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Introduction
 
This databook is a detailed information resource covering all the key data points on make-up in Norway. It includes comprehensive value, volume, segmentation and market share data. The databook supplies actual data to 2003 and full forecasts to 2008.
 

 
Scope
 
Contains information on four key categories: eye make-up, face make-up, lip make-up, nail make-up.
 
Provides market value, volume, expenditure and consumption data by market, segment and subsegment.
 
Includes company and brand share data by category, as well as distribution channel data.
 
Contains market value segmentation by demographic and socioeconomic group.
 
Highlights
 
The market for make-up in Norway increased between 1998-2003, growing at an average annual rate of 1.8%.
 

 
The leading company in the market in 2003 was L'Oreal S.A. The second-largest player was Procter & Gamble, with The Estée Lauder Companies Inc. in third place.
 

 
Reasons to Purchase
 
Discover the major quantitative trends affecting make-up markets.
 
Understand consumers' consumption and expenditure patterns.
 
Understand the future direction of the market with reliable historical data and full five year forecasting.

TABLE OF CONTENTS
 
CHAPTER 1 INTRODUCTION 15
 
What is this report about? 15
 
How to use this report 15
 
Definitions 15
 
CHAPTER 2 NORWAY MAKE-UP 18
 
2.1 Value 18
 
2.2 Volume 24
 
2.3 Market Share 26
 
Distribution 30
 
2.4 Expenditure & consumption per head 31
 
2.5 ConsumerGraphics 34
 
CHAPTER 3 NORWAY EYE MAKE-UP 36
 
3.1 Value 36
 
3.2 Volume 41
 
3.3 Market Share 43
 
Distribution 47
 
Expenditure & consumption per head 48
 
3.4 ConsumerGraphics 51
 
CHAPTER 4 NORWAY FACE MAKE-UP 53
 
4.1 Value 53
 
4.2 Volume 58
 
4.3 Market Share 60
 
4.4 Distribution 63
 
4.5 Expenditure & consumption per head 64
 
4.6 ConsumerGraphics 67
 
CHAPTER 5 NORWAY LIP MAKE-UP 69
 
5.1 Value 69
 
5.2 Volume 74
 
5.3 Market Share 76
 
5.4 Distribution 79
 
5.5 Expenditure & consumption per head 80
 
5.6 ConsumerGraphics 83
 
CHAPTER 6 NORWAY NAIL MAKE-UP 85
 
6.1 Value 85
 
6.2 Volume 90
 
6.3 Market Share 92
 
6.4 Distribution 95
 
6.5 Expenditure & consumption per head 96
 
6.6 ConsumerGraphics 99
 
CHAPTER 7 NEW PRODUCT DEVELOPMENT 101
 
7.1 Product launches over time 101
 
7.2 Product launches by type 102
 
7.3 Recent product launches 104
 
CHAPTER 8 NORWAY SOCIOECONOMIC PROFILE 105
 
8.1 Country Overview 105
 
8.2 Key Facts 107
 
8.3 Political Overview 108
 
8.4 Norway Economic Overview 109
 
8.5 Macroeconomic Indicators 110
 
CHAPTER 9 RESEARCH METHODOLOGY 116
 
9.1 Methodology overview 116
 
9.2 Secondary research 117
 
9.3 Market modelling 118
 
9.4 Primary research 119
 
9.5 Data finalisation 120
 
9.6 Ongoing research 120
 
CHAPTER 10 APPENDIX 121
 
10.1 Future readings 121
 
10.2 Research team 121
 
10.3 How to contact experts in your industry 121
 

 

 
LIST OF TABLES
 
Table 2: Make up distribution channels 17
 
Table 3: Norway Make-Up value, 1998-2003 (NKr m, 2003 prices) 18
 
Table 4: Norway Make-Up value forecast, 2003-2008 (NKr m, 2003 prices) 18
 
Table 5: Norway Make-Up value, 1998-2003 (NKr m, nominal prices) 21
 
Table 6: Norway Make-Up value forecast, 2003-2008 (NKr m, nominal prices) 21
 
Table 7: Norway Make-Up value, 1998-2003 (US$ m) 22
 
Table 8: Norway Make-Up value forecast, 2003-2008 (US$ m) 22
 
Table 9: Norway Make-Up volume, 1998-2003 (units m) 24
 
Table 10: Norway Make-Up volume forecast, 2003-2008 (units m) 24
 
Table 11: Norway Make-Up brand share, by value, 2002-2003 (%) 26
 
Table 12: Norway Make-Up value, by brand, 2002-2003 (NKr m) 27
 
Table 13: Norway Make-Up company share, by value, 2002-2003 (%) 28
 
Table 14: Norway Make-Up value, by company, 2002-2003 (NKr m) 29
 
Table 15: Norway Make-Up distribution, by value, 2002-2003 (%) 30
 
Table 16: Norway Make-Up value, by distribution channel, 2002-2003 (NKr m) 30
 
Table 17: Norway Make-Up expenditure per head, 1998-2003 (NKr, 2003 prices) 31
 
Table 18: Norway Make-Up forecast expenditure per head, 2003-2008 (NKr, 2003 prices) 31
 
Table 19: Norway Make-Up expenditure per head, 1998-2003 (US$) 32
 
Table 20: Norway Make-Up forecast expenditure per head, 2003-2008 (US$) 32
 
Table 21: Norway Make-Up consumption per head, 1998-2003 (units) 33
 
Table 22: Norway Make-Up forecast consumption per head, 2003-2008 (units) 33
 
Table 23: Norway Make-Up value, by age group, 2003 34
 
Table 24: Norway Make-Up value, by income group, 2003 34
 
Table 25: Norway Make-Up value, by gender, 2003 34
 
Table 26: Norway Make-Up value, by marital status, 2003 35
 
Table 27: Norway Make-Up value, by size of household, 2003 35
 
Table 28: Norway Make-Up value, by urban/rural residence, 2003 35
 
Table 29: Norway Eye Make-Up value, 1998-2003 (NKr m, 2003 prices) 36
 
Table 30: Norway Eye Make-Up value forecast, 2003-2008 (NKr m, 2003 prices) 36
 
Table 31: Norway Eye Make-Up value, 1998-2003 (NKr m, nominal prices) 38
 
Table 32: Norway Eye Make-Up value forecast, 2003-2008 (NKr m, nominal prices) 38
 
Table 33: Norway Eye Make-Up value, 1998-2003 (US$ m) 39
 
Table 34: Norway Eye Make-Up value forecast, 2003-2008 (US$ m) 39
 
Table 35: Norway Eye Make-Up volume, 1998-2003 (units m) 41
 
Table 36: Norway Eye Make-Up volume forecast, 2003-2008 (units m) 41
 
Table 37: Norway Eye Make-Up brand share, by value, 2002-2003 (%) 43
 
Table 38: Norway Eye Make-Up value, by brand, 2002-2003 (NKr m) 44
 
Table 39: Norway Eye Make-Up company share, by value, 2002-2003 (%) 45
 
Table 40: Norway Eye Make-Up value, by company, 2002-2003 (NKr m) 46
 
Table 41: Norway Eye Make-Up distribution, by value, 2002-2003 (%) 47
 
Table 42: Norway Eye Make-Up value, by distribution channel, 2002-2003 (NKr m) 47
 
Table 43: Norway Eye Make-Up expenditure per head, 1998-2003 (NKr, 2003 prices) 48
 
Table 44: Norway Eye Make-Up forecast expenditure per head, 2003-2008 (NKr, 2003 prices) 48
 
Table 45: Norway Eye Make-Up expenditure per head, 1998-2003 (US$) 49
 
Table 46: Norway Eye Make-Up forecast expenditure per head, 2003-2008 (US$) 49
 
Table 47: Norway Eye Make-Up consumption per head, 1998-2003 (units) 50
 
Table 48: Norway Eye Make-Up forecast consumption per head, 2003-2008 (units) 50
 
Table 49: Norway Eye Make-Up value, by age group, 2003 51
 
Table 50: Norway Eye Make-Up value, by income group, 2003 51
 
Table 51: Norway Eye Make-Up value, by gender, 2003 51
 
Table 52: Norway Eye Make-Up value, by marital status, 2003 52
 
Table 53: Norway Eye Make-Up value, by size of household, 2003 52
 
Table 54: Norway Eye Make-Up value, by urban/rural residence, 2003 52
 
Table 55: Norway Face Make-Up value, 1998-2003 (NKr m, 2003 prices) 53
 
Table 56: Norway Face Make-Up value forecast, 2003-2008 (NKr m, 2003 prices) 53
 
Table 57: Norway Face Make-Up value, 1998-2003 (NKr m, nominal prices) 55
 
Table 58: Norway Face Make-Up value forecast, 2003-2008 (NKr m, nominal prices) 55
 
Table 59: Norway Face Make-Up value, 1998-2003 (US$ m) 56
 
Table 60: Norway Face Make-Up value forecast, 2003-2008 (US$ m) 56
 
Table 61: Norway Face Make-Up volume, 1998-2003 (units m) 58
 
Table 62: Norway Face Make-Up volume forecast, 2003-2008 (units m) 58
 
Table 63: Norway Face Make-Up brand share, by value, 2002-2003 (%) 60
 
Table 64: Norway Face Make-Up value, by brand, 2002-2003 (NKr m) 61
 
Table 65: Norway Face Make-Up company share, by value, 2002-2003 (%) 62
 
Table 66: Norway Face Make-Up value, by company, 2002-2003 (NKr m) 62
 
Table 67: Norway Face Make-Up distribution, by value, 2002-2003 (%) 63
 
Table 68: Norway Face Make-Up value, by distribution channel, 2002-2003 (NKr m) 63
 
Table 69: Norway Face Make-Up expenditure per head, 1998-2003 (NKr, 2003 prices) 64
 
Table 70: Norway Face Make-Up forecast expenditure per head, 2003-2008 (NKr, 2003 prices) 64
 
Table 71: Norway Face Make-Up expenditure per head, 1998-2003 (US$) 65
 
Table 72: Norway Face Make-Up forecast expenditure per head, 2003-2008 (US$) 65
 
Table 73: Norway Face Make-Up consumption per head, 1998-2003 (units) 66
 
Table 74: Norway Face Make-Up forecast consumption per head, 2003-2008 (units) 66
 
Table 75: Norway Face Make-Up value, by age group, 2003 67
 
Table 76: Norway Face Make-Up value, by income group, 2003 67
 
Table 77: Norway Face Make-Up value, by gender, 2003 67
 
Table 78: Norway Face Make-Up value, by marital status, 2003 68
 
Table 79: Norway Face Make-Up value, by size of household, 2003 68
 
Table 80: Norway Face Make-Up value, by urban/rural residence, 2003 68
 
Table 81: Norway Lip Make-Up value, 1998-2003 (NKr m, 2003 prices) 69
 
Table 82: Norway Lip Make-Up value forecast, 2003-2008 (NKr m, 2003 prices) 69
 
Table 83: Norway Lip Make-Up value, 1998-2003 (NKr m, nominal prices) 71
 
Table 84: Norway Lip Make-Up value forecast, 2003-2008 (NKr m, nominal prices) 71
 
Table 85: Norway Lip Make-Up value, 1998-2003 (US$ m) 72
 
Table 86: Norway Lip Make-Up value forecast, 2003-2008 (US$ m) 72
 
Table 87: Norway Lip Make-Up volume, 1998-2003 (units m) 74
 
Table 88: Norway Lip Make-Up volume forecast, 2003-2008 (units m) 74
 
Table 89: Norway Lip Make-Up brand share, by value, 2002-2003 (%) 76
 
Table 90: Norway Lip Make-Up value, by brand, 2002-2003 (NKr m) 77
 
Table 91: Norway Lip Make-Up company share, by value, 2002-2003 (%) 78
 
Table 92: Norway Lip Make-Up value, by company, 2002-2003 (NKr m) 78
 
Table 93: Norway Lip Make-Up distribution, by value, 2002-2003 (%) 79
 
Table 94: Norway Lip Make-Up value, by distribution channel, 2002-2003 (NKr m) 79
 
Table 95: Norway Lip Make-Up expenditure per head, 1998-2003 (NKr, 2003 prices) 80
 
Table 96: Norway Lip Make-Up forecast expenditure per head, 2003-2008 (NKr, 2003 prices) 80
 
Table 97: Norway Lip Make-Up expenditure per head, 1998-2003 (US$) 81
 
Table 98: Norway Lip Make-Up forecast expenditure per head, 2003-2008 (US$) 81
 
Table 99: Norway Lip Make-Up consumption per head, 1998-2003 (units) 82
 
Table 100: Norway Lip Make-Up forecast consumption per head, 2003-2008 (units) 82
 
Table 101: Norway Lip Make-Up value, by age group, 2003 83
 
Table 102: Norway Lip Make-Up value, by income group, 2003 83
 
Table 103: Norway Lip Make-Up value, by gender, 2003 83
 
Table 104: Norway Lip Make-Up value, by marital status, 2003 84
 
Table 105: Norway Lip Make-Up value, by size of household, 2003 84
 
Table 106: Norway Lip Make-Up value, by urban/rural residence, 2003 84
 
Table 107: Norway Nail Make-Up value, 1998-2003 (NKr m, 2003 prices) 85
 
Table 108: Norway Nail Make-Up value forecast, 2003-2008 (NKr m, 2003 prices) 85
 
Table 109: Norway Nail Make-Up value, 1998-2003 (NKr m, nominal prices) 87
 
Table 110: Norway Nail Make-Up value forecast, 2003-2008 (NKr m, nominal prices) 87
 
Table 111: Norway Nail Make-Up value, 1998-2003 (US$ m) 88
 
Table 112: Norway Nail Make-Up value forecast, 2003-2008 (US$ m) 88
 
Table 113: Norway Nail Make-Up volume, 1998-2003 (units m) 90
 
Table 114: Norway Nail Make-Up volume forecast, 2003-2008 (units m) 90
 
Table 115: Norway Nail Make-Up brand share, by value, 2002-2003 (%) 92
 
Table 116: Norway Nail Make-Up value, by brand, 2002-2003 (NKr m) 93
 
Table 117: Norway Nail Make-Up company share, by value, 2002-2003 (%) 94
 
Table 118: Norway Nail Make-Up value, by company, 2002-2003 (NKr m) 94
 
Table 119: Norway Nail Make-Up distribution, by value, 2002-2003 (%) 95
 
Table 120: Norway Nail Make-Up value, by distribution channel, 2002-2003 (NKr m) 95
 
Table 121: Norway Nail Make-Up expenditure per head, 1998-2003 (NKr, 2003 prices) 96
 
Table 122: Norway Nail Make-Up forecast expenditure per head, 2003-2008 (NKr, 2003 prices) 96
 
Table 123: Norway Nail Make-Up expenditure per head, 1998-2003 (US$) 97
 
Table 124: Norway Nail Make-Up forecast expenditure per head, 2003-2008 (US$) 97
 
Table 125: Norway Nail Make-Up consumption per head, 1998-2003 (units) 98
 
Table 126: Norway Nail Make-Up forecast consumption per head, 2003-2008 (units) 98
 
Table 127: Norway Nail Make-Up value, by age group, 2003 99
 
Table 128: Norway Nail Make-Up value, by income group, 2003 99
 
Table 129: Norway Nail Make-Up value, by gender, 2003 99
 
Table 130: Norway Nail Make-Up value, by marital status, 2003 100
 
Table 131: Norway Nail Make-Up value, by size of household, 2003 100
 
Table 132: Norway Nail Make-Up value, by urban/rural residence, 2003 100
 
Figure 21: Norway MakeUp new product launches (SKUs), 1998-2003 101
 
Figure 22: Norway MakeUp new product launches (SKUs), 2003, month-on-month 102
 
Table 133: Norway MakeUp new product launches (SKUs), by company, 2003 102
 
Table 134: Norway MakeUp new product launches (reports), by ingredient, 2003 103
 
Table 135: Norway MakeUp new product launches (reports) by product claim, 2003 104
 
Table 136: Norway MakeUp new product launches, by manufacturer, Jan-Nov 2004 104
 
Table 137: Norway Key Facts 107
 
Table 138: Norway population, by age group, 1998-2003 (millions) 110
 
Table 139: Norway population forecast, by age group, 2003-2008 (millions) 110
 
Table 140: Norway population, by gender, 1998-2003 (millions) 111
 
Table 141: Norway population forecast, by gender, 2003-2008 (millions) 111
 
Table 142: Norway real GDP, 1998-2003 (base year=2003) (NOK bn, 2003 prices) 112
 
Table 143: Norway real GDP forecast, 2003-2008 (base year=2003) (NOK bn, 2003 prices) 112
 
Table 144: Norway nominal GDP, 1998-2003 (base year = 2003) (NOK bn, nominal prices) 113
 
Table 145: Norway nominal GDP forecast, 2003-2008 (base year=2003) (NOK bn, nominal prices) 113
 
Table 146: Norway real GDP, 1998-2003 (base year = 2003) (US$ bn, 2003 prices) 114
 
Table 147: Norway real GDP forecast, 2003-2008 (base year=2003) (US$ bn, 2003 prices) 114
 
Table 148: Norway consumer price index, 1998-2003 (2003=100) 115
 
Table 149: Norway consumer price index, 2003-2008 (2003=100) 115
 
Table 150: Norway exchange rate, 1998-2003 115
 

 

 
LIST OF FIGURES
 
Figure 1: Norway Make-Up value & value forecast, 1998-2008 (NKr m, 2003 prices) 20
 
Figure 2: Norway Make-Up category growth comparison, by value, 1998-2008 23
 
Figure 3: Norway Make-Up volume & volume forecast, 1998-2008 (units m) 25
 
Figure 4: Norway Make-Up category growth comparison, by volume, 1998-2008 25
 
Figure 5: Norway Eye Make-Up value & value forecast, 1998-2008 (NKr m, 2003 prices) 37
 
Figure 6: Norway Eye Make-Up segment growth comparison, by value, 1998-2008 40
 
Figure 7: Norway Eye Make-Up volume & volume forecast, 1998-2008 (units m) 42
 
Figure 8: Norway Eye Make-Up segment growth comparison, by volume, 1998-2008 42
 
Figure 9: Norway Face Make-Up value & value forecast, 1998-2008 (NKr m, 2003 prices) 54
 
Figure 10: Norway Face Make-Up segment growth comparison, by value, 1998-2008 57
 
Figure 11: Norway Face Make-Up volume & volume forecast, 1998-2008 (units m) 59
 
Figure 12: Norway Face Make-Up segment growth comparison, by volume, 1998-2008 59
 
Figure 13: Norway Lip Make-Up value & value forecast, 1998-2008 (NKr m, 2003 prices) 70
 
Figure 14: Norway Lip Make-Up segment growth comparison, by value, 1998-2008 73
 
Figure 15: Norway Lip Make-Up volume & volume forecast, 1998-2008 (units m) 75
 
Figure 16: Norway Lip Make-Up segment growth comparison, by volume, 1998-2008 75
 
Figure 17: Norway Nail Make-Up value & value forecast, 1998-2008 (NKr m, 2003 prices) 86
 
Figure 18: Norway Nail Make-Up segment growth comparison, by value, 1998-2008 89
 
Figure 19: Norway Nail Make-Up volume & volume forecast, 1998-2008 (units m) 91
 
Figure 20: Norway Nail-Up category growth comparison, by volume, 1998-2008 91
 
Figure 23: Map of Norway 107
 
Figure 24: Annual data review process 117