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Introduction
 
This databook is a detailed information resource covering all the key data points on make-up in Canada. It includes comprehensive value, volume, segmentation and market share data. The databook supplies actual data to 2003 and full forecasts to 2008.
 

 
Scope
 
Contains information on four key categories: eye make-up, face make-up, lip make-up, nail make-up.
 
Provides market value, volume, expenditure and consumption data by market, segment and subsegment.
 
Includes company and brand share data by category, as well as distribution channel data.
 
Contains market value segmentation by demographic and socioeconomic group.
 
Highlights
 
The market for make-up in Canada performed well between 1998-2003, growing at an average annual rate of 6.0%.
 

 
The leading company in the market in 2003 was Procter & Gamble. The second-largest player was L'Oreal S.A., with Revlon, Inc. in third place.
 

 
Reasons to Purchase
 
Discover the major quantitative trends affecting make-up markets.
 
Understand consumers' consumption and expenditure patterns.
 
Understand the future direction of the market with reliable historical data and full five year forecasting.

TABLE OF CONTENTS
 
CHAPTER 1 INTRODUCTION 15
 
What is this report about? 15
 
How to use this report 15
 
Definitions 15
 
CHAPTER 2 CANADA MAKE-UP 18
 
2.1 Value 18
 
2.2 Volume 23
 
2.3 Market Share 25
 
2.4 Distribution 28
 
2.5 Expenditure & consumption per head 29
 
2.6 ConsumerGraphics 32
 
CHAPTER 3 CANADA EYE MAKE-UP 34
 
3.1 Value 34
 
3.2 Volume 39
 
3.3 Market Share 42
 
3.4 Distribution 44
 
3.5 Expenditure & consumption per head 45
 
3.6 ConsumerGraphics 48
 
CHAPTER 4 CANADA FACE MAKE-UP 50
 
4.1 Value 50
 
4.2 Volume 55
 
4.3 Market Share 58
 
4.4 Distribution 60
 
4.5 Expenditure & consumption per head 61
 
4.6 ConsumerGraphics 64
 
CHAPTER 5 CANADA LIP MAKE-UP 66
 
5.1 Value 66
 
5.2 Volume 71
 
5.3 Market Share 74
 
5.4 Distribution 76
 
5.5 Expenditure & consumption per head 77
 
5.6 ConsumerGraphics 80
 
CHAPTER 6 CANADA NAIL MAKE-UP 82
 
6.1 Value 82
 
6.2 Volume 87
 
6.3 Market Share 90
 
6.4 Distribution 92
 
6.5 Expenditure & consumption per head 93
 
6.6 ConsumerGraphics 96
 
CHAPTER 7 NEW PRODUCT DEVELOPMENT 98
 
7.1 Product launches over time 98
 
7.2 Product launches by type 101
 
7.3 Recent product launches 105
 
CHAPTER 8 CANADA SOCIOECONOMIC PROFILE 118
 
8.1 Country Overview 118
 
8.2 Key Facts 119
 
8.3 Political Overview 121
 
8.4 Canada Economic Overview 122
 
8.5 Macroeconomic Indicators 123
 
CHAPTER 9 RESEARCH METHODOLOGY 129
 
9.1 Methodology overview 129
 
9.2 Secondary research 130
 
9.3 Market modelling 131
 
9.4 Primary research 132
 
9.5 Data finalisation 133
 
9.6 Ongoing research 133
 
CHAPTER 10 APPENDIX 134
 
10.1 Future readings 134
 
10.2 Research team 134
 
10.3 How to contact experts in your industry 134
 

 

 
LIST OF TABLES
 
Table 2: Make up distribution channels 17
 
Table 3: Canada Make-Up value, 1998-2003 (C$ m, 2003 prices) 18
 
Table 4: Canada Make-Up value forecast, 2003-2008 (C$ m, 2003 prices) 18
 
Table 5: Canada Make-Up value, 1998-2003 (C$ m, nominal prices) 20
 
Table 6: Canada Make-Up value forecast, 2003-2008 (C$ m, nominal prices) 20
 
Table 7: Canada Make-Up value, 1998-2003 (US$ m) 21
 
Table 8: Canada Make-Up value forecast, 2003-2008 (US$ m) 21
 
Table 9: Canada Make-Up volume, 1998-2003 (units m) 23
 
Table 10: Canada Make-Up volume forecast, 2003-2008 (units m) 23
 
Table 11: Canada Make-Up brand share, by value, 2002-2003 (%) 25
 
Table 12: Canada Make-Up value, by brand, 2002-2003 (C$ m) 26
 
Table 13: Canada Make-Up company share, by value, 2002-2003 (%) 27
 
Table 14: Canada Make-Up value, by company, 2002-2003 (C$ m) 27
 
Table 15: Canada Make-Up distribution, by value, 2002-2003 (%) 28
 
Table 16: Canada Make-Up value, by distribution channel, 2002-2003 (C$ m) 28
 
Table 17: Canada Make-Up expenditure per head, 1998-2003 (C$, 2003 prices) 29
 
Table 18: Canada Make-Up forecast expenditure per head, 2003-2008 (C$, 2003 prices) 29
 
Table 19: Canada Make-Up expenditure per head, 1998-2003 (US$) 30
 
Table 20: Canada Make-Up forecast expenditure per head, 2003-2008 (US$) 30
 
Table 21: Canada Make-Up consumption per head, 1998-2003 (units) 31
 
Table 22: Canada Make-Up forecast consumption per head, 2003-2008 (units) 31
 
Table 23: Canada Make-Up value, by age group, 2003 32
 
Table 24: Canada Make-Up value, by income group, 2003 32
 
Table 25: Canada Make-Up value, by gender, 2003 32
 
Table 26: Canada Make-Up value, by marital status, 2003 33
 
Table 27: Canada Make-Up value, by size of household, 2003 33
 
Table 28: Canada Make-Up value, by urban/rural residence, 2003 33
 
Table 29: Canada Eye Make-Up value, 1998-2003 (C$ m, 2003 prices) 34
 
Table 30: Canada Eye Make-Up value forecast, 2003-2008 (C$ m, 2003 prices) 34
 
Table 31: Canada Eye Make-Up value, 1998-2003 (C$ m, nominal prices) 36
 
Table 32: Canada Eye Make-Up value forecast, 2003-2008 (C$ m, nominal prices) 36
 
Table 33: Canada Eye Make-Up value, 1998-2003 (US$ m) 37
 
Table 34: Canada Eye Make-Up value forecast, 2003-2008 (US$ m) 37
 
Table 35: Canada Eye Make-Up volume, 1998-2003 (units m) 39
 
Table 36: Canada Eye Make-Up volume forecast, 2003-2008 (units m) 39
 
Table 37: Canada Eye Make-Up brand share, by value, 2002-2003 (%) 42
 
Table 38: Canada Eye Make-Up value, by brand, 2002-2003 (C$ m) 42
 
Table 39: Canada Eye Make-Up company share, by value, 2002-2003 (%) 43
 
Table 40: Canada Eye Make-Up value, by company, 2002-2003 (C$ m) 43
 
Table 41: Canada Eye Make-Up distribution, by value, 2002-2003 (%) 44
 
Table 42: Canada Eye Make-Up value, by distribution channel, 2002-2003 (C$ m) 44
 
Table 43: Canada Eye Make-Up expenditure per head, 1998-2003 (C$, 2003 prices) 45
 
Table 44: Canada Eye Make-Up forecast expenditure per head, 2003-2008 (C$, 2003 prices) 45
 
Table 45: Canada Eye Make-Up expenditure per head, 1998-2003 (US$) 46
 
Table 46: Canada Eye Make-Up forecast expenditure per head, 2003-2008 (US$) 46
 
Table 47: Canada Eye Make-Up consumption per head, 1998-2003 (units) 47
 
Table 48: Canada Eye Make-Up forecast consumption per head, 2003-2008 (units) 47
 
Table 49: Canada Eye Make-Up value, by age group, 2003 48
 
Table 50: Canada Eye Make-Up value, by income group, 2003 48
 
Table 51: Canada Eye Make-Up value, by gender, 2003 48
 
Table 52: Canada Eye Make-Up value, by marital status, 2003 49
 
Table 53: Canada Eye Make-Up value, by size of household, 2003 49
 
Table 54: Canada Eye Make-Up value, by urban/rural residence, 2003 49
 
Table 55: Canada Face Make-Up value, 1998-2003 (C$ m, 2003 prices) 50
 
Table 56: Canada Face Make-Up value forecast, 2003-2008 (C$ m, 2003 prices) 50
 
Table 57: Canada Face Make-Up value, 1998-2003 (C$ m, nominal prices) 52
 
Table 58: Canada Face Make-Up value forecast, 2003-2008 (C$ m, nominal prices) 52
 
Table 59: Canada Face Make-Up value, 1998-2003 (US$ m) 53
 
Table 60: Canada Face Make-Up value forecast, 2003-2008 (US$ m) 53
 
Table 61: Canada Face Make-Up volume, 1998-2003 (units m) 55
 
Table 62: Canada Face Make-Up volume forecast, 2003-2008 (units m) 55
 
Table 63: Canada Face Make-Up brand share, by value, 2002-2003 (%) 58
 
Table 64: Canada Face Make-Up value, by brand, 2002-2003 (C$ m) 58
 
Table 65: Canada Face Make-Up company share, by value, 2002-2003 (%) 59
 
Table 66: Canada Face Make-Up value, by company, 2002-2003 (C$ m) 59
 
Table 67: Canada Face Make-Up distribution, by value, 2002-2003 (%) 60
 
Table 68: Canada Face Make-Up value, by distribution channel, 2002-2003 (C$ m) 60
 
Table 69: Canada Face Make-Up expenditure per head, 1998-2003 (C$, 2003 prices) 61
 
Table 70: Canada Face Make-Up forecast expenditure per head, 2003-2008 (C$, 2003 prices) 61
 
Table 71: Canada Face Make-Up expenditure per head, 1998-2003 (US$) 62
 
Table 72: Canada Face Make-Up forecast expenditure per head, 2003-2008 (US$) 62
 
Table 73: Canada Face Make-Up consumption per head, 1998-2003 (units) 63
 
Table 74: Canada Face Make-Up forecast consumption per head, 2003-2008 (units) 63
 
Table 75: Canada Face Make-Up value, by age group, 2003 64
 
Table 76: Canada Face Make-Up value, by income group, 2003 64
 
Table 77: Canada Face Make-Up value, by gender, 2003 64
 
Table 78: Canada Face Make-Up value, by marital status, 2003 65
 
Table 79: Canada Face Make-Up value, by size of household, 2003 65
 
Table 80: Canada Face Make-Up value, by urban/rural residence, 2003 65
 
Table 81: Canada Lip Make-Up value, 1998-2003 (C$ m, 2003 prices) 66
 
Table 82: Canada Lip Make-Up value forecast, 2003-2008 (C$ m, 2003 prices) 66
 
Table 83: Canada Lip Make-Up value, 1998-2003 (C$ m, nominal prices) 68
 
Table 84: Canada Lip Make-Up value forecast, 2003-2008 (C$ m, nominal prices) 68
 
Table 85: Canada Lip Make-Up value, 1998-2003 (US$ m) 69
 
Table 86: Canada Lip Make-Up value forecast, 2003-2008 (US$ m) 69
 
Table 87: Canada Lip Make-Up volume, 1998-2003 (units m) 71
 
Table 88: Canada Lip Make-Up volume forecast, 2003-2008 (units m) 71
 
Table 89: Canada Lip Make-Up brand share, by value, 2002-2003 (%) 74
 
Table 90: Canada Lip Make-Up value, by brand, 2002-2003 (C$ m) 74
 
Table 91: Canada Lip Make-Up company share, by value, 2002-2003 (%) 75
 
Table 92: Canada Lip Make-Up value, by company, 2002-2003 (C$ m) 75
 
Table 93: Canada Lip Make-Up distribution, by value, 2002-2003 (%) 76
 
Table 94: Canada Lip Make-Up value, by distribution channel, 2002-2003 (C$ m) 76
 
Table 95: Canada Lip Make-Up expenditure per head, 1998-2003 (C$, 2003 prices) 77
 
Table 96: Canada Lip Make-Up forecast expenditure per head, 2003-2008 (C$, 2003 prices) 77
 
Table 97: Canada Lip Make-Up expenditure per head, 1998-2003 (US$) 78
 
Table 98: Canada Lip Make-Up forecast expenditure per head, 2003-2008 (US$) 78
 
Table 99: Canada Lip Make-Up consumption per head, 1998-2003 (units) 79
 
Table 100: Canada Lip Make-Up forecast consumption per head, 2003-2008 (units) 79
 
Table 101: Canada Lip Make-Up value, by age group, 2003 80
 
Table 102: Canada Lip Make-Up value, by income group, 2003 80
 
Table 103: Canada Lip Make-Up value, by gender, 2003 80
 
Table 104: Canada Lip Make-Up value, by marital status, 2003 81
 
Table 105: Canada Lip Make-Up value, by size of household, 2003 81
 
Table 106: Canada Lip Make-Up value, by urban/rural residence, 2003 81
 
Table 107: Canada Nail Make-Up value, 1998-2003 (C$ m, 2003 prices) 82
 
Table 108: Canada Nail Make-Up value forecast, 2003-2008 (C$ m, 2003 prices) 82
 
Table 109: Canada Nail Make-Up value, 1998-2003 (C$ m, nominal prices) 84
 
Table 110: Canada Nail Make-Up value forecast, 2003-2008 (C$ m, nominal prices) 84
 
Table 111: Canada Nail Make-Up value, 1998-2003 (US$ m) 85
 
Table 112: Canada Nail Make-Up value forecast, 2003-2008 (US$ m) 85
 
Table 113: Canada Nail Make-Up volume, 1998-2003 (units m) 87
 
Table 114: Canada Nail Make-Up volume forecast, 2003-2008 (units m) 87
 
Table 115: Canada Nail Make-Up brand share, by value, 2002-2003 (%) 90
 
Table 116: Canada Nail Make-Up value, by brand, 2002-2003 (C$ m) 90
 
Table 117: Canada Nail Make-Up company share, by value, 2002-2003 (%) 91
 
Table 118: Canada Nail Make-Up value, by company, 2002-2003 (C$ m) 91
 
Table 119: Canada Nail Make-Up distribution, by value, 2002-2003 (%) 92
 
Table 120: Canada Nail Make-Up value, by distribution channel, 2002-2003 (C$ m) 92
 
Table 121: Canada Nail Make-Up expenditure per head, 1998-2003 (C$, 2003 prices) 93
 
Table 122: Canada Nail Make-Up forecast expenditure per head, 2003-2008 (C$, 2003 prices) 93
 
Table 123: Canada Nail Make-Up expenditure per head, 1998-2003 (US$) 94
 
Table 124: Canada Nail Make-Up forecast expenditure per head, 2003-2008 (US$) 94
 
Table 125: Canada Nail Make-Up consumption per head, 1998-2003 (units) 95
 
Table 126: Canada Nail Make-Up forecast consumption per head, 2003-2008 (units) 95
 
Table 127: Canada Nail Make-Up value, by age group, 2003 96
 
Table 128: Canada Nail Make-Up value, by income group, 2003 96
 
Table 129: Canada Nail Make-Up value, by gender, 2003 96
 
Table 130: Canada Nail Make-Up value, by marital status, 2003 97
 
Table 131: Canada Nail Make-Up value, by size of household, 2003 97
 
Table 132: Canada Nail Make-Up value, by urban/rural residence, 2003 97
 
Table 133: Canada MakeUp new product launches (SKUs), 1998-2003 98
 
Figure 20: Canada MakeUp new product launches (SKUs), 1998-2003 99
 
Figure 21: Canada MakeUp new product launches (SKUs), 2003, month-on-month 100
 
Table 134: Canada MakeUp new product launches (SKUs), by company, 2003 101
 
Table 135: Canada MakeUp new product launches (SKUs), by additional product categories, 2003 101
 
Table 136: Canada MakeUp new product launches (reports), by flavor/fragrance, 2003 102
 
Table 137: Canada MakeUp new product launches (reports), by ingredient, 2003 103
 
Table 138: Canada MakeUp new product launches (reports) by product claim, 2003 104
 
Table 139: Canada MakeUp new product launches, by manufacturer, Jan-Oct 2004 105
 
Table 140: Canada Key Facts 119
 
Table 141: Canada population, by age group, 1998-2003 (millions) 123
 
Table 142: Canada population forecast, by age group, 2003-2008 (millions) 123
 
Table 143: Canada population, by gender, 1998-2003 (millions) 124
 
Table 144: Canada population forecast, by gender, 2003-2008 (millions) 124
 
Table 145: Canada real GDP, 1998-2003 (base year = 2003) (Can$ bn, 2003 prices) 125
 
Table 146: Canada real GDP forecast, 2003-2008 (base year=2003) (Can$ bn, 2003 prices) 125
 
Table 147: Canada nominal GDP, 1998-2003 (base year = 2003) (Can$ bn, nominal prices) 126
 
Table 148: Canada nominal GDP forecast, 2003-2008 (base year=2003) (Can$ bn, nominal prices) 126
 
Table 149: Canada real GDP, 1998-2003 (base year = 2003) (US$ bn, 2003 prices) 127
 
Table 150: Canada real GDP forecast, 2003-2008 (base year=2003) (US$ bn, 2003 prices) 127
 
Table 151: Canada consumer price index, 1998-2003 (2003=100) 128
 
Table 152: Canada consumer price index, 2003-2008 (2003=100) 128
 
Table 153: Canada exchange rate, 1998-2003 128
 

 

 
LIST OF FIGURES
 
Figure 1: Canada Make-Up value & value forecast, 1998-2008 (C$ m, 2003 prices) 19
 
Figure 2: Canada Make-Up category growth comparison, by value, 1998-2008 22
 
Figure 3: Canada Make-Up volume & volume forecast, 1998-2008 (units m) 24
 
Figure 4: Canada Eye Make-Up value & value forecast, 1998-2008 (C$ m, 2003 prices) 35
 
Figure 5: Canada Eye Make-Up segment growth comparison, by value, 1998-2008 38
 
Figure 6: Canada Eye Make-Up volume & volume forecast, 1998-2008 (units m) 40
 
Figure 7: Canada Eye Make-Up segment growth comparison, by volume, 1998-2008 41
 
Figure 8: Canada Face Make-Up value & value forecast, 1998-2008 (C$ m, 2003 prices) 51
 
Figure 9: Canada Face Make-Up segment growth comparison, by value, 1998-2008 54
 
Figure 10: Canada Face Make-Up volume & volume forecast, 1998-2008 (units m) 56
 
Figure 11: Canada Face Make-Up segment growth comparison, by volume, 1998-2008 57
 
Figure 12: Canada Lip Make-Up value & value forecast, 1998-2008 (C$ m, 2003 prices) 67
 
Figure 13: Canada Lip Make-Up segment growth comparison, by value, 1998-2008 70
 
Figure 14: Canada Lip Make-Up volume & volume forecast, 1998-2008 (units m) 72
 
Figure 15: Canada Lip Make-Up segment growth comparison, by volume, 1998-2008 73
 
Figure 16: Canada Nail Make-Up value & value forecast, 1998-2008 (C$ m, 2003 prices) 83
 
Figure 17: Canada Nail Make-Up category growth comparison, by value, 1998-2008 86
 
Figure 18: Canada Nail Make-Up volume & volume forecast, 1998-2008 (units m) 88
 
Figure 19: Canada Nail Make-Up category growth comparison, by volume, 1998-2008 89
 
Figure 22: Map of Canada 120
 
Figure 23: Annual data review process 130