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| Boissons > Etude de marché sectorielle |
| Food & drink case studies: targeting distinct consumer groups (Mecca Cola, Compass, Go-co) |
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€ 236,00 |
Editeur
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Datamonitor |
Langue
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Anglais |
Date de publication : |
Mars 2004 |
Taille du document : |
14 |
Autres informations : |
Description , Table des matières |
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| Présentation de l'étude de marché - Description & Table des matières |
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| Food & drink case studies: targeting distinct consumer groups (Mecca Cola, Compass, Go-co) |
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Table of Contents
Introduction
This report on Mecca Cola, Compass and Go-co forms part of Datamonitor's case studies series, which explores business practices across a variety of disciplines and business sectors. Each case study provides a concise evaluation of a company that stands out in some area of its strategic operations.
Reasons to Purchase
Gain insight into the methods used by important industry players to give them a competitive edge
Identify specific areas for operational improvements
Capitalize on the knowledge of experienced companies when entering a new niche or market
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Table of Contents
ABOUT DATAMONITOR 2
WHAT IS THIS REPORT ABOUT? 3
INTRODUCTION 7
CASE STUDIES 8
Go-co bars - creating a new product segment 8
Word of mouth promotion 9
Nurture our World - emphasize key nutritional and ethical issues 11
Innovative theatre-style cooking arena 12
Mecca Cola - new marketing opportunity in politics 14
Marketing to the masses 15
CONCLUSIONS 16
RESEARCH METHODOLOGY 17
RELATED RESEARCH 18
List of Figures
Figure 1 Go-co bars
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Figure 2: Go-co advertising in Ibiza 10
Figure 3: Live theatre cooking in colleges 13
Figure 4: Mecca Cola - ``Don't drink stupid, drink with commitment`` 14
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