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| Commerce électronique > Etude de marché sectorielle |
| Optima: re-enabling mobile commerce |
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€ 1 836,00 |
Editeur
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Datamonitor |
Langue
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Anglais |
Date de publication : |
Juillet 2005 |
Taille du document : |
37 |
Autres informations : |
Description , Table des matières |
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| Présentation de l'étude de marché - Description & Table des matières |
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| Optima: re-enabling mobile commerce |
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Introduction
Optima specializes in the development and operation of interactive mobile services enabling business' long-awaited channels to market and hoping to improve customer communications, loyalty and profitability. Its products and services focus on secure mobile transactions, delivering content and promotions, specifically in the mobile banking, top-up, mapping and chat segments, for now.
Scope
Strategic Analysis: Offering, Technology & Management.
Detailed product analysis: mobile banking and mobile top-up provided by financial service companies
Competitive assessment of optima: strengths, weaknesses, opportunities and threats.
Highlights
Datamonitor believes that Optima would improve its reach and market presence by developing a better alliance partner strategy, but this is difficult in a predictive market segment. If some significant customers are won, a further difficulty will be in balancing a renewed focus on R&D and execution with maintaining the current direct sales effort.
Datamonitor believes that Optima is relatively well placed, if it can execute its sales and marketing plan over the next 18 to 24 months. While products are not differentiated in concept, a simple and common platform should win out over slightly more sophisticated but at the same time overly complex solutions. Much will come down to price.
Reasons to Purchase
Find out how Optima differentiates its technology in light of SMS, WAP, Java (J2ME) and Symbian-developed solutions
Read Datamonitor's views on Optima's strategy for addressing the mobile banking market.
Discover what partnerships Optima has struck to help meet future challenges.
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TABLE OF CONTENTS
ABOUT DATAMONITOR 2
INTRODUCTION 5
STRATEGIC ANALYSIS 6
Optima’s Management and Technical Team 6
Optima’s product offerings 6
Choosing the right Technology 8
Browser-based, J2ME-based, SMS-based or OS-based 9
In summary 13
PLATFORM 15
Mobile Content Production Platform 16
Benefits of the system are: 17
The content production platform provides the following 17
Mobile Java Development Environment 18
PRODUCT ANALYSIS 19
Mobile banking and mobile top-up 19
Approach and Benefits 20
Key requirements of any mobile banking solution are 20
Benefits of Optima’s m-Bank solution include the following 20
m-Bank solution 22
Comparison with alternative options 24
Use of the existing Internet site 24
Multi-Bank Solutions 25
SMS-based mobile top-up solutions 26
The business case for mobile banking and mobile top-up 28
COMPETITIVE ASSESSMENT OF OPTIMA 29
SWOT Analysis 29
Strengths 29
Weaknesses 29
Opportunities 31
Threats 31
APPENDIX 33
Benchmark of Optima m-Bank product 33
Test environment 34
Future reading 35
Briefs 35
Reports 35
SPP writing team 37
How to contact experts in your industry 37
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