up, nail make-up.
 
Provides market value, volume, expenditure and consumption data by market, segment and subsegment.
 
Includes company and brand share data by category, as well as distribution channel data.
 
Contains market value segmentation by demographic and socioeconomic group.
 
Highlights
 
The market for make-up in Thailand increased between 1998-2003, growing at an average annual rate of 9.1%.
 

 
The leading company in the market in 2003 was L'Oreal S.A. The second-largest player was Avon Products, Inc., with The Estée Lauder Companies Inc. in third place.
 

 
Reasons to Purchase
 
Discover the major quantitative trends affecting make-up markets.
 
Understand consumers' consumption and expenditure patterns.
 
Understand the future direction of the market with reliable historical data and full five year forecasting.

TABLE OF CONTENTS
 
CHAPTER 1 INTRODUCTION 15
 
What is this report about? 15
 
How to use this report 15
 
Definitions 15
 
CHAPTER 2 THAILAND MAKE-UP 18
 
2.1 Value 18
 
2.2 Volume 23
 
2.3 Market Share 25
 
Distribution 28
 
2.4 Expenditure & consumption per head 29
 
2.5 ConsumerGraphics 32
 
CHAPTER 3 THAILAND EYE MAKE-UP 34
 
3.1 Value 34
 
3.2 Volume 39
 
3.3 Market Share 41
 
3.4 Distribution 44
 
3.5 Expenditure & consumption per head 45
 
3.6 ConsumerGraphics 48
 
CHAPTER 4 THAILAND FACE MAKE-UP 50
 
4.1 Value 50
 
4.2 Volume 55
 
4.3 Market Share 57
 
4.4 Distribution 60
 
4.5 Expenditure & consumption per head 61
 
4.6 ConsumerGraphics 64
 
CHAPTER 5 THAILAND LIP MAKE-UP 66
 
5.1 Value 66
 
5.2 Volume 71
 
5.3 Market Share 73
 
Distribution 76
 
5.4 Expenditure & consumption per head 77
 
5.5 ConsumerGraphics 80
 
CHAPTER 6 THAILAND NAIL MAKE-UP 82
 
6.1 Value 82
 
6.2 Volume 87
 
6.3 Market Share 89
 
Distribution 93
 
6.4 Expenditure & consumption per head 94
 
6.5 ConsumerGraphics 97
 
CHAPTER 7 NEW PRODUCT DEVELOPMENT 99
 
7.1 Product launches over time 99
 
7.2 Product launches by type 101
 
7.3 Recent product launches 101
 
CHAPTER 8 THAILAND SOCIOECONOMIC PROFILE 102
 
8.1 Country Overview 102
 
8.2 Key Facts 103
 
8.3 Political Overview 105
 
8.4 Thailand Economic Overview 106
 
8.5 Macroeconomic Indicators 107
 
CHAPTER 9 RESEARCH METHODOLOGY 113
 
9.1 Methodology overview 113
 
9.2 Secondary research 114
 
9.3 Market modelling 115
 
9.4 Primary research 116
 
9.5 Data finalisation 117
 
9.6 Ongoing research 117
 
CHAPTER 10 APPENDIX 118
 
10.1 Future readings 118
 
10.2 Research team 118
 
10.3 How to contact experts in your industry 118
 

 

 
LIST OF TABLES
 
Table 2: Make up distribution channels 17
 
Table 3: Thailand Make-Up value, 1998-2003 (Bt m, 2003 prices) 18
 
Table 4: Thailand Make-Up value forecast, 2003-2008 (Bt m, 2003 prices) 18
 
Table 5: Thailand Make-Up value, 1998-2003 (Bt m, nominal prices) 20
 
Table 6: Thailand Make-Up value forecast, 2003-2008 (Bt m, nominal prices) 20
 
Table 7: Thailand Make-Up value, 1998-2003 (US$ m) 21
 
Table 8: Thailand Make-Up value forecast, 2003-2008 (US$ m) 21
 
Table 9: Thailand Make-Up volume, 1998-2003 (units m) 23
 
Table 10: Thailand Make-Up volume forecast, 2003-2008 (units m) 23
 
Table 11: Thailand Make-Up brand share, by value, 2002-2003 (%) 25
 
Table 12: Thailand Make-Up value, by brand, 2002-2003 (Bt m) 26
 
Table 13: Thailand Make-Up company share, by value, 2002-2003 (%) 27
 
Table 14: Thailand Make-Up value, by company, 2002-2003 (Bt m) 27
 
Table 15: Thailand Make-Up distribution, by value, 2002-2003 (%) 28
 
Table 16: Thailand Make-Up value, by distribution channel, 2002-2003 (Bt m) 28
 
Table 17: Thailand Make-Up expenditure per head, 1998-2003 (Bt, 2003 prices) 29
 
Table 18: Thailand Make-Up forecast expenditure per head, 2003-2008 (Bt, 2003 prices) 29
 
Table 19: Thailand Make-Up expenditure per head, 1998-2003 (US$) 30
 
Table 20: Thailand Make-Up forecast expenditure per head, 2003-2008 (US$) 30
 
Table 21: Thailand Make-Up consumption per head, 1998-2003 (units) 31
 
Table 22: Thailand Make-Up forecast consumption per head, 2003-2008 (units) 31
 
Table 23: Thailand Make-Up value, by age group, 2003 32
 
Table 24: Thailand Make-Up value, by income group, 2003 32
 
Table 25: Thailand Make-Up value, by gender, 2003 32
 
Table 26: Thailand Make-Up value, by marital status, 2003 33
 
Table 27: Thailand Make-Up value, by size of household, 2003 33
 
Table 28: Thailand Make-Up value, by urban/rural residence, 2003 33
 
Table 29: Thailand Eye Make-Up value, 1998-2003 (Bt m, 2003 prices) 34
 
Table 30: Thailand Eye Make-Up value forecast, 2003-2008 (Bt m, 2003 prices) 34
 
Table 31: Thailand Eye Make-Up value, 1998-2003 (Bt m, nominal prices) 36
 
Table 32: Thailand Eye Make-Up value forecast, 2003-2008 (Bt m, nominal prices) 36
 
Table 33: Thailand Eye Make-Up value, 1998-2003 (US$ m) 37
 
Table 34: Thailand Eye Make-Up value forecast, 2003-2008 (US$ m) 37
 
Table 35: Thailand Eye Make-Up volume, 1998-2003 (units m) 39
 
Table 36: Thailand Eye Make-Up volume forecast, 2003-2008 (units m) 39
 
Table 37: Thailand Eye Make-Up brand share, by value, 2002-2003 (%) 41
 
Table 38: Thailand Eye Make-Up value, by brand, 2002-2003 (Bt m) 42
 
Table 39: Thailand Eye Make-Up company share, by value, 2002-2003 (%) 43
 
Table 40: Thailand Eye Make-Up value, by company, 2002-2003 (Bt m) 43
 
Table 41: Thailand Eye Make-Up distribution, by value, 2002-2003 (%) 44
 
Table 42: Thailand Eye Make-Up value, by distribution channel, 2002-2003 (Bt m) 44
 
Table 43: Thailand Eye Make-Up expenditure per head, 1998-2003 (Bt, 2003 prices) 45
 
Table 44: Thailand Eye Make-Up forecast expenditure per head, 2003-2008 (Bt, 2003 prices) 45
 
Table 45: Thailand Eye Make-Up expenditure per head, 1998-2003 (US$) 46
 
Table 46: Thailand Eye Make-Up forecast expenditure per head, 2003-2008 (US$) 46
 
Table 47: Thailand Eye Make-Up consumption per head, 1998-2003 (units) 47
 
Table 48: Thailand Eye Make-Up forecast consumption per head, 2003-2008 (units) 47
 
Table 49: Thailand Eye Make-Up value, by age group, 2003 48
 
Table 50: Thailand Eye Make-Up value, by income group, 2003 48
 
Table 51: Thailand Eye Make-Up value, by gender, 2003 48
 
Table 52: Thailand Eye Make-Up value, by marital status, 2003 49
 
Table 53: Thailand Eye Make-Up value, by size of household, 2003 49
 
Table 54: Thailand Eye Make-Up value, by urban/rural residence, 2003 49
 
Table 55: Thailand Face Make-Up value, 1998-2003 (Bt m, 2003 prices) 50
 
Table 56: Thailand Face Make-Up value forecast, 2003-2008 (Bt m, 2003 prices) 50
 
Table 57: Thailand Face Make-Up value, 1998-2003 (Bt m, nominal prices) 52
 
Table 58: Thailand Face Make-Up value forecast, 2003-2008 (Bt m, nominal prices) 52
 
Table 59: Thailand Face Make-Up value, 1998-2003 (US$ m) 53
 
Table 60: Thailand Face Make-Up value forecast, 2003-2008 (US$ m) 53
 
Table 61: Thailand Face Make-Up volume, 1998-2003 (units m) 55
 
Table 62: Thailand Face Make-Up volume forecast, 2003-2008 (units m) 55
 
Table 63: Thailand Face Make-Up brand share, by value, 2002-2003 (%) 57
 
Table 64: Thailand Face Make-Up value, by brand, 2002-2003 (Bt m) 58
 
Table 65: Thailand Face Make-Up company share, by value, 2002-2003 (%) 59
 
Table 66: Thailand Face Make-Up value, by company, 2002-2003 (Bt m) 59
 
Table 67: Thailand Face Make-Up distribution, by value, 2002-2003 (%) 60
 
Table 68: Thailand Face Make-Up value, by distribution channel, 2002-2003 (Bt m) 60
 
Table 69: Thailand Face Make-Up expenditure per head, 1998-2003 (Bt, 2003 prices) 61
 
Table 70: Thailand Face Make-Up forecast expenditure per head, 2003-2008 (Bt, 2003 prices) 61
 
Table 71: Thailand Face Make-Up expenditure per head, 1998-2003 (US$) 62
 
Table 72: Thailand Face Make-Up forecast expenditure per head, 2003-2008 (US$) 62
 
Table 73: Thailand Face Make-Up consumption per head, 1998-2003 (units) 63
 
Table 74: Thailand Face Make-Up forecast consumption per head, 2003-2008 (units) 63
 
Table 75: Thailand Face Make-Up value, by age group, 2003 64
 
Table 76: Thailand Face Make-Up value, by income group, 2003 64
 
Table 77: Thailand Face Make-Up value, by gender, 2003 64
 
Table 78: Thailand Face Make-Up value, by marital status, 2003 65
 
Table 79: Thailand Face Make-Up value, by size of household, 2003 65
 
Table 80: Thailand Face Make-Up value, by urban/rural residence, 2003 65
 
Table 81: Thailand Lip Make-Up value, 1998-2003 (Bt m, 2003 prices) 66
 
Table 82: Thailand Lip Make-Up value forecast, 2003-2008 (Bt m, 2003 prices) 66
 
Table 83: Thailand Lip Make-Up value, 1998-2003 (Bt m, nominal prices) 68
 
Table 84: Thailand Lip Make-Up value forecast, 2003-2008 (Bt m, nominal prices) 68
 
Table 85: Thailand Lip Make-Up value, 1998-2003 (US$ m) Thailand Lip Make-Up value, 1998-2003 (US$ m) 69
 
Table 86: Thailand Lip Make-Up value forecast, 2003-2008 (US$ m) 69
 
Table 87: Thailand Lip Make-Up volume, 1998-2003 (units m) 71
 
Table 88: Thailand Lip Make-Up volume forecast, 2003-2008 (units m) 71
 
Table 89: Thailand Lip Make-Up brand share, by value, 2002-2003 (%) 73
 
Table 90: Thailand Lip Make-Up value, by brand, 2002-2003 (Bt m) 74
 
Table 91: Thailand Lip Make-Up company share, by value, 2002-2003 (%) 75
 
Table 92: Thailand Lip Make-Up value, by company, 2002-2003 (Bt m) 75
 
Table 93: Thailand Lip Make-Up distribution, by value, 2002-2003 (%) 76
 
Table 94: Thailand Lip Make-Up value, by distribution channel, 2002-2003 (Bt m) 76
 
Table 95: Thailand Lip Make-Up expenditure per head, 1998-2003 (Bt, 2003 prices) 77
 
Table 96: Thailand Lip Make-Up forecast expenditure per head, 2003-2008 (Bt, 2003 prices) 77
 
Table 97: Thailand Lip Make-Up expenditure per head, 1998-2003 (US$) 78
 
Table 98: Thailand Lip Make-Up forecast expenditure per head, 2003-2008 (US$) 78
 
Table 99: Thailand Lip Make-Up consumption per head, 1998-2003 (units) 79
 
Table 100: Thailand Lip Make-Up forecast consumption per head, 2003-2008 (units) 79
 
Table 101: Thailand Lip Make-Up value, by age group, 2003 80
 
Table 102: Thailand Lip Make-Up value, by income group, 2003 80
 
Table 103: Thailand Lip Make-Up value, by gender, 2003 80
 
Table 104: Thailand Lip Make-Up value, by marital status, 2003 81
 
Table 105: Thailand Lip Make-Up value, by size of household, 2003 81
 
Table 106: Thailand Lip Make-Up value, by urban/rural residence, 2003 81
 
Table 107: Thailand Nail Make-Up value, 1998-2003 (Bt m, 2003 prices) 82
 
Table 108: Thailand Nail Make-Up value forecast, 2003-2008 (Bt m, 2003 prices) 82
 
Table 109: Thailand Nail Make-Up value, 1998-2003 (Bt m, nominal prices) 84
 
Table 110: Thailand Nail Make-Up value forecast, 2003-2008 (Bt m, nominal prices) 84
 
Table 111: Thailand Nail Make-Up value, 1998-2003 (US$ m) 85
 
Table 112: Thailand Nail Make-Up value forecast, 2003-2008 (US$ m) 85
 
Table 113: Thailand Nail Make-Up volume, 1998-2003 (units m) 87
 
Table 114: Thailand Nail Make-Up volume forecast, 2003-2008 (units m) 87
 
Table 115: Thailand Nail Make-Up brand share, by value, 2002-2003 (%) 89
 
Table 116: Thailand Nail Make-Up value, by brand, 2002-2003 (Bt m) 90
 
Table 117: Thailand Nail Make-Up company share, by value, 2002-2003 (%) 91
 
Table 118: Thailand Nail Make-Up value, by company, 2002-2003 (Bt m) 91
 
Table 119: Thailand Nail Make-Up distribution, by value, 2002-2003 (%) 93
 
Table 120: Thailand Nail Make-Up value, by distribution channel, 2002-2003 (Bt m) 93
 
Table 121: Thailand Nail Make-Up expenditure per head, 1998-2003 (Bt, 2003 prices) 94
 
Table 122: Thailand Nail Make-Up forecast expenditure per head, 2003-2008 (Bt, 2003 prices) 94
 
Table 123: Thailand Nail Make-Up expenditure per head, 1998-2003 (US$) 95
 
Table 124: Thailand Nail Make-Up forecast expenditure per head, 2003-2008 (US$) 95
 
Table 125: Thailand Nail Make-Up consumption per head, 1998-2003 (units) 96
 
Table 126: Thailand Nail Make-Up forecast consumption per head, 2003-2008 (units) 96
 
Table 127: Thailand Nail Make-Up value, by age group, 2003 97
 
Table 128: Thailand Nail Make-Up value, by income group, 2003 97
 
Table 129: Thailand Nail Make-Up value, by gender, 2003 97
 
Table 130: Thailand Nail Make-Up value, by marital status, 2003 98
 
Table 131: Thailand Nail Make-Up value, by size of household, 2003 98
 
Table 132: Thailand Nail Make-Up value, by urban/rural residence, 2003 98
 
Figure 21: ThailandMakeUp new product launches (SKUs), 1998-2003 99
 
Figure 22: Thailand MakeUp new product launches (SKUs), 2003, month-on-month 100
 
Table 133: Thailand MakeUp new product launches (SKUs), by company, 2003 101
 
Table 134:Thailand MakeUp new product launches (reports) by product claim, 2003 101
 
Table 135: Thailand MakeUp new product launches, by manufacturer, Jan-Nov 2004 101
 
Table 136: Thailand Key Facts 103
 
Table 137: Thailand population, by age group, 1998-2003 (millions) 107
 
Table 138: Thailand population forecast, by age group, 2003-2008 (millions) 107
 
Table 139: Thailand population, by gender, 1998-2003 (millions) 108
 
Table 140: Thailand population forecast, by gender, 2003-2008 (millions) 108
 
Table 141: Thailand real GDP, 1998-2003 (base year=2003) (BT bn, 2003 prices) 109
 
Table 142: Thailand real GDP forecast, 2003-2008 (base year=2003) (BT bn, 2003 prices) 109
 
Table 143: Thailand nominal GDP, 1998-2003 (base year = 2003) (BT bn, nominal prices) 110
 
Table 144: Thailand nominal GDP forecast, 2003-2008 (base year=2003) (BT bn, nominal prices) 110
 
Table 145: Thailand real GDP, 1998-2003 (base year = 2003) (US$ bn, 2003 prices) 111
 
Table 146: Thailand real GDP forecast, 2003-2008 (base year=2003) (US$ bn, 2003 prices) 111
 
Table 147: Thailand consumer price index, 1998-2003 (2003=100) 112
 
Table 148: Thailand consumer price index, 2003-2008 (2003=100) 112
 
Table 149: Thailand exchange rate, 1998-2003) 112
 

 

 
LIST OF FIGURES
 
Figure 1: Thailand Make-Up value & value forecast, 1998-2008 (Bt m, 2003 prices) 19
 
Figure 2: Thailand Make-Up category growth comparison, by value, 1998-2008 22
 
Figure 3: Thailand Make-Up volume & volume forecast, 1998-2008 (units m) 24
 
Figure 4: Thailand Make-Up category growth comparison, by volume, 1998-2008 24
 
Figure 5: Thailand Eye Make-Up value & value forecast, 1998-2008 (Bt m, 2003 prices) 35
 
Figure 6: Thailand Eye Make-Up segment growth comparison, by value, 1998-2008 38
 
Figure 7: Thailand Eye Make-Up volume & volume forecast, 1998-2008 (units m) 40
 
Figure 8: Thailand Eye Make-Up segment growth comparison, by volume, 1998-2008 40
 
Figure 9: Thailand Face Make-Up value & value forecast, 1998-2008 (Bt m, 2003 prices) 51
 
Figure 10: Thailand Face Make-Up segment growth comparison, by value, 1998-2008 54
 
Figure 11: Thailand Face Make-Up volume & volume forecast, 1998-2008 (units m) 56
 
Figure 12: Thailand Face Make-Up segment growth comparison, by volume, 1998-2008 56
 
Figure 13: Thailand Lip Make-Up value & value forecast, 1998-2008 (Bt m, 2003 prices) 67
 
Figure 14: Thailand Lip Make-Up segment growth comparison, by value, 1998-2008 70
 
Figure 15: Thailand Lip Make-Up volume & volume forecast, 1998-2008 (units m) 72
 
Figure 16: Thailand Lip Make-Up segment growth comparison, by volume, 1998-2008 72
 
Figure 17: Thailand Nail Make-Up value & value forecast, 1998-2008 (Bt m, 2003 prices) 83
 
Figure 18: Thailand Nail Make-Up segment growth comparison, by value, 1998-2008 86
 
Figure 19: Thailand Nail Make-Up volume & volume forecast, 1998-2008 (units m) 88
 
Figure 20: Thailand Nail-Up category growth comparison, by volume, 1998-2008 88
 
Figure 23: Map of Thailand 104
 
Figure 24: Annual data review process 114