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Furniture specialists saw their weakest growth for a decade in 2004 - and indications point to an even more challenging 2005. The key growth pillars of a strong housing market and robust consumer confidence have been eroded. Levels of housing transactions are substantially down in 2005, while house price growth in many parts of the country has become a thing of the past. This, combined with reduced consumer confidence - with consumers less inclined to take out debt - has had a significant impact on the market.

Table of Contents
KEY FINDINGS................................................................................................................ 1
MAIN CONCLUSIONS .................................................................................................... 2
MARKET ANALYSIS ...................................................................................................... 4
MARKET DEFINITION............................................................................................................ 4
FURNITURE & FLOORCOVERINGS EXPENDITURE.................................................................... 5
FURNITURE & FLOORCOVERINGS BREAKDOWN ..................................................................... 8
FURNITURE SPECIALISTS..................................................................................................... 9
FLOORCOVERINGS SPECIALISTS......................................................................................... 10
KEY DRIVERS ................................................................................................................... 11
ECONOMIC DRIVERS ......................................................................................................... 12
DEMOGRAPHIC DRIVERS ................................................................................................... 14
SOCIAL/CULTURAL DRIVERS.............................................................................................. 15
SUPPLY SIDE DRIVERS...................................................................................................... 16
CHANNELS OF DISTRIBUTION ............................................................................................. 17
COMPANY DATA ANALYSIS ...................................................................................... 18
FURNITURE MARKET SHARES ............................................................................................ 18
FLOORCOVERINGS MARKET SHARES.................................................................................. 20
KEY OPERATING STATISTICS ............................................................................................. 22
ADVERTISING.................................................................................................................... 23
OUTLOOK ..................................................................................................................... 25
ONGOING CONSOLIDATION IN HOME MARKET ..................................................................... 25
NON-SPECIALISTS GAINING IN FURNITURE .......................................................................... 26
FLOORCOVERINGS SPECIALISTS ONGOING DOMINANCE....................................................... 27
NON-SPECIALIST FURNITURE ASSAULT ............................................................................... 28
STRENGTHENING CUSTOMER SERVICE FOCUS.................................................................... 30
STRATEGIES FOR SALES GROWTH ..................................................................................... 31
FURTHER BIG-NAME CASUALTIES LESS LIKELY…............................................................... 32
…BUT ONGOING PROFIT PRESSURES................................................................................ 33
CORE GROWTH PILLARS ................................................................................................... 34
HOUSING MARKET EXPOSURE ........................................................................................... 35
2005 GROWTH FORECAST ................................................................................................ 36
ALLIED CARPETS ........................................................................................................37
ARGOS..........................................................................................................................42
B&Q...............................................................................................................................46
CARPETRIGHT..............................................................................................................51
DFS................................................................................................................................56
FURNITURE VILLAGE ..................................................................................................61
HOMEBASE...................................................................................................................65
HOMEFORM ..................................................................................................................69
HOMESTYLE .................................................................................................................73
IKEA ...............................................................................................................................78
JOHN LEWIS .................................................................................................................83
LAND OF LEATHER......................................................................................................87
MAGNET ........................................................................................................................90
MFI.................................................................................................................................94
NEXT ............................................................................................................................100
SCS..............................................................................................................................104
MAIL ORDER RETAILERS .........................................................................................108
SMALLER FURNITURE & FLOORCOVERINGS RETAILERS .................................111
GLOSSARY..................................................................................................................121
INDEX..........................................................................................................................123