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Introduction
 
This report analyzes the opportunities for vendors in targeting the three primary markets that exist for wireless local area networks (WLANs), namely the consumer, enterprise and public WLAN markets. The report provides revenue growth forecasts and effective go-to-market strategies, as well as Datamonitor's perspectives on the pertinent developments and trends across the industry.
 

 
Scope
 
Outlines important technology-related developments in 2004, assessing their impact on the market's current and future dynamics.
 
Analyzes the factors influencing market conditions and examines the various offerings from WLAN vendors.
 
Assesses the opportunities in niche WLAN markets and provides Datamonitor's opinion on effective go-to-market strategies.
 
Forecasts revenue growth in the consumer, enterprise and public WLAN markets, analyzing variations by region.
 
Highlights
 
With considerable scope for further penetration of 802.11 technology, Datamonitor forecasts the global WLAN market to continue its revenue growth through to 2006. However, the consumer and public WLAN markets both face differing pressures, which suggests that the overall WLAN market will see its first year of revenue decline in 2007.
 

 
At the end of 2003, there were approximately 31,700 hotspots in operation globally and this number will grow at a CAGR of 47% to approaching 146,100 by year-end 2007. With the number of new hotspots reaching its peak in 2004, Datamonitor forecasts that the opportunity for network equipment manufacturers will peak this year.
 

 
The enterprise opportunity has been broadening beyond its traditional focus on specific vertical markets to encompass horizontal solutions, and with concerns surrounding factors such as security weakening, there are positive signs for the build-out of WLANs within the enterprise.
 

 
Reasons to Purchase
 
Quantification of the revenue opportunities for both WLAN equipment vendors and third party integrators and consulting companies to 2007.
 
Provides a framework for conceptualizing WLAN opportunities thereby improving vendors' go-to-market approach.
 
Assessment of pertinent market issues, such as the emerging trends in WLAN management, will enable vendors to improve their solution positioning.

TABLE OF CONTENTS
 
CHAPTER 1 EXECUTIVE SUMMARY 3
 
1.1 Getting returns from wireless LANs 3
 
1.2 Market context 3
 
1.3 Customer focus 4
 
1.4 The future decoded 6
 
CHAPTER 2 INTRODUCTION 14
 
2.1 What is this report about? 14
 
2.2 Who is the target reader? 14
 
2.3 How to use this report 14
 
2.4 Forecasts and assumptions 14
 
2.5 Scope of the report 15
 
CHAPTER 3 MARKET CONTEXT 16
 
3.1 Introduction 16
 
3.2 Key findings 16
 
3.3 Wireless LAN markets 17
 
3.4 Wireless LAN technology and market developments 20
 
3.5 Factors influencing market conditions 36
 
3.6 Vendor offerings 38
 
CHAPTER 4 CUSTOMER FOCUS 41
 
4.1 Introduction 41
 
4.2 Key findings 41
 
4.3 Identifying the enterprise WLAN opportunity 42
 
4.4 Public WLAN locations 48
 
4.5 Improving the go-to-market approach 50
 
CHAPTER 5 THE FUTURE DECODED 52
 
5.1 Introduction 52
 
5.2 Key findings 52
 
5.3 WLAN infrastructure opportunities 53
 
5.4 The enterprise opportunity 55
 
5.5 The public wireless LAN opportunity 65
 
5.6 The consumer opportunity 68
 
5.7 Summary 71
 
CHAPTER 6 APPENDIX 72
 
6.1 Definitions 72
 
6.2 Research methodology 75
 
6.3 Further readings 76
 
6.4 SPP writing team 77
 
6.5 How to contact experts in your industry 77
 

 

 
LIST OF FIGURES
 
Figure 1: Size of wireless LAN markets in 2003 3
 
Figure 2: Enterprise WLAN infrastructure revenues in EMEA by size band to 2007 ($ millions) 5
 
Figure 3: Global revenues from WLAN infrastructure to 2007 by sub-market ($ millions) 6
 
Figure 4: Size of wireless LAN markets in 2003 18
 
Figure 5: Wireless LAN markets 19
 
Figure 6: Market share of chipset shipments by type to 2007 23
 
Figure 7: Enterprise WLAN infrastructure revenues in EMEA by size band to 2007 ($ millions) 46
 
Figure 8: Enterprise WLAN infrastructure revenues in North America by size band to 2007 ($ millions) 48
 
Figure 9: Global revenues from WLAN infrastructure to 2007 by sub-market ($ millions) 53
 
Figure 10: Global revenues from enterprise WLAN infrastructure by region to 2007 ($ millions) 55
 
Figure 11: Western European revenues from enterprise WLAN infrastructure by region to 2007 ($ millions) 56
 
Figure 12: Global revenues from enterprise WLAN infrastructure by type to 2007 ($ millions) 58
 
Figure 13: Global revenue opportunities from the deployment of enterprise WLANs to 2007 ($ millions) 60
 
Figure 14: Proportion of large and medium enterprises in EMEA with WLANs installed to 2007 62
 
Figure 15: Proportion of large and medium enterprises in North America with WLANs installed to 2007 63
 
Figure 16: Number of PWLAN locations by region to 2007 65
 
Figure 17: Market for network infrastructure installed on PWLAN locations to 2007 ($ millions) 66
 
Figure 18: Global revenues from consumer WLAN equipment by region to 2007 ($ millions) 68
 
Figure 19: Datamonitor’s market expertise and research and analysis methodology 75
 

 

 
LIST OF TABLES
 
Table 1: Revenues from enterprise WLAN infrastructure in EMEA by vertical market to 2007 ($ millions) 44
 
Table 2: Revenues from enterprise WLAN infrastructure in North America by vertical market to 2007 ($ millions) 45
 
Table 3: Enterprise WLAN infrastructure revenues in EMEA by size band to 2007 ($ millions) 47
 
Table 4: Enterprise WLAN infrastructure revenues in North America by size band to 2007 ($ millions) 48
 
Table 5: Global revenues from WLAN infrastructure to 2007 by sub-market ($ millions) 54
 
Table 6: Global revenues from enterprise WLAN infrastructure by region to 2007 ($ millions) 55
 
Table 7: Western European revenues from enterprise WLAN infrastructure by region to 2007 ($ millions) 57
 
Table 8: Global revenues from enterprise WLAN infrastructure by type to 2007 ($ millions) 58
 
Table 9: Global revenue opportunities from the deployment of enterprise WLANs to 2007 ($ millions) 60
 
Table 10: Proportion of large and medium enterprises in EMEA with WLANs installed to 2007 62
 
Table 11: Proportion of large and medium enterprises in North America with WLANs installed to 2007 63
 
Table 12: Number of PWLAN locations by region to 2007 65
 
Table 13: Market for network infrastructure installed on PWLAN locations to 2007 ($ millions) 67
 
Table 14: Global revenues from consumer WLAN equipment by region to 2007 ($ millions) 68
 
Table 15: Shipments of WLAN-enabled laptops in Western Europe by geography to 2007 (millions) 70