Introduction
 
This report analyzes the broadcast TV production value chain in Europe. It investigates the key drivers in the market and provides an insight into the key vendors to the broadcasters' production departments.
 

 
Scope
 
This report covers the sub-sectors of the broadcast value chain from: ingest, editing, media asset management and out to transmission
 
Datamonitor has interviewed 25 of the leading broadcast industry vendors in Europe, in addition to some of the larger broadcasters
 
In addition this report has been based on a thorough and exhaustive secondary research campaign
 
Highlights
 
The broadcast industry is being driven by the underlying trend of the transition from analog production systems to digital IT-based workflows. At present only approximately 15% of European broadcasters operate fully digital workflows.
 

 
In addition to this long-term trend is the growing desire for high-definition (HD) capable software and hardware. Broadcasters across Europe will slowly begin to transmit HD content over the next three to five years, and thus they need HD capable equipment. Vendors indicate that almost 20% of new business requests seek HD compatible products.
 

 
Vendors who are focused on the growth areas of open standards IT equipment are expected to experience the strongest over the forecast period (2004-2008). Those tied to the analog era will suffer from a declining revenue opportunity in Europe.
 

 
Reasons to Purchase
 
This report will provide vendors with an independent analysis of their market's revenue opportunity and growth potential
 
The report should also be beneficial for companies who are seeking to enter the broadcaster market and have yet to plan their go-to-market strategy

TABLE OF CONTENTS
 
CHAPTER 1 EXECUTIVE SUMMARY 3
 
Introduction 3
 
Market context 3
 
Strong partnerships required 4
 
Widening product portfolios 5
 
Customer focus 5
 
Reliability is number one 5
 
Digital workflows 5
 
Competitive dynamics 6
 
High-definition capability becoming the key driver 7
 
The leading players in the broadcast value chain 7
 
Conclusions 9
 
CHAPTER 2 INTRODUCTION 19
 
What is this report about? 19
 
Who is the target reader? 19
 
How to use this report 19
 
Areas excluded from coverage 20
 
Technology 20
 
Geography 20
 
CHAPTER 3 MARKET CONTEXT 21
 
Introduction 21
 
Key findings 21
 
The broadcast value chain 21
 
From A to Z: a simple guide to the broadcast process 22
 
The key players 23
 
Partnerships 25
 
The trend towards the widening of product portfolios 26
 
Regional competition 26
 
CHAPTER 4 CUSTOMER FOCUS 28
 
Introduction 28
 
Key findings 28
 
Dynamics of the customer market 28
 
A unique market… 29
 
…But a shrinking one 29
 
“…Nobody has ever been fired for buying from IBM…” 30
 
Regional purchasing differences? 31
 
Digital workflow 31
 
If it is not broken, why fix it? 31
 
Provides cost and production efficiencies 32
 
Best-of-breed approach or one-stop shopping? 33
 
The growing popularity of outsourcing 34
 
Siemens’ acquisition to alter the landscape? 34
 
Big name IT vendors struggling to gain foothold 35
 
CHAPTER 5 COMPETITIVE DYNAMICS 36
 
Introduction 36
 
Key findings 36
 
The infrastructure market 39
 
Market drivers 39
 
Market forecast analysis 40
 
Vendor market analysis 40
 
The live production switcher market 41
 
The automation market 43
 
Market drivers 43
 
Market forecast analysis 44
 
Vendor market analysis 44
 
The video server market 45
 
Market drivers 46
 
Market forecast analysis 46
 
Vendor market analysis 47
 
The editing market 48
 
Market drivers 49
 
Market forecast analysis 50
 
Vendor market analysis 51
 
The high-end post-production market 53
 
Market drivers 53
 
Market forecast analysis 54
 
Vendor market analysis 54
 
The on-air graphics market 56
 
Market drivers 56
 
Market forecast analysis 57
 
Vendor market analysis 58
 
The encoder and multiplexer market 59
 
Market drivers 59
 
Market forecast analysis 59
 
Vendor market analysis 60
 
The media asset management market 61
 
Market drivers 62
 
Market forecast analysis 62
 
Vendor market analysis 64
 
The archive management software market 65
 
Market drivers 66
 
Market forecast analysis 66
 
Vendor market analysis 67
 
The professional services market 68
 
Market drivers 68
 
Market forecast analysis 69
 
Vendor market analysis 70
 
The “other” sector 72
 
Conclusions 74
 
CHAPTER 6 APPENDIX 75
 
Supplementary data 75
 
Future readings 82
 
SPP writing team 82
 
How to contact experts in your industry 83
 

 

 
LIST OF TABLES
 
Table 1: Detail behind the market forecast of the broadcast value chain 38
 
Table 2: Market forecast for the broadcast value chain 75
 
Table 3: Market forecast for infrastructure 75
 
Table 4: Infrastructure market share estimate (2004) 75
 
Table 5: Market forecast for live production switchers 76
 
Table 6: Live production switchers market share estimate (2004) 76
 
Table 7: Market forecast for automation systems 76
 
Table 8: Automation systems market share estimate (2004) 76
 
Table 9: Market forecast for video servers 77
 
Table 10: Video servers market share estimate (2004) 77
 
Table 11: Market forecast for editing solutions 77
 
Table 12: Editing solutions market share estimate (2004) 77
 
Table 13: Market forecast for high-end post-production 78
 
Table 14: High-end post-production market share estimate (2004) 78
 
Table 15: Market forecast for on-air graphics 78
 
Table 16: On-air graphics market share estimate (2004) 78
 
Table 17: Market forecast for encoders and multiplexers 79
 
Table 18: Encoder and multiplexer market share estimate (2004) 79
 
Table 19: Market forecast for media asset management software 79
 
Table 20: Market forecast for media asset management hardware 79
 
Table 21: Media asset management software market share estimate (2004) 80
 
Table 22: Market forecast for archive management software 80
 
Table 23: Archive management software market share estimate (2004) 80
 
Table 24: Market forecast for professional services 80
 
Table 25: Professional services market share estimate (2004) 81
 
Table 26: Market forecast for Other 81
 

 

 
LIST OF FIGURES
 
Figure 1: The broadcast value chain 3
 
Figure 2: Leading players in the broadcast value chain 4
 
Figure 3: Market forecast for the broadcast value chain 7
 
Figure 4: The broadcast value chain 22
 
Figure 5: Leading players in the broadcast value chain 24
 
Figure 6: Market forecast for the broadcast value chain 37
 
Figure 7: Market forecast for infrastructure 40
 
Figure 8: Infrastructure market share estimate (2004) 41
 
Figure 9: Market forecast for live production switchers 42
 
Figure 10: Live production switchers market share estimate (2004) 42
 
Figure 11: Market forecast for automation systems 44
 
Figure 12: Automation systems market share estimate (2004) 45
 
Figure 13: Market forecast for video servers 47
 
Figure 14: Video servers market share estimate (2004) 48
 
Figure 15: Market forecast for editing solutions 51
 
Figure 16: Editing solutions market share estimate (2004) 52
 
Figure 17: Market forecast for high-end post-production 54
 
Figure 18: High-end post-production market share estimate (2004) 55
 
Figure 19: Examples of on-air graphics products 56
 
Figure 20: Market forecast for on-air graphics 57
 
Figure 21: On-air graphics market share estimate (2004) 58
 
Figure 22: Market forecast for encoders and multiplexers 60
 
Figure 23: Encoder and multiplexer market share estimate (2004) 61
 
Figure 24: Market forecast for media asset management software 63
 
Figure 25: Market forecast for media asset management hardware 63
 
Figure 26: Media asset management software market share estimate (2004) 65
 
Figure 27: Market forecast for archive management software 67
 
Figure 28: Archive management software market share estimate (2004) 68
 
Figure 29: Market forecast for professional services 70
 
Figure 30: Professional services market share estimate (2004) 72
 
Figure 31: Market forecast for “other” 73