• In-depth analysis of global market opportunity for handheld and stationary bar code scanners, bar code
printers, RFID transponders, printer consumables, and direct part marking equipment with detailed market
definitions and segmentations including: core technology, application, vertical markets, etc;
• Market penetration scenarios, estimates and forecasts for bar code scanners, printers, RFID transponders,
consumables and direct part marking equipment;
• Users’ technical and commercial requirements and preferences, including end-user investment drivers and
applications, system integrator/OEM selection criteria, and distribution channel capabilities;
• Analysis of the structure of the bar code scanners, printers, RFID transponders, consumables and direct part
marking equipment supplier communities, including leading and emerging supplier market share, position,
direction and profiles; and
• Discussion of key issues, forces and trends driving and restraining market growth and development, including
opportunities and requirements for suppliers to grow share and profit.
