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| Multimédia > Etude de marché sectorielle |
| How Britain Shops 2005: Electricals |
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€ 3 676,00 |
Editeur
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Verdict |
Langue
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Anglais |
Date de publication : |
Mars 2005 |
Taille du document : |
84 |
Autres informations : |
Description , Table des matières |
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How Britain Shops 2005: Electricals
84 pages | Mars 2005 |
Retailing should be simple: sell the right products, in the right place, at the right price to the right customer in the right way and success is almost guaranteed.
But retailing isn't simple - it' |
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| Autres secteurs en relation |
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| Présentation de l'étude de marché - Description & Table des matières |
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| How Britain Shops 2005: Electricals |
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Retailing should be simple: sell the right products, in the right place, at the right price to the right customer in the right way and success is almost guaranteed. But retailing isn't simple - it's complex, capricious and notoriously difficult to attain success … and that's mostly thanks to one thing: the consumer. How Britain Shops: Electricals examines shifts in consumer shopping patterns against a backdrop of rampant price deflation, the growing importance of the internet as a means of comparing pricing and the invasion by the large supermarket groups into electrical retailing.
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How Britain Shops: Electricals
Table of contents
Shopping around
Retailer usage
Main user share by region
Conversion rates
Key findings
Profile of electricals shoppers
Penetration of electricals shoppers
Executive summary
Executive Summary
About the cDNA programme
Drivers of loyalty/disloyalty
Loyalty
Argos
- Argos, conversion rates
- Argos, loyalty
- Argos, competitors
- Argos, key findings
- Argos, visitors
- Argos, main users
Comet
- Comet, conversion rates
- Comet, loyalty
- Comet, competitors
- Comet, key findings
- Comet, visitors
- Comet, main users
Currys
- Currys, conversion rates
- Currys, loyalty
- Currys, competitors
- Currys, key findings
- Currys, visitors
- Currys, main users
Dixons
- Dixons, conversion rates
- Dixons, loyalty
- Dixons, competitors
- Dixons, key findings
- Dixons, visitors
- Dixons, main users
John Lewis
- John Lewis, conversion rates
- John Lewis, loyalty
- John Lewis, competitors
- John Lewis, key findings
- John Lewis, visitors
- John Lewis, main users
Asda
- Asda, conversion rates
- Asda, loyalty
- Asda, competitors
- Asda, key findings
- Asda, visitors
- Asda, main users
PowerHouse
- PowerHouse , conversion rates
- PowerHouse , loyalty
- PowerHouse , competitors
- PowerHouse , key findings
- PowerHouse , visitors
- PowerHouse , main users
Tesco
- Tesco, conversion rates
- Tesco, loyalty
- Tesco, competitors
- Tesco, key findings
- Tesco, visitors
- Tesco, main users
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PPLSEN
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