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| E-Santé > Etude de marché sectorielle |
| The eHealth Market in the US: Assessing the Online Needs of Physicians and Consumers |
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€ 3 040,00 |
Editeur
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Datamonitor |
Langue
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Anglais |
Date de publication : |
Janvier 2005 |
Taille du document : |
62 |
Autres informations : |
Description , Table des matières |
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| 43 pages | Février 2006 | Anglais
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| Main
focus: |
ehealth,telemedicine,healthcare,health care
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| Research
focus: |
market segmentation,market definition, |
| Geographic
focus: |
usa,canada,japan,portugal,cyprus,lithuania,... |
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| Présentation de l'étude de marché - Description & Table des matières |
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| The eHealth Market in the US: Assessing the Online Needs of Physicians and Consumers |
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Introduction
The eHealth market in the US is generally more developed than that in Europe. Substantial investment from the government and the pharmaceutical industry has propelled the developments in initiatives such as online continuing medical education. There appears to be significant potential for further uptake of online services, most notably in the areas of eDetailing, eSampling and online CME.
Scope
Key findings from Datamonitor's 2004 Physician Insight Survey and 2004 Consumer Insight Survey
Assessment of the current status of the markets for physician practice websites and disease management and compliance tools
Investigation of physician opinions relating to eHealth topics such as online CME and clinical trial websites
Analysis of the future of the key eHealth markets in the US, such as eDetailing and ePrescribing, and the implications for the pharmaceutical industry
Highlights
Practice websites are about to reach critical mass and physicians require extended functionality to be added to the rudimentary solutions that exist today. Pharmaceutical companies should investigate the opportunity of partnering with companies that offer these services to physicians.
Physicians have become more sophisticated in their online health information queries and increasingly look for treatment- and disease-specific information. Pharmaceutical companies should work to enrich their disease-specific website features and ramp up their presence on websites that offer such information.
Reasons to Purchase
Understand the current and prospective eHealth market in the US and where the key opportunities for your company lie
Strengthen your company's online market presence within the US by investing in the most appropriate Internet-based tools and services
Reach physicians and consumers through the different eHealth initiatives by knowing and addressing the online requirements of each audience
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TABLE OF CONTENTS
ACTION POINTS 6
Scope of the report 6
Two key things you need to know about the eHealth market in the US 6
Practice websites are about to reach critical mass and physicians require extended functionality to be added to the rudimentary solutions that exist today. Pharmaceutical companies should investigate the opportunity of partnering with companies that offer these services to physicians 7
Physicians have become more sophisticated in their online health information queries and increasingly look for treatment- and disease-specific information. Pharmaceutical companies should work to enrich their disease-specific website features and ramp up their presence on websites that offer such information 8
THE EHEALTH MARKET IN THE US 9
Overview of the US eHealth market 9
Methodology 9
Datamonitor Physician Insight Survey 2004 9
Datamonitor Consumer Insight Survey 2004 10
PHYSICIAN INTERNET USE IN THE US 10
Frequency of Internet usage 10
Physician online information requirements 12
Types of health information sought 12
Channels used for health information 13
US physicians’ attitudes towards the Internet 15
What US physicians want from a health website 18
Penetration of mobile technology among US physicians 19
CONSUMER INTERNET USE IN THE US 20
Consumer online information requirements 21
Channels used for health information 21
US consumers’ attitudes towards the Internet 23
Penetration of mobile technology among US consumers 24
SIZE OF THE KEY EHEALTH MARKETS 25
US physicians and continuing medical education (CME) 25
Penetration of online CME 26
US physicians’ attitudes towards online CME 26
US physicians and ePrescribing 28
Penetration of ePrescribing 29
US physicians’ attitudes towards ePrescribing 29
US physicians and eDetailing 31
Penetration of eDetailing 32
US physicians’ attitudes towards eDetailing 33
The market for physician practice websites 33
Penetration of physician practice websites 34
US physicians’ attitudes towards physician practice websites 34
US consumers’ demand for physician practice websites 35
The market for disease management and compliance tools 37
US physicians and clinical trial websites 41
Physician attitudes towards clinical trial websites 42
US physicians and eSampling 43
Penetration of eSampling 44
THE FUTURE DECODED 45
The future of the eHealth market in the US 45
eCME opportunities 45
ePrescribing opportunities 46
Disease management and compliance tools opportunities 47
Clinical trial website opportunities 48
APPENDIX 50
LIST OF FIGURES 50
References 53
References 53
Research methodology 53
Physician Insight Survey 2004 53
Consumer Insight Survey 2004 54
Data tables 55
How to contact experts in your industry 62
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