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Introduction
 

 

 
This report on Anheuser Busch forms part of Datamonitor's case studies series, which explores business practices across a variety of disciplines and business sectors. Each case study provides a concise evaluation of a company that stands out in some area of its strategic operations.
 

 
Reasons to Purchase
 

 

 
Gain insight into the methods used by important industry players to give them a competitive edge
 

 
Identify specific areas for operational improvements
 

 
Capitalize on the knowledge of experienced companies when entering a new niche or market

Table of Contents
 
ABOUT DATAMONITOR 2
 

 
WHAT IS THIS REPORT ABOUT? 3
 

 
LIST OF FIGURES 5
 

 
LIST OF FIGURES 5
 

 
INTRODUCTION 6
 

 
CASE STUDY 7
 

 
First low-carbohydrate beer in the US 7
 

 
UK launch - natural progression 8
 

 
New product development - Anheuser-Busch low carb products 9
 

 
CONCLUSION 14
 

 
RESEARCH METHODOLOGY 15
 

 
RELATED RESEARCH 16
 

 
List of Tables
 

 
Figure 1: Michelob Ultra Light Beer - Low Carbohydrate - US launch 9
 

 
Figure 2: Michelob Ultra Light Beer - Low Carbohydrate - UK launch 10
 

 
Figure 3: Michelob Beer - Ultra (new packaging) 11
 

 
Figure 4: Bacardi Silver Low Carb Premium Malt Beverage - Black Cherry 12
 

 
Figure 5: ``Doc's`` Malt Beverage - Hard Lemon 13