Introduction
 
This databook is a detailed information resource covering the key markets in the Asia-Pacific beer, cider and FABs market. It includes comprehensive value, volume, segmentation and market share data. The databook supplies actual data to 2003 and full forecasts to 2008.
 

 
Scope
 
Contains information on three key categories: beer, cider, FABs.
 
Provides market value, volume, expenditure and consumption data by market and segment.
 
Includes company and brand share data, as well as distribution channel data.
 
Contains market value segmentation by demographic and socioeconomic group.
 
Highlights
 
The fastest growing beer, cider and FABs market in Asia-Pacific is forecast to be China with demand rising by an annual average rate of 6.0% from 2003 to 2008.
 

 
While already the largest market in volume terms, China is set to be the second- largest by value behind Japan, overtaking Australia by 2008.
 

 
Reasons to Purchase
 
Discover the major quantitative trends affecting beer, cider and FABs markets.
 
Understand consumers' consumption and expenditure patterns.
 
Understand the future direction of the market with reliable historical data and full five-year forecasting.

TABLE OF CONTENTS
 
CHAPTER 1 INTRODUCTION 12
 
What is this report about? 12
 
How to use this report 12
 
Definitions 12
 
CHAPTER 2 ASIA-PACIFIC OVERVIEW 16
 
2.1 Value of Asia-Pacific Beer, Cider and FABs market 16
 
2.2 Volume of Asia-Pacific Beer, Cider and FABs market 17
 
CHAPTER 3 AUSTRALIA BEER, CIDER & FABS 19
 
3.1 Value 19
 
3.2 Volume 24
 
3.3 Market Share 27
 
3.4 Distribution 30
 
3.5 Per Head Expenditure & Consumption 31
 
3.6 Consumer Graphics 34
 
CHAPTER 4 CHINA BEER, CIDER AND FABS 37
 
4.1 Value 37
 
4.2 Volume 41
 
4.3 Market Share 43
 
4.4 Distribution 46
 
4.5 Per Head Expenditure & Consumption 47
 
4.6 Consumer Graphics 50
 
CHAPTER 5 HONG KONG BEER & FABS 53
 
5.1 Value 53
 
5.2 Volume 57
 
5.3 Market Share 59
 
5.4 Distribution 62
 
5.5 Per Head Expenditure & Consumption 63
 
5.6 Consumer Graphics 66
 
CHAPTER 6 INDIA BEER AND CIDER 68
 
6.1 Value 68
 
6.2 Volume 72
 
6.3 Market Share 74
 
6.4 Distribution 76
 
6.5 Per Head Expenditure & Consumption 77
 
6.6 Consumer Graphics 80
 
CHAPTER 7 JAPAN BEER & FABS 82
 
7.1 Value 82
 
7.2 Volume 86
 
7.3 Market Share 88
 
7.4 Distribution 91
 
7.5 Per Head Expenditure & Consumption 92
 
7.6 Consumer Graphics 95
 
CHAPTER 8 NEW ZEALAND BEER, CIDER AND FABS 98
 
8.1 Value 98
 
8.2 Volume 102
 
8.3 Market Share 105
 
8.4 Distribution 108
 
8.5 Per Head Expenditure & Consumption 109
 
8.6 Consumer Graphics 112
 
CHAPTER 9 THE PHILIPPINES BEER MARKET 114
 
9.1 Value 114
 
9.2 Volume 117
 
9.3 Market Share 119
 
9.4 Distribution 121
 
9.5 Per Head Expenditure & Consumption 123
 
9.6 Consumer Graphics 126
 
CHAPTER 10 SINGAPORE BEER, CIDER & FABS 128
 
10.1 Value 128
 
10.2 Volume 132
 
10.3 Market Share 135
 
10.4 Distribution 138
 
10.5 Per Head Expenditure & Consumption 139
 
10.6 Consumer Graphics 142
 
CHAPTER 11 SOUTH KOREA BEER MARKET 144
 
11.1 Value 144
 
11.2 Volume 147
 
11.3 Market Share 150
 
11.4 Distribution 152
 
11.5 Per Head Expenditure & Consumption 154
 
11.6 Consumer Graphics 157
 
CHAPTER 12 TAIWAN 159
 
12.1 Value 159
 
12.2 Volume 164
 
12.3 Market Share 165
 
12.4 Distribution 168
 
12.5 Per Head Expenditure & Consumption 170
 
12.6 Consumer Graphics 173
 
CHAPTER 13 THAILAND 175
 
13.1 Value 175
 
13.2 Volume 178
 
13.3 Market Share 180
 
13.4 Distribution 183
 
13.5 Per Head Expenditure & Consumption 184
 
13.6 Consumer Graphics 187
 
CHAPTER 14 RESEARCH METHODOLOGY 189
 
14.1 Methodology overview 189
 
14.2 Secondary research 190
 
14.3 Market modelling 191
 
14.4 Primary research 192
 
14.5 Data finalisation 193
 
14.6 Ongoing research 193
 
CHAPTER 15 APPENDIX 194
 
15.1 Future readings 194
 
15.2 Research team 194
 
15.3 How to contact experts in your industry 194
 

 

 
LIST OF TABLES
 
Table 1: Beer, Cider & FABs category definitions 11
 
Table 2: Beer, Cider & FABs distribution definitions 12
 
Table 7: Singapore beer, cider & FABs value, 1998-2003 (US$ m) 13
 
Table 8: Singapore beer, cider & FABs value forecast, 2003-2008 (US$ m) 13
 
Table 10: Singapore beer, cider & FABs volume, 1998-2003 (liters m) 14
 
Table 11: Singapore beer, cider & FABs volume forecast, 2003-2008 (liters m) 14
 
Table 15: Singapore beer, cider & FABs company share, by volume, 2002-2003 (%) 16
 
Table 16: Singapore beer, cider & FABs volume, by company, 2002-2003 (liters m) 16
 
Table 17: Singapore beer, cider & FABs distribution (on-trade vs off-trade), by volume, 2002-2003 (%) 17
 
Table 18: Singapore beer, cider & FABs volume, by distribution channel (on-trade vs off-trade), 2002-2003 (liters m) 17
 
Table 21: Singapore beer, cider & FABs expenditure per head, 1998-2003 (US$) 18
 
Table 22: Singapore beer, cider & FABs forecast expenditure per head, 2003-2008 (US$) 18
 
Table 23: Singapore beer, cider & FABs consumption per head, 1998-2003 (liters) 19
 
Table 24: Singapore beer, cider & FABs forecast consumption per head, 2003-2008 (liters) 19
 
Table 35: Singapore beer value, 1998-2003 (US$ m) 20
 
Table 36: Singapore beer value forecast, 2003-2008 (US$ m) 20
 
Table 38: Singapore beer volume, 1998-2003 (liters m) 21
 
Table 39: Singapore beer volume forecast (2003-2008) (liters m) 21
 
Table 43: Singapore beer company share, by volume, 2002-2003 (%) 22
 
Table 44: Singapore beer volume, by company, 2002-2003 (liters m) 22
 
Table 51: Singapore beer expenditure per head, 1998-2003 (US$) 24
 
Table 52: Singapore beer forecast expenditure per head, 2003-2008 (US$) 24
 
Table 53: Singapore beer consumption per head, 1998-2003 (liters) 25
 
Table 54: Singapore beer forecast consumption per head, 2003-2008 (liters) 25
 
Table 65: Singapore cider & perry value, 1998-2003 (US$ m) 26
 
Table 66: Singapore cider & perry value forecast, 2003-2008 (US$ m) 26
 
Table 68: Singapore cider & perry volume, 1998-2003 (liters m) 27
 
Table 69: Singapore cider & perry volume forecast, 2003-2008 (liters m) 27
 
Table 89: Singapore FABs value, 1998-2003 (US$ m) 28
 
Table 90: Singapore FABs value forecast, 2003-2008 (US$ m) 28
 
Table 91: Singapore FABs comparison with leading markets, by value, 1998-2008 (US$ m) 29
 
Table 92: Singapore FABs volume, 1998-2003 (liters m) 29
 
Table 93: Singapore FABs volume forecast, 2003-2008 (liters m) 30
 

 

 
LIST OF FIGURES
 
Figure 1: Singapore beer, cider & FABs value & value forecast, 1998-2008 (SI$ m, 2003 prices) 20
 
Figure 2: Singapore beer, cider & FABs category growth comparison, by value, 1998-2008 22
 
Figure 3: Singapore beer, cider & FABs comparison with leading markets, by value, 1998-2008 24
 
Figure 4: Singapore beer, cider & FABs volume & volume forecast, 1998-2008 (liters m) 25
 
Figure 5: Singapore beer, cider & FABs category growth comparison, by value, 1998-2008 26
 
Figure 6: Singapore beer, cider & FABs comparison with leading markets, by volume, 1998-2008 27
 
Figure 7: Singapore beer value & value forecast, 1998-2008 (SI$ m, 2003 prices) 39
 
Figure 8: Singapore beer comparison with leading markets, by value, 1998-2008 43
 
Figure 9: Singapore beer volume & volume forecast, 1998-2008 (liters m) 45
 
Figure 10: Singapore beer comparison with leading markets, by volume, 1998-2008 46
 
Figure 11: Singapore cider & perry value & value forecast, 1998-2008 (SI$ m, 2003 prices) 57
 
Figure 12: Singapore cider & perry volume & volume forecast, 1998-2008 (liters m) 61
 
Figure 13: Singapore FABs value & value forecast, 1998-2008 (SI$ m, 2003 prices) 69
 
Figure 14: Singapore FABs comparison with leading markets, by value, 1998-2008 71
 
Figure 15: Singapore FABs volume & volume forecast, 1998-2008 (liters m) 73
 
Figure 16: Singapore FABs comparison with leading markets, by volume, 1998-2008 74
 
Figure 17: Map of Singapore 84
 
Figure 18: Annual data review process 92