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There is a seismic shift underway in non-food retailing in the UK away from traditional high street operators towards the grocers. There are a number of potent factors in the leading grocers' favour, ranging from the high inherent footfall that they benefit from, their strong customer focus and typically keen value reputations. Grocers have come a long way in non-food, with sales increasing 60% over the past five years - but there is much more to come. As grocers gain more experience of retailing non-food, they are expanding their competencies, moving into new areas and strengthening coverage in existing product categories.

Table of Contents
KEY FINDINGS................................................................................................................ 1
MAIN CONCLUSIONS .................................................................................................... 2
MARKET ANALYSIS ...................................................................................................... 4
DEFINITIONS...................................................................................................................... 4
SUMMARY .......................................................................................................................... 5
KEY DRIVERS ..................................................................................................................... 6
MARKET DATA ANALYSIS ........................................................................................... 7
NON-FOOD MARKET GROWTH ............................................................................................. 7
NON-FOOD MARKET COMPONENTS ...................................................................................... 9
ADVANTAGES/DISADVANTAGES OF SECTORS...................................................................... 11
CLOTHING & FOOTWEAR ................................................................................................... 13
ELECTRICALS.................................................................................................................... 18
HEALTH & BEAUTY............................................................................................................ 24
HOMEWARES.................................................................................................................... 29
OTHER NON-FOOD MARKETS............................................................................................. 33
SPACE, PRICE AND CHOICE AUDIT ......................................................................... 42
KEY MESSAGES................................................................................................................ 42
THE SURVEY .................................................................................................................... 43
SPACE ............................................................................................................................. 44
CLOTHING/CHOICE............................................................................................................ 48
ELECTRICALS/CHOICE....................................................................................................... 55
HEALTH & BEAUTY/CHOICE ............................................................................................... 65
HOMEWARES/CHOICE ....................................................................................................... 73
OUTLOOK ..................................................................................................................... 83
KEY DRIVERS ................................................................................................................... 83
GROWTH OPPORTUNITIES ................................................................................................. 84
GROCERS’ NON-FOOD OUTPERFORMANCE ......................................................................... 85
GROCERS TO OUTPERFORM DEPARTMENT STORES.............................................................86
TESCO AND ASDA TO THE FORE..........................................................................................87
TESCO ALREADY OUTSELLS M&S IN NON-FOOD .................................................................88
NON-FOOD MARKET SHARES .............................................................................................89
KEY SECTORS – PROSPECTS FOR GROCERS’ NON-FOOD DEVELOPMENT..............................90
SPECIALISTS NEED TO WORK HARDER ...............................................................................92
GEORGE SPEARHEADS STANDALONES................................................................................93
LEADING COMPANY COMPARISONS .......................................................................94
KEY DATA.........................................................................................................................94
MARKET POSITIONS...........................................................................................................95
MARKET SHARES...............................................................................................................97
TRADING RECORDS ...........................................................................................................98
STORE PROFILES ............................................................................................................103
PRODUCT OFFERS...........................................................................................................109
OUTLOOKS – ASDA WAL-MART ........................................................................................117
OUTLOOKS – MORRISON..................................................................................................118
OUTLOOKS – SAINSBURY .................................................................................................119
OUTLOOKS – TESCO........................................................................................................120
SMALLER COMPANY COMPARISONS....................................................................121
KEY DATA.......................................................................................................................121
MARKET POSITIONS.........................................................................................................122
TRADING RECORDS .........................................................................................................123
STORE PROFILES ............................................................................................................125
RETAIL PROPOSITIONS.....................................................................................................127
OUTLOOKS......................................................................................................................129
GLOSSARY..................................................................................................................131
TECHNICAL APPENDIX......................................................................................................132