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| Tendances Des Consommateurs > Etude de marché sectorielle |
| Consumer Demographics 2005 - Youth Consumers |
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€ 2 206,00 |
Editeur
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Verdict |
Langue
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Anglais |
Date de publication : |
Mai 2005 |
Taille du document : |
79 |
Autres informations : |
Description , Table des matières |
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Consumer Demographics 2005 - Youth Consumers
79 pages | Mai 2005 |
15-24 year olds generally have more time to shop than their older counterparts as many of them are students, or do not have the responsibilities of looking after a household or children.
This means |
2 205,75 €
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| Autres secteurs en relation |
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| Présentation de l'étude de marché - Description & Table des matières |
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| Consumer Demographics 2005 - Youth Consumers |
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15-24 year olds generally have more time to shop than their older counterparts as many of them are students, or do not have the responsibilities of looking after a household or children. This means that often young customers shop around more and are consequently less loyal than older customers. Young shoppers are more likely to view shopping as a social event, and will spend more time browsing shops looking for items that appeal most. The spending habits of 15-24 year olds differ greatly from the population as a whole. Youth consumers spend proportionally far less on food & groceries than the general population with a greater emphasis placed on comparison shopping, particularly the clothing, footwear and music & video sub sectors.
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Consumer Demographics: Youth Consumers I © Verdict Research 2005 2
About
Section 1: Executive summary 4
- At a glance summary 5
- Retail expenditure 6
- Shopper base & shopping around 7
- Loyalty 8
Section 2: Demographic change 9
- Long term population change 2004-2024 10
- Medium term population change 2004-2014 11
- Medium term population change by gender 2004-2014 12
- Influences on youth consumers & implications for retailers 13
Section 3: Market dynamics 14
- Range & price as drivers of loyalty 15
- Convenience & quality as drivers of loyalty 16
- Service & layout as drivers of loyalty 17
- Facilities & ambience as drivers of loyalty 18
Section 4: Shopping patterns 19
- Clothing 20
- Summary 20
- Key data 21
- Visited stores 22
- Main stores 23
- Conversion and loyalty 24
- Store compatibility 25
- DIY 26
- Summary 26
- Key data 27
- Visited stores 28
- Main stores 29
- Conversion and loyalty 30
- Store compatibility 31
- Electricals 32
- Summary 32
- Key data 33
- Visited stores 34
- Main stores 35
- Conversion and loyalty 36
- Store compatibility 37
- Food & grocery 38
- Summary 38
- Key data 39
- Visited stores 40
- Main stores 41
- Conversion and loyalty 42
- Store compatibility 43
continued ?
- Footwear 44
- Summary 44
- Key data 45
- Visited stores 46
- Main stores 47
- Conversion and loyalty 48
- Store compatibility 49
- Homewares 50
- Summary 50
- Key data 51
- Visited stores 52
- Main stores 53
- Conversion and loyalty 54
- Store compatibility 55
- Music & video 56
- Summary 56
- Key data 57
- Visited stores 58
- Main stores 59
- Conversion and loyalty 60
- Store compatibility 61
- Personal care 62
- Summary 62
- Key data 63
- Visited stores 64
- Main stores 65
- Conversion and loyalty 66
- Store compatibility 67
Section 5: Winners and losers 68
- Clothing 69
- DIY 70
- Electricals 71
- Food & grocery 72
- Footwear 73
- Homewares 74
- Music & video 75
- Personal care 76
Appendix 77
- Basic methodology 78
- Detailed methodology 79
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