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Introduction
 
This databook is a detailed information resource covering all the key data points on make-up in Hungary. It includes comprehensive value, volume, segmentation and market share data. The databook supplies actual data to 2003 and full forecasts to 2008.
 

 
Scope
 
Contains information on four key categories: eye make-up, face make-up, lip make-up, nail make-up.
 
Provides market value, volume, expenditure and consumption data by market, segment and subsegment.
 
Includes company and brand share data by category, as well as distribution channel data.
 
Contains market value segmentation by demographic and socioeconomic group.
 
Highlights
 
The market for make-up in Hungary increased between 1998-2003, growing at an average annual rate of 7.4%.
 

 
The leading company in the market in 2003 was L'Oreal S.A. The second-largest player was Coty, Inc., with LVMH Moet Hennessy Louis Vuitton SA in third place.
 

 
Reasons to Purchase
 
Discover the major quantitative trends affecting make-up markets.
 
Understand consumers' consumption and expenditure patterns.
 
Understand the future direction of the market with reliable historical data and full five year forecasting.

TABLE OF CONTENTS
 
CHAPTER 1 INTRODUCTION 15
 
What is this report about? 15
 
How to use this report 15
 
Definitions 15
 
CHAPTER 2 HUNGARY MAKE-UP 18
 
2.1 Value 18
 
2.2 Volume 23
 
2.3 Market Share 26
 
2.4 Distribution 29
 
2.5 Expenditure & consumption per head 30
 
2.6 ConsumerGraphics 33
 
CHAPTER 3 HUNGARY EYE MAKE-UP 35
 
3.1 Value 35
 
3.2 Volume 40
 
3.3 Market Share 42
 
3.4 Distribution 45
 
3.5 Expenditure & consumption per head 46
 
3.6 ConsumerGraphics 49
 
CHAPTER 4 HUNGARY FACE MAKE-UP 51
 
4.1 Value 51
 
4.2 Volume 56
 
4.3 Market Share 59
 
4.4 Distribution 62
 
4.5 Expenditure & consumption per head 63
 
4.6 ConsumerGraphics 66
 
CHAPTER 5 HUNGARY LIP MAKE-UP 68
 
5.1 Value 68
 
5.2 Volume 73
 
5.3 Market Share 75
 
5.4 Distribution 78
 
5.5 Expenditure & consumption per head 79
 
5.6 ConsumerGraphics 82
 
CHAPTER 6 HUNGARY NAIL MAKE-UP 84
 
6.1 Value 84
 
6.2 Volume 89
 
6.3 Market Share 92
 
6.4 Distribution 95
 
6.5 Expenditure & consumption per head 96
 
6.6 ConsumerGraphics 99
 
CHAPTER 7 NEW PRODUCT DEVELOPMENT 101
 
7.1 Product launches over time 102
 
7.2 Product launches by type 104
 
7.3 Recent product launches 105
 
CHAPTER 8 HUNGARY SOCIOECONOMIC PROFILE 106
 
Country Overview 106
 
5.2 Key Facts 108
 
5.3 Political Overview 109
 
5.4 Hungary Economic Overview 110
 
5.5 Macroeconomic Indicators 111
 
CHAPTER 9 RESEARCH METHODOLOGY 117
 
9.1 Methodology overview 117
 
9.2 Secondary research 118
 
9.3 Market modelling 119
 
9.4 Primary research 120
 
9.5 Data finalisation 121
 
9.6 Ongoing research 121
 
CHAPTER 10 APPENDIX 122
 
10.1 Future readings 122
 
10.2 Research team 122
 
10.3 How to contact experts in your industry 122
 

 

 
LIST OF TABLES
 
Table 2: Make up distribution channels 17
 
Table 3: Hungary Make-Up value, 1998-2003 (HuF m, 2003 prices) 18
 
Table 4: Hungary Make-Up value forecast, 2003-2008 (HuF m, 2003 prices) 18
 
Table 5: Hungary Make-Up value, 1998-2003 (HuF m, nominal prices) 20
 
Table 6: Hungary Make-Up value forecast, 2003-2008 (HuF m, nominal prices) 20
 
Table 7: Hungary Make-Up value, 1998-2003 (US$ m) 21
 
Table 8: Hungary Make-Up value forecast, 2003-2008 (US$ m) 21
 
Table 9: Hungary Make-Up volume, 1998-2003 (units m) 23
 
Table 10: Hungary Make-Up volume forecast, 2003-2008 (units m) 23
 
Table 11: Hungary Make-Up brand share, by value, 2002-2003 (%) 26
 
Table 12: Hungary Make-Up value, by brand, 2002-2003 (HuF m) 27
 
Table 13: Hungary Make-Up company share, by value, 2002-2003 (%) 28
 
Table 14: Hungary Make-Up value, by company, 2002-2003 (HuF m) 28
 
Table 15: Hungary Make-Up distribution, by value, 2002-2003 (%) 29
 
Table 16: Hungary Make-Up value, by distribution channel, 2002-2003 (HuF m) 29
 
Table 17: Hungary Make-Up expenditure per head, 1998-2003 (HuF, 2003 prices) 30
 
Table 18: Hungary Make-Up forecast expenditure per head, 2003-2008 (HuF, 2003 prices) 30
 
Table 19: Hungary Make-Up expenditure per head, 1998-2003 (US$) 31
 
Table 20: Hungary Make-Up forecast expenditure per head, 2003-2008 (US$) 31
 
Table 21: Hungary Make-Up consumption per head, 1998-2003 (units) 32
 
Table 22: Hungary Make-Up forecast consumption per head, 2003-2008 (units) 32
 
Table 23: Hungary Make-Up value, by age group, 2003 33
 
Table 24: Hungary Make-Up value, by income group, 2003 33
 
Table 25: Hungary Make-Up value, by marital status, 2003 33
 
Table 26: Hungary Make-Up value, by size of household, 2003 34
 
Table 27: Hungary Make-Up value, by urban/rural residence, 2003 34
 
Table 28: Hungary Eye Make-Up value, 1998-2003 (HuF m, 2003 prices) 35
 
Table 29: Hungary Eye Make-Up value forecast, 2003-2008 (HuF m, 2003 prices) 35
 
Table 30: Hungary Eye Make-Up value, 1998-2003 (HuF m, nominal prices) 37
 
Table 31: Hungary Eye Make-Up value forecast, 2003-2008 (HuF m, nominal prices) 37
 
Table 32: Hungary Eye Make-Up value, 1998-2003 (US$ m) 38
 
Table 33: Hungary Eye Make-Up value forecast, 2003-2008 (US$ m) 38
 
Table 34: Hungary Eye Make-Up volume, 1998-2003 (units m) 40
 
Table 35: Hungary Eye Make-Up volume forecast, 2003-2008 (units m) 40
 
Table 36: Hungary Eye Make-Up brand share, by value, 2002-2003 (%) 42
 
Table 37: Hungary Eye Make-Up value, by brand, 2002-2003 (HuF m) 43
 
Table 38: Hungary Eye Make-Up company share, by value, 2002-2003 (%) 44
 
Table 39: Hungary Eye Make-Up value, by company, 2002-2003 (HuF m) 44
 
Table 40: Hungary Eye Make-Up distribution, by value, 2002-2003 (%) 45
 
Table 41: Hungary Eye Make-Up value, by distribution channel, 2002-2003 (HuF m) 45
 
Table 42: Hungary Eye Make-Up expenditure per head, 1998-2003 (HuF, 2003 prices) 46
 
Table 43: Hungary Eye Make-Up forecast expenditure per head, 2003-2008 (HuF, 2003 prices) 46
 
Table 44: Hungary Eye Make-Up expenditure per head, 1998-2003 (US$) 47
 
Table 45: Hungary Eye Make-Up forecast expenditure per head, 2003-2008 (US$) 47
 
Table 46: Hungary Eye Make-Up consumption per head, 1998-2003 (units) 48
 
Table 47: Hungary Eye Make-Up forecast consumption per head, 2003-2008 (units) 48
 
Table 48: Hungary Eye Make-Up value, by age group, 2003 49
 
Table 49: Hungary Eye Make-Up value, by income group, 2003 49
 
Table 50: Hungary Eye Make-Up value, by marital status, 2003 50
 
Table 51: Hungary Eye Make-Up value, by size of household, 2003 50
 
Table 52: Hungary Eye Make-Up value, by urban/rural residence, 2003 50
 
Table 53: Hungary Face Make-Up value, 1998-2003 (HuF m, 2003 prices) 51
 
Table 54: Hungary Face Make-Up value forecast, 2003-2008 (HuF m, 2003 prices) 51
 
Table 55: Hungary Face Make-Up value, 1998-2003 (HuF m, nominal prices) 53
 
Table 56: Hungary Face Make-Up value forecast, 2003-2008 (HuF m, nominal prices) 53
 
Table 57: Hungary Face Make-Up value, 1998-2003 (US$ m) 54
 
Table 58: Hungary Face Make-Up value forecast, 2003-2008 (US$ m) 54
 
Table 59: Hungary Face Make-Up volume, 1998-2003 (units m) 56
 
Table 60: Hungary Face Make-Up volume forecast, 2003-2008 (units m) 56
 
Table 61: Hungary Face Make-Up brand share, by value, 2002-2003 (%) 59
 
Table 62: Hungary Face Make-Up value, by brand, 2002-2003 (HuF m) 60
 
Table 63: Hungary Face Make-Up company share, by value, 2002-2003 (%) 61
 
Table 64: Hungary Face Make-Up value, by company, 2002-2003 (HuF m) 61
 
Table 65: Hungary Face Make-Up distribution, by value, 2002-2003 (%) 62
 
Table 66: Hungary Face Make-Up value, by distribution channel, 2002-2003 (HuF m) 62
 
Table 67: Hungary Face Make-Up expenditure per head, 1998-2003 (HuF, 2003 prices) 63
 
Table 68: Hungary Face Make-Up forecast expenditure per head, 2003-2008 (HuF, 2003 prices) 63
 
Table 69: Hungary Face Make-Up expenditure per head, 1998-2003 (US$) 64
 
Table 70: Hungary Face Make-Up forecast expenditure per head, 2003-2008 (US$) 64
 
Table 71: Hungary Face Make-Up consumption per head, 1998-2003 (units) 65
 
Table 72: Hungary Face Make-Up forecast consumption per head, 2003-2008 (units) 65
 
Table 73: Hungary Face Make-Up value, by age group, 2003 66
 
Table 74: Hungary Face Make-Up value, by income group, 2003 66
 
Table 75: Hungary Face Make-Up value, by marital status, 2003 67
 
Table 76: Hungary Face Make-Up value, by size of household, 2003 67
 
Table 77: Hungary Face Make-Up value, by urban/rural residence, 2003 67
 
Table 78: Hungary Lip Make-Up value, 1998-2003 (HuF m, 2003 prices) 68
 
Table 79: Hungary Lip Make-Up value forecast, 2003-2008 (HuF m, 2003 prices) 68
 
Table 80: Hungary Lip Make-Up value, 1998-2003 (HuF m, nominal prices) 70
 
Table 81: Hungary Lip Make-Up value forecast, 2003-2008 (HuF m, nominal prices) 70
 
Table 82: Hungary Lip Make-Up value, 1998-2003 (US$ m) 71
 
Table 83: Hungary Lip Make-Up value forecast, 2003-2008 (US$ m) 71
 
Table 84: Hungary Lip Make-Up volume, 1998-2003 (units m) 73
 
Table 85: Hungary Lip Make-Up volume forecast, 2003-2008 (units m) 73
 
Table 86: Hungary Lip Make-Up brand share, by value, 2002-2003 (%) 75
 
Table 87: Hungary Lip Make-Up value, by brand, 2002-2003 (HuF m) 76
 
Table 88: Hungary Lip Make-Up company share, by value, 2002-2003 (%) 77
 
Table 89: Hungary Lip Make-Up value, by company, 2002-2003 (HuF m) 77
 
Table 90: Hungary Lip Make-Up distribution, by value, 2002-2003 (%) 78
 
Table 91: Hungary Lip Make-Up value, by distribution channel, 2002-2003 (HuF m) 78
 
Table 92: Hungary Lip Make-Up expenditure per head, 1998-2003 (HuF, 2003 prices) 79
 
Table 93: Hungary Lip Make-Up forecast expenditure per head, 2003-2008 (HuF, 2003 prices) 79
 
Table 94: Hungary Lip Make-Up expenditure per head, 1998-2003 (US$) 80
 
Table 95: Hungary Lip Make-Up forecast expenditure per head, 2003-2008 (US$) 80
 
Table 96: Hungary Lip Make-Up consumption per head, 1998-2003 (units) 81
 
Table 97: Hungary Lip Make-Up forecast consumption per head, 2003-2008 (units) 81
 
Table 98: Hungary Lip Make-Up value, by age group, 2003 82
 
Table 99: Hungary Lip Make-Up value, by income group, 2003 82
 
Table 100: Hungary Lip Make-Up value, by marital status, 2003 83
 
Table 101: Hungary Lip Make-Up value, by size of household, 2003 83
 
Table 102: Hungary Lip Make-Up value, by urban/rural residence, 2003 83
 
Table 103: Hungary Nail Make-Up value, 1998-2003 (HuF m, 2003 prices) 84
 
Table 104: Hungary Nail Make-Up value forecast, 2003-2008 (HuF m, 2003 prices) 84
 
Table 105: Hungary Nail Make-Up value, 1998-2003 (HuF m, nominal prices) 86
 
Table 106: Hungary Nail Make-Up value forecast, 2003-2008 (HuF m, nominal prices) 86
 
Table 107: Hungary Nail Make-Up value, 1998-2003 (US$ m) 87
 
Table 108: Hungary Nail Make-Up value forecast, 2003-2008 (US$ m) 87
 
Table 109: Hungary Nail Make-Up volume, 1998-2003 (units m) 89
 
Table 110: Hungary Nail Make-Up volume forecast, 2003-2008 (units m) 89
 
Table 111: Hungary Nail Make-Up brand share, by value, 2002-2003 (%) 92
 
Table 112: Hungary Nail Make-Up value, by brand, 2002-2003 (HuF m) 93
 
Table 113: Hungary Nail Make-Up company share, by value, 2002-2003 (%) 94
 
Table 114: Hungary Nail Make-Up value, by company, 2002-2003 (HuF m) 94
 
Table 115: Hungary Nail Make-Up distribution, by value, 2002-2003 (%) 95
 
Table 116: Hungary Nail Make-Up value, by distribution channel, 2002-2003 (HuF m) 95
 
Table 117: Hungary Nail Make-Up expenditure per head, 1998-2003 (HuF, 2003 prices) 96
 
Table 118: Hungary Nail Make-Up forecast expenditure per head, 2003-2008 (HuF, 2003 prices) 96
 
Table 119: Hungary Nail Make-Up expenditure per head, 1998-2003 (US$) 97
 
Table 120: Hungary Nail Make-Up forecast expenditure per head, 2003-2008 (US$) 97
 
Table 121: Hungary Nail Make-Up consumption per head, 1998-2003 (units) 98
 
Table 122: Hungary Nail Make-Up forecast consumption per head, 2003-2008 (units) 98
 
Table 123: Hungary Nail Make-Up value, by age group, 2003 99
 
Table 124: Hungary Nail Make-Up value, by income group, 2003 99
 
Table 125: Hungary Nail Make-Up value, by marital status, 2003 100
 
Table 126: Hungary Nail Make-Up value, by size of household, 2003 100
 
Table 127: Hungary Nail Make-Up value, by urban/rural residence, 2003 100
 
Figure 20: Hungary MakeUp new product launches (SKUs), 1998-2003 102
 
Figure 21: Hungary MakeUp new product launches (SKUs), 2003, month-on-month 103
 
Table 128: Hungary MakeUp new product launches (SKUs), by company, 2003 104
 
Table 129: Hungary MakeUp new product launches, by manufacturer, Jan-Nov 2004 105
 
Table 130: Hungary Key Facts 108
 
Table 131: Hungary population, by age group, 1998-2003 (millions) 111
 
Table 132: Hungary population forecast, by age group, 2003-2008 (millions) 111
 
Table 133: Hungary population, by gender, 1998-2003 (millions) 112
 
Table 134: Hungary population forecast, by gender, 2003-2008 (millions) 112
 
Table 135: Hungary real GDP, 1998-2003 (base year=2003) (HUF bn, 2003 prices) 113
 
Table 136: Hungary real GDP forecast, 2003-2008 (base year=2003) (HUF bn, 2003 prices) 113
 
Table 137: Hungary nominal GDP, 1998-2003 (base year = 2003) (HUF bn, nominal prices) 114
 
Table 138: Hungary nominal GDP forecast, 2003-2008 (base year=2003) (HUF bn, nominal prices) 114
 
Table 139: Hungary real GDP, 1998-2003 (base year = 2003) (US$ bn, 2003 prices) 115
 
Table 140: Hungary real GDP forecast, 2003-2008 (base year=2003) (US$ bn, 2003 prices) 115
 
Table 141: Hungary consumer price index, 1998-2003 (2003=100) 116
 
Table 142: Hungary consumer price index, 2003-2008 (2003=100) 116
 
Table 143: Hungary exchange rate, 1998-2003 116
 

 

 
LIST OF FIGURES
 
Figure 1: Hungary Make-Up value & value forecast, 1998-2008 (HuF m, 2003 prices) 19
 
Figure 2: Hungary Make-Up category growth comparison, by value, 1998-2008 22
 
Figure 3: Hungary Make-Up volume & volume forecast, 1998-2008 (units m) 24
 
Figure 4: Hungary Make-Up category growth comparison, by volume, 1998-2008 25
 
Figure 5: Hungary Eye Make-Up value & value forecast, 1998-2008 (HuF m, 2003 prices) 36
 
Figure 6: Hungary Eye Make-Up segment growth comparison, by value, 1998-2008 39
 
Figure 7: Hungary Eye Make-Up volume & volume forecast, 1998-2008 (units m) 41
 
Figure 8: Hungary Face Make-Up value & value forecast, 1998-2008 (HuF m, 2003 prices) 52
 
Figure 9: Hungary Face Make-Up segment growth comparison, by value, 1998-2008 55
 
Figure 10: Hungary Face Make-Up volume & volume forecast, 1998-2008 (units m) 57
 
Figure 11: Hungary Face Make-Up segment growth comparison, by volume, 1998-2008 58
 
Figure 12: Hungary Lip Make-Up value & value forecast, 1998-2008 (HuF m, 2003 prices) 69
 
Figure 13: Hungary Lip Make-Up segment growth comparison, by value, 1998-2008 72
 
Figure 14: Hungary Lip Make-Up volume & volume forecast, 1998-2008 (units m) 74
 
Figure 15: Hungary Lip Make-Up segment growth comparison, by volume, 1998-2008 74
 
Figure 16: Hungary Nail Make-Up value & value forecast, 1998-2008 (HuF m, 2003 prices) 85
 
Figure 17: Hungary Nail Make-Up segment growth comparison, by value, 1998-2008 88
 
Figure 18: Hungary Nail Make-Up volume & volume forecast, 1998-2008 (units m) 90
 
Figure 19: Hungary Nail-Up category growth comparison, by volume, 1998-2008 91
 
Figure 22: Map of Hungary 108
 
Figure 23: Annual data review process 118