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Introduction
 
This databook is a detailed information resource covering all the key data points on make-up in the USA. It includes comprehensive value, volume, segmentation and market share data. The databook supplies actual data to 2003 and full forecasts to 2008.
 

 
Scope
 
Contains information on three key categories: eye make-up, face make-up, lip make-up.
 
Provides market value, volume, expenditure and consumption data by market, segment and subsegment.
 
Includes company and brand share data by category, as well as distribution channel data.
 
Contains market value segmentation by demographic and socioeconomic group.
 
Highlights
 
The market for make-up in the USA increased between 1998-2003, growing at an average annual rate of 2.6%.
 

 
The leading company in the market in 2003 was L'Oreal S.A. The second-largest player was Revlon, Inc., with Procter & Gamble in third place.
 

 
Reasons to Purchase
 
Discover the major quantitative trends affecting make-up markets.
 
Understand consumers' consumption and expenditure patterns.
 
Understand the future direction of the market with reliable historical data and full five year forecasting.
 

TABLE OF CONTENTS
 
CHAPTER 1 INTRODUCTION 15
 
What is this report about? 15
 
How to use this report 15
 
Definitions 15
 
CHAPTER 2 USA MAKE-UP 18
 
2.1 Value 18
 
2.2 Volume 25
 
2.3 Market Share 28
 
2.4 Distribution 31
 
2.5 Expenditure & consumption per head 32
 
2.6 ConsumerGraphics 34
 
CHAPTER 3 USA EYE MAKE-UP 37
 
3.1 Value 37
 
3.2 Volume 42
 
3.3 Market Share 45
 
3.4 Distribution 47
 
3.5 Expenditure & consumption per head 48
 
3.6 ConsumerGraphics 50
 
CHAPTER 4 USA FACE MAKE-UP 53
 
4.1 Value 53
 
4.2 Volume 58
 
4.3 Market Share 61
 
4.4 Distribution 63
 
4.5 Expenditure & consumption per head 64
 
4.6 ConsumerGraphics 66
 
CHAPTER 5 USA LIP MAKE-UP 69
 
5.1 Value 69
 
5.2 Volume 74
 
5.3 Market Share 78
 
5.4 Distribution 80
 
5.5 Expenditure & consumption per head 81
 
5.6 ConsumerGraphics 83
 
CHAPTER 6 USA NAIL MAKE-UP 86
 
6.1 Value 86
 
6.2 Volume 91
 
6.3 Market Share 95
 
6.4 Distribution 97
 
6.5 Expenditure & consumption per head 98
 
6.6 ConsumerGraphics 100
 
CHAPTER 7 NEW PRODUCT DEVELOPMENT 103
 
7.1 Product launches over time 103
 
7.2 Product launches by type 106
 
7.3 Recent product launches 109
 
CHAPTER 8 USA SOCIOECONOMIC PROFILE 148
 
8.1 Country Overview 148
 
8.2 Key Facts 149
 
8.3 Political Overview 151
 
8.4 USA Economic Overview 152
 
8.5 Macroeconomic Indicators 153
 
CHAPTER 9 RESEARCH METHODOLOGY 158
 
9.1 Methodology overview 158
 
9.2 Secondary research 159
 
9.3 Market modelling 160
 
9.4 Primary research 161
 
9.5 Data finalisation 162
 
9.6 Ongoing research 162
 
CHAPTER 10 APPENDIX 163
 
10.1 Future readings 163
 
10.2 Research team 163
 
10.3 How to contact experts in your industry 163
 

 

 
LIST OF TABLES
 
Table 2: Make up distribution channels 17
 
Table 3: USA Make-Up value, 1998-2003 (US$ m, 2003 prices) 18
 
Table 4: USA Make-Up value forecast, 2003-2008 (US$ m, 2003 prices) 18
 
Table 5: USA Make-Up value, 1998-2003 (US$ m, nominal prices) 21
 
Table 6: USA Make-Up value forecast, 2003-2008 (US$ m, nominal prices) 21
 
Table 7: USA Make-Up value, 1998-2003 (US$ m) 23
 
Table 8: USA Make-Up value forecast, 2003-2008 (US$ m) 23
 
Table 9: USA Make-Up comparison with leading markets, by value, 1998-2008 (US$ m) 24
 
Table 9: USA Make-Up volume, 1998-2003 (units m) 25
 
Table 10: USA Make-Up volume forecast, 2003-2008 (units m) 25
 
Table 12: USA Make-Up comparison with leading markets, by volume, 1998-2008 (units m) 27
 
Table 11: USA Make-Up brand share, by value, 2002-2003 (%) 28
 
Table 12: USA Make-Up value, by brand, 2002-2003 (US$ m) 29
 
Table 13: USA Make-Up company share, by value, 2002-2003 (%) 30
 
Table 14: USA Make-Up value, by company, 2002-2003 (US$ m) 30
 
Table 15: USA Make-Up distribution, by value, 2002-2003 (%) 31
 
Table 16: USA Make-Up value, by distribution channel, 2002-2003 (US$ m) 31
 
Table 17: USA Make-Up expenditure per head, 1998-2003 (US$, 2003 prices) 32
 
Table 18: USA Make-Up forecast expenditure per head, 2003-2008 (US$, 2003 prices) 32
 
Table 19: USA Make-Up consumption per head, 1998-2003 (units) 33
 
Table 20: USA Make-Up forecast consumption per head, 2003-2008 (units) 33
 
Table 21: USA Make-Up value, by age group, 2003 34
 
Table 22: USA Make-Up value, by income group, 2003 34
 
Table 23: USA Make-Up value, by gender, 2003 34
 
Table 24: USA Make-Up value, by marital status, 2003 35
 
Table 25: USA Make-Up value, by size of household, 2003 35
 
Table 26: USA Make-Up value, by region, 2003 35
 
Table 27: USA Make-Up value, by urban/rural residence, 2003 36
 
Table 28: USA Eye Make-Up value, 1998-2003 (US$ m, 2003 prices) 37
 
Table 29: USA Eye Make-Up value forecast, 2003-2008 (US$ m, 2003 prices) 37
 
Table 30: USA Eye Make-Up value, 1998-2003 (US$ m, nominal prices) 39
 
Table 31: USA Eye Make-Up value forecast, 2003-2008 (US$ m, nominal prices) 39
 
Table 38: USA Eye Make-Up comparison with leading markets, by value, 1998-2008 (US$ m) 41
 
Table 34: USA Eye Make-Up volume, 1998-2003 (units m) 42
 
Table 35: USA Eye Make-Up volume forecast, 2003-2008 (units m) 42
 
Table 41: USA Eye Make-Up comparison with leading markets, by volume, 1998-2008 (units m) 44
 
Table 36: USA Eye Make-Up brand share, by value, 2002-2003 (%) 45
 
Table 37: USA Eye Make-Up value, by brand, 2002-2003 (US$ m) 45
 
Table 38: USA Eye Make-Up company share, by value, 2002-2003 (%) 46
 
Table 39: USA Eye Make-Up value, by company, 2002-2003 (US$ m) 46
 
Table 40: USA Eye Make-Up distribution, by value, 2002-2003 (%) 47
 
Table 41: USA Eye Make-Up value, by distribution channel, 2002-2003 (US$ m) 47
 
Table 42: USA Eye Make-Up expenditure per head, 1998-2003 (US$, 2003 prices) 48
 
Table 43: USA Eye Make-Up forecast expenditure per head, 2003-2008 (US$, 2003 prices) 48
 
Table 44: USA Eye Make-Up consumption per head, 1998-2003 (units) 49
 
Table 45: USA Eye Make-Up forecast consumption per head, 2003-2008 (units) 49
 
Table 46: USA Eye Make-Up value, by age group, 2003 50
 
Table 47: USA Eye Make-Up value, by income group, 2003 50
 
Table 48: USA Eye Make-Up value, by gender, 2003 50
 
Table 49: USA Eye Make-Up value, by marital status, 2003 51
 
Table 50: USA Eye Make-Up value, by size of household, 2003 51
 
Table 51: USA Eye Make-Up value, by region, 2003 51
 
Table 52: USA Eye Make-Up value, by urban/rural residence, 2003 52
 
Table 53: USA Face Make-Up value, 1998-2003 (US$ m, 2003 prices) 53
 
Table 54: USA Face Make-Up value forecast, 2003-2008 (US$ m, 2003 prices) 53
 
Table 55: USA Face Make-Up value, 1998-2003 (US$ m, nominal prices) 55
 
Table 56: USA Face Make-Up value forecast, 2003-2008 (US$ m, nominal prices) 55
 
Table 67: USA Face Make-Up comparison with leading markets, by value, 1998-2008 (US$ m) 57
 
Table 59: USA Face Make-Up volume, 1998-2003 (units m) 58
 
Table 60: USA Face Make-Up volume forecast, 2003-2008 (units m) 58
 
Table 70: USA Face Make-Up comparison with leading markets, by volume, 1998-2008 (units m) 60
 
Table 61: USA Face Make-Up brand share, by value, 2002-2003 (%) 61
 
Table 62: USA Face Make-Up value, by brand, 2002-2003 (US$ m) 61
 
Table 63: USA Face Make-Up company share, by value, 2002-2003 (%) 62
 
Table 64: USA Face Make-Up value, by company, 2002-2003 (US$ m) 62
 
Table 65: USA Face Make-Up distribution, by value, 2002-2003 (%) 63
 
Table 66: USA Face Make-Up value, by distribution channel, 2002-2003 (US$ m) 63
 
Table 67: USA Face Make-Up expenditure per head, 1998-2003 (US$, 2003 prices) 64
 
Table 68: USA Face Make-Up forecast expenditure per head, 2003-2008 (US$, 2003 prices) 64
 
Table 69: USA Face Make-Up consumption per head, 1998-2003 (units) 65
 
Table 70: USA Face Make-Up forecast consumption per head, 2003-2008 (units) 65
 
Table 71: USA Face Make-Up value, by age group, 2003 66
 
Table 72: USA Face Make-Up value, by income group, 2003 66
 
Table 73: USA Face Make-Up value, by gender, 2003 66
 
Table 74: USA Face Make-Up value, by marital status, 2003 67
 
Table 75: USA Face Make-Up value, by size of household, 2003 67
 
Table 76: USA Face Make-Up value, by region, 2003 67
 
Table 77: USA Face Make-Up value, by urban/rural residence, 2003 68
 
Table 78: USA Lip Make-Up value, 1998-2003 (US$ m, 2003 prices) 69
 
Table 79: USA Lip Make-Up value forecast, 2003-2008 (US$ m, 2003 prices) 69
 
Table 80: USA Lip Make-Up value, 1998-2003 (US$ m, nominal prices) 71
 
Table 81: USA Lip Make-Up value forecast, 2003-2008 (US$ m, nominal prices) 71
 
Table 96: USA Lip Make-Up comparison with leading markets, by value, 1998-2008 (US$ m) 73
 
Table 84: USA Lip Make-Up volume, 1998-2003 (units m) 74
 
Table 85: USA Lip Make-Up volume forecast, 2003-2008 (units m) 74
 
Table 99: USA Lip Make-Up comparison with leading markets, by volume, 1998-2008 (units m) 77
 
Table 86: USA Lip Make-Up brand share, by value, 2002-2003 (%) 78
 
Table 87: USA Lip Make-Up value, by brand, 2002-2003 (US$ m) 78
 
Table 88: USA Lip Make-Up company share, by value, 2002-2003 (%) 79
 
Table 89: USA Lip Make-Up value, by company, 2002-2003 (US$ m) 79
 
Table 90: USA Lip Make-Up distribution, by value, 2002-2003 (%) 80
 
Table 91: USA Lip Make-Up value, by distribution channel, 2002-2003 (US$ m) 80
 
Table 92: USA Lip Make-Up expenditure per head, 1998-2003 (US$, 2003 prices) 81
 
Table 93: USA Lip Make-Up forecast expenditure per head, 2003-2008 (US$, 2003 prices) 81
 
Table 94: USA Lip Make-Up consumption per head, 1998-2003 (units) 82
 
Table 95: USA Lip Make-Up forecast consumption per head, 2003-2008 (units) 82
 
Table 96: USA Lip Make-Up value, by age group, 2003 83
 
Table 97: USA Lip Make-Up value, by income group, 2003 83
 
Table 98: USA Lip Make-Up value, by gender, 2003 83
 
Table 99: USA Lip Make-Up value, by marital status, 2003 84
 
Table 100: USA Lip Make-Up value, by size of household, 2003 84
 
Table 101: USA Lip Make-Up value, by region, 2003 84
 
Table 102: USA Lip Make-Up value, by urban/rural residence, 2003 85
 
Table 103: USA Nail Make-Up value, 1998-2003 (US$ m, 2003 prices) 86
 
Table 104: USA Nail Make-Up value forecast, 2003-2008 (US$ m, 2003 prices) 86
 
Table 105: USA Nail Make-Up value, 1998-2003 (US$ m, nominal prices) 88
 
Table 106: USA Nail Make-Up value forecast, 2003-2008 (US$ m, nominal prices) 88
 
Table 125: USA Nail Make-Up comparison with leading markets, by value, 1998-2008 (US$ m) 90
 
Table 109: USA Nail Make-Up volume, 1998-2003 (units m) 91
 
Table 110: USA Nail Make-Up volume forecast, 2003-2008 (units m) 91
 
Table 128: USA Nail Make-Up comparison with leading markets, by volume, 1998-2008 (units m) 94
 
Table 111: USA Nail Make-Up brand share, by value, 2002-2003 (%) 95
 
Table 112: USA Nail Make-Up value, by brand, 2002-2003 (US$ m) 95
 
Table 113: USA Nail Make-Up company share, by value, 2002-2003 (%) 96
 
Table 114: USA Nail Make-Up value, by company, 2002-2003 (US$ m) 96
 
Table 115: USA Nail Make-Up distribution, by value, 2002-2003 (%) 97
 
Table 116: USA Nail Make-Up value, by distribution channel, 2002-2003 (US$ m) 97
 
Table 117: USA Nail Make-Up expenditure per head, 1998-2003 (US$, 2003 prices) 98
 
Table 118: USA Nail Make-Up forecast expenditure per head, 2003-2008 (US$, 2003 prices) 98
 
Table 119: USA Nail Make-Up consumption per head, 1998-2003 (units) 99
 
Table 120: USA Nail Make-Up forecast consumption per head, 2003-2008 (units) 99
 
Table 121: USA Nail Make-Up value, by age group, 2003 100
 
Table 122: USA Nail Make-Up value, by income group, 2003 100
 
Table 123: USA Nail Make-Up value, by gender, 2003 100
 
Table 124: USA Nail Make-Up value, by marital status, 2003 101
 
Table 125: USA Nail Make-Up value, by size of household, 2003 101
 
Table 126: USA Nail Make-Up value, by region, 2003 101
 
Table 127: USA Nail Make-Up value, by urban/rural residence, 2003 102
 
Table 128: USA MakeUp new product launches (SKUs), 1998-2003 103
 
Figure 31: USA MakeUp new product launches (SKUs), 1998-2003 104
 
Table 129: USA MakeUp new product launches (SKUs), 2003, month-on-month 105
 
Figure 32: USA MakeUp new product launches (SKUs), 2003, month-on-month 105
 
Table 130: USA MakeUp new product launches (SKUs), by company, 2003 106
 
Table 131: USA MakeUp new product launches (reports), by ingredient, 2003 107
 
Table 132: USA MakeUp new product launches (reports) by product claim, 2003 108
 
Table 133: USA MakeUp new product launches, by manufacturer, Jan- June 2004 109
 
Table 134: USA Key Facts 149
 
Table 135: USA population, by age group, 1998-2003 (millions) 153
 
Table 136: USA population forecast, by age group, 2003-2008 (millions) 153
 
Table 137: USA real GDP, 1998-2003 (base year=2003) (US$ bn, 2003 prices) 154
 
Table 138: USA real GDP forecast, 2003-2008 (base year=2003) (US$ bn, 2003 prices) 154
 
Table 139: USA population, by gender, 1998-2003 (millions) 155
 
Table 140: USA population forecast, by gender, 2003-2008 (millions) 155
 
Table 141: USA nominal GDP, 1998-2003 (base year = 2003) (US$ bn, nominal prices) 156
 
Table 142: USA nominal GDP forecast, 2003-2008 (base year=2003) (US$ bn, nominal prices) 156
 
Table 143: USA consumer price index, 1998-2003 (2003=100) 157
 
Table 144: USA consumer price index, 2003-2008 (2003=100) 157
 
Table 145: USA exchange rate, 1998-2003 157
 

 

 
LIST OF FIGURES
 
Figure 1: USA Make-Up value & value forecast, 1998-2008 (US$ m, 2003 prices) 20
 
Figure 2: USA Make-Up category growth comparison, by value, 1998-2008 22
 
Figure 3: USA Make-Up comparison with leading markets, by value, 1998-2008 24
 
Figure 4: USA Make-Up volume & volume forecast, 1998-2008 (units m) 26
 
Figure 5: USA Make-Up category growth comparison, by volume, 1998-2008 26
 
Figure 6: USA Make-Up comparison with leading markets, by volume, 1998-2008 27
 
Figure 7: USA Eye Make-Up value & value forecast, 1998-2008 (US$ m, 2003 prices) 38
 
Figure 8: USA Eye Make-Up segment growth comparison, by value, 1998-2008 40
 
Figure 9: USA Eye Make-Up comparison with leading markets, by value, 1998-2008 41
 
Figure 10: USA Eye Make-Up volume & volume forecast, 1998-2008 (units m) 43
 
Figure 11: USA Eye Make-Up segment growth comparison, by volume, 1998-2008 43
 
Figure 12: USA Eye Make-Up comparison with leading markets, by volume, 1998-2008 44
 
Figure 13: USA Face Make-Up value & value forecast, 1998-2008 (US$ m, 2003 prices) 54
 
Figure 14: USA Face Make-Up segment growth comparison, by value, 1998-2008 56
 
Figure 15: USA Face Make-Up comparison with leading markets, by value, 1998-2008 57
 
Figure 16: USA Face Make-Up volume & volume forecast, 1998-2008 (units m) 59
 
Figure 17: USA Face Make-Up segment growth comparison, by volume, 1998-2008 59
 
Figure 18: USA Face Make-Up comparison with leading markets, by volume, 1998-2008 60
 
Figure 19: USA Lip Make-Up value & value forecast, 1998-2008 (US$ m, 2003 prices) 70
 
Figure 20: USA Lip Make-Up segment growth comparison, by value, 1998-2008 72
 
Figure 21: USA Lip Make-Up comparison with leading markets, by value, 1998-2008 73
 
Figure 22: USA Lip Make-Up volume & volume forecast, 1998-2008 (units m) 75
 
Figure 23: USA Lip Make-Up segment growth comparison, by volume, 1998-2008 76
 
Figure 24: USA Lip Make-Up comparison with leading markets, by volume, 1998-2008 77
 
Figure 25: USA Nail Make-Up value & value forecast, 1998-2008 (US$ m, 2003 prices) 87
 
Figure 26: USA Nail Make-Up segment growth comparison, by value, 1998-2008 89
 
Figure 27: USA Nail Make-Up comparison with leading markets, by value, 1998-2008 90
 
Figure 28: USA Nail Make-Up volume & volume forecast, 1998-2008 (units m) 92
 
Figure 29: USA Nail-Up category growth comparison, by volume, 1998-2008 93
 
Figure 30: USA Nail Make-Up comparison with leading markets, by volume, 1998-2008 94
 
Figure 33: Map of the USA 150
 
Figure 34: Annual data review process 159