Concerns around mobile security continue to inhibit the uptake of mobile solutions- however, the 'mobilisation' of enterprises is growing, from simple applications, such as email, to more complex processes, such as supply chain management, and it will both drive and require a change in business processes and business models. The Enterprise Mobility Market Outlook: Fast growth in mobile solutions, devices, email and security is a management report that provides market analysis and forecasts for each sub-sector of the growing mobile enterprise sector, including security, wireless LAN, mobile email and mobile devices. This report details the drivers and inhibitors to the uptake of mobile solutions and provides strategic advice on how to maximise sales and opportunities by considering the best options for vendors targeting the mobile enterprise, including channel distribution and partnering. Identify the key revenue opportunities for equipment vendors, systems integrators and mobile operators in the growing enterprise mobility market using the findings of this report.

Table of Contents
 

 
The Enterprise Mobility Market Outlook: Fast growth
 
in mobile solutions, devices, email and security
 
Executive summary 10
 
Mobilizing the enterprise 10
 
Mobile devices 10
 
Mobile email 11
 
Mobile security 12
 
Mobile solutions management 13
 
Wireless LAN & Wi-Fi 14
 
Chapter 1 Mobilizing the enterprise 16
 
Summary 16
 
Introduction 17
 
Prominent trends: 18
 
Definitions 20
 
Sizebands 20
 
Application splits 21
 
Market sizing 25
 
Global 25
 
Europe 27
 
By revenue segment 27
 
By vertical market 28
 
By application type 29
 
By sizeband 29
 
North America 30
 
By revenue segment 30
 
By vertical market 31
 
By application type 32
 
By sizeband 32
 
Asia-Pacific 33
 
By revenue segment 33
 
By vertical market 34
 
By application type 35
 
By sizeband 35
 
Conclusions 36
 
Chapter 2 Mobile devices 38
 
Summary 38
 
Introduction 39
 
What is an enterprise mobile device? 39
 
Market context 43
 
Who should manufacturers target? 45
 
Sizeband 45
 
Distribution channels 46
 
Market sizing 48
 
Conclusions 49
 
Action points 50
 
Chapter 3 Mobile email 54
 
Summary 54
 
Introduction 55
 
Market opportunity 55
 
Opportunity zone 1 56
 
Opportunity zone 2 57
 
Authentication / identity management 60
 
Advanced encryption 61
 
Outsourced management 62
 
Intrusion detection and prevention 62
 
Opportunity zone 3 63
 
General business applications 63
 
Front-office applications 64
 
Back-office applications 66
 
Bespoke vertical applications 66
 
Opportunity zone 4 66
 
Competitive landscape 67
 
Conclusions 70
 
Chapter 4 Mobile security 74
 
Summary 74
 
Market context 75
 
Securing mobile solutions 78
 
IPSec VPNs vs SSL VPNs 78
 
Security management 79
 
Success factors 80
 
Product strength 80
 
Effective solution delivery 80
 
Scalability 81
 
Solid balance sheet 81
 
Solution focus 81
 
Compelling security story 82
 
Flexibility 82
 
Value-added services 83
 
Embedded security 83
 
Strength of partnerships 83
 
The importance of middleware 83
 
Conclusions 86
 
Chapter 5 Mobile solutions management 90
 
Summary 90
 
Market context 91
 
Key success factors 92
 
Partnering 94
 
Build vs Buy 96
 
Market sizing 96
 
By application 99
 
The US 99
 
Europe 100
 
Asia-Pacific 103
 
Conclusions 105
 
Chapter 6 Wireless LAN & Wi-Fi 108
 
Summary 108
 
Introduction 109
 
Wireless LAN technology 110
 
Standards 111
 
Market context 111
 
Market sizing 112
 
Wireless LAN infrastructure 112
 
By vertical market 113
 
By sizeband 116
 
Access points 117
 
Market context 118
 
Wireless LAN-enabled laptops 120
 
Conclusions 123
 
Index 124
 

 

 

 
List of Figures
 

 
Figure 1.1: The enterprise mobility market is still nascent 18
 
Figure 1.2: Enterprise mobility rates relatively highly on enterprises’ list of IT priorities 20
 
Figure 1.3: Global mobile business revenues by revenue category, 2004-2007 ($m) 26
 
Figure 1.4: European mobile business revenues by revenue category, 2004-2006 ($m) 27
 
Figure 1.5: European mobile business revenues by vertical market, 2004-2006 ($m) 28
 
Figure 1.6: European mobile business revenues by application type, 2004-2006 ($m) 29
 
Figure 1.7: European mobile business revenues by sizeband, 2004-2006 ($m) 29
 
Figure 1.8: North American mobile business revenues by revenue category, 2004-2006 ($m) 30
 
Figure 1.9: North American mobile business revenues by vertical market, 2004-2006 ($m) 31
 
Figure 1.10: North American mobile business revenues by application type, 2004-2006 ($m) 32
 
Figure 1.11: North America mobile business revenues by sizeband, 2004-2006 ($m) 32
 
Figure 1.12: Asia Pacific mobile business revenues by revenue category, 2004 to 2006 ($m) 33
 
Figure 1.13: Asia Pacific mobile business revenues by vertical market, 2004 to 2006 ($m) 34
 
Figure 1.14: Asia Pacific mobile business revenues by application type, 2004-2006 ($m) 35
 
Figure 1.15: Asia Pacific mobile business revenues by sizeband, 2004-2006 ($m) 35
 
Figure 2.16: Current ‘mobile’ devices available to the enterprise 40
 
Figure 2.17: Channel strategies will alter according to sizeband & solution 47
 
Figure 2.18: Global mobile business revenues by revenue category, 2004-2007 ($m) 49
 
Figure 3.19: Market opportunity segmentation by company size 56
 
Figure 3.20: Mobile application segmentation 57
 
Figure 3.21: Security represents a substantial opportunity for operators 60
 
Figure 3.22: Strategic evaluation of selected European mobile operators 69
 
Figure 4.23: Security is still the # 1 concern 76
 
Figure 4.24: Security concerns outweigh other issues by far 77
 
Figure 4.25: Global mobile middleware revenues, by application type (2004–2006) 84
 
Figure 4.26: Global mobile middleware revenues, by sizeband (2004 – 2006) 86
 
Figure 4.27: Application type by level of mobile security required over time 87
 
Figure 5.28: Channel ‘buying point’ for mobile solution management offerings 95
 
Figure 5.29: Global mobile business revenues by revenue category, 2004-2007 ($m) 97
 
Figure 5.30: Mobile solution management will account for a greater percentage of overall enterprise
 
management spend 98
 
Figure 5.31: US mobile solution management software revenues by application type, 2004-2007
 
($m) 99
 
Figure 5.32: European mobile solution management software revenues by application type, 2004-
 
2007 ($m) 101
 
Figure 5.33: Asia-Pacific mobile solution management software revenues by application type,
 
2004-2007 ($m) 103
 
Figure 6.34: Global revenues from enterprise WLAN infrastructure by region 2004-2006 ($m) 113
 
Figure 6.35: Revenues from enterprise WLAN infrastructure in EMEA by vertical market to 2002-
 
2006 ($m) 114
 
Figure 6.36: Revenues from enterprise WLAN infrastructure in North America by vertical market
 
to 2002-2006 ($m) 116
 
Figure 6.37: Global enterprise shipments of access points by region to 2002-2006 (millions of
 
units) 118
 
Figure 6.38: Proportion of enterprises in EMEA and North America with WLANs installed by size
 
band 2004-2006 119
 
Figure 6.39: Number of WLAN-enabled laptops in use by enterprises by region to 2004-2006
 
(millions) 121
 
Figure 6.40: Shipments of WLAN-enabled laptops to enterprises in Western Europe by geography
 
to 2002-2006 (millions) 122
 

 

 

 
List of Tables
 

 

 
Table 1.1: Global mobile business revenues by revenue category, 2004-2007 ($m) 26
 
Table 4.2: Global middleware revenues by application type, 2004-2006 ($m) 85
 
Table 5.3: Mobile solution management software market, 2004-2007 ($m) 98
 
Table 5.4: US mobile solution management software revenues by application type, 2004-2007
 
($m) 100
 
Table 5.5: European mobile solution management software revenues by application type, 2004-
 
2007 ($m) 102
 
Table 5.6: Asia-Pacific mobile solution management software revenues by application type,
 
2004-2007 ($m) 104
 
Table 6.7: Global revenues from enterprise WLAN infrastructure by region 2004-2006 ($m) 113
 
Table 6.8: Enterprise wireless LAN infrastructure revenues in EMEA by size band to 2004-2006
 
($m) 117
 
Table 6.9: Enterprise wireless LAN infrastructure revenues in North America by size band to
 
2004-2006 ($m) 117
 
Table 6.10: Number of WLAN-enabled laptops in use by enterprises by region to 2006 (millions)
 
121