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| Bricolage Et Jardinage > Etude de marché sectorielle |
| How Britain Shops 2005: DIY |
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€ 3 676,00 |
Editeur
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Verdict |
Langue
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Anglais |
Date de publication : |
Mars 2005 |
Taille du document : |
61 |
Autres informations : |
Description , Table des matières |
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| Présentation de l'étude de marché - Description & Table des matières |
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| How Britain Shops 2005: DIY |
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Retailing should be simple: sell the right products, in the right place, at the right price to the right customer in the right way and success is almost guaranteed. But retailing isn't simple - it's complex, capricious and notoriously difficult to attain success … and that's mostly thanks to one thing: the consumer. How Britain Shops: DIY examines shifts in consumer shopping patterns against a backdrop of a diversifying market, a move towards greater use of online and catalogue operations and a growing threat from general retailers including Wilkinson, Argos and the grocers.
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How Britain Shops: DIY
Table of contents
Shopping around
Retailer usage
Main user share by region
Conversion rates
Key findings
Profile of DIY shoppers
Penetration of DIY shoppers
Executive summary
B&Q
Executive Summary
About the cDNA programme
Drivers of loyalty
Loyalty
B&Q, conversion rates
B&Q, loyalty
B&Q, competitors
B&Q, key findings
B&Q, visitors
B&Q, main users
Focus
- Focus, conversion rates
- Focus, loyalty
- Focus, competitors
- Focus, key findings
- Focus, visitors
- Focus, main users
Homebase
- Homebase, conversion rates
- Homebase, loyalty
- Homebase, competitors
- Homebase, key findings
- Homebase, visitors
- Homebase, main users
Wickes
- Wickes, conversion rates
- Wickes, loyalty
- Wickes, competitors
- Wickes, key findings
- Wickes, visitors
- Wickes, main users
Wilkinson
- Wilkinson, conversion rates
- Wilkinson, loyalty
- Wilkinson, competitors
- Wilkinson, key findings
- Wilkinson, visitors
- Wilkinson, main users
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PPLSEN
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