Each year thousands of new products in the packaged goods industry are launched by manufacturers hoping to gain consumers interest with innovative developments. This report is a category-by-category summary of new packaged products introduced into the food, drink and retail industries over the last couple of years and provides an in-depth look into the new and emerging trends of the packaged goods industry. Included in this report are tables for each category investigating the trends in innovation and number of new product reports and stock keeping units introduced. Strategic Directors, Product Managers and Marketing Executives of manufacturers will use this report to gain insight into new product and market trends in their own and competing industries.

Table of Contents
 

 
Innovation In The USA
 
Executive summary 12
 
Introduction 12
 
Consumer Packaged Goods overview 12
 
Innovation in Food 13
 
Innovation in Beverages 14
 
Innovation in Health and Beauty Aids 14
 
Innovation in Household products 15
 
Innovation in Pet Products 16
 
Innovation in Miscellaneous Products 16
 
Chapter 1 Introduction 18
 
What is this report about? 18
 
Who is the target reader? 18
 
Research methodology 18
 
Report structure 19
 
Chapter 2 Consumer Packaged Goods
 
overview 22
 
Summary 22
 
Top trends for 2005 22
 
'All things healthy' 22
 
Whole grains take center stage 23
 
Get ready for aluminum bottles 23
 
A Splenda nation 23
 
Disposables cash in 24
 
Getting cultured 24
 
Dissolving strips expand to new territories 24
 
Biker chic catches on 25
 
Energy drinks expand into alcohol beverages 25
 
Allergy-free foods catch fire 25
 
Indulgence – for pets 26
 
New product introductions 26
 
New product reports 27
 
New product SKUs 27
 
Innovation ratings by sector 30
 
Industry packaging claims 31
 
Chapter 3 Innovation in Food 34
 
Summary 34
 
Introduction 34
 
New product overview 36
 
New product reports 36
 
New Stock Keeping Units 37
 
Relative change in Stock Keeping Units 39
 
Innovation ratings 41
 
Packaging claims 42
 
Category reviews 44
 
Baby foods 44
 
Breads & bakery products 45
 
Cereals 46
 
Condiments & sauces 48
 
Confectionery 50
 
Cookies & crackers 53
 
Dairy products 54
 
Desserts 56
 
Fruits and vegetables 57
 
Ice cream, novelties & frozen yogurt 59
 
Jams, jellies, nut butters, sweet toppings & syrups 60
 
Meal replacements & special diet foods 61
 
Meals & entrees 61
 
Meat, fish, poultry 64
 
Mixes & frostings 67
 
Pasta & rice 68
 
Salad dressings, toppings & dips 70
 
Snacks 71
 
Soup 74
 
Staples & seasonings 75
 
Chapter 4 Innovation in Beverages 80
 
Summary 80
 
Introduction 80
 
New product overview 81
 
New product reports 81
 
New Product Stock Keeping Units 82
 
Relative change in stock keeping units 82
 
Innovation ratings 83
 
Packaging claims 84
 
Category reviews 86
 
Alcohol & alcohol beverage substitutes 86
 
Bottled waters 88
 
Coffee and tea 89
 
Fruit and vegetable beverages 90
 
Milk & non-dairy milk, yogurt drinks 92
 
Miscellaneous beverages 94
 
Soft drinks & energy beverages 96
 
Chapter 5 Innovation in Health & Beauty
 
Aids 100
 
Summary 100
 
Introduction 101
 
New product overview 102
 
New product reports 102
 
New product stock keeping units 103
 
Relative change in Stock Keeping Units 104
 
Innovation ratings 106
 
Packaging claims 107
 
Category reviews 108
 
Baby products 108
 
Cosmetics 109
 
Deodorants & anti-perspirants 111
 
Dieting aids & sports aids 112
 
First aid 113
 
Foot & eye care 114
 
Fragrances 115
 
Hair care 116
 
Medications 118
 
Miscellaneous health & beauty aids 120
 
Oral hygiene 121
 
Sanitary & incontinence products 123
 
Shaving Products 124
 
Skin care & sun care 125
 
Soap & bath products 127
 
Vitamins & supplements 128
 
Chapter 6 Innovation in Household Products 132
 
Summary 132
 
Introduction 132
 
New product overview 133
 
New product reports 133
 
New product Stock Keeping Units 134
 
Relative change in Stock Keeping Units 135
 
Innovation ratings 136
 
Packaging claims 137
 
Category reviews 138
 
Air fresheners 138
 
Cleaners & polishes 139
 
Insecticides & pesticides 140
 
Laundry & fabric aids 141
 
Miscellaneous household 142
 
Other soaps & cleaning accessories 142
 
Paper, plastic & foil 143
 
Chapter 7 Innovation in Pet Products 146
 
Summary 146
 
Introduction 146
 
New product overview 147
 
New product reports 147
 
New Product Stock Keeping Units 147
 
Relative change in Stock Keeping Units 148
 
Innovation ratings 149
 
Packaging claims 150
 
Category reviews 151
 
Pet foods 151
 
Pet non-foods 152
 
Chapter 8 Innovation in Miscellaneous
 
Products 156
 
Summary 156
 
Introduction 156
 
New product overview 157
 
New product reports 157
 
New Product Stock Keeping Units 157
 
Relative change in Stock Keeping Units 158
 
Innovation ratings 159
 
Category reviews 160
 
Automotive 160
 
Miscellaneous 160
 
Smoking related 161
 
Chapter 9 Company overview 164
 
Leading new product companies, 2004 164
 
Leading new product companies, by sector 166
 

 

 
List of Figures
 

 
Figure 2.1: Trends in innovation ratings by sector, 1999-2004 30
 
Figure 3.2: Trends in food innovation ratings 1999-2004 41
 
Figure 3.3: Package tag counts of food, by selected claims and positioning, 2002-2004 43
 
Figure 4.4: Beverage innovation ratings, by innovation type, 1999-2004 84
 
Figure 4.5: Package tag counts of Beverages, by selected claims and positioning, 2002-2004 86
 
Figure 5.6: Health and Beauty Aid innovation ratings, by innovation type, 1999-2004 106
 
Figure 5.7: Package tag counts of Health & Beauty Aids, by selected claims and positioning,
 
2002-2004 108
 
Figure 6.8: Household Product innovation ratings, by innovation type, 1999-2004 136
 
Figure 6.9: Package tag counts of Household Products, by selected claims and positioning, 2002-
 
2004 137
 
Figure 7.10: Pet Product innovation ratings, by innovation type, 1999-2004 149
 
Figure 7.11: Package tag counts of Pet Products, by selected claims and positioning, 2002-2004151
 
Figure 8.12: Miscellaneous Product innovation ratings, by innovation type, 1999-2004 159
 

 
List of Tables
 

 
Table 2.1: New product reports by sector, 1989-2004 27
 
Table 2.2: New product SKUs by sector, 1989-2004 27
 
Table 2.3: Absolute change in SKUs of top 30 categories, gainers by category, 2003-2004 28
 
Table 2.4: Absolute change in SKUs of top 30 categories, Decliners by category, 2003-2004 29
 
Table 2.5: Trends in innovation ratings by sector, 1999-2004 30
 
Table 2.6: Package tag counts of new product introductions, by category and selected claims and
 
positioning, 2002-2004 31
 
Table 3.7: New food reports by category, 1999-2004 36
 
Table 3.8: New food reports by category, 1999-2004 (continued) 37
 
Table 3.9: New food SKUs by category, 1999-2004 37
 
Table 3.10: New food SKUs by category, 1999-2004 38
 
Table 3.11: Above average relative change in food SKUs, 2003-2004 39
 
Table 3.12: Below average relative change in food SKUs, 2003-2004 40
 
Table 3.13: Trends in food innovation ratings 1999-2004 41
 
Table 3.14: Package tag counts of food, by selected claims and positioning, 2002-2004 42
 
Table 3.15: Package tag counts of food, by selected claims and positioning, 2002-2004 (continued)
 
43
 
Table 4.16: New Beverage reports by category, 1999-2004 81
 
Table 4.17: New Beverage SKUs by Category, 1999-2004 82
 
Table 4.18: Above average relative change in SKUs, Beverages, 2003-2004 82
 
Table 4.19: Below average relative change in SKUs, Beverages, 2003-2004 83
 
Table 4.20: Beverage innovation ratings, by innovation type, 1999-2004 83
 
Table 4.21: Package tag counts of Beverages, by selected claims and positioning, 2002-2004 84
 
Table 4.22: Package tag counts of Beverages, by selected claims and positioning, 2002-2004
 
(continued) 85
 
Table 5.23: New HBA reports by category, 1999-2004 102
 
Table 5.24: New HBA SKUs by category, 1999-2004 103
 
Table 5.25: Above average relative change in SKUs, Health & Beauty, 2003-2004 104
 
Table 5.26: Below average relative change in SKUs, Health & Beauty, 2003-2004 105
 
Table 5.27: Health and Beauty Aid innovation ratings, by innovation type, 1999-2004 106
 
Table 5.28: Package tag counts of Health & Beauty Aids, by selected claims and positioning,
 
2002-2004 107
 
Table 6.29: New Household reports by category, 1999-2004 133
 
Table 6.30: New Household SKUs by category, 1999-2004 134
 
Table 6.31: Above average relative change in SKUs, Household Products, 2003-2004 135
 
Table 6.32: Below average relative change in SKUs, Household Products, 2003-2004 135
 
Table 6.33: Household Product innovation ratings, by innovation type, 1999-2004 136
 
Table 6.34: Package tag counts of Household Products, by selected claims and positioning, 2002-
 
2004 137
 
Table 7.35: New Pet reports by category, 1999-2004 147
 
Table 7.36: New Pet SKUs by category, 1999-2004 147
 
Table 7.37: Above average relative change in SKUs, Pet Products, 2003-2004 148
 
Table 7.38: Below average relative change in SKUs, Pet Products, 2003-2004 148
 
Table 7.39: Pet Product innovation ratings, by innovation type, 1999-2004 149
 
Table 7.40: Package tag counts of Pet Products, by selected claims and positioning, 2002-2004150
 
Table 8.41: New Miscellaneous Product reports by category, 1999-2004 157
 
Table 8.42: New Miscellaneous Product SKUs by category, 1999-2004 157
 
Table 8.43: Above average relative change in SKUs, Miscellaneous Products, 2003-2004 158
 
Table 8.44: Below average relative change in SKUs, Miscellaneous Products, 2003-2004 158
 
Table 8.45: Miscellaneous Product innovation ratings, by innovation type, 1999-2004 159
 
Table 9.46: Leading new product companies, by SKU count, all sectors 2004 164
 
Table 9.47: New product introductions by select companies, by SKU count, by sector, 2004 165
 
Table 9.48: Leading 20 new Food and Beverage product companies, by SKU count, 2004 166
 
Table 9.49: Leading 10 new Health and Beauty Aid product companies, by SKU count, 2004 167
 
Table 9.50: Leading 10 new Household Product companies, by SKU count, 2004 167