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Introduction
 
This databook is a detailed information resource covering all the key data points on make-up in Venezuela. It includes comprehensive value, volume, segmentation and market share data. The databook supplies actual data to 2003 and full forecasts to 2008.
 

 
Scope
 
Contains information on four key categories: eye make-up, face make-up, lip make-up, nail make-up.
 
Provides market value, volume, expenditure and consumption data by market, segment and subsegment.
 
Includes company and brand share data by category, as well as distribution channel data.
 
Contains market value segmentation by demographic and socioeconomic group.
 
Highlights
 
The market for make-up in Venezuela performed somewhat badly between 1998-2003, decreasing at an average annual rate of -5.3%.
 

 
The leading company in the market in 2003 was Avon Products, Inc. The second-largest player was Mercantil de Belleza, with Revlon, Inc. in third place.
 

 
Reasons to Purchase
 
Discover the major quantitative trends affecting make-up markets.
 
Understand consumers' consumption and expenditure patterns.
 
Understand the future direction of the market with reliable historical data and full five year forecasting.
 

TABLE OF CONTENTS
 
CHAPTER 1 INTRODUCTION 15
 
What is this report about? 15
 
How to use this report 15
 
Definitions 15
 
CHAPTER 2 VENEZUELA MAKE-UP 18
 
2.1 Value 18
 
2.2 Volume 25
 
2.3 Market Share 28
 
2.4 Distribution 32
 
2.5 Expenditure & consumption per head 33
 
2.6 ConsumerGraphics 36
 
CHAPTER 3 VENEZUELA EYE MAKE 38
 
3.1 Value 38
 
3.2 Volume 43
 
3.3 Market Share 45
 
3.4 Distribution 47
 
3.5 Expenditure & consumption per head 48
 
3.6 ConsumerGraphics 51
 
CHAPTER 4 VENEZUELA FACE MAKE-UP 53
 
4.1 Value 53
 
4.2 Volume 58
 
4.3 Market Share 60
 
4.4 Distribution 62
 
4.5 Expenditure & consumption per head 63
 
4.6 ConsumerGraphics 66
 
CHAPTER 5 VENEZUELA LIP MAKE-UP 68
 
5.1 Value 68
 
5.2 Volume 73
 
5.3 Market Share 76
 
5.4 Distribution 78
 
5.5 Expenditure & consumption per head 79
 
5.6 ConsumerGraphics 82
 
CHAPTER 6 VENEZUELA NAIL MAKE-UP 84
 
6.1 Value 84
 
6.2 Volume 89
 
6.3 Market Share 91
 
6.4 Distribution 93
 
6.5 Expenditure & consumption per head 94
 
6.6 ConsumerGraphics 97
 
CHAPTER 7 VENEZUELA SOCIOECONOMIC PROFILE 99
 
7.1 Country Overview 99
 
7.2 Key Facts 101
 
7.3 Political Overview 102
 
7.4 Venezuela Economic Overview 103
 
7.5 Macroeconomic Indicators 104
 
CHAPTER 8 RESEARCH METHODOLOGY 110
 
8.1 Methodology overview 110
 
8.2 Secondary research 111
 
8.3 Market modelling 112
 
8.4 Primary research 113
 
8.5 Data finalisation 114
 
8.6 Ongoing research 114
 
CHAPTER 9 APPENDIX 115
 
9.1 Future readings 115
 
9.2 Research team 115
 
9.3 How to contact experts in your industry 115
 

 

 
LIST OF TABLES
 
Table 2: Make up distribution channels 17
 
Table 3: Venezuela Make-Up value, 1998-2003 (VeB m, 2003 prices) 18
 
Table 4: Venezuela Make-Up value forecast, 2003-2008 (VeB m, 2003 prices) 18
 
Table 5: Venezuela Make-Up value, 1998-2003 (VeB m, nominal prices) 21
 
Table 6: Venezuela Make-Up value forecast, 2003-2008 (VeB m, nominal prices) 21
 
Table 7: Venezuela Make-Up value, 1998-2003 (US$ m) 22
 
Table 8: Venezuela Make-Up value forecast, 2003-2008 (US$ m) 22
 
Table 9: Venezuela Make-Up volume, 1998-2003 (units m) 25
 
Table 10: Venezuela Make-Up volume forecast, 2003-2008 (units m) 25
 
Table 11: Venezuela Make-Up brand share, by value, 2002-2003 (%) 28
 
Table 12: Venezuela Make-Up value, by brand, 2002-2003 (VeB m) 29
 
Table 13: Venezuela Make-Up company share, by value, 2002-2003 (%) 30
 
Table 14: Venezuela Make-Up value, by company, 2002-2003 (VeB m) 31
 
Table 15: Venezuela Make-Up distribution, by value, 2002-2003 (%) 32
 
Table 16: Venezuela Make-Up value, by distribution channel, 2002-2003 (VeB m) 32
 
Table 17: Venezuela Make-Up expenditure per head, 1998-2003 (VeB, 2003 prices) 33
 
Table 18: Venezuela Make-Up forecast expenditure per head, 2003-2008 (VeB, 2003 prices) 33
 
Table 19: Venezuela Make-Up expenditure per head, 1998-2003 (US$) 34
 
Table 20: Venezuela Make-Up forecast expenditure per head, 2003-2008 (US$) 34
 
Table 21: Venezuela Make-Up consumption per head, 1998-2003 (units) 35
 
Table 22: Venezuela Make-Up forecast consumption per head, 2003-2008 (units) 35
 
Table 23: Venezuela Make-Up value, by age group, 2003 36
 
Table 24: Venezuela Make-Up value, by income group, 2003 36
 
Table 25: Venezuela Make-Up value, by gender, 2003 36
 
Table 26: Venezuela Make-Up value, by marital status, 2003 37
 
Table 27: Venezuela Make-Up value, by size of household, 2003 37
 
Table 28: Venezuela Make-Up value, by urban/rural residence, 2003 37
 
Table 29: Venezuela Eye Make-Up value, 1998-2003 (VeB m, 2003 prices) 38
 
Table 30: Venezuela Eye Make-Up value forecast, 2003-2008 (VeB m, 2003 prices) 38
 
Table 31: Venezuela Eye Make-Up value, 1998-2003 (VeB m, nominal prices) 40
 
Table 32: Venezuela Eye Make-Up value forecast, 2003-2008 (VeB m, nominal prices) 40
 
Table 33: Venezuela Eye Make-Up value, 1998-2003 (US$ m) 41
 
Table 34: Venezuela Eye Make-Up value forecast, 2003-2008 (US$ m) 41
 
Table 35: Venezuela Eye Make-Up volume, 1998-2003 (units m) 43
 
Table 36: Venezuela Eye Make-Up volume forecast, 2003-2008 (units m) 43
 
Table 37: Venezuela Eye Make-Up brand share, by value, 2002-2003 (%) 45
 
Table 38: Venezuela Eye Make-Up value, by brand, 2002-2003 (VeB m) 45
 
Table 39: Venezuela Eye Make-Up company share, by value, 2002-2003 (%) 46
 
Table 40: Venezuela Eye Make-Up value, by company, 2002-2003 (VeB m) 46
 
Table 41: Venezuela Eye Make-Up distribution, by value, 2002-2003 (%) 47
 
Table 42: Venezuela Eye Make-Up value, by distribution channel, 2002-2003 (VeB m) 47
 
Table 43: Venezuela Eye Make-Up expenditure per head, 1998-2003 (VeB, 2003 prices) 48
 
Table 44: Venezuela Eye Make-Up forecast expenditure per head, 2003-2008 (VeB, 2003 prices) 48
 
Table 45: Venezuela Eye Make-Up expenditure per head, 1998-2003 (US$) 49
 
Table 46: Venezuela Eye Make-Up forecast expenditure per head, 2003-2008 (US$) 49
 
Table 47: Venezuela Eye Make-Up consumption per head, 1998-2003 (units) 50
 
Table 48: Venezuela Eye Make-Up forecast consumption per head, 2003-2008 (units) 50
 
Table 49: Venezuela Eye Make-Up value, by age group, 2003 51
 
Table 50: Venezuela Eye Make-Up value, by income group, 2003 51
 
Table 51: Venezuela Eye Make-Up value, by gender, 2003 51
 
Table 52: Venezuela Eye Make-Up value, by marital status, 2003 52
 
Table 53: Venezuela Eye Make-Up value, by size of household, 2003 52
 
Table 54: Venezuela Eye Make-Up value, by urban/rural residence, 2003 52
 
Table 55: Venezuela Face Make-Up value, 1998-2003 (VeB m, 2003 prices) 53
 
Table 56: Venezuela Face Make-Up value forecast, 2003-2008 (VeB m, 2003 prices) 53
 
Table 57: Venezuela Face Make-Up value, 1998-2003 (VeB m, nominal prices) 55
 
Table 58: Venezuela Face Make-Up value forecast, 2003-2008 (VeB m, nominal prices) 55
 
Table 59: Venezuela Face Make-Up value, 1998-2003 (US$ m) 56
 
Table 60: Venezuela Face Make-Up value forecast, 2003-2008 (US$ m) 56
 
Table 61: Venezuela Face Make-Up volume, 1998-2003 (units m) 58
 
Table 62: Venezuela Face Make-Up volume forecast, 2003-2008 (units m) 58
 
Table 63: Venezuela Face Make-Up brand share, by value, 2002-2003 (%) 60
 
Table 64: Venezuela Face Make-Up value, by brand, 2002-2003 (VeB m) 60
 
Table 65: Venezuela Face Make-Up company share, by value, 2002-2003 (%) 61
 
Table 66: Venezuela Face Make-Up value, by company, 2002-2003 (VeB m) 61
 
Table 67: Venezuela Face Make-Up distribution, by value, 2002-2003 (%) 62
 
Table 68: Venezuela Face Make-Up value, by distribution channel, 2002-2003 (VeB m) 62
 
Table 69: Venezuela Face Make-Up expenditure per head, 1998-2003 (VeB, 2003 prices) 63
 
Table 70: Venezuela Face Make-Up forecast expenditure per head, 2003-2008 (VeB, 2003 prices) 63
 
Table 71: Venezuela Face Make-Up expenditure per head, 1998-2003 (US$) 64
 
Table 72: Venezuela Face Make-Up forecast expenditure per head, 2003-2008 (US$) 64
 
Table 73: Venezuela Face Make-Up consumption per head, 1998-2003 (units) 65
 
Table 74: Venezuela Face Make-Up forecast consumption per head, 2003-2008 (units) 65
 
Table 75: Venezuela Face Make-Up value, by age group, 2003 66
 
Table 76: Venezuela Face Make-Up value, by income group, 2003 66
 
Table 77: Venezuela Face Make-Up value, by gender, 2003 66
 
Table 78: Venezuela Face Make-Up value, by marital status, 2003 67
 
Table 79: Venezuela Face Make-Up value, by size of household, 2003 67
 
Table 80: Venezuela Face Make-Up value, by urban/rural residence, 2003 67
 
Table 81: Venezuela Lip Make-Up value, 1998-2003 (VeB m, 2003 prices) 68
 
Table 82: Venezuela Lip Make-Up value forecast, 2003-2008 (VeB m, 2003 prices) 68
 
Table 83: Venezuela Lip Make-Up value, 1998-2003 (VeB m, nominal prices) 70
 
Table 84: Venezuela Lip Make-Up value forecast, 2003-2008 (VeB m, nominal prices) 70
 
Table 85: Venezuela Lip Make-Up value, 1998-2003 (US$ m) 71
 
Table 86: Venezuela Lip Make-Up value forecast, 2003-2008 (US$ m) 71
 
Table 87: Venezuela Lip Make-Up volume, 1998-2003 (units m) 73
 
Table 88: Venezuela Lip Make-Up volume forecast, 2003-2008 (units m) 73
 
Table 89: Venezuela Lip Make-Up brand share, by value, 2002-2003 (%) 76
 
Table 90: Venezuela Lip Make-Up value, by brand, 2002-2003 (VeB m) 76
 
Table 91: Venezuela Lip Make-Up company share, by value, 2002-2003 (%) 77
 
Table 92: Venezuela Lip Make-Up value, by company, 2002-2003 (VeB m) 77
 
Table 93: Venezuela Lip Make-Up distribution, by value, 2002-2003 (%) 78
 
Table 94: Venezuela Lip Make-Up value, by distribution channel, 2002-2003 (VeB m) 78
 
Table 95: Venezuela Lip Make-Up expenditure per head, 1998-2003 (VeB, 2003 prices) 79
 
Table 96: Venezuela Lip Make-Up forecast expenditure per head, 2003-2008 (VeB, 2003 prices) 79
 
Table 97: Venezuela Lip Make-Up expenditure per head, 1998-2003 (US$) 80
 
Table 98: Venezuela Lip Make-Up forecast expenditure per head, 2003-2008 (US$) 80
 
Table 99: Venezuela Lip Make-Up consumption per head, 1998-2003 (units) 81
 
Table 100: Venezuela Lip Make-Up forecast consumption per head, 2003-2008 (units) 81
 
Table 101: Venezuela Lip Make-Up value, by age group, 2003 82
 
Table 102: Venezuela Lip Make-Up value, by income group, 2003 82
 
Table 103: Venezuela Lip Make-Up value, by gender, 2003 82
 
Table 104: Venezuela Lip Make-Up value, by marital status, 2003 83
 
Table 105: Venezuela Lip Make-Up value, by size of household, 2003 83
 
Table 106: Venezuela Lip Make-Up value, by urban/rural residence, 2003 83
 
Table 107: Venezuela Nail Make-Up value, 1998-2003 (VeB m, 2003 prices) 84
 
Table 108: Venezuela Nail Make-Up value forecast, 2003-2008 (VeB m, 2003 prices) 84
 
Table 109: Venezuela Nail Make-Up value, 1998-2003 (VeB m, nominal prices) 86
 
Table 110: Venezuela Nail Make-Up value forecast, 2003-2008 (VeB m, nominal prices) 86
 
Table 111: Venezuela Nail Make-Up value, 1998-2003 (US$ m) 87
 
Table 112: Venezuela Nail Make-Up value forecast, 2003-2008 (US$ m) 87
 
Table 113: Venezuela Nail Make-Up volume, 1998-2003 (units m) 89
 
Table 114: Venezuela Nail Make-Up volume forecast, 2003-2008 (units m) 89
 
Table 115: Venezuela Nail Make-Up brand share, by value, 2002-2003 (%) 91
 
Table 116: Venezuela Nail Make-Up value, by brand, 2002-2003 (VeB m) 91
 
Table 117: Venezuela Nail Make-Up company share, by value, 2002-2003 (%) 92
 
Table 118: Venezuela Nail Make-Up value, by company, 2002-2003 (VeB m) 92
 
Table 119: Venezuela Nail Make-Up distribution, by value, 2002-2003 (%) 93
 
Table 120: Venezuela Nail Make-Up value, by distribution channel, 2002-2003 (VeB m) 93
 
Table 121: Venezuela Nail Make-Up expenditure per head, 1998-2003 (VeB, 2003 prices) 94
 
Table 122: Venezuela Nail Make-Up forecast expenditure per head, 2003-2008 (VeB, 2003 prices) 94
 
Table 123: Venezuela Nail Make-Up expenditure per head, 1998-2003 (US$) 95
 
Table 124: Venezuela Nail Make-Up forecast expenditure per head, 2003-2008 (US$) 95
 
Table 125: Venezuela Nail Make-Up consumption per head, 1998-2003 (units) 96
 
Table 126: Venezuela Nail Make-Up forecast consumption per head, 2003-2008 (units) 96
 
Table 127: Venezuela Nail Make-Up value, by age group, 2003 97
 
Table 128: Venezuela Nail Make-Up value, by income group, 2003 97
 
Table 129: Venezuela Nail Make-Up value, by gender, 2003 97
 
Table 130: Venezuela Nail Make-Up value, by marital status, 2003 98
 
Table 131: Venezuela Nail Make-Up value, by size of household, 2003 98
 
Table 132: Venezuela Nail Make-Up value, by urban/rural residence, 2003 98
 
Table 133: Venezuela Key Facts 101
 
Table 134: Venezuela population, by age group, 1998-2003 (millions) 104
 
Table 135: Venezuela population forecast, by age group, 2003-2008 (millions) 104
 
Table 136: Venezuela population, by gender, 1998-2003 (millions) 105
 
Table 137: Venezuela population forecast, by gender, 2003-2008 (millions) 105
 
Table 138: Venezuela real GDP, 1998-2003 (base year=2003) (VEB bn, 2003 prices) 106
 
Table 139: Venezuela real GDP forecast, 2003-2008 (base year=2003) (VEB bn, 2003 prices) 106
 
Table 140: Venezuela nominal GDP, 1998-2003 (base year = 2003) (VEB bn, nominal prices) 107
 
Table 141: Venezuela nominal GDP forecast, 2003-2008 (base year=2003) (VEB bn, nominal prices) 107
 
Table 142: Venezuela real GDP, 1998-2003 (base year = 2003) (US$ bn, 2003 prices) 108
 
Table 143: Venezuela real GDP forecast, 2003-2008 (base year=2003) (US$ bn, 2003 prices) 108
 
Table 144: Venezuela consumer price index, 1998-2003 (2003=100) 109
 
Table 145: Venezuela consumer price index, 2003-2008 (2003=100) 109
 
Table 146: Venezuela exchange rate, 1998-2003 109
 

 

 
LIST OF FIGURES
 
Figure 1: Venezuela Make-Up value & value forecast, 1998-2008 (VeB m, 2003 prices) 20
 
Figure 2: Venezuela Make-Up category growth comparison, by value, 1998-2008 22
 
Figure 3: Venezuela Make-Up comparison with leading markets, by value, 1998-2008 24
 
Figure 4: Venezuela Make-Up volume & volume forecast, 1998-2008 (units m, 2003 prices) 26
 
Figure 5: Venezuela Make-Up category growth comparison, by volume, 1998-2008 26
 
Figure 6: Venezuela Make-Up comparison with leading markets, by volume, 1998-2008 27
 
Figure 7: Venezuela Eye Make-Up value & value forecast, 1998-2008 (VeB m, 2003 prices) 38
 
Figure 8: Venezuela Eye Make-Up segment growth comparison, by value, 1998-2008 42
 
Figure 9: Venezuela Eye Make-Up volume & volume forecast, 1998-2008 (units m) 44
 
Figure 10: Venezuela Eye Make-Up segment growth comparison, by volume, 1998-2008 44
 
Figure 11: Venezuela Face Make-Up value & value forecast, 1998-2008 (VeB m, 2003 prices) 54
 
Figure 12: Venezuela Face Make-Up segment growth comparison, by value, 1998-2008 57
 
Figure 13: Venezuela Face Make-Up volume & volume forecast, 1998-2008 (units m) 59
 
Figure 14: Venezuela Face Make-Up segment growth comparison, by volume, 1998-2008 59
 
Figure 15: Venezuela Lip Make-Up value & value forecast, 1998-2008 (VeB m, 2003 prices) 69
 
Figure 16: Venezuela Lip Make-Up segment growth comparison, by value, 1998-2008 72
 
Figure 17: Venezuela Lip Make-Up volume & volume forecast, 1998-2008 (units m) 74
 
Figure 18: Venezuela Lip Make-Up segment growth comparison, by volume, 1998-2008 75
 
Figure 19: Venezuela Nail Make-Up value & value forecast, 1998-2008 (VeB m, 2003 prices) 85
 
Figure 20: Venezuela Nail Make-Up segment growth comparison, by value, 1998-2008 88
 
Figure 21: Venezuela Nail Make-Up volume & volume forecast, 1998-2008 (units m) 90
 
Figure 22: Venezuela Nail-Up category growth comparison, by volume, 1998-2008 90
 
Figure 23: Map of Venezuela 101
 
Figure 24: Annual data review process 111