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Introduction
 
The vast majority of businesses in APAC and CALA remain focused on maintaining and increasing the scale of their DTMF-IVR investments. The next five years will exhibit an uptake in DTMF and speech-enabled Voice-XML platforms in APAC and CALA. This report will analyze the many different segments that comprise the emerging IVR markets in APAC and CALA.
 

 
Scope
 
Collected IVR port shipment data and segmented DTMF and speech ports by traditional IVR and Voice-XML.
 

 
Conducted primary interviews with over 20 companies in the IVR and speech markets in APAC and CALA.
 

 
Report Highlights
 
The combined total market value of the emerging IVR markets, APAC and CALA, was $206 million at the end of 2004 and will grow to $333 million by 2009 at a CAGR of 10.1%. The total market value reflects installed base and IVR shipment (add-on and new systems) revenues.
 

 
The service provider market accounts for the bulk of IVR shipments in the APAC market. In 2004, service providers accounted for 75% of IVR shipments while enterprises accounted for 25%. By 2009, the enterprise market will grow in proportion to account for 29% of IVR shipments.
 

 
The CALA IVR market is composed of several emerging markets. The most notable IVR markets in the region are Brazil and Mexico, which together accounted for more than 70% of IVR shipment revenues in 2004.
 

 
Reasons to Purchase
 
Find out where the DTMF-IVR market is headed in APAC and CALA.
 

 
Analyze the adoption rate for speech-enabled IVRs in the APAC and CALA markets.
 

 
Understand the uptake of Voice-XML platforms in APAC and CALA, and what's driving this change.
 

 
Scope
 
Analyzed over 1,500 data points and micro trends to compile a regional study.
 

TABLE OF CONTENTS
 
CHAPTER 1 EXECUTIVE SUMMARY 3
 
Introduction 3
 
Market overview 3
 
APAC IVR Market 4
 
CALA IVR Market 5
 
Market comparisons 6
 
CHAPTER 2 INTRODUCTION 15
 
Revisiting of previous Datamonitor voice business forecasts 15
 
What is this report about? 15
 
Who is the target reader? 16
 
How to use this report 16
 
CHAPTER 3 MARKET OVERVIEW 17
 
Introduction 17
 
Market size 17
 
Conclusions 19
 
CHAPTER 4 APAC IVR MARKET 20
 
Introduction 20
 
Country profiles 23
 
Australia/NZ 23
 
China 26
 
Japan 29
 
Singapore 32
 
South Korea 35
 
Other APAC 38
 
Enterprise and service provider markets 41
 
CHAPTER 5 CALA IVR MARKET 43
 
Introduction 43
 
Country profiles 46
 
Brazil 46
 
Mexico 49
 
Other CALA 52
 
Enterprise and service provider markets 55
 
CHAPTER 6 MARKET COMPARISONS 57
 
Introduction 57
 
Datamonitor’s vendor recommendations 58
 
CHAPTER 7 APPENDIX 60
 
Supplementary data 60
 
Definitions 60
 
Research methodology 62
 
A note on revenue figures 63
 
Future readings 64
 
Relevant links 64
 
Datamonitor Strategic Planning Programs (SPPs) 64
 
SPP writing team 65
 
How to contact experts in your industry 66
 

 

 
LIST OF TABLES
 
Table 1: Total value of emerging IVR markets, 2004 – 2009 18
 
Table 2: Total value of the emerging IVR markets, by regional proportion, 2004 – 2009 19
 
Table 3: Total shipment revenues in APAC, 2004 – 2009 21
 
Table 4: Revenue splits for IVR shipments in APAC, 2004 – 2009 22
 
Table 5: IVR shipment splits for APAC, 2004 – 2009 23
 
Table 6: Revenue splits for IVR shipments in Australia/NZ, 2004 – 2009 24
 
Table 7: IVR shipment splits for Australia/NZ, 2004 – 2009 25
 
Table 8: Revenue splits for IVR shipments in China, 2004 – 2009 27
 
Table 9: IVR shipment splits for China, 2004 – 2009 28
 
Table 10: Revenue splits for IVR shipments in Japan, 2004 – 2009 30
 
Table 11: IVR shipment splits for Japan, 2004 – 2009 31
 
Table 12: Revenue splits for IVR shipments in Singapore, 2004 – 2009 33
 
Table 13: IVR shipment splits for Singapore, 2004 – 2009 34
 
Table 14: Revenue splits for IVR shipments in South Korea, 2004 – 2009 36
 
Table 15: IVR shipment splits for South Korea, 2004-2009 37
 
Table 16: Revenue splits for IVR shipments for Other APAC, 2004 – 2009 39
 
Table 17: IVR shipment splits for Other APAC, 2004 – 2009 40
 
Table 18: IVR shipments in enterprise and service provider markets, 2004 – 2009 42
 
Table 19: IVR shipments in enterprise and service provider markets, by proportion, 2004 – 2009 42
 
Table 20: IVR port shipments in enterprise markets, by proportion, 2004 – 2009 42
 
Table 21: Total shipment revenues in CALA, 2004 - 2009 44
 
Table 22: Revenue splits for IVR shipments in CALA, 2004 – 2009 45
 
Table 23: IVR shipment splits for CALA, 2004 – 2009 46
 
Table 24: Revenue splits for IVR shipments in Brazil, 2004 – 2009 48
 
Table 25: IVR shipment splits for Brazil, 2004 – 2009 49
 
Table 26: Revenue splits for IVR shipments in Mexico, 2004 – 2009 50
 
Table 27: IVR shipment splits for Mexico, 2004 – 2009 51
 
Table 28: Revenue splits for IVR shipments in Other CALA, 2004 – 2009 53
 
Table 29: IVR shipment splits for Other CALA, 2004 – 2009 54
 
Table 30: IVR shipments in enterprise and service provider markets, 2004 – 2009 56
 
Table 31: IVR shipments in enterprise and service provider markets, by proportion, 2004 – 2009 56
 
Table 32: IVR port shipments in enterprise markets, by proportion, 2004 – 2009 56
 
Table 33: Comparative matrix of countries in APAC and CALA in 2004 57
 
Table 34: Comparative matrix of countries in APAC and CALA in 2009 58
 
Table 35: Installed base ports and maintenance revenues in APAC and CALA, 2004 – 2009 60
 

 

 
LIST OF FIGURES
 
Figure 1: Total value of emerging IVR markets, 2004 – 2009 4
 
Figure 2: Total shipment revenues in APAC, 2004 – 2009 5
 
Figure 3: Total shipment revenues in CALA, 2004 - 2009 6
 
Figure 4: Total value of emerging IVR markets, 2004 – 2009 17
 
Figure 5: Total value of the emerging IVR markets, by regional proportion, 2004 – 2009 18
 
Figure 6: Total shipment revenues in APAC, 2004 – 2009 20
 
Figure 7: Revenue splits for IVR shipments in APAC, 2004 – 2009 21
 
Figure 8: IVR shipment splits for APAC, 2004 – 2009 22
 
Figure 9: Revenue splits for IVR shipments in Australia/NZ, 2004 – 2009 24
 
Figure 10: IVR shipment splits for Australia/NZ, 2004 – 2009 25
 
Figure 11: Revenue splits for IVR shipments in China, 2004 – 2009 26
 
Figure 12: IVR shipment splits for China, 2004 – 2009 27
 
Figure 13: Revenue splits for IVR shipments in Japan, 2004 – 2009 29
 
Figure 14: IVR shipment splits for Japan, 2004 – 2009 30
 
Figure 15: Revenue splits for IVR shipments in Singapore, 2004 – 2009 32
 
Figure 16: IVR shipment splits for Singapore, 2004 – 2009 33
 
Figure 17: Revenue splits for IVR shipments in South Korea, 2004 – 2009 35
 
Figure 18: IVR shipment splits for South Korea, 2004-2009 36
 
Figure 19: Revenue splits for IVR shipments in Others, 2004 – 2009 38
 
Figure 20: IVR shipment splits for Others, 2004 – 2009 39
 
Figure 21: IVR shipments in enterprise and service provider markets, 2004 – 2009 41
 
Figure 22: Total shipment revenues in CALA, 2004 - 2009 43
 
Figure 23: Revenue splits for IVR shipments in CALA, 2004 – 2009 44
 
Figure 24: IVR shipment splits for CALA, 2004 – 2009 45
 
Figure 25: Revenue splits for IVR shipments in Brazil, 2004 – 2009 47
 
Figure 26: IVR shipment splits for Brazil, 2004 – 2009 48
 
Figure 27: Revenue splits for IVR shipments in Mexico, 2004 – 2009 50
 
Figure 28: IVR shipment splits for Mexico, 2004 – 2009 51
 
Figure 29: Revenue splits for IVR shipments in Others, 2004 – 2009 52
 
Figure 30: IVR shipment splits for Others, 2004 – 2009 53
 
Figure 31: IVR shipments in enterprise and service provider markets, 2004 – 2009 55