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Introduction
 
This databook is a detailed information resource covering all the key data points on make-up in Finland. It includes comprehensive value, volume, segmentation and market share data. The databook supplies actual data to 2003 and full forecasts to 2008.
 

 
Scope
 
Contains information on four key categories: eye make-up, face make-up, lip make-up, nail make-up.
 
Provides market value, volume, expenditure and consumption data by market, segment and subsegment.
 
Includes company and brand share data by category, as well as distribution channel data.
 
Contains market value segmentation by demographic and socioeconomic group.
 
Highlights
 
The market for make-up in Finland increased between 1998-2003, growing at an average annual rate of 4.3%.
 

 
The leading company in the market in 2003 was L'Oreal S.A. The second-largest player was Noiro Oy, with The Estée Lauder Companies Inc. in third place.
 

 
Reasons to Purchase
 
Discover the major quantitative trends affecting make-up markets.
 
Understand consumers' consumption and expenditure patterns.
 
Understand the future direction of the market with reliable historical data and full five year forecasting.

TABLE OF CONTENTS
 
CHAPTER 1 INTRODUCTION 16
 
What is this report about? 16
 
How to use this report 16
 
Definitions 16
 
CHAPTER 2 FINLAND MAKE-UP 19
 
2.1 Value 19
 
2.2 Volume 24
 
2.3 Market Share 27
 
2.4 Distribution 30
 
2.5 Expenditure & consumption per head 31
 
2.6 ConsumerGraphics 34
 
CHAPTER 3 FINLAND EYE MAKE-UP 37
 
3.1 Value 37
 
3.2 Volume 42
 
3.3 Market Share 45
 
3.4 Distribution 48
 
3.5 Expenditure & consumption per head 49
 
3.6 ConsumerGraphics 52
 
CHAPTER 4 FINLAND FACE MAKE-UP 55
 
4.1 Value 55
 
4.2 Volume 60
 
4.3 Market Share 63
 
4.4 Distribution 66
 
4.5 Expenditure & consumption per head 67
 
4.6 ConsumerGraphics 70
 
CHAPTER 5 FINLAND LIP MAKE-UP 73
 
5.1 Value 73
 
5.2 Volume 78
 
5.3 Market Share 81
 
5.4 Distribution 84
 
5.5 Expenditure & consumption per head 85
 
5.6 ConsumerGraphics 88
 
CHAPTER 6 FINLAND NAIL MAKE-UP 91
 
6.1 Value 91
 
6.2 Volume 96
 
6.3 Market Share 99
 
6.4 Distribution 102
 
6.5 Expenditure & consumption per head 103
 
6.6 ConsumerGraphics 106
 
CHAPTER 7 NEW PRODUCT DEVELOPMENT 109
 
7.1 Product launches over time 109
 
7.2 Product launches by type 111
 
7.3 Recent product launches 113
 
CHAPTER 8 FINLAND SOCIOECONOMIC PROFILE 114
 
8.1 Country Overview 114
 
8.2 Key Facts 116
 
8.3 Political Overview 118
 
8.4 Finland Economic Overview 119
 
8.5 Macroeconomic Indicators 120
 
CHAPTER 9 RESEARCH METHODOLOGY 125
 
9.1 Methodology overview 125
 
9.2 Secondary research 126
 
9.3 Market modelling 127
 
9.4 Primary research 128
 
9.5 Data finalisation 129
 
9.6 Ongoing research 129
 
CHAPTER 10 APPENDIX 130
 
10.1 Future readings 130
 
10.2 Research team 130
 
10.3 How to contact experts in your industry 130
 

 

 
LIST OF TABLES
 
Table 2: Make up distribution channels 18
 
Table 3: Finland Make-Up value, 1998-2003 ($LOCAL m, 2003 prices) 19
 
Table 4: Finland Make-Up value forecast, 2003-2008 ($LOCAL m, 2003 prices) 19
 
Table 5: Finland Make-Up value, 1998-2003 ($LOCAL m, nominal prices) 20
 
Table 6: Finland Make-Up value forecast, 2003-2008 ($LOCAL m, nominal prices) 21
 
Table 7: Finland Make-Up value, 1998-2003 (US$ m) 21
 
Table 8: Finland Make-Up value forecast, 2003-2008 (US$ m) 22
 
Table 9: Finland Make-Up volume, 1998-2003 (units m) 24
 
Table 10: Finland Make-Up volume forecast, 2003-2008 (units m) 24
 
Table 11: Finland Make-Up brand share, by value, 2002-2003 (%) 27
 
Table 12: Finland Make-Up value, by brand, 2002-2003 ($LOCAL m) 28
 
Table 13: Finland Make-Up company share, by value, 2002-2003 (%) 28
 
Table 14: Finland Make-Up value, by company, 2002-2003 ($LOCAL m) 29
 
Table 15: Finland Make-Up distribution, by value, 2002-2003 (%) 30
 
Table 16: Finland Make-Up value, by distribution channel, 2002-2003 ($LOCAL m) 30
 
Table 17: Finland Make-Up expenditure per head, 1998-2003 ($LOCAL, 2003 prices) 31
 
Table 18: Finland Make-Up forecast expenditure per head, 2003-2008 ($LOCAL, 2003 prices) 31
 
Table 19: Finland Make-Up expenditure per head, 1998-2003 (US$) 32
 
Table 20: Finland Make-Up forecast expenditure per head, 2003-2008 (US$) 32
 
Table 21: Finland Make-Up consumption per head, 1998-2003 (units) 33
 
Table 22: Finland Make-Up forecast consumption per head, 2003-2008 (units) 33
 
Table 23: Finland Make-Up value, by age group, 2003 34
 
Table 24: Finland Make-Up value, by income group, 2003 34
 
Table 25: Finland Make-Up value, by gender, 2003 34
 
Table 26: Finland Make-Up value, by marital status, 2003 35
 
Table 27: Finland Make-Up value, by size of household, 2003 35
 
Table 28: Finland Make-Up value, by region, 2003 35
 
Table 29: Finland Make-Up value, by urban/rural residence, 2003 36
 
Table 30: Finland Eye Make-Up value, 1998-2003 ($LOCAL m, 2003 prices) 37
 
Table 31: Finland Eye Make-Up value forecast, 2003-2008 ($LOCAL m, 2003 prices) 37
 
Table 32: Finland Eye Make-Up value, 1998-2003 ($LOCAL m, nominal prices) 38
 
Table 33: Finland Eye Make-Up value forecast, 2003-2008 ($LOCAL m, nominal prices 38
 
Table 34: Finland Eye Make-Up value, 1998-2003 (US$ m) 39
 
Table 35: Finland Eye Make-Up value forecast, 2003-2008 (US$ m) 39
 
Table 36: Finland Eye Make-Up volume, 1998-2003 (units m) 42
 
Table 37: Finland Eye Make-Up volume forecast, 2003-2008 (units m) 42
 
Table 38: Finland Eye Make-Up brand share, by value, 2002-2003 (%) 45
 
Table 39: Finland Eye Make-Up value, by brand, 2002-2003 ($LOCAL m) 46
 
Table 40: Finland Eye Make-Up company share, by value, 2002-2003 (%) 46
 
Table 41: Finland Eye Make-Up value, by company, 2002-2003 ($LOCAL m) 47
 
Table 42: Finland Eye Make-Up distribution, by value, 2002-2003 (%) 48
 
Table 43: Finland Eye Make-Up value, by distribution channel, 2002-2003 ($LOCAL m) 48
 
Table 44: Finland Eye Make-Up expenditure per head, 1998-2003 ($LOCAL, 2003 prices) 49
 
Table 45: Finland Eye Make-Up forecast expenditure per head, 2003-2008 ($LOCAL, 2003 prices) 49
 
Table 46: Finland Eye Make-Up expenditure per head, 1998-2003 (US$) 50
 
Table 47: Finland Eye Make-Up forecast expenditure per head, 2003-2008 (US$) 50
 
Table 48: Finland Eye Make-Up consumption per head, 1998-2003 (units) 51
 
Table 49: Finland Eye Make-Up forecast consumption per head, 2003-2008 (units) 51
 
Table 50: Finland Eye Make-Up value, by age group, 2003 52
 
Table 51: Finland Eye Make-Up value, by income group, 2003 52
 
Table 52: Finland Eye Make-Up value, by gender, 2003 52
 
Table 53: Finland Eye Make-Up value, by marital status, 2003 53
 
Table 54: Finland Eye Make-Up value, by size of household, 2003 53
 
Table 55: Finland Eye Make-Up value, by region, 2003 53
 
Table 56: Finland Eye Make-Up value, by urban/rural residence, 2003 54
 
Table 57: Finland Face Make-Up value, 1998-2003 ($LOCAL m, 2003 prices) 55
 
Table 58: Finland Face Make-Up value forecast, 2003-2008 ($LOCAL m, 2003 prices) 55
 
Table 59: Finland Face Make-Up value, 1998-2003 ($LOCAL m, nominal prices) 56
 
Table 60: Finland Face Make-Up value forecast, 2003-2008 ($LOCAL m, nominal prices) 57
 
Table 61: Finland Face Make-Up value, 1998-2003 (US$ m) 57
 
Table 62: Finland Face Make-Up value forecast, 2003-2008 (US$ m) 58
 
Table 63: Finland Face Make-Up volume, 1998-2003 (units m) 60
 
Table 64: Finland Face Make-Up volume forecast, 2003-2008 (units m) 60
 
Table 65: Finland Face Make-Up brand share, by value, 2002-2003 (%) 63
 
Table 66: Finland Face Make-Up value, by brand, 2002-2003 ($LOCAL m) 64
 
Table 67: Finland Face Make-Up company share, by value, 2002-2003 (%) 64
 
Table 68: Finland Face Make-Up value, by company, 2002-2003 ($LOCAL m) 65
 
Table 69: Finland Face Make-Up distribution, by value, 2002-2003 (%) 66
 
Table 70: Finland Face Make-Up value, by distribution channel, 2002-2003 ($LOCAL m) 66
 
Table 71: Finland Face Make-Up expenditure per head, 1998-2003 ($LOCAL, 2003 prices) 67
 
Table 72: Finland Face Make-Up forecast expenditure per head, 2003-2008 ($LOCAL, 2003 prices) 67
 
Table 73: Finland Face Make-Up expenditure per head, 1998-2003 (US$) 68
 
Table 74: Finland Face Make-Up forecast expenditure per head, 2003-2008 (US$) 68
 
Table 75: Finland Face Make-Up consumption per head, 1998-2003 (units) 69
 
Table 76: Finland Face Make-Up forecast consumption per head, 2003-2008 (units) 69
 
Table 77: Finland Face Make-Up value, by age group, 2003 70
 
Table 78: Finland Face Make-Up value, by income group, 2003 70
 
Table 79: Finland Face Make-Up value, by gender, 2003 70
 
Table 80: Finland Face Make-Up value, by marital status, 2003 71
 
Table 81: Finland Face Make-Up value, by size of household, 2003 71
 
Table 82: Finland Face Make-Up value, by region, 2003 71
 
Table 83: Finland Face Make-Up value, by urban/rural residence, 2003 72
 
Table 84: Finland Lip Make-Up value, 1998-2003 ($LOCAL m, 2003 prices) 73
 
Table 85: Finland Lip Make-Up value forecast, 2003-2008 ($LOCAL m, 2003 prices) 73
 
Table 86: Finland Lip Make-Up value, 1998-2003 ($LOCAL m, nominal prices) 74
 
Table 87: Finland Lip Make-Up value forecast, 2003-2008 ($LOCAL m, nominal prices) 75
 
Table 88: Finland Lip Make-Up value, 1998-2003 (US$ m) 75
 
Table 89: Finland Lip Make-Up value forecast, 2003-2008 (US$ m) 75
 
Table 90: Finland Lip Make-Up volume, 1998-2003 (units m) 78
 
Table 91: Finland Lip Make-Up volume forecast, 2003-2008 (units m) 78
 
Table 92: Finland Lip Make-Up brand share, by value, 2002-2003 (%) 81
 
Table 93: Finland Lip Make-Up value, by brand, 2002-2003 ($LOCAL m) 82
 
Table 94: Finland Lip Make-Up company share, by value, 2002-2003 (%) 82
 
Table 95: Finland Lip Make-Up value, by company, 2002-2003 ($LOCAL m) 83
 
Table 96: Finland Lip Make-Up distribution, by value, 2002-2003 (%) 84
 
Table 97: Finland Lip Make-Up value, by distribution channel, 2002-2003 ($LOCAL m) 84
 
Table 98: Finland Lip Make-Up expenditure per head, 1998-2003 ($LOCAL, 2003 prices) 85
 
Table 99: Finland Lip Make-Up forecast expenditure per head, 2003-2008 ($LOCAL, 2003 prices) 85
 
Table 100: Finland Lip Make-Up expenditure per head, 1998-2003 (US$) 86
 
Table 101: Finland Lip Make-Up forecast expenditure per head, 2003-2008 (US$) 86
 
Table 102: Finland Lip Make-Up consumption per head, 1998-2003 (units) 86
 
Table 103: Finland Lip Make-Up forecast consumption per head, 2003-2008 (units) 87
 
Table 104: Finland Lip Make-Up value, by age group, 2003 88
 
Table 105: Finland Lip Make-Up value, by income group, 2003 88
 
Table 106: Finland Lip Make-Up value, by gender, 2003 88
 
Table 107: Finland Lip Make-Up value, by marital status, 2003 89
 
Table 108: Finland Lip Make-Up value, by size of household, 2003 89
 
Table 109: Finland Lip Make-Up value, by region, 2003 89
 
Table 110: Finland Lip Make-Up value, by urban/rural residence, 2003 90
 
Table 111: Finland Nail Make-Up value, 1998-2003 ($LOCAL m, 2003 prices) 91
 
Table 112: Finland Nail Make-Up value forecast, 2003-2008 ($LOCAL m, 2003 prices) 91
 
Table 113: Finland Nail Make-Up value, 1998-2003 ($LOCAL m, nominal prices) 92
 
Table 114: Finland Nail Make-Up value forecast, 2003-2008 ($LOCAL m, nominal prices) 93
 
Table 115: Finland Nail Make-Up value, 1998-2003 (US$ m) 93
 
Table 116: Finland Nail Make-Up value forecast, 2003-2008 (US$ m) 93
 
Table 117: Finland Nail Make-Up volume, 1998-2003 (units m) 96
 
Table 118: Finland Nail Make-Up volume forecast, 2003-2008 (units m) 96
 
Table 119: Finland Nail Make-Up brand share, by value, 2002-2003 (%) 99
 
Table 120: Finland Nail Make-Up value, by brand, 2002-2003 ($LOCAL m) 100
 
Table 121: Finland Nail Make-Up company share, by value, 2002-2003 (%) 100
 
Table 122: Finland Nail Make-Up value, by company, 2002-2003 ($LOCAL m) 101
 
Table 123: Finland Nail Make-Up distribution, by value, 2002-2003 (%) 102
 
Table 124: Finland Nail Make-Up value, by distribution channel, 2002-2003 ($LOCAL m) 102
 
Table 125: Finland Nail Make-Up expenditure per head, 1998-2003 ($LOCAL, 2003 prices) 103
 
Table 126: Finland Nail Make-Up forecast expenditure per head, 2003-2008 ($LOCAL, 2003 prices) 103
 
Table 127: Finland Nail Make-Up expenditure per head, 1998-2003 (US$) 104
 
Table 128: Finland Nail Make-Up forecast expenditure per head, 2003-2008 (US$) 104
 
Table 129: Finland Nail Make-Up consumption per head, 1998-2003 (units) 104
 
Table 130: Finland Nail Make-Up forecast consumption per head, 2003-2008 (units) 105
 
Table 131: Finland Nail Make-Up value, by age group, 2003 106
 
Table 132: Finland Nail Make-Up value, by income group, 2003 106
 
Table 133: Finland Nail Make-Up value, by gender, 2003 106
 
Table 134: Finland Nail Make-Up value, by marital status, 2003 107
 
Table 135: Finland Nail Make-Up value, by size of household, 2003 107
 
Table 136: Finland Nail Make-Up value, by region, 2003 107
 
Table 137: Finland Nail Make-Up value, by urban/rural residence, 2003 108
 
Table 138: Finland MakeUp new product launches (SKUs), 1998-2003 109
 
Figure 31: Finland MakeUp new product launches (SKUs), 1998-2003 109
 
Table 139: Finland MakeUp new product launches (SKUs), 2003, month-on-month 110
 
Figure 32: Finland MakeUp new product launches (SKUs), 2003, month-on-month 110
 
Table 140: Finland MakeUp new product launches (SKUs), by company, 2003 111
 
Table 141: Finland MakeUp new product launches (reports), by ingredient, 2003 111
 
Table 142: Finland MakeUp new product launches (reports) by product claim, 2003 112
 
Table 143: Finland MakeUp new product launches, by manufacturer, Jan-Oct 2004 113
 
Table 144: Finland Key Facts 116
 
Table 145: Finland population, by age group, 1998-2003 (millions) 120
 
Table 146: Finland population forecast, by age group, 2003-2008 (millions) 120
 
Table 147: Finland population, by gender, 1998-2003 (millions) 121
 
Table 148: Finland population forecast, by gender, 2003-2008 (millions) 121
 
Table 149: Finland real GDP, 1998-2003 (base year=2003) (€ bn, 2003 prices) 121
 
Table 150: Finland real GDP forecast, 2003-2008 (base year=2003) (€ bn, 2003 prices) 122
 
Table 151: Finland nominal GDP, 1998-2003 (base year = 2003) (€ bn, nominal prices) 122
 
Table 152: Finland nominal GDP forecast, 2003-2008 (base year=2003) (€ bn, nominal prices) 122
 
Table 153: Finland real GDP, 1998-2003 (base year = 2003) (US$ bn, 2003 prices) 123
 
Table 154: Finland real GDP forecast, 2003-2008 (base year=2003) (US$ bn, 2003 prices) 123
 
Table 155: Finland consumer price index, 1998-2003 (2003=100) 123
 
Table 156: Finland consumer price index, 2003-2008 (2003=100) 124
 
Table 157: Finland exchange rate, 1998-2003 124
 

 

 
LIST OF FIGURES
 
Figure 1: Finland Make-Up value & value forecast, 1998-2008 ($LOCAL m, 2003 prices) 20
 
Figure 2: Finland Make-Up category growth comparison, by value, 1998-2008 22
 
Figure 3: Finland Make-Up comparison with leading markets, by value, 1998-2008 23
 
Figure 4: Finland Make-Up volume & volume forecast, 1998-2008 (units m, 2003 prices) 25
 
Figure 5: Finland Make-Up category growth comparison, by volume, 1998-2008 25
 
Figure 6: Finland Make-Up comparison with leading markets, by volume, 1998-2008 26
 
Figure 7: Finland Eye Make-Up value & value forecast, 1998-2008 ($LOCAL m, 2003 prices) 38
 
Figure 8: Finland Eye Make-Up segment growth comparison, by value, 1998-2008 40
 
Figure 9: Finland Eye Make-Up comparison with leading markets, by value, 1998-2008 41
 
Figure 10: Finland Eye Make-Up volume & volume forecast, 1998-2008 (units m) 43
 
Figure 11: Finland Eye Make-Up segment growth comparison, by volume, 1998-2008 43
 
Figure 12: Finland Eye Make-Up comparison with leading markets, by volume, 1998-2008 44
 
Figure 13: Finland Face Make-Up value & value forecast, 1998-2008 ($LOCAL m, 2003 prices) 56
 
Figure 14: Finland Face Make-Up segment growth comparison, by value, 1998-2008 58
 
Figure 15: Finland Face Make-Up comparison with leading markets, by value, 1998-2008 59
 
Figure 16: Finland Face Make-Up volume & volume forecast, 1998-2008 (units m) 61
 
Figure 17: Finland Face Make-Up segment growth comparison, by volume, 1998-2008 61
 
Figure 18: Finland Face Make-Up comparison with leading markets, by volume, 1998-2008 62
 
Figure 19: Finland Lip Make-Up value & value forecast, 1998-2008 ($LOCAL m, 2003 prices) 74
 
Figure 20: Finland Lip Make-Up segment growth comparison, by value, 1998-2008 76
 
Figure 21: Finland Lip Make-Up comparison with leading markets, by value, 1998-2008 77
 
Figure 22: Finland Lip Make-Up volume & volume forecast, 1998-2008 (units m) 79
 
Figure 23: Finland Lip Make-Up segment growth comparison, by volume, 1998-2008 79
 
Figure 24: Finland Lip Make-Up comparison with leading markets, by volume, 1998-2008 80
 
Figure 25: Finland Nail Make-Up value & value forecast, 1998-2008 ($LOCAL m, 2003 prices) 92
 
Figure 26: Finland Nail Make-Up segment growth comparison, by value, 1998-2008 94
 
Figure 27: Finland Nail Make-Up comparison with leading markets, by value, 1998-2008 95
 
Figure 28: Finland Nail Make-Up volume & volume forecast, 1998-2008 (units m) 97
 
Figure 29: Finland Nail-Up category growth comparison, by volume, 1998-2008 97
 
Figure 30: Finland Nail Make-Up comparison with leading markets, by volume, 1998-2008 98
 
Figure 33: Map of Finland 117
 
Figure 34: Annual data review process 126