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At €122.0bn, the EU DIY sector is already sizeable - equivalent to the annual sales of global grocery giants Tesco and Carrefour combined. But although DIY retailing may have come a long way in the UK and other parts of Northern Europe, in the rest of Europe the sector is far less mature. In Southern Europe and Eastern Europe expenditure levels are less than one-third of those in Northern Europe, averaging around €100 per head per year - just over a quarter of the levels seen across Northern Europe and representing an opportunity for significant growth.

Table of Contents
KEY FINDINGS................................................................................................................ 1
MAIN CONCLUSIONS .................................................................................................... 2
EUROPEAN MARKET – ECONOMIC OVERVIEW ...................................................... 4
KEY FINDINGS .................................................................................................................... 4
KEY MESSAGES.................................................................................................................. 5
GDP................................................................................................................................. 6
CONSUMER EXPENDITURE................................................................................................... 8
INFLATION ........................................................................................................................ 10
INTEREST RATES .............................................................................................................. 12
EMPLOYMENT ................................................................................................................... 13
EUROPEAN MARKET – DEMOGRAPHIC OVERVIEW ............................................. 14
KEY FINDINGS .................................................................................................................. 14
KEY MESSAGES................................................................................................................ 15
TRENDS ........................................................................................................................... 16
EU POPULATION TO DECLINE ............................................................................................. 16
GROWTH BY COUNTRY...................................................................................................... 17
BIRTH RATES.................................................................................................................... 18
AGE BREAKDOWN............................................................................................................. 19
AGE GROUP CHANGES...................................................................................................... 20
CONSEQUENCES FOR RETAILERS....................................................................................... 25
HOUSEHOLDS ................................................................................................................... 26
POPULATION DENSITY....................................................................................................... 28
URBAN POPULATION ......................................................................................................... 29
EUROPEAN MARKET – RETAIL SPENDING............................................................. 30
EXPENDITURE................................................................................................................... 30
TRENDS ........................................................................................................................... 31
RETAIL SHARE.................................................................................................................. 35
SPEND BY COUNTRY ......................................................................................................... 36
GROWTH......................................................................................................................... 38
IRELAND RETAINS RETAIL GROWTH CROWN.......................................................................... 38
PER CAPITA...................................................................................................................... 39
DIY MARKET STRUCTURE..........................................................................................42
KEY MESSAGES ................................................................................................................42
EXPENDITURE ...................................................................................................................46
SPECIALISTS SALES...........................................................................................................53
SPECIALISTS SPACE ..........................................................................................................56
STORE NUMBERS ..............................................................................................................63
STRATEGIC ISSUES.....................................................................................................69
KEY MESSAGES ................................................................................................................69
KEY DRIVERS....................................................................................................................70
SHARE OF TOTAL EXPENDITURE.........................................................................................73
RELATIVE IMMATURITY OF MANY EU DIY MARKETS ..............................................................73
STRONG PLATFORM FOR NON-CORE GROWTH....................................................................74
DIVERSIFICATION OPPORTUNITIES ......................................................................................75
INTERNATIONAL EXPANSION ...............................................................................................77
RETAILER POSITIONING......................................................................................................80
M&A ACTIVITY ..................................................................................................................81
COMPANY COMPARISONS.........................................................................................83
OVERVIEW.......................................................................................................................83
BAUHAUS.........................................................................................................................85
BRICOMARCHÉ ..................................................................................................................87
FOCUS WICKES.................................................................................................................89
HOMEBASE .......................................................................................................................91
HORNBACH ......................................................................................................................93
KINGFISHER ......................................................................................................................95
LEROY MERLIN..................................................................................................................98
MR BRICOLAGE ...............................................................................................................100
OBI...............................................................................................................................102
PRAKTIKER .....................................................................................................................105
OTHER DIY RETAILERS ...................................................................................................107
GLOSSARY..................................................................................................................108
INDEX..........................................................................................................................109