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Introduction
 
This databook is a detailed information resource covering all the key data points on make-up in Ireland. It includes comprehensive value, volume, segmentation and market share data. The databook supplies actual data to 2003 and full forecasts to 2008.
 

 
Scope
 
Contains information on four key categories: eye make-up, face make-up, lip make-up, nail make-up.
 
Provides market value, volume, expenditure and consumption data by market, segment and subsegment.
 
Includes company and brand share data by category, as well as distribution channel data.
 
Contains market value segmentation by demographic and socioeconomic group.
 
Highlights
 
The market for make-up in Ireland performed somewhat badly between 1998-2003, growing at an average annual rate of 2.6%.
 

 
The leading company in the market in 2003 was L'Oreal S.A. The second-largest player was The Estée Lauder Companies Inc., with Procter & Gamble in third place.
 

 
Reasons to Purchase
 
Discover the major quantitative trends affecting make-up markets.
 
Understand consumers' consumption and expenditure patterns.
 
Understand the future direction of the market with reliable historical data and full five year forecasting.
 

TABLE OF CONTENTS
 
CHAPTER 1 INTRODUCTION 15
 
What is this report about? 15
 
How to use this report 15
 
Definitions 15
 
CHAPTER 2 IRELAND MAKE-UP 18
 
2.1 Value 18
 
2.2 Volume 23
 
2.3 Market Share 25
 
2.4 Distribution 29
 
2.5 Expenditure & consumption per head 30
 
2.6 ConsumerGraphics 33
 
CHAPTER 3 IRELAND EYE MAKE-UP 35
 
3.1 Value 35
 
3.2 Volume 40
 
3.3 Market Share 42
 
3.4 Distribution 45
 
3.5 Expenditure & consumption per head 46
 
3.6 ConsumerGraphics 49
 
CHAPTER 4 IRELAND FACE MAKE-UP 51
 
4.1 Value 51
 
4.2 Volume 56
 
4.3 Market Share 59
 
4.4 Distribution 62
 
4.5 Expenditure & consumption per head 63
 
4.6 ConsumerGraphics 66
 
CHAPTER 5 IRELAND LIP MAKE-UP 68
 
5.1 Value 68
 
5.2 Volume 73
 
5.3 Market Share 75
 
5.4 Distribution 77
 
5.5 Expenditure & consumption per head 78
 
5.6 ConsumerGraphics 81
 
CHAPTER 6 IRELAND NAIL MAKE-UP 83
 
6.1 Value 83
 
6.2 Volume 88
 
6.3 Market Share 91
 
6.4 Distribution 93
 
6.5 Expenditure & consumption per head 94
 
6.6 ConsumerGraphics 97
 
CHAPTER 7 NEW PRODUCT DEVELOPMENT 99
 
7.1 Product launches over time 100
 
7.2 Product launches by type 102
 
7.3 Recent product launches 104
 
CHAPTER 8 IRELAND SOCIOECONOMIC PROFILE 105
 
8.1 Country Overview 105
 
8.2 Key Facts 106
 
8.3 Political Overview 107
 
8.4 Ireland Economic Overview 108
 
8.5 Macroeconomic Indicators 109
 
CHAPTER 9 RESEARCH METHODOLOGY 115
 
9.1 Methodology overview 115
 
9.2 Secondary research 116
 
9.3 Market modelling 117
 
9.4 Primary research 118
 
9.5 Data finalisation 119
 
9.6 Ongoing research 119
 
CHAPTER 10 APPENDIX 120
 
10.1 Future readings 120
 
10.2 Research team 120
 
10.3 How to contact experts in your industry 120
 

 

 
LIST OF TABLES
 
Table 2: Make up distribution channels 17
 
Table 3: Ireland Make-Up value, 1998-2003 (€ m, 2003 prices) 18
 
Table 4: Ireland Make-Up value forecast, 2003-2008 (€ m, 2003 prices) 18
 
Table 5: Ireland Make-Up value, 1998-2003 (€ m, nominal prices) 20
 
Table 6: Ireland Make-Up value forecast, 2003-2008 (€ m, nominal prices) 20
 
Table 7: Ireland Make-Up value, 1998-2003 (US$ m) 21
 
Table 8: Ireland Make-Up value forecast, 2003-2008 (US$ m) 21
 
Table 9: Ireland Make-Up volume, 1998-2003 (units m) 23
 
Table 10: Ireland Make-Up volume forecast, 2003-2008 (units m) 23
 
Table 11: Ireland Make-Up brand share, by value, 2002-2003 (%) 25
 
Table 12: Ireland Make-Up value, by brand, 2002-2003 (€ m) 26
 
Table 13: Ireland Make-Up company share, by value, 2002-2003 (%) 27
 
Table 14: Ireland Make-Up value, by company, 2002-2003 (€ m) 28
 
Table 15: Ireland Make-Up distribution, by value, 2002-2003 (%) 29
 
Table 16: Ireland Make-Up value, by distribution channel, 2002-2003 (€ m) 29
 
Table 17: Ireland Make-Up expenditure per head, 1998-2003 (€, 2003 prices) 30
 
Table 18: Ireland Make-Up forecast expenditure per head, 2003-2008 (€, 2003 prices) 30
 
Table 19: Ireland Make-Up expenditure per head, 1998-2003 (US$) 31
 
Table 20: Ireland Make-Up forecast expenditure per head, 2003-2008 (US$) 31
 
Table 21: Ireland Make-Up consumption per head, 1998-2003 (units) 32
 
Table 22: Ireland Make-Up forecast consumption per head, 2003-2008 (units) 32
 
Table 23: Ireland Make-Up value, by age group, 2003 33
 
Table 24: Ireland Make-Up value, by income group, 2003 33
 
Table 25: Ireland Make-Up value, by gender, 2003 33
 
Table 26: Ireland Make-Up value, by marital status, 2003 34
 
Table 27: Ireland Make-Up value, by size of household, 2003 34
 
Table 28: Ireland Make-Up value, by urban/rural residence, 2003 34
 
Table 29: reland Eye Make-Up value, 1998-2003 (€ m, 2003 prices) 35
 
Table 30: Ireland Eye Make-Up value forecast, 2003-2008 (€ m, 2003 prices) 35
 
Table 31: Ireland Eye Make-Up value, 1998-2003 (€ m, nominal prices) 37
 
Table 32: Ireland Eye Make-Up value forecast, 2003-2008 (€ m, nominal prices) 37
 
Table 33: Ireland Eye Make-Up value, 1998-2003 (US$ m) 38
 
Table 34: Ireland Eye Make-Up value forecast, 2003-2008 (US$ m) 38
 
Table 35: Ireland Eye Make-Up volume, 1998-2003 (units m) 40
 
Table 36: Ireland Eye Make-Up volume forecast, 2003-2008 (units m) 40
 
Table 37: Ireland Eye Make-Up brand share, by value, 2002-2003 (%) 42
 
Table 38: Ireland Eye Make-Up value, by brand, 2002-2003 (€ m) 43
 
Table 39: Ireland Eye Make-Up company share, by value, 2002-2003 (%) 44
 
Table 40: Ireland Eye Make-Up value, by company, 2002-2003 (€ m) 44
 
Table 41: Ireland Eye Make-Up distribution, by value, 2002-2003 (%) 45
 
Table 42: Ireland Eye Make-Up value, by distribution channel, 2002-2003 (€ m) 45
 
Table 43: Ireland Eye Make-Up expenditure per head, 1998-2003 (€, 2003 prices) 46
 
Table 44: Ireland Eye Make-Up forecast expenditure per head, 2003-2008 (€, 2003 prices) 46
 
Table 45: Ireland Eye Make-Up expenditure per head, 1998-2003 (US$) 47
 
Table 46: Ireland Eye Make-Up forecast expenditure per head, 2003-2008 (US$) 47
 
Table 47: Ireland Eye Make-Up consumption per head, 1998-2003 (units) 48
 
Table 48: Ireland Eye Make-Up forecast consumption per head, 2003-2008 (units) 48
 
Table 49: Ireland Eye Make-Up value, by age group, 2003 49
 
Table 50: Ireland Eye Make-Up value, by income group, 2003 49
 
Table 51: Ireland Eye Make-Up value, by gender, 2003 49
 
Table 52: Ireland Eye Make-Up value, by marital status, 2003 50
 
Table 53: Ireland Eye Make-Up value, by size of household, 2003 50
 
Table 54: Ireland Eye Make-Up value, by urban/rural residence, 2003 50
 
Table 55: Ireland Face Make-Up value, 1998-2003 (€ m, 2003 prices) 51
 
Table 56: Ireland Face Make-Up value forecast, 2003-2008 (€ m, 2003 prices) 51
 
Table 57: Ireland Face Make-Up value, 1998-2003 (€ m, nominal prices) 53
 
Table 58: Ireland Face Make-Up value forecast, 2003-2008 (€ m, nominal prices) 53
 
Table 59: Ireland Face Make-Up value, 1998-2003 (US$ m) 54
 
Table 60: Ireland Face Make-Up value forecast, 2003-2008 (US$ m) 54
 
Table 61: Ireland Face Make-Up volume, 1998-2003 (units m) 56
 
Table 62: Ireland Face Make-Up volume forecast, 2003-2008 (units m) 56
 
Table 63: Ireland Face Make-Up brand share, by value, 2002-2003 (%) 59
 
Table 64: Ireland Face Make-Up value, by brand, 2002-2003 (€ m) 60
 
Table 65: Ireland Face Make-Up company share, by value, 2002-2003 (%) 61
 
Table 66: Ireland Face Make-Up value, by company, 2002-2003 (€ m) 61
 
Table 67: Ireland Face Make-Up distribution, by value, 2002-2003 (%) 62
 
Table 68: Ireland Face Make-Up value, by distribution channel, 2002-2003 (€ m) 62
 
Table 69: Ireland Face Make-Up expenditure per head, 1998-2003 (€, 2003 prices) 63
 
Table 70: Ireland Face Make-Up forecast expenditure per head, 2003-2008 (€, 2003 prices) 63
 
Table 71: Ireland Face Make-Up expenditure per head, 1998-2003 (US$) 64
 
Table 72: Ireland Face Make-Up forecast expenditure per head, 2003-2008 (US$) 64
 
Table 73: Ireland Face Make-Up consumption per head, 1998-2003 (units) 65
 
Table 74: Ireland Face Make-Up forecast consumption per head, 2003-2008 (units) 65
 
Table 75: Ireland Face Make-Up value, by age group, 2003 66
 
Table 76: Ireland Face Make-Up value, by income group, 2003 66
 
Table 77: Ireland Face Make-Up value, by gender, 2003 66
 
Table 78: Ireland Face Make-Up value, by marital status, 2003 67
 
Table 79: Ireland Face Make-Up value, by size of household, 2003 67
 
Table 80: Ireland Face Make-Up value, by urban/rural residence, 2003 67
 
Table 81: Ireland Lip Make-Up value, 1998-2003 (€ m, 2003 prices) 68
 
Table 82: Ireland Lip Make-Up value forecast, 2003-2008 (€ m, 2003 prices) 68
 
Table 83: Ireland Lip Make-Up value, 1998-2003 (€ m, nominal prices) 70
 
Table 84: Ireland Lip Make-Up value forecast, 2003-2008 (€ m, nominal prices) 70
 
Table 85: Ireland Lip Make-Up value, 1998-2003 (US$ m) 71
 
Table 86: Ireland Lip Make-Up value forecast, 2003-2008 (US$ m) 71
 
Table 87: Ireland Lip Make-Up volume, 1998-2003 (units m) 73
 
Table 88: Ireland Lip Make-Up volume forecast, 2003-2008 (units m) 73
 
Table 89: Ireland Lip Make-Up brand share, by value, 2002-2003 (%) 75
 
Table 90: Ireland Lip Make-Up value, by brand, 2002-2003 (€ m) 75
 
Table 91: Ireland Lip Make-Up company share, by value, 2002-2003 (%) 76
 
Table 92: Ireland Lip Make-Up value, by company, 2002-2003 (€ m) 76
 
Table 93: Ireland Lip Make-Up distribution, by value, 2002-2003 (%) 77
 
Table 94: Ireland Lip Make-Up value, by distribution channel, 2002-2003 (€ m) 77
 
Table 95: Ireland Lip Make-Up expenditure per head, 1998-2003 (€, 2003 prices) 78
 
Table 96: Ireland Lip Make-Up forecast expenditure per head, 2003-2008 (€, 2003 prices) 78
 
Table 97: Ireland Lip Make-Up expenditure per head, 1998-2003 (US$) 79
 
Table 98: Ireland Lip Make-Up forecast expenditure per head, 2003-2008 (US$) 79
 
Table 99: Ireland Lip Make-Up consumption per head, 1998-2003 (units) 80
 
Table 100: Ireland Lip Make-Up forecast consumption per head, 2003-2008 (units) 80
 
Table 101: Ireland Lip Make-Up value, by age group, 2003 81
 
Table 102: Ireland Lip Make-Up value, by income group, 2003 81
 
Table 103: Ireland Lip Make-Up value, by gender, 2003 81
 
Table 104: Ireland Lip Make-Up value, by marital status, 2003 82
 
Table 105: Ireland Lip Make-Up value, by size of household, 2003 82
 
Table 106: Ireland Lip Make-Up value, by urban/rural residence, 2003 82
 
Table 107: Ireland Nail Make-Up value, 1998-2003 (€ m, 2003 prices) 83
 
Table 108: Ireland Nail Make-Up value forecast, 2003-2008 (€ m, 2003 prices) 83
 
Table 109: Ireland Nail Make-Up value, 1998-2003 (€ m, nominal prices) 85
 
Table 110: Ireland Nail Make-Up value forecast, 2003-2008 (€ m, nominal prices) 85
 
Table 111: Ireland Nail Make-Up value, 1998-2003 (US$ m) 86
 
Table 112: Ireland Nail Make-Up value forecast, 2003-2008 (US$ m) 86
 
Table 113: Ireland Nail Make-Up volume, 1998-2003 (units m) 88
 
Table 114: Ireland Nail Make-Up volume forecast, 2003-2008 (units m) 88
 
Table 115: Ireland Nail Make-Up brand share, by value, 2002-2003 (%) 91
 
Table 116: Ireland Nail Make-Up value, by brand, 2002-2003 (€ m) 91
 
Table 117: Ireland Nail Make-Up company share, by value, 2002-2003 (%) 92
 
Table 118: Ireland Nail Make-Up value, by company, 2002-2003 (€ m) 92
 
Table 119: Ireland Nail Make-Up distribution, by value, 2002-2003 (%) 93
 
Table 120: Ireland Nail Make-Up value, by distribution channel, 2002-2003 (€ m) 93
 
Table 121: Ireland Nail Make-Up expenditure per head, 1998-2003 (€, 2003 prices) 94
 
Table 122: Ireland Nail Make-Up forecast expenditure per head, 2003-2008 (€, 2003 prices) 94
 
Table 123: Ireland Nail Make-Up expenditure per head, 1998-2003 (US$) 95
 
Table 124: Ireland Nail Make-Up forecast expenditure per head, 2003-2008 (US$) 95
 
Table 125: Ireland Nail Make-Up consumption per head, 1998-2003 (units) 96
 
Table 126: Ireland Nail Make-Up forecast consumption per head, 2003-2008 (units) 96
 
Table 127: Ireland Nail Make-Up value, by age group, 2003 97
 
Table 128: Ireland Nail Make-Up value, by income group, 2003 97
 
Table 129: Ireland Nail Make-Up value, by gender, 2003 97
 
Table 130: Ireland Nail Make-Up value, by marital status, 2003 98
 
Table 131: Ireland Nail Make-Up value, by size of household, 2003 98
 
Table 132: Ireland Nail Make-Up value, by urban/rural residence, 2003 98
 
Figure 21: Ireland MakeUp new product launches (SKUs), 1998-2003 100
 
Figure 22: Ireland MakeUp new product launches (SKUs), 2003, month-on-month 101
 
Table 133: Ireland MakeUp new product launches (SKUs), by company, 2003 102
 
Table 134: Ireland MakeUp new product launches (reports), by ingredient, 2003 102
 
Table 135: Ireland MakeUp new product launches (reports) by product claim, 2003 103
 
Table 136: Ireland MakeUp new product launches, by manufacturer, Jan-Nov 2004 104
 
Table 137: Ireland Key Facts 106
 
Table 138: Ireland population, by age group, 1998-2003 (millions) 109
 
Table 139: Ireland population forecast, by age group, 2003-2008 (millions) 109
 
Table 140: Ireland population, by gender, 1998-2003 (millions) 110
 
Table 141: Ireland population forecast, by gender, 2003-2008 (millions) 110
 
Table 142: Ireland real GDP, 1998-2003 (base year = 2003) (€ bn, 2003 prices) 111
 
Table 143: Ireland real GDP forecast, 2003-2008 (base year=2003) (€ bn, 2003 prices) 111
 
Table 144: Ireland nominal GDP, 1998-2003 (base year = 2003) (€ bn, nominal prices) 112
 
Table 145: Ireland nominal GDP forecast, 2003-2008 (base year=2003) (€ bn, nominal prices) 112
 
Table 146: Ireland real GDP, 1998-2003 (base year = 2003) (US$ bn, 2003 prices) 113
 
Table 147: Ireland real GDP forecast, 2003-2008 (base year=2003) (US$ bn, 2003 prices) 113
 
Table 148: Ireland consumer price index, 1998-2003 (2003=100) 114
 
Table 149: Ireland consumer price index, 2003-2008 (2003=100) 114
 
Table 150: Ireland exchange rate, 1998-2003 114
 

 

 
LIST OF FIGURES
 
Figure 1: Ireland Make-Up value & value forecast, 1998-2008 (€ m, 2003 prices) 19
 
Figure 2: Ireland Make-Up category growth comparison, by value, 1998-2008 22
 
Figure 3: Ireland Make-Up volume & volume forecast, 1998-2008 (units m) 24
 
Figure 4: Ireland Make-Up category growth comparison, by volume, 1998-2008 24
 
Figure 5: Ireland Eye Make-Up value & value forecast, 1998-2008 (€ m, 2003 prices) 36
 
Figure 6: Ireland Eye Make-Up segment growth comparison, by value, 1998-2008 39
 
Figure 7: Ireland Eye Make-Up volume & volume forecast, 1998-2008 (units m) 41
 
Figure 8: Ireland Eye Make-Up segment growth comparison, by volume, 1998-2008 41
 
Figure 9: Ireland Face Make-Up value & value forecast, 1998-2008 (€ m, 2003 prices) 52
 
Figure 10: Ireland Face Make-Up segment growth comparison, by value, 1998-2008 55
 
Figure 11: Ireland Face Make-Up volume & volume forecast, 1998-2008 (units m) 57
 
Figure 12: Ireland Face Make-Up segment growth comparison, by volume, 1998-2008 58
 
Figure 13: Ireland Lip Make-Up value & value forecast, 1998-2008 (€ m, 2003 prices) 69
 
Figure 14: Ireland Lip Make-Up segment growth comparison, by value, 1998-2008 72
 
Figure 15: Ireland Lip Make-Up volume & volume forecast, 1998-2008 (units m) 74
 
Figure 16: Ireland Lip Make-Up segment growth comparison, by volume, 1998-2008 74
 
Figure 17: Ireland Nail Make-Up value & value forecast, 1998-2008 (€ m, 2003 prices) 84
 
Figure 18: Ireland Nail Make-Up segment growth comparison, by value, 1998-2008 87
 
Figure 19: Ireland Nail Make-Up volume & volume forecast, 1998-2008 (units m) 89
 
Figure 20: Ireland Nail-Up category growth comparison, by volume, 1998-2008 90
 
Figure 23: Map of Ireland 106
 
Figure 24: Annual data review process 116