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Introduction
 
As greater emphasis is placed on the opportunities in Central and Eastern European fuel card markets, this Extended Expert View highlights the remaining potential for fuel card business development in Western European markets, arguing that investment in this region should not be unduly compromised.
 

 
Scope
 
Western European fuel card volumes, card numbers and growth rates over the last five years
 
An examination of the most and least penetrated commercial fuel card markets based on average card per vehicle data across 16 markets
 
A discussion on the retention opportunities amongst the SME segment based on fuel card switching data
 
Highlights
 
Where total fuel retail sales have been growing at less than 0.5%, fuel card volume growth averages over 4% across 16 European markets. Consequently, fuel card volume sales now account for 21% of total retail volume sales.
 

 
From a regional perspective, Scandinavia is the most advanced fuel card market with private fuel cards being as preponderant as the commercial variety. In fact it is estimated that there are around twice the amount of private fuel cards as those used by consumers. Not only is this region mature, it is verging on saturation.
 

 
In the UK, and parts of Central and Southern Europe, an examination of card per commercial vehicle penetration rates shows there is still scope to develop business card portfolios, particularly at the smaller end of the market where the card per fleet vehicle sits below the European average of 0.4.
 

 
Reasons to Purchase
 
Gain quantitative insight into the level of saturation of fuel cards in key Western European markets
 
Understand where key acquisition investments should be directed from a regional and segmental perspective
 
Examine the growth in the fuel cards market over the last 5 years
 

TABLE OF CONTENTS
 
EXECUTIVE SUMMARY 3
 
1 in every 5 litres of retail fuel is sold on a fuel card 3
 
Scandinavian markets are most penetrated 3
 
Central and Southern Europe has most untapped potential 3
 
SME’s provide access to an abundance of loyal fuel card customers 3
 
INTRODUCTION 6
 
1 IN EVERY 5 LITRES OF FUEL IS SOLD ON A FUEL CARD 7
 
SCANDINAVIAN MARKETS ARE MOST PENETRATED 10
 
CENTRAL AND SOUTHERN EUROPE HAS MOST UNTAPPED POTENTIAL 12
 
SME’S PROVIDE ACCESS TO AN ABUNDANCE OF LOYAL FUEL CARD CUSTOMERS 13
 
APPENDIX 15
 
European Fuel Cards Database, 2004 15
 
2005 Fleet Manager and Fleet Service Provider study 15
 
Forecourt Retailing analyst contacts 15
 

 
LIST OF FIGURES
 
Figure 1: Ireland has displayed the greatest growth in fuel card volumes 7
 
Figure 2: Spain and Italy are the markets displaying the greatest escalation of commercial fuel card numbers 8
 
Figure 3: The most highly penetrated markets are Sweden, Finland, Denmark and Austria 10