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Introduction
 
This report on PepsiCo forms part of Datamonitor's case studies series, which explores business practices across a variety of disciplines and business sectors. Each case study provides a concise evaluation of a company that stands out in some area of its strategic operations.
 

 
Reasons to Purchase
 

 

 
Gain insight into the methods used by important industry players to give them a competitive edge
 

 
Identify specific areas for operational improvements
 

 
Capitalize on the knowledge of experienced companies when entering a new niche or market
 

Table of Contents
 
ABOUT DATAMONITOR 2
 

 
WHAT IS THIS REPORT ABOUT? 3
 

 
LIST OF FIGURES 5
 

 
LIST OF FIGURES 5
 

 
INTRODUCTION 6
 

 
CASE STUDY 7
 

 
Pepsi Edge 7
 

 
Frito-Lay 8
 

 
New product development - PepsiCo low carb products 9
 

 
CONCLUSIONS 15
 

 
RESEARCH METHODOLOGY 16
 

 
RELATED RESEARCH 17
 

 
List of Tables
 

 
Figure 1: Pepsi Edge Soft Drink - Full Flavor 9
 

 
Figure 2: Doritos Edge 6g Net Carbs Tortilla Chips - Nacho Cheesier! 10
 

 
Figure 3: Tostitos Edge Low-Carb Tortilla Chips 11
 

 
Figure 4: Quaker Q-Smart Snack Crisps - Zesty Ranch 12
 

 
Figure 5: Quaker Q-Smart Snack Bar - Peanut Butter Chocolate Chip; Cranberry Almond 13
 

 
Figure 6: SoBe Adrenaline Rush Maximum Energy Supplement - Sugar-Free; Original 14