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| Industrie Du Disque > Etude de marché sectorielle |
| Consumer Satisfaction Index 2005: music & video |
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€ 2 448,00 |
Editeur
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Verdict |
Langue
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Anglais |
Date de publication : |
Mars 2005 |
Taille du document : |
16 |
Autres informations : |
Description , Table des matières |
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| Autres secteurs en relation |
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| Présentation de l'étude de marché - Description & Table des matières |
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| Consumer Satisfaction Index 2005: music & video |
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As specialist retailers struggle to trumpet range and customer service over pricing in music and DVDs, do you know who customers rate the most highly on these and other key performance drivers? A retailer's performance is subject to a myriad of factors which serve to boost or dampen growth, from overall economic performance to deflationary pressure from rivals and operating cost inflation. But the principal driver behind performance is also the most difficult to measure - customers and their fluid, evolving opinions. These opinions drive customer behaviour, and ultimately sales and profits. As such, the customer is the single most important element of the retail equation. The Index we have devised is the only available system of performance benchmarking which is defined by the customer. It measures how satisfied customers are with the retailers they use, and as such allows you to really understand your customers - and your rivals'. The Consumer Satisfaction Index 2005 sector report: music & video covers eight retailers including supermarkets Tesco and Asda, general retailers Woolworths and WH Smith and music specialists such as HMV and Virgin.
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Consumer Satisfaction Index Table of contents Summary of findings 3 Synopsis and comparatives 4 Overall ranking 5 Winners since last year 6 Losers since last year 7 Rankings for range 8 Rankings for price 9 Rankings for convenience 10 Rankings for quality 11 Rankings for service 12 Rankings for ambience 13 Rankings for facilities 14 Rankings for layout 15
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