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Intensifying pressures will lead to significant fallout in homewares. The market is becoming more focused on fewer, stronger retailers, yet more retailers than ever are looking to develop their homewares presence. And there is less growth to go round than was previously the case. We are now into the third successive year of what is - for the homewares sector - relatively meagre market growth, and it is hard to envisage a significant improvement over the next 12 months.

Table of Contents
KEY FINDINGS................................................................................................................ 1
MAIN CONCLUSIONS .................................................................................................... 2
MARKET ANALYSIS ...................................................................................................... 4
DEFINITION........................................................................................................................ 4
EXPENDITURE GROWTH ...................................................................................................... 5
MARKET OVERVIEW .......................................................................................................... 11
CHANNELS OF DISTRIBUTION ............................................................................................. 19
COMPANY DATA ANALYSIS ...................................................................................... 20
MARKET SHARES .............................................................................................................. 20
KEY OPERATING STATISTICS ............................................................................................. 22
SPACE ALLOCATION.......................................................................................................... 23
OUTLOOK ..................................................................................................................... 25
ONGOING CONSOLIDATION ................................................................................................ 25
LEADING RETAILER EXPANSION ......................................................................................... 26
DYNAMIC CHANGE IN DISTRIBUTION CHANNELS .................................................................. 27
TRADITIONAL HOMEWARES RETAILERS IN VICIOUS CIRCLE .................................................. 28
CHANNEL ANALYSIS .......................................................................................................... 29
HOMEWARES GROWTH INHIBITORS .................................................................................... 31
BENCHMARKING BEST PRACTICE ....................................................................................... 32
STRENGTH OF HOMEWARES OFFERS ................................................................................. 33
NEW MARKET LEADER ...................................................................................................... 34
CLOTHING SPECIALISTS ........................................................................................... 35
BHS ................................................................................................................................ 37
MATALAN ......................................................................................................................... 40
NEXT ............................................................................................................................... 43
TK MAXX ......................................................................................................................... 46
DEPARTMENT STORES.............................................................................................. 49
DEBENHAMS..................................................................................................................... 51
HOUSE OF FRASER............................................................................................................54
JOHN LEWIS......................................................................................................................57
MARKS & SPENCER...........................................................................................................60
DIY RETAILERS ............................................................................................................63
B&Q ...............................................................................................................................65
HOMEBASE .......................................................................................................................68
HOME FURNISHINGS RETAILERS .............................................................................71
HABITAT...........................................................................................................................73
IKEA...............................................................................................................................76
GENERAL MERCHANDISE RETAILERS ....................................................................79
ARGOS .............................................................................................................................81
WILKINSON .......................................................................................................................84
WOOLWORTHS ..................................................................................................................87
GROCERS......................................................................................................................90
ASDA...............................................................................................................................92
MORRISON.......................................................................................................................95
SAINSBURY .......................................................................................................................98
TESCO...........................................................................................................................101
LARGER HOMEWARES RETAILERS .......................................................................104
DUNELM.........................................................................................................................106
LAURA ASHLEY................................................................................................................109
ROSEBYS........................................................................................................................112
SMALLER HOMEWARES RETAILERS.....................................................................115
MAIL ORDER RETAILERS .........................................................................................122
GLOSSARY..................................................................................................................125
INDEX..........................................................................................................................127