Ajouter aux favoris   Ajouter cette page à mon bookmark --- SOCIAL BOOKMARKING --- Digg Furl del.icio.us Netscape

Introduction
 
This databook is a detailed information resource covering all the key data points on make-up in Denmark. It includes comprehensive value, volume, segmentation and market share data. The databook supplies actual data to 2003 and full forecasts to 2008.
 

 
Scope
 
Contains information on four key categories: eye make-up, face make-up, lip make-up, nail make-up.
 
Provides market value, volume, expenditure and consumption data by market, segment and subsegment.
 
Includes company and brand share data by category, as well as distribution channel data.
 
Contains market value segmentation by demographic and socioeconomic group.
 
Highlights
 
The market for make-up in Denmark increased between 1998-2003, growing at an average annual rate of 6.6%.
 

 
The leading company in the market in 2003 was L'Oreal S.A. The second-largest player was The Estée Lauder Companies Inc., with Procter & Gamble in third place.
 

 
Reasons to Purchase
 
Discover the major quantitative trends affecting make-up markets.
 
Understand consumers' consumption and expenditure patterns.
 
Understand the future direction of the market with reliable historical data and full five year forecasting.
 

TABLE OF CONTENTS
 
CHAPTER 1 INTRODUCTION 15
 
What is this report about? 15
 
How to use this report 15
 
Definitions 15
 
CHAPTER 2 DENMARK MAKE-UP 18
 
2.1 Value 18
 
2.2 Volume 23
 
2.3 Market Share 25
 
Distribution 29
 
Expenditure & consumption per head 30
 
2.4 ConsumerGraphics 33
 
CHAPTER 3 DENMARK EYE MAKE-UP 35
 
3.1 Value 35
 
Volume 40
 
3.2 Market Share 43
 
3.3 Distribution 46
 
Expenditure & consumption per head 47
 
3.4 ConsumerGraphics 50
 
CHAPTER 4 DENMARK FACE MAKE-UP 52
 
4.1 Value 52
 
4.2 Volume 57
 
4.3 Market Share 60
 
4.4 Distribution 63
 
4.5 Expenditure & consumption per head 64
 
4.6 ConsumerGraphics 67
 
CHAPTER 5 DENMARK LIP MAKE-UP 69
 
5.1 Value 69
 
5.2 Volume 74
 
5.3 Market Share 76
 
5.4 Distribution 79
 
5.5 Expenditure & consumption per head 80
 
5.6 ConsumerGraphics 83
 
CHAPTER 6 DENMARK NAIL MAKE-UP 85
 
6.1 Value 85
 
6.2 Volume 90
 
6.3 Market Share 92
 
6.4 Distribution 95
 
6.5 Expenditure & consumption per head 96
 
6.6 ConsumerGraphics 99
 
CHAPTER 7 NEW PRODUCT DEVELOPMENT 101
 
7.1 Product launches over time 101
 
7.2 Product launches by type 103
 
7.3 Recent product launches 105
 
CHAPTER 8 DENMARK SOCIOECONOMIC PROFILE 106
 
8.1 Country Overview 106
 
8.2 Key Facts 107
 
8.3 Political Overview 108
 
8.4 Denmark Economic Overview 109
 
8.5 Macroeconomic Indicators 110
 
CHAPTER 9 RESEARCH METHODOLOGY 116
 
9.1 Methodology overview 116
 
9.2 Secondary research 117
 
9.3 Market modelling 118
 
9.4 Primary research 119
 
9.5 Data finalisation 120
 
9.6 Ongoing research 120
 
CHAPTER 10 APPENDIX 121
 
10.1 Future readings 121
 
10.2 Research team 121
 
10.3 How to contact experts in your industry 121
 

 

 
LIST OF TABLES
 
Table 2: Make up distribution channels 18
 
Table 3: Denmark Make-Up value, 1998-2003 (DKr m, 2003 prices) 19
 
Table 4: Denmark Make-Up value forecast, 2003-2008 (DKr m, 2003 prices) 19
 
Table 5: Denmark Make-Up value, 1998-2003 (DKr m, nominal prices) 21
 
Table 6: Denmark Make-Up value forecast, 2003-2008 (DKr m, nominal prices) 21
 
Table 7: Denmark Make-Up value, 1998-2003 (US$ m) 22
 
Table 8: Denmark Make-Up value forecast, 2003-2008 (US$ m) 22
 
Table 9: Denmark Make-Up volume, 1998-2003 (units m) 24
 
Table 10: Denmark Make-Up volume forecast, 2003-2008 (units m) 24
 
Table 11: Denmark Make-Up brand share, by value, 2002-2003 (%) 26
 
Table 12: Denmark Make-Up value, by brand, 2002-2003 (DKr m) 27
 
Table 13: Denmark Make-Up company share, by value, 2002-2003 (%) 28
 
Table 14: Denmark Make-Up value, by company, 2002-2003 (DKr m) 29
 
Table 15: Denmark Make-Up distribution, by value, 2002-2003 (%) 30
 
Table 16: Denmark Make-Up value, by distribution channel, 2002-2003 (DKr m) 30
 
Table 17: Denmark Make-Up expenditure per head, 1998-2003 (DKr, 2003 prices) 31
 
Table 18: Denmark Make-Up forecast expenditure per head, 2003-2008 (DKr, 2003 prices) 31
 
Table 19: Denmark Make-Up expenditure per head, 1998-2003 (US$) 32
 
Table 20: Denmark Make-Up forecast expenditure per head, 2003-2008 (US$) 32
 
Table 21: Denmark Make-Up consumption per head, 1998-2003 (units) 33
 
Table 22: Denmark Make-Up forecast consumption per head, 2003-2008 (units) 33
 
Table 23: Denmark Make-Up value, by age group, 2003 34
 
Table 24: Denmark Make-Up value, by income group, 2003 34
 
Table 25: Denmark Make-Up value, by gender, 2003 34
 
Table 26: Denmark Make-Up value, by marital status, 2003 35
 
Table 27: Denmark Make-Up value, by size of household, 2003 35
 
Table 28: Denmark Make-Up value, by urban/rural residence, 2003 35
 
Table 29: Denmark Eye Make-Up value, 1998-2003 (DKr m, 2003 prices) 36
 
Table 30: Denmark Eye Make-Up value forecast, 2003-2008 (DKr m, 2003 prices) 36
 
Table 31: Denmark Eye Make-Up value, 1998-2003 (DKr m, nominal prices) 38
 
Table 32: Denmark Eye Make-Up value forecast, 2003-2008 (DKr m, nominal prices) 38
 
Table 33: Denmark Eye Make-Up value, 1998-2003 (US$ m) 39
 
Table 34: Denmark Eye Make-Up value forecast, 2003-2008 (US$ m) 39
 
Table 35: Denmark Eye Make-Up volume, 1998-2003 (units m) 41
 
Table 36: Denmark Eye Make-Up volume forecast, 2003-2008 (units m) 41
 
Table 37: Denmark Eye Make-Up brand share, by value, 2002-2003 (%) 44
 
Table 38: Denmark Eye Make-Up value, by brand, 2002-2003 (DKr m) 45
 
Table 39: Denmark Eye Make-Up company share, by value, 2002-2003 (%) 46
 
Table 40: Denmark Eye Make-Up value, by company, 2002-2003 (DKr m) 46
 
Table 41: Denmark Eye Make-Up distribution, by value, 2002-2003 (%) 47
 
Table 42: Denmark Eye Make-Up value, by distribution channel, 2002-2003 (DKr m) 47
 
Table 43: Denmark Eye Make-Up expenditure per head, 1998-2003 (DKr, 2003 prices) 48
 
Table 44: Denmark Eye Make-Up forecast expenditure per head, 2003-2008 (DKr, 2003 prices) 48
 
Table 45: Denmark Eye Make-Up expenditure per head, 1998-2003 (US$) 49
 
Table 46: Denmark Eye Make-Up forecast expenditure per head, 2003-2008 (US$) 49
 
Table 47: Denmark Eye Make-Up consumption per head, 1998-2003 (units) 50
 
Table 48: Denmark Eye Make-Up forecast consumption per head, 2003-2008 (units) 50
 
Table 49: Denmark Eye Make-Up value, by age group, 2003 51
 
Table 50: Denmark Eye Make-Up value, by income group, 2003 51
 
Table 51: Denmark Eye Make-Up value, by gender, 2003 51
 
Table 52: Denmark Eye Make-Up value, by marital status, 2003 52
 
Table 53: Denmark Eye Make-Up value, by size of household, 2003 52
 
Table 54: Denmark Eye Make-Up value, by urban/rural residence, 2003 52
 
Table 55: Denmark Face Make-Up value, 1998-2003 (DKr m, 2003 prices) 53
 
Table 56: Denmark Face Make-Up value forecast, 2003-2008 (DKr m, 2003 prices) 53
 
Table 57: Denmark Face Make-Up value, 1998-2003 (DKr m, nominal prices) 55
 
Table 58: Denmark Face Make-Up value forecast, 2003-2008 (DKr m, nominal prices) 55
 
Table 59: Denmark Face Make-Up value, 1998-2003 (US$ m) 56
 
Table 60: Denmark Face Make-Up value forecast, 2003-2008 (US$ m) 56
 
Table 61: Denmark Face Make-Up volume, 1998-2003 (units m) 58
 
Table 62: Denmark Face Make-Up volume forecast, 2003-2008 (units m) 58
 
Table 63: Denmark Face Make-Up brand share, by value, 2002-2003 (%) 61
 
Table 64: Denmark Face Make-Up value, by brand, 2002-2003 (DKr m) 62
 
Table 65: Denmark Face Make-Up company share, by value, 2002-2003 (%) 63
 
Table 66: Denmark Face Make-Up value, by company, 2002-2003 (DKr m) 63
 
Table 67: Denmark Face Make-Up distribution, by value, 2002-2003 (%) 64
 
Table 68: Denmark Face Make-Up value, by distribution channel, 2002-2003 (DKr m) 64
 
Table 69: Denmark Face Make-Up expenditure per head, 1998-2003 (DKr, 2003 prices) 65
 
Table 70: Denmark Face Make-Up forecast expenditure per head, 2003-2008 (DKr, 2003 prices) 65
 
Table 71: Denmark Face Make-Up expenditure per head, 1998-2003 (US$) 66
 
Table 72: Denmark Face Make-Up forecast expenditure per head, 2003-2008 (US$) 66
 
Table 73: Denmark Face Make-Up consumption per head, 1998-2003 (units) 67
 
Table 74: Denmark Face Make-Up forecast consumption per head, 2003-2008 (units) 67
 
Table 75: Denmark Face Make-Up value, by age group, 2003 68
 
Table 76: Denmark Face Make-Up value, by income group, 2003 68
 
Table 77: Denmark Face Make-Up value, by gender, 2003 68
 
Table 78: Denmark Face Make-Up value, by marital status, 2003 69
 
Table 79: Denmark Face Make-Up value, by size of household, 2003 69
 
Table 80: Denmark Face Make-Up value, by urban/rural residence, 2003 69
 
Table 81: Denmark Lip Make-Up value, 1998-2003 (DKr m, 2003 prices) 70
 
Table 82: Denmark Lip Make-Up value forecast, 2003-2008 (DKr m, 2003 prices) 70
 
Table 83: Denmark Lip Make-Up value, 1998-2003 (DKr m, nominal prices) 72
 
Table 84: Denmark Lip Make-Up value forecast, 2003-2008 (DKr m, nominal prices) 72
 
Table 85: Denmark Lip Make-Up value, 1998-2003 (US$ m) 73
 
Table 86: Denmark Lip Make-Up value forecast, 2003-2008 (US$ m) 73
 
Table 87: Denmark Lip Make-Up volume, 1998-2003 (units m) 75
 
Table 88: Denmark Lip Make-Up volume forecast, 2003-2008 (units m) 75
 
Table 89: Denmark Lip Make-Up brand share, by value, 2002-2003 (%) 77
 
Table 90: Denmark Lip Make-Up value, by brand, 2002-2003 (DKr m) 78
 
Table 91: Denmark Lip Make-Up company share, by value, 2002-2003 (%) 79
 
Table 92: Denmark Lip Make-Up value, by company, 2002-2003 (DKr m) 79
 
Table 93: Denmark Lip Make-Up distribution, by value, 2002-2003 (%) 80
 
Table 94: Denmark Lip Make-Up value, by distribution channel, 2002-2003 (DKr m) 80
 
Table 95: Denmark Lip Make-Up expenditure per head, 1998-2003 (DKr, 2003 prices) 81
 
Table 96: Denmark Lip Make-Up forecast expenditure per head, 2003-2008 (DKr, 2003 prices) 81
 
Table 97: Denmark Lip Make-Up expenditure per head, 1998-2003 (US$) 82
 
Table 98: Denmark Lip Make-Up forecast expenditure per head, 2003-2008 (US$) 82
 
Table 99: Denmark Lip Make-Up consumption per head, 1998-2003 (units) 83
 
Table 100: Denmark Lip Make-Up forecast consumption per head, 2003-2008 (units) 83
 
Table 101: Denmark Lip Make-Up value, by age group, 2003 84
 
Table 102: Denmark Lip Make-Up value, by income group, 2003 84
 
Table 103: Denmark Lip Make-Up value, by gender, 2003 84
 
Table 104: Denmark Lip Make-Up value, by marital status, 2003 85
 
Table 105: Denmark Lip Make-Up value, by size of household, 2003 85
 
Table 106: Denmark Lip Make-Up value, by urban/rural residence, 2003 85
 
Table 107: Denmark Nail Make-Up value, 1998-2003 (DKr m, 2003 prices) 86
 
Table 108: Denmark Nail Make-Up value forecast, 2003-2008 (DKr m, 2003 prices) 86
 
Table 109: Denmark Nail Make-Up value, 1998-2003 (DKr m, nominal prices) 88
 
Table 110: Denmark Nail Make-Up value forecast, 2003-2008 (DKr m, nominal prices) 88
 
Table 111: Denmark Nail Make-Up value, 1998-2003 (US$ m) 89
 
Table 112: Denmark Nail Make-Up value forecast, 2003-2008 (US$ m) 89
 
Table 113: Denmark Nail Make-Up volume, 1998-2003 (units m) 91
 
Table 114: Denmark Nail Make-Up volume forecast, 2003-2008 (units m) 91
 
Table 115: Denmark Nail Make-Up brand share, by value, 2002-2003 (%) 93
 
Table 116: Denmark Nail Make-Up value, by brand, 2002-2003 (DKr m) 94
 
Table 117: Denmark Nail Make-Up company share, by value, 2002-2003 (%) 95
 
Table 118: Denmark Nail Make-Up value, by company, 2002-2003 (DKr m) 95
 
Table 119: Denmark Nail Make-Up distribution, by value, 2002-2003 (%) 96
 
Table 120: Denmark Nail Make-Up value, by distribution channel, 2002-2003 (DKr m) 96
 
Table 121: Denmark Nail Make-Up expenditure per head, 1998-2003 (DKr, 2003 prices) 97
 
Table 122: Denmark Nail Make-Up forecast expenditure per head, 2003-2008 (DKr, 2003 prices) 97
 
Table 123: Denmark Nail Make-Up expenditure per head, 1998-2003 (US$) 98
 
Table 124: Denmark Nail Make-Up forecast expenditure per head, 2003-2008 (US$) 98
 
Table 125: Denmark Nail Make-Up consumption per head, 1998-2003 (units) 99
 
Table 126: Denmark Nail Make-Up forecast consumption per head, 2003-2008 (units) 99
 
Table 127: Denmark Nail Make-Up value, by age group, 2003 100
 
Table 128: Denmark Nail Make-Up value, by income group, 2003 100
 
Table 129: Denmark Nail Make-Up value, by gender, 2003 100
 
Table 130: Denmark Nail Make-Up value, by marital status, 2003 101
 
Table 131: Denmark Nail Make-Up value, by size of household, 2003 101
 
Table 132: Denmark Nail Make-Up value, by urban/rural residence, 2003 101
 
Figure 21: Denmark MakeUp new product launches (SKUs), 1998-2003 102
 
Figure 22: Denmark MakeUp new product launches (SKUs), 2003, month-on-month 103
 
Table 133: Denmark MakeUp new product launches (SKUs), by company, 2003 104
 
Table 134: Denmark MakeUp new product launches (reports), by flavor/fragrance, 2003 104
 
Table 135: Denmark MakeUp new product launches (reports), by ingredient, 2003 105
 
Table 136: Denmark MakeUp new product launches (reports) by product claim, 2003 105
 
Table 137: Denmark MakeUp new product launches, by manufacturer, Jan-Oct 2004 106
 
Table 138: Denmark Key Facts 108
 
Table 139: Denmark population, by age group, 1998-2003 (millions) 111
 
Table 140: Denmark population forecast, by age group, 2003-2008 (millions) 111
 
Table 141: Denmark population, by gender, 1998-2003 (millions) 112
 
Table 142: Denmark population forecast, by gender, 2003-2008 (millions) 112
 
Table 143: Denmark real GDP, 1998-2003 (base year = 2003) (DKr bn, 2003 prices) 113
 
Table 144: Denmark real GDP forecast, 2003-2008 (base year=2003) (DKr bn, 2003 prices) 113
 
Table 145: Denmark nominal GDP, 1998-2003 (base year = 2003) (DKr bn, nominal prices) 114
 
Table 146: Denmark nominal GDP forecast, 2003-2008 (base year=2003) (DKr bn, nominal prices) 114
 
Table 147: Denmark real GDP, 1998-2003 (base year = 2003) (US$ bn, 2003 prices) 115
 
Table 148: Denmark real GDP forecast, 2003-2008 (base year=2003) (US$ bn, 2003 prices) 115
 
Table 149: Denmark consumer price index, 1998-2003 (2003=100) 115
 
Table 150: Denmark consumer price index, 2003-2008 (2003=100)TitleHere 116
 
Table 151: Denmark exchange rate, 1998-2003 116
 

 

 
LIST OF FIGURES
 
Figure 1: Denmark Make-Up value & value forecast, 1998-2008 (DKr m, 2003 prices) 20
 
Figure 2: Denmark Make-Up category growth comparison, by value, 1998-2008 23
 
Figure 3: Denmark Make-Up volume & volume forecast, 1998-2008 (units m) 25
 
Figure 4: Denmark Make-Up category growth comparison, by volume, 1998-2008 25
 
Figure 5: Denmark Eye Make-Up value & value forecast, 1998-2008 (DKr m, 2003 prices) 37
 
Figure 6: Denmark Eye Make-Up segment growth comparison, by value, 1998-2008 40
 
Figure 7: Denmark Eye Make-Up volume & volume forecast, 1998-2008 (units m) 42
 
Figure 8: Denmark Eye Make-Up segment growth comparison, by volume, 1998-2008 43
 
Figure 9: Denmark Face Make-Up value & value forecast, 1998-2008 (DKr m, 2003 prices) 54
 
Figure 10: Denmark Face Make-Up segment growth comparison, by value, 1998-2008 57
 
Figure 11: Denmark Face Make-Up volume & volume forecast, 1998-2008 (units m) 59
 
Figure 12: Denmark Face Make-Up segment growth comparison, by volume, 1998-2008 60
 
Figure 13: Denmark Lip Make-Up value & value forecast, 1998-2008 (DKr m, 2003 prices) 71
 
Figure 14: Denmark Lip Make-Up segment growth comparison, by value, 1998-2008 74
 
Figure 15: Denmark Lip Make-Up volume & volume forecast, 1998-2008 (units m) 76
 
Figure 16: Denmark Lip Make-Up segment growth comparison, by volume, 1998-2008 76
 
Figure 17: Denmark Nail Make-Up value & value forecast, 1998-2008 (DKr m, 2003 prices) 87
 
Figure 18: Denmark Nail Make-Up segment growth comparison, by value, 1998-2008 90
 
Figure 19: Denmark Nail Make-Up volume & volume forecast, 1998-2008 (units m) 92
 
Figure 20: Denmark Nail-Up category growth comparison, by volume, 1998-2008 92
 
Figure 23: Map of Denmark 108
 
Figure 24: Annual data review process 118