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Introduction
 
This databook is a detailed information resource covering all the key data points on make-up in China. It includes comprehensive value, volume, segmentation and market share data. The databook supplies actual data to 2003 and full forecasts to 2008.
 

 
Scope
 
Contains information on na key categories: eye make-up, face make-up, lip make-up, nail make-up.
 
Provides market value, volume, expenditure and consumption data by market, segment and subsegment.
 
Includes company and brand share data by category, as well as distribution channel data.
 
Contains market value segmentation by demographic and socioeconomic group.
 
Highlights
 
The market for make-up in China performed well between 1998-2003, growing at an average annual rate of 14.5%.
 

 
The leading company in the market in 2003 was Yue-Sai/Coty. The second-largest player was Shiseido Company, Limited, with KOSE Corporation in third place.
 

 
Reasons to Purchase
 
Discover the major quantitative trends affecting make-up markets.
 
Understand consumers' consumption and expenditure patterns.
 
Understand the future direction of the market with reliable historical data and full five year forecasting.

TABLE OF CONTENTS
 
CHAPTER 1 INTRODUCTION 16
 
What is this report about? 16
 
How to use this report 16
 
Definitions 16
 
CHAPTER 2 CHINA MAKE-UP 19
 
2.1 Value 19
 
2.2 Volume 25
 
2.3 Market Share 28
 
2.4 Distribution 32
 
2.5 Expenditure & consumption per head 33
 
2.6 ConsumerGraphics 36
 
CHAPTER 3 CHINA EYE MAKE-UP 38
 
3.1 Value 38
 
3.2 Volume 44
 
3.3 Market Share 48
 
3.4 Distribution 50
 
3.5 Expenditure & consumption per head 51
 
3.6 ConsumerGraphics 54
 
CHAPTER 4 CHINA FACE MAKE-UP 56
 
4.1 Value 56
 
4.2 Volume 62
 
4.3 Market Share 65
 
4.4 Distribution 67
 
4.5 Expenditure & consumption per head 68
 
4.6 ConsumerGraphics 71
 
CHAPTER 5 CHINA LIP MAKE-UP 73
 
5.1 Value 73
 
5.2 Volume 79
 
5.3 Market Share 82
 
5.4 Distribution 85
 
5.5 Expenditure & consumption per head 86
 
5.6 ConsumerGraphics 89
 
CHAPTER 6 CHINA NAIL MAKE-UP 91
 
6.1 Value 91
 
6.2 Volume 97
 
6.3 Market Share 100
 
6.4 Distribution 102
 
6.5 Expenditure & consumption per head 103
 
6.6 ConsumerGraphics 106
 
CHAPTER 7 NEW PRODUCT DEVELOPMENT 108
 
7.1 Product launches over time 108
 
7.2 Product launches by type 110
 
7.3 Recent product launches 111
 
CHAPTER 8 CHINA SOCIOECONOMIC PROFILE 112
 
8.1 Country Overview 112
 
8.2 Key Facts 113
 
8.3 Political Overview 115
 
8.4 China Economic Overview 116
 
8.5 Macroeconomic Indicators 117
 
CHAPTER 9 RESEARCH METHODOLOGY 123
 
9.1 Methodology overview 123
 
9.2 Secondary research 124
 
9.3 Market modelling 125
 
9.4 Primary research 126
 
9.5 Data finalisation 127
 
9.6 Ongoing research 127
 
CHAPTER 10 APPENDIX 128
 
10.1 Future readings 128
 
10.2 Research team 128
 
10.3 How to contact experts in your industry 128
 

 

 
LIST OF TABLES
 
Table 2: Make up distribution channels 18
 
Table 3: China Make-Up value, 1998-2003 (RMB yuan m, 2003 prices) 19
 
Table 4: China Make-Up value forecast, 2003-2008 (RMB yuan m, 2003 prices) 19
 
Table 5: China Make-Up value, 1998-2003 (RMB yuan m, nominal prices) 21
 
Table 6: China Make-Up value forecast, 2003-2008 (RMB yuan m, nominal prices) 21
 
Table 7: China Make-Up value, 1998-2003 (US$ m) 22
 
Table 8: China Make-Up value forecast, 2003-2008 (US$ m) 22
 
Table 9: China Make-Up comparison with leading markets, by value, 1998-2008 (US$ m) 24
 
Table 10: China Make-Up volume, 1998-2003 (units m) 25
 
Table 11: China Make-Up volume forecast, 2003-2008 (units m) 25
 
Table 12:China Make-Up comparison with leading markets, by volume, 1998-2008 (units m) 27
 
Table 13: China Make-Up brand share, by value, 2002-2003 (%) (%) 28
 
Table 14: China Make-Up value, by brand, 2002-2003 (RMB yuan m) 29
 
Table 15: China Make-Up company share, by value, 2002-2003 (%) 30
 
Table 16: China Make-Up value, by company, 2002-2003 (RMB yuan m) 31
 
Table 17: China Make-Up distribution, by value, 2002-2003 (%) 32
 
Table 18: China Make-Up value, by distribution channel, 2002-2003 (RMB yuan m) 32
 
Table 19: China Make-Up expenditure per head, 1998-2003 (RMB yuan, 2003 prices) 33
 
Table 20: China Make-Up forecast expenditure per head, 2003-2008 (RMB yuan, 2003 prices) 33
 
Table 21: China Make-Up expenditure per head, 1998-2003 (US$) 34
 
Table 22: China Make-Up forecast expenditure per head, 2003-2008 (US$) 34
 
Table 23: China Make-Up consumption per head, 1998-2003 (units) 35
 
Table 24: China Make-Up forecast consumption per head, 2003-2008 (units) 35
 
Table 25: China Make-Up value, by age group, 2003 36
 
Table 26: China Make-Up value, by income group, 2003 36
 
Table 27: China Make-Up value, by gender, 2003 36
 
Table 28: China Make-Up value, by marital status, 2003 37
 
Table 29: China Make-Up value, by size of household, 2003 37
 
Table 30: China Make-Up value, by urban/rural residence, 2003 37
 
Table 31: China Eye Make-Up value, 1998-2003 (RMB yuan m, 2003 prices) 38
 
Table 32: China Eye Make-Up value forecast, 2003-2008 (RMB yuan m, 2003 prices) 38
 
Table 33: China Eye Make-Up value, 1998-2003 (RMB yuan m, nominal prices) 40
 
Table 34: China Eye Make-Up value forecast, 2003-2008 (RMB yuan m, nominal prices) 40
 
Table 35: China Eye Make-Up value, 1998-2003 (US$ m) 41
 
Table 36: China Eye Make-Up value forecast, 2003-2008 (US$ m) 41
 
Table 37:China Eye Make-Up comparison with leading markets, by value, 1998-2008 (US$ m) 43
 
Table 38: China Eye Make-Up volume, 1998-2003 (units m) 44
 
Table 39: China Eye Make-Up volume forecast, 2003-2008 (units m) 44
 
Table 40: China Eye Make-Up comparison with leading markets, by volume, 1998-2008 (units m) 47
 
Table 41: China Eye Make-Up brand share, by value, 2002-2003 (%) 48
 
Table 42: China Eye Make-Up value, by brand, 2002-2003 (RMB yuan m) 48
 
Table 43: China Eye Make-Up company share, by value, 2002-2003 (%) 49
 
Table 44: China Eye Make-Up value, by company, 2002-2003 (RMB yuan m) 49
 
Table 45: China Eye Make-Up distribution, by value, 2002-2003 (%) 50
 
Table 46: China Eye Make-Up value, by distribution channel, 2002-2003 (RMB yuan m) 50
 
Table 47: China Eye Make-Up expenditure per head, 1998-2003 (RMB yuan, 2003 prices) 51
 
Table 48: China Eye Make-Up forecast expenditure per head, 2003-2008 (RMB yuan, 2003 prices) 51
 
Table 49: China Eye Make-Up expenditure per head, 1998-2003 (US$) 52
 
Table 50: China Eye Make-Up forecast expenditure per head, 2003-2008 (US$) 52
 
Table 51: China Eye Make-Up consumption per head, 1998-2003 (units) 53
 
Table 52: China Eye Make-Up forecast consumption per head, 2003-2008 (units) 53
 
Table 53: China Eye Make-Up value, by age group, 2003 54
 
Table 54: China Eye Make-Up value, by income group, 2003 54
 
Table 55: China Eye Make-Up value, by gender, 2003 54
 
Table 56: China Eye Make-Up value, by marital status, 2003 55
 
Table 57: China Eye Make-Up value, by size of household, 2003 55
 
Table 58: China Eye Make-Up value, by urban/rural residence, 2003 55
 
Table 59: China Face Make-Up value, 1998-2003 (RMB yuan m, 2003 prices) 56
 
Table 60: China Face Make-Up value forecast, 2003-2008 (RMB yuan m, 2003 prices) 56
 
Table 61: China Face Make-Up value, 1998-2003 (RMB yuan m, nominal prices) 58
 
Table 62: China Face Make-Up value forecast, 2003-2008 (RMB yuan m, nominal prices) 58
 
Table 63: China Face Make-Up value, 1998-2003 (US$ m) 59
 
Table 64: China Face Make-Up value forecast, 2003-2008 (US$ m) 59
 
Table 65:China Face Make-Up comparison with leading markets, by value, 1998-2008 (US$ m) 61
 
Table 66: China Face Make-Up volume, 1998-2003 (units m) 62
 
Table 67: China Face Make-Up volume forecast, 2003-2008 (units m) 62
 
Table 68:China Face Make-Up comparison with leading markets, by volume, 1998-2008 (units m) 64
 
Table 69: China Face Make-Up brand share, by value, 2002-2003 (%) 65
 
Table 70: China Face Make-Up value, by brand, 2002-2003 (RMB yuan m) 65
 
Table 71: China Face Make-Up company share, by value, 2002-2003 (%) 66
 
Table 72: China Face Make-Up value, by company, 2002-2003 (RMB yuan m) 66
 
Table 73: China Face Make-Up distribution, by value, 2002-2003 (%) 67
 
Table 74: China Face Make-Up value, by distribution channel, 2002-2003 (RMB yuan m) 67
 
Table 75: China Face Make-Up expenditure per head, 1998-2003 (RMB yuan, 2003 prices) 68
 
Table 76: China Face Make-Up forecast expenditure per head, 2003-2008 (RMB yuan, 2003 prices) 68
 
Table 77: China Face Make-Up expenditure per head, 1998-2003 (US$) 69
 
Table 78: China Face Make-Up forecast expenditure per head, 2003-2008 (US$) 69
 
Table 79: China Face Make-Up consumption per head, 1998-2003 (units) 70
 
Table 80: China Face Make-Up forecast consumption per head, 2003-2008 (units) 70
 
Table 81: China Face Make-Up value, by age group, 2003 71
 
Table 82: China Face Make-Up value, by income group, 2003 71
 
Table 83: China Face Make-Up value, by gender, 2003 71
 
Table 84: China Face Make-Up value, by marital status, 2003 72
 
Table 85: China Face Make-Up value, by size of household, 2003 72
 
Table 86: China Face Make-Up value, by urban/rural residence, 2003 72
 
Table 87: China Lip Make-Up value, 1998-2003 (RMB yuan m, 2003 prices) 73
 
Table 88: China Lip Make-Up value forecast, 2003-2008 (RMB yuan m, 2003 prices) 73
 
Table 89: China Lip Make-Up value, 1998-2003 (RMB yuan m, nominal prices) 75
 
Table 90: China Lip Make-Up value forecast, 2003-2008 (RMB yuan m, nominal prices) 75
 
Table 91: China Lip Make-Up value, 1998-2003 (US$ m) 76
 
Table 92: China Lip Make-Up value forecast, 2003-2008 (US$ m) 76
 
Table 93:China Lip Make-Up comparison with leading markets, by value, 1998-2008 (US$ m) 78
 
Table 94: China Lip Make-Up volume, 1998-2003 (units m) 79
 
Table 95: China Lip Make-Up volume forecast, 2003-2008 (units m) 79
 
Table 96: China Lip Make-Up comparison with leading markets, by volume, 1998-2008 (units m) 81
 
Table 97: China Lip Make-Up brand share, by value, 2002-2003 (%) 82
 
Table 98: China Lip Make-Up value, by brand, 2002-2003 (RMB yuan m) 83
 
Table 99: China Lip Make-Up company share, by value, 2002-2003 (%) 84
 
Table 100: China Lip Make-Up value, by company, 2002-2003 (RMB yuan m) 84
 
Table 101: China Lip Make-Up distribution, by value, 2002-2003 (%) 85
 
Table 102: China Lip Make-Up value, by distribution channel, 2002-2003 (RMB yuan m) 85
 
Table 103: China Lip Make-Up expenditure per head, 1998-2003 (RMB yuan, 2003 prices) 86
 
Table 104: China Lip Make-Up forecast expenditure per head, 2003-2008 (RMB yuan, 2003 prices) 86
 
Table 105: China Lip Make-Up expenditure per head, 1998-2003 (US$) 87
 
Table 106: China Lip Make-Up forecast expenditure per head, 2003-2008 (US$) 87
 
Table 107: China Lip Make-Up consumption per head, 1998-2003 (units) 88
 
Table 108: China Lip Make-Up forecast consumption per head, 2003-2008 (units) 88
 
Table 109: China Lip Make-Up value, by age group, 2003 89
 
Table 110: China Lip Make-Up value, by income group, 2003 89
 
Table 111: China Lip Make-Up value, by gender, 2003 89
 
Table 112: China Lip Make-Up value, by marital status, 2003 90
 
Table 113: China Lip Make-Up value, by size of household, 2003 90
 
Table 114: China Lip Make-Up value, by urban/rural residence, 2003 90
 
Table 115: China Nail Make-Up value, 1998-2003 (RMB yuan m, 2003 prices) 91
 
Table 116: China Nail Make-Up value forecast, 2003-2008 (RMB yuan m, 2003 prices) 91
 
Table 117: China Nail Make-Up value, 1998-2003 (RMB yuan m, nominal prices) 93
 
Table 118: China Nail Make-Up value forecast, 2003-2008 (RMB yuan m, nominal prices) 93
 
Table 119: China Nail Make-Up value, 1998-2003 (US$ m) 94
 
Table 120: China Nail Make-Up value forecast, 2003-2008 (US$ m) 94
 
Table 121: China Nail Make-Up comparison with leading markets, by value, 1998-2008 (US$ m) 96
 
Table 122: China Nail Make-Up volume, 1998-2003 (units m) 97
 
Table 123: China Nail Make-Up volume forecast, 2003-2008 (units m) 97
 
Table 124: China Nail Make-Up comparison with leading markets, by volume, 1998-2008 (units m) 99
 
Table 125: China Nail Make-Up brand share, by value, 2002-2003 (%) 100
 
Table 126: China Nail Make-Up value, by brand, 2002-2003 (RMB yuan m) 100
 
Table 127: China Nail Make-Up company share, by value, 2002-2003 (%) 101
 
Table 128: China Nail Make-Up value, by company, 2002-2003 (RMB yuan m) 101
 
Table 129: China Nail Make-Up distribution, by value, 2002-2003 (%) 102
 
Table 130: China Nail Make-Up value, by distribution channel, 2002-2003 (RMB yuan m) 102
 
Table 131: China Nail Make-Up expenditure per head, 1998-2003 (RMB yuan, 2003 prices) 103
 
Table 132: China Nail Make-Up forecast expenditure per head, 2003-2008 (RMB yuan, 2003 prices) 103
 
Table 133: China Nail Make-Up expenditure per head, 1998-2003 (US$) 104
 
Table 134: China Nail Make-Up forecast expenditure per head, 2003-2008 (US$) 104
 
Table 135: China Nail Make-Up consumption per head, 1998-2003 (units) 105
 
Table 136: China Nail Make-Up forecast consumption per head, 2003-2008 (units) 105
 
Table 137: China Nail Make-Up value, by age group, 2003 106
 
Table 138: China Nail Make-Up value, by income group, 2003 106
 
Table 139: China Nail Make-Up value, by gender, 2003 106
 
Table 140: China Nail Make-Up value, by marital status, 2003 107
 
Table 141: China Nail Make-Up value, by size of household, 2003 107
 
Table 142: China Nail Make-Up value, by urban/rural residence, 2003 107
 
Figure 31: China MakeUp new product launches (SKUs), 1998-2003 108
 
Figure 32: China MakeUp new product launches (SKUs), 2003, month-on-month 109
 
Table 143: China MakeUp new product launches (SKUs), by company, 2003 110
 
Table 144: China MakeUp new product launches (SKUs), by ingredient, 2003 110
 
Table 145: China MakeUp new product launches (reports) by product claim, 2003 110
 
Table 146: China MakeUp new product launches, by manufacturer, Jan-Oct 2004 111
 
Table 147: China Key Facts 113
 
Table 148: China population, by age group, 1998-2003 (millions) 117
 
Table 149: China population forecast, by age group, 2003-2008 (millions) 117
 
Table 150: China population, by gender, 1998-2003 (millions) 118
 
Table 151: China population forecast, by gender, 2003-2008 (millions) 118
 
Table 152: China real GDP, 1998-2003 (base year=2003) (RMB yuan bn, 2003 prices) 119
 
Table 153: China real GDP forecast, 2003-2008 (base year=2003) (RMB yuan bn, 2003 prices) 119
 
Table 154: China nominal GDP, 1998-2003 (base year = 2003) (RMB yuan bn, nominal prices) 120
 
Table 155: China nominal GDP forecast, 2003-2008 (base year=2003) (RMB yuan bn, nominal prices) 120
 
Table 156: China real GDP, 1998-2003 (base year = 2003) (US$ bn, 2003 prices) 121
 
Table 157: China real GDP forecast, 2003-2008 (base year=2003) (US$ bn, 2003 prices) 121
 
Table 158: China consumer price index, 1998-2003 (2003=100) 122
 
Table 159: China consumer price index, 2003-2008 (2003=100) 122
 
Table 160: China exchange rate, 1998-2003 122
 

 

 
LIST OF FIGURES
 
Figure 1: China Make-Up value & value forecast, 1998-2008 (RMB yuan m, 2003 prices) 20
 
Figure 2: China Make-Up category growth comparison, by value, 1998-2008 23
 
Figure 3: China Make-Up comparison with leading markets, by value, 1998-2008 24
 
Figure 4: China Make-Up volume & volume forecast, 1998-2008 (units m) 26
 
Figure 5: China Make-Up category growth comparison, by volume, 1998-2008 26
 
Figure 6: China Make-Up comparison with leading markets, by volume, 1998-2008 27
 
Figure 7: China Eye Make-Up value & value forecast, 1998-2008 (RMB yuan m, 2003 prices) 39
 
Figure 8: China Make-Up category growth comparison, by value, 1998-2008 42
 
Figure 9: China Eye Make-Up comparison with leading markets, by value, 1998-2008 43
 
Figure 10: China Eye Make-Up volume & volume forecast, 1998-2008 (units m) 45
 
Figure 11: China Eye Make-Up segment growth comparison, by volume, 1998-2008 46
 
Figure 12: China Eye Make-Up comparison with leading markets, by volume, 1998-2008 47
 
Figure 13: China Face Make-Up value & value forecast, 1998-2008 (RMB yuan m, 2003 prices) 57
 
Figure 14: China Face Make-Up segment growth comparison, by value, 1998-2008 60
 
Figure 15: China Face Make-Up comparison with leading markets, by value, 1998-2008 61
 
Figure 16: China Face Make-Up volume & volume forecast, 1998-2008 (units m) 63
 
Figure 17: China Face Make-Up segment growth comparison, by volume, 1998-2008 63
 
Figure 18: China Face Make-Up comparison with leading markets, by volume, 1998-2008 64
 
Figure 19: China Lip Make-Up value & value forecast, 1998-2008 (RMB yuan m, 2003 prices) 74
 
Figure 20: China Lip Make-Up segment growth comparison, by value, 1998-2008 77
 
Figure 21: China Lip Make-Up comparison with leading markets, by value, 1998-2008 78
 
Figure 22: China Lip Make-Up volume & volume forecast, 1998-2008 (units m) 80
 
Figure 23: China Lip Make-Up segment growth comparison, by volume, 1998-2008 80
 
Figure 24: China Lip Make-Up comparison with leading markets, by volume, 1998-2008 81
 
Figure 25: China Nail Make-Up value & value forecast, 1998-2008 (RMB yuan m, 2003 prices) 92
 
Figure 26: China Nail Make-Up segment growth comparison, by value, 1998-2008 95
 
Figure 27: China Nail Make-Up comparison with leading markets, by value, 1998-2008 96
 
Figure 28: China Nail Make-Up volume & volume forecast, 1998-2008 (units m) 98
 
Figure 29: China Nail-Make Up category growth comparison, by volume, 1998-2008 98
 
Figure 30: China Nail Make-Up comparison with leading markets, by volume, 1998-2008 99
 
Figure 33: Map of China 114
 
Figure 34: Annual data review process 124