The competitor analysis section analyses the company vis-à-vis its competitors in its major operational segments. Areas where the competitors are most vulnerable are determined through an examination of their weaknesses and strengths. The section also presents the strategies that provide the company with a distinct advantage along with the barriers that the company has developed to prevent competition from entering its market, and the competitor weaknesses that can be exploited. It also covers business and marketing strategies, financial performance and supply chain analysis for each competitor to provide a complete competitive view.

At the end of the report, company’s overall performance is summarised with respect to its competitors and the industry in which it operates.