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Alongside growing competition and heavy margin pressure, slow market growth is increasing the challenge for specialists. The electricals market managed to maintain 2003 growth levels in 2004 - but this represents weaker growth than at any other time in the past decade. And major household appliances are set to experience a torrid 2005. While much of the electricals sector is driven by new technology, this is far less the case with larger white goods such as fridges and washing machines. Many new purchases of these lines are made on moving house. As a result the slowdown in housing transactions is having a significant impact on the fortunes of the sub sector.

Table of Contents
KEY FINDINGS................................................................................................................ 1
MAIN CONCLUSIONS .................................................................................................... 2
MARKET ANALYSIS ...................................................................................................... 4
DEFINITION........................................................................................................................ 4
KEY DRIVERS ..................................................................................................................... 5
OVERVIEW......................................................................................................................... 6
MARKET DATA ANALYSIS ........................................................................................... 8
EXPENDITURE ANALYSIS BY SUB SECTOR............................................................................. 8
ELECTRICALS SPECIALISTS................................................................................................ 18
CHANNELS OF DISTRIBUTION ............................................................................................. 19
COMPANY DATA ANALYSIS ...................................................................................... 20
MARKET SHARES .............................................................................................................. 20
OPERATING STATISTICS .................................................................................................... 21
SPACE ALLOCATION.......................................................................................................... 22
ADVERTISING SPEND......................................................................................................... 24
OUTLOOK .................................................................................................................... 26
CHANNELS OF DISTRIBUTION BY PRODUCT CATEGORY........................................................ 26
MARKET DRIVERS BY PRODUCT CATEGORY........................................................................ 28
COMPONENTS OF ADDED VALUE........................................................................................ 29
PRICE POSITIONING VS VALUE-ADDED ............................................................................... 30
MARKET POLARISATION: PRICE VS ADDED VALUE ............................................................... 31
SUPPLIER DYNAMICS......................................................................................................... 32
DIGITAL CONNECTIVITY ..................................................................................................... 33
STRENGTHENING CUSTOMER RELATIONSHIPS..................................................................... 34
ARGOS..........................................................................................................................35
ASDA.............................................................................................................................41
COMET..........................................................................................................................45
DIXONS GROUP............................................................................................................52
GAME GROUP...............................................................................................................64
JESSOPS.......................................................................................................................70
JOHN LEWIS .................................................................................................................76
POWERHOUSE .............................................................................................................82
TESCO...........................................................................................................................89
THE COMPUTER SHOP (GRANVILLE TECHNOLOGY GROUP)..............................93
MAIL ORDER RETAILERS ...........................................................................................97
MANUFACTURER RETAILERS .................................................................................100
MOBILE PHONE RETAILERS ....................................................................................103
ONLINE ELECTRICALS RETAILERS........................................................................107
SMALLER ELECTRICALS SPECIALISTS.................................................................112
GLOSSARY..................................................................................................................117